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Mar 2026

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Home/Insights/Retailers/rewe.de

TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

rewe.de

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64.4M

Revenue

Mar 26

21.1M

Sessions

Mar 26

3.0-3.5%

Conv. rate

Mar 26

$75-100

AOV

Mar 26

Main country of store: GERMANY
Website category: FOOD AND DRINK

Bei REWE.de jede Woche neue Lebensmittel-Angebote in deiner REWE Filiale entdecken. Übrigens: Wir liefern Lebensmittel auch direkt nach Hause! Weiter »

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rewe.de Annual Revenue and Growth

rewe.de's annual sales on its online store amounted to $710.8M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025

$710.8M

Annual growth forecast2025/2026

20-50%

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eCommerce Revenue

rewe.de's monthly revenueOVER TIME
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Over the past three months, rewe.de revenue has experienced decline of 18%, compared to the preceding three months.

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rewe.de revenue decline for last six months

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OVERVIEW

In March 2026, rewe.de achieved online sales of $64,435,830, surpassing the FOOD AND DRINK median of $47,624, with a conversion rate of 3.00-3.50%, below the industry high of 5.72%. Its average order value (AOV) ranged from $75 to $100, lower than the category's peak of $176. rewe.de recorded 21,118,921 sessions, significantly exceeding the median of 15,746, yet trailing kroger.com, which leads with 39,860,145 sessions. Overall, while rewe.de shows strong performance metrics in revenue and engagement, there remains potential for growth in conversion rates and AOV to align more closely with industry leaders.

rewe.de competitors

In March 2026, rewe.de generated $64,435,830 in revenue from 708,086 transactions and 21,118,921 sessions, with an average order value (AOV) between $75-100 and a conversion rate of 3.00-3.50%. In comparison, bringmeister.de had significantly lower revenue of $10,107 from 76 transactions and 1,412 sessions, with a higher AOV of $125-150 and a conversion rate of 5.00-5.50%. kaufland.de outperformed rewe.de in revenue with $110,881,625, 1,017,187 transactions, and 33,712,559 sessions, with a similar AOV of $100-125 and the same conversion rate. aldi-sued.de had a revenue of $25,336,600, 295,679 transactions, and 6,298,151 sessions, with a comparable AOV of $75-100 and a higher conversion rate of 4.50-5.00%. edeka24.de lagged behind the competition with revenue of $645,237, 13,745 transactions, and 712,881 sessions, a lower AOV of $25-50, and the lowest conversion rate of 1.50-2.00%.

#1 bringmeister.de

10.1K

Revenue

1.4K

Sessions

5.0-5.5%

Conv. rate

$125-150

AOV

#2 kaufland.de

110.9M

Revenue

33.7M

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#3 aldi-sued.de

25.3M

Revenue

6.3M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#4 edeka24.de

645.2K

Revenue

712.9K

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

rewe.de vs top market performers

rewe.de

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Revenue share by device at rewe.de

In March large majority of sales on rewe.de, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

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rewe.de channels

Identify top traffic channels that drive growth for rewe.deand discover how performance of traffic channels has changed over time.

rewe.de Google Ads spend

Evaluate rewe.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

rewe.de devices

Review rewe.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

rewe.de top markets

Explore rewe.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.