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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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67M
Revenue
May 26
19.8M
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$75-100
AOV
May 26
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rewe.de Annual Revenue and Growth

rewe.de's annual sales on its online store amounted to $710.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$710.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
rewe.de revenue by year

rewe.de's monthly revenueOVER TIME
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Over the past three months, rewe.de revenue has experienced decline of 24%, compared to the preceding three months.

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rewe.de revenue decline for last six months
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OVERVIEW
In May 2026, rewe.de, a key player in the food and drink/groceries sector, achieved online sales revenue of $66,976,962, significantly surpassing the industry median of $39,829, yet trailing behind the top competitor, kroger.com, at $401,561,521. With a conversion rate of 3.50-4.00%, rewe.de is performing well, though it still falls short of the sector's high of 5.98%. Its average order value (AOV) ranges from $75 to $100, lower than the category's peak of $186. The site attracted 19,800,335 sessions, exceeding the median of 13,181, but still behind kroger.com's 41,139,307 sessions.
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rewe.de competitors

In May 2026, rewe.de reported a revenue of $66,976,962 with 758,112 transactions and 19,800,335 sessions, resulting in a conversion rate of 3.50-4.00%. Competitor kaufland.de outperformed rewe.de in revenue at $96,796,588 but had a lower conversion rate of 3.00-3.50%. aldi-sued.de achieved $28,237,086 in revenue, with a conversion rate of 4.50-5.00%, which highlights a more effective sales funnel despite fewer total transactions at 308,049. In stark contrast, bringmeister.de struggled with only $5,208 in revenue, but boasted the highest AOV at 125-150 and a conversion rate of 5.50-6.00%. edeka24.de lagged significantly, with just $505,592 in revenue and a low conversion rate of 1.50-2.00%. Overall, while rewe.de is a strong player, competitors like kaufland.de and aldi-sued.de show varied strengths in different areas of performance.

bringmeister.de screenshot
#1 bringmeister.de
5.2K
Revenue
608.1
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
kaufland.de screenshot
#2 kaufland.de
96.8M
Revenue
30.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
aldi-sued.de screenshot
#3 aldi-sued.de
28.2M
Revenue
6.4M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
edeka24.de screenshot
#4 edeka24.de
505.6K
Revenue
758.9K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
rewe.de vs top market performers
rewe.de
top retailers
conversion rate vs average order value for rewe.de and its competitors
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Revenue share by device at rewe.de

In May large majority of sales on rewe.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In May large majority of sales on rewe.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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rewe.de channels

Identify top traffic channels that drive growth for rewe.deand discover how performance of traffic channels has changed over time.

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rewe.de Google Ads spend

Evaluate rewe.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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rewe.de devices

Review rewe.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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rewe.de top markets

Explore rewe.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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rewe.de country & global rank

Assess the ranking of rewe.de among other retailers within its primary country and worldwide.

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