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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for rewe.derewe.de

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70.9M
Revenue
Jan 26
19.4M
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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rewe.de Annual Revenue and Growth

rewe.de's annual sales on its online store amounted to $710.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$710.8M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
rewe.de revenue by year

rewe.de's monthly revenueOVER TIME
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Over the past three months, rewe.de revenue has experienced growth of 73%, compared to the preceding three months.

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rewe.de revenue growth for last six months
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OVERVIEW
In January 2026, rewe.de, a prominent player in the FOOD AND DRINK sector, achieved online sales revenue of $70,945,441, significantly surpassing the median of $54,450, although still trailing the industry leader, kroger.com, at $286,165,357; with a conversion rate of 4.00-4.50%, it performed well against the median of 5.96% and low of 1.65%, while its average order value (AOV) ranged from $75-100, well below the high of $182; with 19,422,755 sessions, rewe.de remained competitive against kroger.com's 46,188,522, slightly above the sector median of 18,973 sessions.
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rewe.de competitors

In January 2026, rewe.de generated $70,945,441 in revenue from 780,285 transactions and 19,422,755 sessions with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 4.00-4.50%. When comparing rewe.de to its competitors, kaufland.de stands out with a revenue of $117,192,536 from 1,032,853 transactions and 29,028,052 sessions. Their AOV is higher at $100-$125, but their conversion rate is slightly lower at 3.50-4.00%. On the other hand, aldi-sued.de had a revenue of $34,338,266 with 390,966 transactions and 7,764,233 sessions. They have a similar AOV to rewe.de at $75-$100, but their conversion rate is higher at 5.00-5.50%. Lastly, edeka24.de lagged behind with $795,864 in revenue, 17,354 transactions, 896,404 sessions, a lower AOV of $25-$50, and the lowest conversion rate of 1.50-2.00%.

kaufland.de screenshot
#1 kaufland.de
117.2M
Revenue
29M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
aldi-sued.de screenshot
#2 aldi-sued.de
34.3M
Revenue
7.8M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
edeka24.de screenshot
#3 edeka24.de
795.9K
Revenue
896.4K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
rewe.de vs top market performers
rewe.de
top retailers
conversion rate vs average order value for rewe.de and its competitors
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Revenue share by device at rewe.de

In January large majority of sales on rewe.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In January large majority of sales on rewe.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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rewe.de channels

Identify top traffic channels that drive growth for rewe.deand discover how performance of traffic channels has changed over time.

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rewe.de Google Ads spend

Evaluate rewe.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rewe.de devices

Review rewe.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rewe.de top markets

Explore rewe.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rewe.de country & global rank

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