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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

rewe.de

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51.7M

Revenue

19.1M

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

Main country of store: GERMANY
Website category: FOOD AND DRINK

Bei REWE.de jede Woche neue Lebensmittel-Angebote in deiner REWE Filiale entdecken. Übrigens: Wir liefern Lebensmittel auch direkt nach Hause! Weiter »

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rewe.de's revenueOVER TIME
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Over the past three months, rewe.de revenue has experienced decline of 28%, compared to the preceding three months.

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rewe.de revenue decline for last six months

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OVERVIEW

In May 2025, rewe.de in the FOOD AND DRINK industry had online sales revenue of $51,670,684 with a conversion rate of 3.00-3.50% and an AOV of $75-100. The store recorded 19,138,814 sessions. The median revenue in the category was $43,931, while the largest online store was kroger.com with $363,978,512 in revenue and 41,111,924 sessions. The highest conversion rate was 5.52%, with the highest AOV at $188 and the lowest at $49. The median sessions for FOOD AND DRINK were 14,871.

rewe.de competitors

In May 2025, rewe.de, with a revenue of 51,670,684 and 635,835 transactions, had a solid performance. In comparison, aldi-sued.de had a lower revenue of 22,304,993 and 260,177 transactions with a higher conversion rate of 4.00-4.50. kaufland.de outperformed rewe.de with a revenue of 103,866,720 and 980,511 transactions, but had a slightly lower conversion rate of 3.50-4.00. edeka24.de lagged behind with a revenue of 566,998 and 12,639 transactions, showcasing a lower AOV of 25-50 and conversion rate of 1.50-2.00. bringmeister.de had the lowest revenue of 2,024 and 15 transactions, but with a high AOV of 125-150 and the highest conversion rate of 5.00-5.50. Overall, rewe.de positioned itself well among its competitors, balancing revenue, transactions, AOV, and conversion rate effectively.

#1 bringmeister.de

Revenue

293.6

Sessions

5.0-5.5%

Conv. rate

$125-150

AOV

#2 kaufland.de

103.9M

Revenue

27.3M

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

#3 aldi-sued.de

22.3M

Revenue

6.1M

Sessions

4.0-4.5%

Conv. rate

$75-100

AOV

#4 edeka24.de

567K

Revenue

723.6K

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

rewe.de vs top market performers

rewe.de

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Revenue share by device at rewe.de

In May large majority of sales on rewe.de, 58% was finalized on mobile devices, with 42% of sales coming from desktop devices.

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rewe.de channels

Identify top traffic channels that drive growth for rewe.deand discover how performance of traffic channels has changed over time.

rewe.de Google Ads spend

Evaluate rewe.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rewe.de devices

Review rewe.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rewe.de top markets

Explore rewe.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.