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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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52.1M
Revenue
Apr 26
18.7M
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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rewe.de Annual Revenue and Growth

rewe.de's annual sales on its online store amounted to $710.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$710.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
rewe.de revenue by year

rewe.de's monthly revenueOVER TIME
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Over the past three months, rewe.de revenue has experienced decline of 31%, compared to the preceding three months.

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rewe.de revenue decline for last six months
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OVERVIEW
In April 2026, rewe.de generated online sales of $52,135,210, surpassing the food and drink/groceries median of $41,101, with a conversion rate of 3.00-3.50%, notably above the lower threshold of 1.41% but below the high of 5.45%. The average order value (AOV) ranged between $75-100, significantly lower than the category's high of $180. With 18,693,886 sessions, rewe.de also exceeded the median of 15,274 but fell short of kroger.com, the largest competitor, which recorded 38,651,813 sessions, reflecting strong performance within the online grocery sector.
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rewe.de competitors

In April 2026, kaufland.de leads in revenue with $103,814,321, closely followed by rewe.de at $52,135,210. aldi-sued.de reports $21,737,022, while bringmeister.de significantly trails at $4,081. Transaction volumes reflect this pattern, with kaufland.de achieving 962,969 transactions and rewe.de securing 580,842, whereas bringmeister.de lags behind with just 28 transactions. In terms of sessions, kaufland.de again outperforms with 31,526,643 sessions, while rewe.de has 18,693,886, and bringmeister.de only manages 511. The average order value (AOV) varies, with bringmeister.de showing the highest range at $125-150, whereas rewe.de and aldi-sued.de share a lower range of $75-100. Conversion rates for rewe.de are competitive at 3.00-3.50%, but aldi-sued.de edges slightly higher at 4.50-5.00%, while bringmeister.de shows the highest rate at 5.00-5.50%.

bringmeister.de screenshot
#1 bringmeister.de
4.1K
Revenue
510.8
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
kaufland.de screenshot
#2 kaufland.de
103.8M
Revenue
31.5M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
aldi-sued.de screenshot
#3 aldi-sued.de
21.7M
Revenue
5.8M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
edeka24.de screenshot
#4 edeka24.de
548.2K
Revenue
696.1K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
rewe.de vs top market performers
rewe.de
top retailers
conversion rate vs average order value for rewe.de and its competitors
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Revenue share by device at rewe.de

In April large majority of sales on rewe.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In April large majority of sales on rewe.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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rewe.de channels

Identify top traffic channels that drive growth for rewe.deand discover how performance of traffic channels has changed over time.

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rewe.de Google Ads spend

Evaluate rewe.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rewe.de devices

Review rewe.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rewe.de top markets

Explore rewe.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rewe.de country & global rank

Assess the ranking of rewe.de among other retailers within its primary country and worldwide.

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