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Oct 2025
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Home/Insights/Retailers/natashadenona.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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280.1K
Revenue
Oct 25
312.1K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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Natashadenona.com is a comprehensive website offering high-quality cosmetics, founded by Natasha Denona. Products sold include a wide range of makeup items such as eyeshadow palettes, foundation, blush, highlights, lip products, and skincare items. The website provides detailed product descriptions, ingredients, swatches, and reviews to aid customers in making informed purchases.

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natashadenona.com Annual Revenue and Growth

natashadenona.com's annual sales on its online store amounted to $4.2M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$4.2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
natashadenona.com revenue by year

natashadenona.com's monthly revenueOVER TIME
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Over the past three months, natashadenona.com revenue has experienced growth of 17%, compared to the preceding three months.

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natashadenona.com revenue growth for last six months
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OVERVIEW
In October 2025, natashadenona.com generated $280,135 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 1.00-1.50%, below the high of 4.65% but above the low of 1.19%. The site's average order value (AOV) ranged from $75-100, which is below the category high of $202 and above the low of $47. With 312,147 sessions, natashadenona.com surpasses the median of 18,156, though it remains far behind sephora.com, which leads with 49,510,502 sessions, highlighting both its strong performance and room for growth.
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natashadenona.com competitors

In October 2025, when comparing natashadenona.com to its competitors, we see that lookfantastic.com leads in revenue with $19,876,673, followed by natashadenona.com with $280,135, and sigmabeauty.com with $145,987. However, natashadenona.com has a higher Average Order Value (AOV) ranging from $75-100, while both lookfantastic.com and sigmabeauty.com have an AOV of $50-75. In terms of transactions, lookfantastic.com again takes the lead with 354,347 transactions, followed by natashadenona.com with 3,610, and sigmabeauty.com with 2,476. Despite having fewer transactions, natashadenona.com and sigmabeauty.com have a similar conversion rate of 1.00-1.50%, whereas lookfantastic.com has a higher conversion rate of 4.50-5.00%. Overall, natashadenona.com may have lower revenue and transactions compared to its competitors, but it boasts a higher AOV and competitive conversion rate.

lookfantastic.com screenshot
#1 lookfantastic.com
19.9M
Revenue
7.4M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
sigmabeauty.com screenshot
#2 sigmabeauty.com
146K
Revenue
172.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
natashadenona.com vs top market performers
natashadenona.com
top retailers
conversion rate vs average order value for natashadenona.com and its competitors
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Revenue share by device at natashadenona.com

In October large majority of sales on natashadenona.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on natashadenona.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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natashadenona.com channels

Identify top traffic channels that drive growth for natashadenona.comand discover how performance of traffic channels has changed over time.

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natashadenona.com Google Ads spend

Evaluate natashadenona.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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natashadenona.com devices

Review natashadenona.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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natashadenona.com top markets

Explore natashadenona.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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natashadenona.com country & global rank

Assess the ranking of natashadenona.com among other retailers within its primary country and worldwide.

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