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Jan 2026
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Home/Insights/Retailers/natashadenona.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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218.1K
Revenue
Jan 26
284.5K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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Natashadenona.com is a comprehensive website offering high-quality cosmetics, founded by Natasha Denona. Products sold include a wide range of makeup items such as eyeshadow palettes, foundation, blush, highlights, lip products, and skincare items. The website provides detailed product descriptions, ingredients, swatches, and reviews to aid customers in making informed purchases.

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natashadenona.com Annual Revenue and Growth

natashadenona.com's annual sales on its online store amounted to $3.7M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$3.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
natashadenona.com revenue by year

natashadenona.com's monthly revenueOVER TIME
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Over the past three months, natashadenona.com revenue has experienced growth of 29%, compared to the preceding three months.

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natashadenona.com revenue growth for last six months
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OVERVIEW
In January 2026, natashadenona.com achieved online sales revenue of $218,074, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, though trailing far behind ulta.com's $104,496,353. The site recorded a conversion rate of 0.50-1.00%, below the high benchmark of 4.7% but above the low of 1.19%. Its average order value (AOV) ranged between $75-100, compared to a high of $194 and a low of $45 in the industry. With 284,544 sessions, natashadenona.com exceeded the median of 22,631, yet remained far from ulta.com's dominant 47,691,438 sessions, indicating solid performance in a competitive market.
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natashadenona.com competitors

In January 2026, natashadenona.com generated a revenue of $218,074 from 2,765 transactions and 284,544 sessions with an average order value (AOV) ranging between $75-$100 and a conversion rate of 0.50-1.00%. Compared to its competitors, lookfantastic.com performed significantly better with a revenue of $19,686,662 from 332,290 transactions and 9,151,324 sessions. Their AOV was lower at $50-$75, but they boasted a higher conversion rate of 3.50-4.00%. On the other hand, sigmabeauty.com had a revenue of $130,730 from 2,248 transactions and 173,545 sessions. Their AOV was in line with natashadenona.com at $50-$75, but their conversion rate was slightly higher at 1.00-1.50%. Overall, natashadenona.com can focus on improving its conversion rate to compete more effectively with its industry peers.

lookfantastic.com screenshot
#1 lookfantastic.com
19.7M
Revenue
9.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
sigmabeauty.com screenshot
#2 sigmabeauty.com
130.7K
Revenue
173.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
natashadenona.com vs top market performers
natashadenona.com
top retailers
conversion rate vs average order value for natashadenona.com and its competitors
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Revenue share by device at natashadenona.com

In January large majority of sales on natashadenona.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on natashadenona.com, 85% was finalized on desktop devices, with 15% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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natashadenona.com channels

Identify top traffic channels that drive growth for natashadenona.comand discover how performance of traffic channels has changed over time.

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natashadenona.com Google Ads spend

Evaluate natashadenona.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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natashadenona.com devices

Review natashadenona.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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natashadenona.com top markets

Explore natashadenona.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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natashadenona.com country & global rank

Assess the ranking of natashadenona.com among other retailers within its primary country and worldwide.

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