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Sep 2026

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TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

netflix.shop

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1.1M

Revenue

Sep 26

387.6K

Sessions

Sep 26

0.5-1.0%

Conv. rate

Sep 26

$275-300

AOV

Sep 26

Main country of store: UNITED STATES
Website category: COMPUTERS AND TECHNOLOGY

Welcome to the official Netflix Shop. Allow your fandom to live beyond the screen with Netflix merchandise from your favorite shows and movies.

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netflix.shop Annual Revenue and Growth

netflix.shop's annual sales on its online store amounted to $43.6M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025

$43.6M

Annual growth forecast2025/2026

<0%

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eCommerce Revenue

netflix.shop's monthly revenueOVER TIME
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Over the past three months, netflix.shop revenue has experienced decline of 4.2%, compared to the preceding three months.

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netflix.shop revenue decline for last six months

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OVERVIEW

With a conversion rate of 0.50-1.00%, netflix.shop generated $1.1 million in revenue for online sales in September 2026, significantly higher than a typical store in the computer hardware category, which earns around $146,000 monthly. The average order value (AOV) for netflix.shop ranged from $275 to $300, comfortably within the category's typical range of $152 to $890. Traffic was impressive, with 388,000 sessions, far exceeding the approximately 32,000 sessions seen by a typical store in the computer hardware category. In comparison to the largest, dell.com, which generates $159.1 million, netflix.shop has room for growth.

netflix.shop competitors

In September 2026, netflix.shop trails its competitors most significantly in revenue, generating $1.1 million compared to funko.com’s $7.5 million, which is well ahead of the pack. In terms of transactions, netflix.shop achieved 3,692, ranking third behind funko.com’s impressive 144,000 and merchoid.com’s 5,829. When it comes to sessions, netflix.shop recorded 388,000, again ranking third, while funko.com leads with 4.7 million sessions. netflix.shop's average order value (AOV) of $275-300 surpasses that of funko.com at $50-75, but its conversion rate of 0.50-1.00 matches that of toytokyo.com. Overall, while netflix.shop performs respectably in AOV, it has substantial room for growth in revenue, transactions, and sessions when compared to its competitors.

#1 funko.com

7.5M

Revenue

4.7M

Sessions

3.0-3.5%

Conv. rate

$50-75

AOV

#2 toytokyo.com

60.1K

Revenue

44.9K

Sessions

0.5-1.0%

Conv. rate

$175-200

AOV

#3 popinabox.us

642.9

Revenue

444

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#4 merchoid.com

910.5K

Revenue

467.4K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#5 cobrakaistore.com

38.5K

Revenue

12.8K

Sessions

3.5-4.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

netflix.shop vs top market performers

netflix.shop

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Revenue share by device at netflix.shop

In September large majority of sales on netflix.shop, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.

Industries netflix.shop operates in

netflix.shop is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

Pop Culture Merchandise

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netflix.shop channels

Identify top traffic channels that drive growth for netflix.shopand discover how performance of traffic channels has changed over time.

netflix.shop Google Ads spend

Evaluate netflix.shop's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

netflix.shop devices

Review netflix.shop's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

netflix.shop top markets

Explore netflix.shop's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.