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Sep 2026

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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

rewe.de

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56.9M

Revenue

Sep 26

19.7M

Sessions

Sep 26

3.0-3.5%

Conv. rate

Sep 26

$75-100

AOV

Sep 26

Main country of store: GERMANY
Website category: FOOD AND DRINK

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rewe.de Annual Revenue and Growth

rewe.de's annual sales on its online store amounted to $710.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$710.8M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

rewe.de's monthly revenueOVER TIME
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Over the past three months, rewe.de revenue has experienced growth of 3%, compared to the preceding three months.

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rewe.de revenue growth for last six months

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OVERVIEW

In September 2026, rewe.de, a groceries category site, generated $56.9 million in online sales, significantly above an average groceries store's $33,500 monthly revenue. Its conversion rate of 3.00-3.50% is within the typical range of 1.34% to 5.31%. The average order value (AOV) is $75-100, also within the typical range of $50 to $189. With 19.7 million sessions, rewe.de outperformed an average groceries store's 12,200 sessions, though it remains below the category leader, kroger.com, which sees 45.1 million sessions.

rewe.de competitors

The competitive set for rewe.de includes bringmeister.de, kaufland.de, aldi-sued.de, and edeka24.de. In September 2026, rewe.de generated $56.9 million in revenue from 645,000 transactions over 19.7 million sessions, achieving an AOV between $75-100 and a conversion rate of 3.00-3.50%. While rewe.de ranks second in both revenue and transactions, it trails kaufland.de, which leads with $98.1 million in revenue from 879,000 transactions and 29.3 million sessions. aldi-sued.de follows rewe.de with $23.3 million in revenue and 282,000 transactions. Although bringmeister.de surpasses rewe.de in conversion rate at 5.50-6.00%, it has significantly lower figures, achieving $5,208 in revenue from 36 transactions across 608 sessions.

#1 bringmeister.de

5.2K

Revenue

608.1

Sessions

5.5-6.0%

Conv. rate

$125-150

AOV

#2 kaufland.de

98.1M

Revenue

29.3M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#3 aldi-sued.de

23.3M

Revenue

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#4 edeka24.de

471.4K

Revenue

673.9K

Sessions

1.0-1.5%

Conv. rate

$25-50

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

rewe.de vs top market performers

rewe.de

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Revenue share by device at rewe.de

In September large majority of sales on rewe.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

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rewe.de channels

Identify top traffic channels that drive growth for rewe.deand discover how performance of traffic channels has changed over time.

rewe.de Google Ads spend

Evaluate rewe.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rewe.de devices

Review rewe.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rewe.de top markets

Explore rewe.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.