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Aug 2026
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Home/Insights/Retailers/mustelausa.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for mustelausa.commustelausa.com

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191.1K
Revenue
Aug 26
145.3K
Sessions
Aug 26
1.5-2.0%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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Mustelausa.com is a website that offers various products related to baby and maternity care. The website sells a range of items, including skincare products, lotions, creams, shampoos, and baby accessories. It caters to individuals seeking safe and reliable solutions for baby care needs.

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mustelausa.com Annual Revenue and Growth

mustelausa.com's annual sales on its online store amounted to $2.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
mustelausa.com revenue by year

mustelausa.com's monthly revenueOVER TIME
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Over the past three months, mustelausa.com revenue has experienced growth of 32%, compared to the preceding three months.

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mustelausa.com revenue growth for last six months
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OVERVIEW
mustelausa.com generated $191,000 in online sales for August 2026, significantly exceeding the typical beauty and cosmetics retailer's monthly revenue of around $46,500. The site attracted 145,000 sessions, far surpassing the typical beauty and cosmetics retailer's 20,600 sessions. Its conversion rate stood at 1.50-2.00%, which is within the typical beauty and cosmetics category range of 1.08% to 4.58%. The average order value (AOV) of $75-100 is also within the typical beauty and cosmetics category range of $52 to $207, reflecting strong engagement and sales performance.
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mustelausa.com competitors

In August 2026, newtonbaby.com leads the market with impressive metrics, generating $3 million in revenue from 13,000 transactions across 610,000 sessions, with an average order value (AOV) of $225-250 and a conversion rate of 2.00-2.50%. Following behind is happiestbaby.com, which, while generating $2 million, attracts 855,000 sessions but has a lower conversion rate of 0.50-1.00%. mustelausa.com ranks fourth with $191,000 in revenue, 2,304 transactions, and 145,000 sessions, showcasing an AOV of $75-100 and a conversion rate of 1.50-2.00%. Competitor tinyprints.com trails closely with $73,200 in revenue and an AOV of $275-300, but achieves a remarkably high conversion rate of 16.00-16.50%. Overall, mustelausa.com has room for growth compared to its more successful rivals.

newtonbaby.com screenshot
#1 newtonbaby.com
3M
Revenue
610.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
2M
Revenue
855.2K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tinyprints.com screenshot
#3 tinyprints.com
73.2K
Revenue
1.7K
Sessions
16.0-16.5%
Conv. rate
$275-300
AOV
cradlewise.com screenshot
#4 cradlewise.com
184.3K
Revenue
532.4K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
childrens.com screenshot
#5 childrens.com
491.9K
Revenue
695K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
mustelausa.com vs top market performers
mustelausa.com
top retailers
conversion rate vs average order value for mustelausa.com and its competitors
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Revenue share by device at mustelausa.com

In August large majority of sales on mustelausa.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In August large majority of sales on mustelausa.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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mustelausa.com channels

Identify top traffic channels that drive growth for mustelausa.comand discover how performance of traffic channels has changed over time.

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mustelausa.com Google Ads spend

Evaluate mustelausa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mustelausa.com devices

Review mustelausa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mustelausa.com top markets

Explore mustelausa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mustelausa.com country & global rank

Assess the ranking of mustelausa.com among other retailers within its primary country and worldwide.

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