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Jul 2026
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Home/Insights/Retailers/mustelausa.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for mustelausa.commustelausa.com

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389.8K
Revenue
Jul 26
216.4K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$75-100
AOV
Jul 26
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Mustelausa.com is a website that offers various products related to baby and maternity care. The website sells a range of items, including skincare products, lotions, creams, shampoos, and baby accessories. It caters to individuals seeking safe and reliable solutions for baby care needs.

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mustelausa.com Annual Revenue and Growth

mustelausa.com's annual sales on its online store amounted to $2.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
mustelausa.com revenue by year

mustelausa.com's monthly revenueOVER TIME
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Over the past three months, mustelausa.com revenue has experienced growth of 88%, compared to the preceding three months.

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mustelausa.com revenue growth for last six months
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OVERVIEW
mustelausa.com generated $390,000 in revenue for online sales in July 2026, significantly surpassing the typical beauty and cosmetics retailer's $39,200 monthly revenue. With 216,000 sessions, mustelausa.com far exceeds the typical beauty and cosmetics retailer's 17,100 sessions. Its conversion rate ranges from 2.00% to 2.50%, aligning with the typical beauty and cosmetics retailer's range of 1.1% to 4.37%. The average order value (AOV) stands between $75 and $100, which is within the typical beauty and cosmetics retailer's AOV range of $52 to $207.
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mustelausa.com competitors

In July 2026, newtonbaby.com generated $3.2 million in revenue, leading the pack with 13,900 transactions from 558,000 sessions. In comparison, mustelausa.com reported $390,000, placing it fourth among competitors, trailing newtonbaby.com by $2.8 million in revenue and 9,345 transactions. Although mustelausa.com has a solid average order value (AOV) of $75-100, its conversion rate of 2.00-2.50% is comparable to newtonbaby.com’s but still falls short when considering total performance. happiestbaby.com has the highest session count at 938,000, leaving mustelausa.com in fifth place, lagging by 722,000 sessions. Other competitors like tinyprints.com and cradlewise.com show distinct performance metrics, yet mustelausa.com consistently ranks lower in critical areas, highlighting room for growth.

newtonbaby.com screenshot
#1 newtonbaby.com
3.2M
Revenue
558.3K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
2.1M
Revenue
937.7K
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
tinyprints.com screenshot
#3 tinyprints.com
128.9K
Revenue
3.9K
Sessions
13.0-13.5%
Conv. rate
$250-275
AOV
cradlewise.com screenshot
#4 cradlewise.com
181.1K
Revenue
531.1K
Sessions
0.0-0.5%
Conv. rate
$1200-1300
AOV
childrens.com screenshot
#5 childrens.com
519.6K
Revenue
706K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
mustelausa.com vs top market performers
mustelausa.com
top retailers
conversion rate vs average order value for mustelausa.com and its competitors
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Revenue share by device at mustelausa.com

In July large majority of sales on mustelausa.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In July large majority of sales on mustelausa.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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mustelausa.com channels

Identify top traffic channels that drive growth for mustelausa.comand discover how performance of traffic channels has changed over time.

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mustelausa.com Google Ads spend

Evaluate mustelausa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mustelausa.com devices

Review mustelausa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mustelausa.com top markets

Explore mustelausa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mustelausa.com country & global rank

Assess the ranking of mustelausa.com among other retailers within its primary country and worldwide.

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