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Sep 2024
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Home/Insights/Retailers/patmcgrath.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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1.3M
Revenue
479.4K
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for patmcgrath.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Defiantly decadent makeup created by the world's most celebrated editorial and runway makeup artist, Pat McGrath. Explore all of the Pat McGrath Labs creations on her official site.

patmcgrath.com’s revenueOVER TIME
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Over the past three months, patmcgrath.com revenue has experienced decline of 42%, compared to the preceding three months.

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patmcgrath.com revenue decline for last six months
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OVERVIEW
In September 2024, patmcgrath.com in the BEAUTY AND COSMETICS industry had a revenue of $1,333,807 with a median revenue of $53,315. The conversion rate was between 2.00-2.50%, with a high of 4.62% and a low of 1.45%. The Average Order Value (AOV) ranged from $100-125, with a high of $191 and a low of $49. The website had 479,400 sessions, while the highest was 41,256,765 on sephora.com and the median was 22,216 in the industry.
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patmcgrath.com competitors

When comparing patmcgrath.com to its competitors, it is evident that patmcgrath.com falls within the mid-range in terms of revenue, with $1,333,807 in September 2024. In comparison, fwrd.com leads the pack with a significant revenue of $14,878,459, while cultbeauty.com follows closely behind with $12,817,751. However, patmcgrath.com boasts a higher conversion rate of 2.00-2.50%, aligning it with smashbox.com in this metric. In terms of average order value (AOV), patmcgrath.com's range of $100-$125 places it in line with smashbox.com as well. While patmcgrath.com may not lead in revenue among its competitors, its competitive conversion rate and AOV indicate a strong performance in converting sessions to transactions and maximizing the value per transaction.

#1 cultbeauty.com
12.8M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$175-200
AOV
#2 makeupbymario.com
752.3K
Revenue
162.5K
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
#3 smashbox.com
264.4K
Revenue
109.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 stilacosmetics.com
116.5K
Revenue
104.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 netflix.shop
1.5M
Revenue
462.8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
patmcgrath.com vs top market performers
patmcgrath.com
top retailers
conversion rate vs average order value for patmcgrath.com and its competitors
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patmcgrath.com brandsby revenue

1
Logo for pat mcgrath labsPat Mcgrath Labs

patmcgrath.com categoriesby revenue

1
Health & Beauty
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brands overtime comparison

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patmcgrath.com channels

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patmcgrath.com Google Ads spend

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patmcgrath.com devices

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patmcgrath.com top markets

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patmcgrath.com country & global rank

Assess the ranking of patmcgrath.com among other retailers within its primary country and worldwide.

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