mustelausa.com
Mustelausa.com is a website that offers various products related to baby and maternity care. The website sells a range of items, including skincare products, lotions, creams, shampoos, and baby accessories. It caters to individuals seeking safe and reliable solutions for baby care needs.
GRIPS CUSTOMERS & RESEARCH PARTNERS
mustelausa.com Annual Revenue and Growth
mustelausa.com's annual sales on its online store amounted to $2.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
mustelausa.com's monthly revenueOVER TIME
Over the past three months, mustelausa.com revenue has experienced growth of 30%, compared to the preceding three months.
mustelausa.com competitors
In November 2025, when comparing mustelausa.com to its competitors, we see that Mustela has a revenue of $355,673 with 4,463 transactions and 184,696 sessions, resulting in an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. In comparison, Newton Baby stands out with a revenue of $2,893,181 from 10,865 transactions and 472,839 sessions, boasting a higher AOV of $250-275 but a similar conversion rate. Happiest Baby follows closely behind with $2,381,692 in revenue from 6,020 transactions and 988,751 sessions, featuring a high AOV of $375-400 but a lower conversion rate. Tiny Prints leads in revenue with $20,195,180 from 111,177 transactions and 52,906 sessions, showing an AOV of $175-200 and an impressive conversion rate. Cradlewise and Children's fall behind in terms of revenue, transactions, AOV, and conversion rate when compared to Mustela and its competitors.
Revenue share by device at mustelausa.com
In November large majority of sales on mustelausa.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
Gain even more insights with the Grips app
mustelausa.com channels
Identify top traffic channels that drive growth for mustelausa.comand discover how performance of traffic channels has changed over time.
mustelausa.com Google Ads spend
Evaluate mustelausa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
mustelausa.com devices
Review mustelausa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
