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Home/Insights/Retailers/rewe.de

TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

rewe.de

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86.5M

Revenue

Nov 25

21.2M

Sessions

Nov 25

4.0-4.5%

Conv. rate

Nov 25

$75-100

AOV

Nov 25

Main country of store: GERMANY
Website category: FOOD AND DRINK

Bei REWE.de jede Woche neue Lebensmittel-Angebote in deiner REWE Filiale entdecken. Übrigens: Wir liefern Lebensmittel auch direkt nach Hause! Weiter »

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rewe.de's monthly revenueOVER TIME
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Over the past three months, rewe.de revenue has experienced growth of 23%, compared to the preceding three months.

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rewe.de revenue growth for last six months

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OVERVIEW

In November 2025, rewe.de, a leader in the FOOD AND DRINK industry, achieved online sales revenue of $86,543,079, significantly surpassing the median of $55,990; with a conversion rate of 4.00-4.50%, it performed above the low end of 1.8% but below the high of 6.77%, while its average order value (AOV) ranged from $75-100, again trailing the high of $184; rewe.de recorded 21,176,534 sessions, outpacing the industry median of 15,991 but falling short of kroger.com’s 42,332,652 sessions, showcasing its competitive presence in the online grocery market.

rewe.de competitors

In November 2025, rewe.de reported a revenue of 86,543,079 with 940,844 transactions and 21,176,534 sessions, boasting an average order value (AOV) of 75-100 and a conversion rate of 4.00-4.50. Comparing these metrics to its competitors, kaufland.de stands out with a revenue of 141,657,437, 1,248,872 transactions, and 35,545,062 sessions, offering a higher AOV of 100-125 but a slightly lower conversion rate of 3.50-4.00. On the other hand, aldi-sued.de reported a revenue of 40,619,872, 443,502 transactions, and 8,195,556 sessions, with a similar AOV of 75-100 but a higher conversion rate of 5.00-5.50. Lastly, edeka24.de lagged behind with a revenue of 918,226, 19,535 transactions, and 792,024 sessions, showcasing a lower AOV of 25-50 and a conversion rate of 2.00-2.50. Overall, rewe.de holds its ground among its competitors, striking a balance between revenue, transactions, AOV, and conversion rate.

#1 kaufland.de

141.7M

Revenue

35.5M

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

#2 aldi-sued.de

40.6M

Revenue

8.2M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

#3 edeka24.de

918.2K

Revenue

792K

Sessions

2.0-2.5%

Conv. rate

$25-50

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

rewe.de vs top market performers

rewe.de

top retailers

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Revenue share by device at rewe.de

In November large majority of sales on rewe.de, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

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rewe.de channels

Identify top traffic channels that drive growth for rewe.deand discover how performance of traffic channels has changed over time.

rewe.de Google Ads spend

Evaluate rewe.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rewe.de devices

Review rewe.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rewe.de top markets

Explore rewe.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.