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Jun 2025
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Home/Insights/Retailers/mustelausa.com
TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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122.8K
Revenue
135K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Mustelausa.com is a website that offers various products related to baby and maternity care. The website sells a range of items, including skincare products, lotions, creams, shampoos, and baby accessories. It caters to individuals seeking safe and reliable solutions for baby care needs.

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mustelausa.com's revenueOVER TIME
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Over the past three months, mustelausa.com revenue has experienced decline of 8.6%, compared to the preceding three months.

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mustelausa.com revenue decline for last six months
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OVERVIEW
For the month of June 2025, mustelausa.com in the BEAUTY AND COSMETICS industry had a revenue of $122,788 with a median of $43,095. Conversion rate was 1.00-1.50% while a high was 4.4% and a low was 1.06%. Average order value (AOV) was $75-100, with a high of $209 and a low of $50. The site had 134,968 sessions, compared to the highest of 36,910,068 from sephora.com and a median of 19,241 in the same industry.
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mustelausa.com competitors

In June 2025, when comparing mustelausa.com to its competitors, we can see that Mustela USA falls behind in terms of revenue, with $122,788, compared to competitors like Newton Baby with $1,776,889 and Happiest Baby with $1,401,149. In terms of transactions, Mustela USA has 1,442 transactions, whereas Tiny Prints leads with 3,939 transactions. Sessions-wise, Mustela USA has 134,968 sessions, while Cradlewise boasts 242,848 sessions. Mustela USA's Average Order Value (AOV) ranges between $75-100, lower than competitors like Cradlewise with $1100-1125. However, Mustela USA has a competitive conversion rate of 1.00-1.50%, putting it on par with Newton Baby and Tiny Prints, but below Happiest Baby and childrens.com. Overall, Mustela USA has room for improvement in revenue and sessions compared to its competitors in the baby and children products market.

newtonbaby.com screenshot
#1 newtonbaby.com
1.8M
Revenue
356.8K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
1.4M
Revenue
853K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
tinyprints.com screenshot
#3 tinyprints.com
733.9K
Revenue
50.5K
Sessions
7.5-8.0%
Conv. rate
$175-200
AOV
cradlewise.com screenshot
#4 cradlewise.com
93K
Revenue
242.8K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
childrens.com screenshot
#5 childrens.com
544.4K
Revenue
742.2K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
mustelausa.com vs top market performers
mustelausa.com
top retailers
conversion rate vs average order value for mustelausa.com and its competitors
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Revenue share by device at mustelausa.com

In June large majority of sales on mustelausa.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on mustelausa.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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mustelausa.com channels

Identify top traffic channels that drive growth for mustelausa.comand discover how performance of traffic channels has changed over time.

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mustelausa.com Google Ads spend

Evaluate mustelausa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mustelausa.com devices

Review mustelausa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mustelausa.com top markets

Explore mustelausa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mustelausa.com country & global rank

Assess the ranking of mustelausa.com among other retailers within its primary country and worldwide.

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