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May 2026
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Home/Insights/Retailers/mustelausa.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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280.6K
Revenue
May 26
157.8K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$75-100
AOV
May 26
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Mustelausa.com is a website that offers various products related to baby and maternity care. The website sells a range of items, including skincare products, lotions, creams, shampoos, and baby accessories. It caters to individuals seeking safe and reliable solutions for baby care needs.

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mustelausa.com Annual Revenue and Growth

mustelausa.com's annual sales on its online store amounted to $2.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
mustelausa.com revenue by year

mustelausa.com's monthly revenueOVER TIME
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Over the past three months, mustelausa.com revenue has experienced growth of 1.9%, compared to the preceding three months.

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mustelausa.com revenue growth for last six months
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OVERVIEW
In May 2026, mustelausa.com achieved impressive online sales of $280,616, significantly surpassing the median revenue of $41,533 in the BEAUTY AND COSMETICS sector, while maintaining a conversion rate of 2.00-2.50%, just below the industry's high of 4.55%. Their average order value (AOV) ranged between $75-100, which is competitive compared to the sector's high of $205 and low of $50. With 157,819 sessions, mustelausa.com also performed well, exceeding the median of 16,416 sessions in its industry, though far from sephora.com's staggering 60,095,887 sessions, showcasing a strong presence in the market.
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mustelausa.com competitors

In May 2026, mustelausa.com generated $280,616 in revenue from 3,309 transactions and 157,819 sessions, yielding a conversion rate of 2.00-2.50%. In comparison, newtonbaby.com significantly outperformed with $3,171,032 in revenue, a higher transaction count of 13,499, and a session volume of 527,125, resulting in a conversion rate of 2.50-3.00%. happiestbaby.com also fared well, with revenue at $2,620,429 and 6,061 transactions, despite a lower conversion rate of 0.50-1.00%. Notably, tinyprints.com reported the highest conversion rate at 12.50-13.00%, but with just $90,122 in revenue and 459 transactions. cradlewise.com and childrens.com recorded $328,443 and $552,606 in revenue, respectively, but with varying performance metrics. Overall, while mustelausa.com has solid figures, its competitors excel in revenue and transaction volume.

newtonbaby.com screenshot
#1 newtonbaby.com
3.2M
Revenue
527.1K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
2.6M
Revenue
1.2M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tinyprints.com screenshot
#3 tinyprints.com
90.1K
Revenue
3.6K
Sessions
12.5-13.0%
Conv. rate
$175-200
AOV
cradlewise.com screenshot
#4 cradlewise.com
328.4K
Revenue
446.6K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
childrens.com screenshot
#5 childrens.com
552.6K
Revenue
621.8K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
mustelausa.com vs top market performers
mustelausa.com
top retailers
conversion rate vs average order value for mustelausa.com and its competitors
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Revenue share by device at mustelausa.com

In May large majority of sales on mustelausa.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In May large majority of sales on mustelausa.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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mustelausa.com channels

Identify top traffic channels that drive growth for mustelausa.comand discover how performance of traffic channels has changed over time.

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mustelausa.com Google Ads spend

Evaluate mustelausa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mustelausa.com devices

Review mustelausa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mustelausa.com top markets

Explore mustelausa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mustelausa.com country & global rank

Assess the ranking of mustelausa.com among other retailers within its primary country and worldwide.

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