netflix.shop
Welcome to the official Netflix Shop. Allow your fandom to live beyond the screen with Netflix merchandise from your favorite shows and movies.
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netflix.shop Annual Revenue and Growth
netflix.shop's annual sales on its online store amounted to $43.6M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to moderate.
netflix.shop's monthly revenueOVER TIME
Over the past three months, netflix.shop revenue has experienced decline of 61%, compared to the preceding three months.
netflix.shop competitors
In June 2026, Netflix's merchandise platform, netflix.shop, reported a revenue of $844,292 from 3,213 transactions over 436,702 sessions, resulting in an average order value (AOV) of $250-275 and a conversion rate of 0.50-1.00%. In contrast, funko.com dominated the market with $6,303,602 in revenue, driven by 137,878 transactions across 4,947,034 sessions and a significantly lower AOV of $25-50, but a higher conversion rate of 2.50-3.00%. Meanwhile, toytokyo.com had modest earnings of $64,833 with an AOV of $175-200, aligning its conversion rate with netflix.shop at 0.50-1.00%. merchoid.com generated $694,757 from 4,262 transactions, with a conversion rate of 1.00-1.50% and an AOV of $150-175, while popinabox.us struggled with just $643 in revenue from 5 transactions. Overall, netflix.shop exhibits a unique market positioning with its higher AOV but lower conversion effectiveness compared to competitors.
Revenue share by device at netflix.shop
In June large majority of sales on netflix.shop, 59% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 41% of sales coming from desktop devices.
Industries netflix.shop operates in
netflix.shop is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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netflix.shop channels
Identify top traffic channels that drive growth for netflix.shopand discover how performance of traffic channels has changed over time.
netflix.shop Google Ads spend
Evaluate netflix.shop's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
netflix.shop devices
Review netflix.shop's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
