Get Your Free 2026 Daily Holiday Revenue Report

2026 Holiday Report

Dec 2025

All countries

Home/Insights/Retailers/rewe.de

TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

rewe.de

Start benchmarking for free

104.5M

Revenue

Dec 25

27.8M

Sessions

Dec 25

4.0-4.5%

Conv. rate

Dec 25

$75-100

AOV

Dec 25

Main country of store: GERMANY
Website category: FOOD AND DRINK

Bei REWE.de jede Woche neue Lebensmittel-Angebote in deiner REWE Filiale entdecken. Übrigens: Wir liefern Lebensmittel auch direkt nach Hause! Weiter »

GRIPS CUSTOMERS & RESEARCH PARTNERS

rewe.de's monthly revenueOVER TIME
View real-time data

Over the past three months, rewe.de revenue has experienced growth of 64%, compared to the preceding three months.

View real-time data

rewe.de revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In December 2025, rewe.de, a leading online grocery retailer, generated $104,507,364 in revenue, significantly surpassing the food and drink industry's median of $58,922. With a conversion rate between 4.00-4.50%, it performs well above the lower threshold of 1.72%, although it trails behind the top rate of 6.41%. Its average order value (AOV) ranges from $75 to $100, which is competitive but lower than the high of $182. With 27,753,338 sessions, rewe.de demonstrates robust engagement, notably exceeding the median of 19,185 sessions, but still below kroger.com’s leading figure of 47,270,812.

rewe.de competitors

In December 2025, rewe.de generated a revenue of $104,507,364 with 1,160,674 transactions and 27,753,338 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 4.00-4.50%. Comparing this data to its competitors, kaufland.de leads the pack with a revenue of $163,468,948, 1,449,784 transactions, and 44,256,579 sessions. Their AOV ranges from $100-125, but their conversion rate is slightly lower at 3.00-3.50%. On the other hand, aldi-sued.de lags behind with $40,678,212 in revenue, 463,956 transactions, and 8,705,237 sessions. They share a similar AOV with rewe.de but have a higher conversion rate of 5.00-5.50%. edeka24.de trails significantly with a revenue of $817,982, 17,379 transactions, and 936,501 sessions, featuring a lower AOV of $25-50 and a conversion rate of 1.50-2.00%. Overall, rewe.de maintains a competitive position among its peers in terms of revenue and conversion rate.

#1 kaufland.de

163.5M

Revenue

44.3M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#2 aldi-sued.de

40.7M

Revenue

8.7M

Sessions

5.0-5.5%

Conv. rate

$75-100

AOV

#3 edeka24.de

818K

Revenue

936.5K

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

rewe.de vs top market performers

rewe.de

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at rewe.de

In December large majority of sales on rewe.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

rewe.de channels

Identify top traffic channels that drive growth for rewe.deand discover how performance of traffic channels has changed over time.

rewe.de Google Ads spend

Evaluate rewe.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rewe.de devices

Review rewe.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rewe.de top markets

Explore rewe.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.