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Sep 2024

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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

palmers.com

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132.2K

Revenue

113K

Sessions

1.5-2.0%

Conversion rate

$50-75

Average order value

Online only revenue for palmers.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS
D2C

Palmers.com is an online platform offering a range of personal care products and cosmetics. The website showcases an assortment of items including moisturizers, soaps, creams, lotions, and body oils. It provides a convenient shopping experience for customers seeking reliable self-care and skincare options.

palmers.com’s revenueOVER TIME
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Over the past three months, palmers.com revenue has experienced growth of 53%, compared to the preceding three months.

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palmers.com revenue growth for last six months

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OVERVIEW

In September 2024, palmers.com in the BEAUTY AND COSMETICS industry had online sales revenue of $132,226, a conversion rate of 1.50-2.00%, an AOV of $50-75, and 112,972 sessions. Compared to the industry median of $53,315, 4.62% conversion rate, $191 AOV, and 22,216 sessions, palmers.com is performing above average in revenue and sessions but below average in conversion rate and AOV. The largest online store in the industry is ulta.com with $114,902,798 in revenue, while the store with the highest sessions is sephora.com with 41,256,765 sessions.

palmers.com competitors

When comparing palmers.com to its competitors in the beauty and skincare industry, we can see that palmers.com falls behind in terms of revenue, transactions, and sessions. With a revenue of $132,226 from 1,937 transactions and 112,972 sessions, palmers.com lags behind 100percentpure.com with $222,791 revenue, 3,354 transactions, and 264,983 sessions. However, palmers.com performs better than ambi.com with $13,398 revenue, 266 transactions, and 19,588 sessions. In terms of average order value (AOV) and conversion rate, palmers.com is on par with the industry standards, ranging from $50-75 AOV and 1.50-2.00% conversion rate. Overall, palmers.com has room for improvement in increasing its revenue and attracting more transactions and sessions to compete effectively in the market.

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AOV

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22.4K

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Sessions

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13.4K

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Sessions

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AOV

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AOV

#5 hempz.com

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Sessions

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Conv. rate

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AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

palmers.com vs top market performers

palmers.com

top retailers

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palmers.com brandsby revenue

Cocoa Butter Formula Products

Coconut Oil Formula Products

Shea Butter Formula Products

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palmers.com categoriesby revenue

Lotion & Moisturizer

Top retailers:amazon.com ulta.com amazon.de

Skin Care

Top retailers:bathandbodyworks.com macys.com amazon.com

Health & Beauty

Top retailers:temu.com next.co.uk sainsburys.co.uk

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Top retailers:amazon.com ulta.com walmart.com

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Top retailers:cosmoprofbeauty.com amazon.com ulta.com

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palmers.com channels

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palmers.com Google Ads spend

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palmers.com devices

Review palmers.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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palmers.com top markets

Explore palmers.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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