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Sep 2024
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Home/Insights/Retailers/mustelausa.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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195.1K
Revenue
168.2K
Sessions
1.0-1.5%
Conversion rate
$75-100
Average order value
Online only revenue for mustelausa.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Mustelausa.com is a website that offers various products related to baby and maternity care. The website sells a range of items, including skincare products, lotions, creams, shampoos, and baby accessories. It caters to individuals seeking safe and reliable solutions for baby care needs.

mustelausa.com’s revenueOVER TIME
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Over the past three months, mustelausa.com revenue has experienced decline of 16%, compared to the preceding three months.

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mustelausa.com revenue decline for last six months
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OVERVIEW
In September 2024, mustelausa.com, a BEAUTY AND COSMETICS industry website, reported online sales revenue of $195,075, with a conversion rate ranging from 1.00-1.50% and an average order value (AOV) of $75-100. This places them above the median revenue of $53,315 but below the high conversion rate of 4.62% and high AOV of $191 in their category. The website also recorded 168,212 sessions, exceeding the median sessions of 22,216, yet falling short of the highest sessions recorded by sephora.com at 41,256,765.
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mustelausa.com competitors

When comparing mustelausa.com to its competitors in the baby products industry, we can see that mustelausa.com falls behind in terms of revenue, transactions, and sessions. mustelausa.com generated $195,075 in revenue from 2,193 transactions and 168,212 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In contrast, its competitors like happiestbaby.com and newtonbaby.com outperformed in revenue, transactions, and sessions. For example, happiestbaby.com generated $3,955,199 in revenue from 8,445 transactions and 1,463,592 sessions, with an AOV of $450-475 and a conversion rate of 0.50-1.00%. Similarly, newtonbaby.com had significantly higher revenue, transactions, and sessions compared to mustelausa.com, indicating a more robust online presence and higher customer engagement. Overall, mustelausa.com can work on improving its metrics to better compete with its top-performing competitors in the market.

#1 newtonbaby.com
2.8M
Revenue
471.6K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#2 happiestbaby.com
4M
Revenue
1.5M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#3 tinyprints.com
1.1M
Revenue
96.8K
Sessions
8.0-8.5%
Conv. rate
$125-150
AOV
#4 cradlewise.com
60.2K
Revenue
101.8K
Sessions
0.0-0.5%
Conv. rate
$600-700
AOV
#5 childrens.com
630.4K
Revenue
835.6K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
mustelausa.com vs top market performers
mustelausa.com
top retailers
conversion rate vs average order value for mustelausa.com and its competitors
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mustelausa.com brandsby revenue

1
Logo for mustela usaMustela Usa

mustelausa.com categoriesby revenue

1
Lotion & Moisturizer
2
Facial Cleansers
3
Health & Beauty
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brands overtime comparison

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mustelausa.com channels

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mustelausa.com Google Ads spend

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mustelausa.com devices

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mustelausa.com top markets

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mustelausa.com country & global rank

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