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May 2025
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Home/Insights/Retailers/natashadenona.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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274.6K
Revenue
255.9K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Natashadenona.com is a comprehensive website offering high-quality cosmetics, founded by Natasha Denona. Products sold include a wide range of makeup items such as eyeshadow palettes, foundation, blush, highlights, lip products, and skincare items. The website provides detailed product descriptions, ingredients, swatches, and reviews to aid customers in making informed purchases.

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natashadenona.com's revenueOVER TIME
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Over the past three months, natashadenona.com revenue has experienced decline of 11%, compared to the preceding three months.

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natashadenona.com revenue decline for last six months
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OVERVIEW
In May 2025, natashadenona.com, an online BEAUTY AND COSMETICS retailer, generated $274,619 in revenue, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. The website received 255,916 sessions, falling below the industry median of 19,997 sessions. Compared to the industry leader, ulta.com, which recorded revenue of $96,002,620, natashadenona.com's performance metrics indicate room for growth in online sales and user engagement. The website's AOV of $75-100 and conversion rate of 1.00-1.50% suggest potential for improvement to drive higher revenue and customer acquisition in the competitive beauty and cosmetics industry.
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natashadenona.com competitors

In May 2025, natashadenona.com generated a revenue of $274,619 from 3,312 transactions with 255,916 sessions, boasting an Average Order Value (AOV) ranging from $75 to $100 and a conversion rate between 1.00% and 1.50%. In comparison, Sigma Beauty (sigmabeauty.com) reported revenue of $176,955 from 2,843 transactions and 151,638 sessions, with an AOV of $50 to $75 and a higher conversion rate of 1.50% to 2.00%. On the other hand, Lookfantastic (lookfantastic.com) significantly outperformed both competitors and natashadenona.com, with a substantial revenue of $17,933,808 from 270,166 transactions and 8,715,819 sessions. Lookfantastic also had a similar AOV range of $50 to $75 but excelled in conversion rate, ranging between 3.00% and 3.50%. Overall, while natashadenona.com holds its own in terms of revenue and AOV, its competitors demonstrate higher transaction volumes and conversion rates, particularly Lookfantastic.

lookfantastic.com screenshot
#1 lookfantastic.com
17.9M
Revenue
8.7M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
sigmabeauty.com screenshot
#2 sigmabeauty.com
177K
Revenue
151.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
natashadenona.com vs top market performers
natashadenona.com
top retailers
conversion rate vs average order value for natashadenona.com and its competitors
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Revenue share by device at natashadenona.com

In May large majority of sales on natashadenona.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.

In May large majority of sales on natashadenona.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.
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natashadenona.com channels

Identify top traffic channels that drive growth for natashadenona.comand discover how performance of traffic channels has changed over time.

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natashadenona.com Google Ads spend

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natashadenona.com devices

Review natashadenona.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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natashadenona.com top markets

Explore natashadenona.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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natashadenona.com country & global rank

Assess the ranking of natashadenona.com among other retailers within its primary country and worldwide.

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