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Aug 2024
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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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1.3M
Revenue
579.8K
Sessions
1.5-2.0%
Conversion rate
$100-125
Average order value
Online only revenue for patmcgrath.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.

patmcgrath.com’s revenueOVER TIME
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Over the past three months, patmcgrath.com revenue has experienced decline of 47%, compared to the preceding three months.

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patmcgrath.com revenue decline for last six months
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OVERVIEW
In August 2024, patmcgrath.com in the BEAUTY AND COSMETICS industry had online sales revenue of $1,308,893 with a conversion rate of 1.50-2.00% and an AOV of $100-125. The store had 579,849 sessions, with the highest sessions recorded at 40,912,844 for sephora.com. The median revenue in the industry was $55,432, while the largest online store was ulta.com with $83,234,865. A very high conversion rate in the industry was 4.4% and a very low conversion rate was 1.36%. The very high AOV was $186 and the very low AOV was $48. The median sessions in the industry was 24,118.
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patmcgrath.com competitors

When comparing patmcgrath.com to its competitors, we see that it falls behind in terms of revenue, transactions, and sessions. For example, fwrd.com has a significantly higher revenue of $11,908,184 compared to patmcgrath.com's $1,308,893. Similarly, cultbeauty.com and netflix.shop also outperform patmcgrath.com in terms of transactions and sessions. However, patmcgrath.com does have a comparable conversion rate of 1.50-2.00%, matching both stilacosmetics.com and smashbox.com. Despite this, the average order value (AOV) of patmcgrath.com ranging from $100-$125 is lower than that of fwrd.com and cultbeauty.com. In summary, while patmcgrath.com excels in conversion rate, it lags behind its competitors in terms of revenue, transactions, and sessions, indicating room for growth and improvement in these areas.

#1 cultbeauty.com
10.1M
Revenue
1.9M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
#2 makeupbymario.com
751.4K
Revenue
197.3K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#3 smashbox.com
353.1K
Revenue
134.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#4 stilacosmetics.com
112.3K
Revenue
105.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 netflix.shop
1.2M
Revenue
601.3K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
patmcgrath.com vs top market performers
patmcgrath.com
top retailers
conversion rate vs average order value for patmcgrath.com and its competitors
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patmcgrath.com brandsby revenue

1
Logo for pat mcgrath labsPat Mcgrath Labs

patmcgrath.com categoriesby revenue

1
Health & Beauty
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brands overtime comparison

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patmcgrath.com channels

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patmcgrath.com Google Ads spend

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patmcgrath.com devices

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patmcgrath.com top markets

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patmcgrath.com country & global rank

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