mustelausa.com
Mustelausa.com is a website that offers various products related to baby and maternity care. The website sells a range of items, including skincare products, lotions, creams, shampoos, and baby accessories. It caters to individuals seeking safe and reliable solutions for baby care needs.
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mustelausa.com Annual Revenue and Growth
mustelausa.com's annual sales on its online store amounted to $2.4M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
mustelausa.com's monthly revenueOVER TIME
Over the past three months, mustelausa.com revenue has experienced decline of 55%, compared to the preceding three months.
mustelausa.com competitors
In April 2026, mustelausa.com generated a revenue of $116,943 from 1,522 transactions, achieving a conversion rate of 1.00-1.50% across 144,823 sessions. In comparison, competitors like newtonbaby.com and happiestbaby.com outperformed significantly, with revenues of $2,157,024 and $2,365,196, respectively. Both competitors also exhibited higher average order values (AOV), with newtonbaby.com ranging from $225-250 and happiestbaby.com at $425-450. Meanwhile, tinyprints.com, with a revenue of $47,053, had an impressive conversion rate of 9.00-9.50%, albeit from a lower number of transactions and sessions. childrens.com, earning $578,362, demonstrated a more competitive AOV of $125-150 and a conversion rate of 0.50-1.00%. Overall, mustelausa.com lags behind its competitors in revenue and AOV, although its conversion rate aligns well within a competitive range.
Revenue share by device at mustelausa.com
In April large majority of sales on mustelausa.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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mustelausa.com channels
Identify top traffic channels that drive growth for mustelausa.comand discover how performance of traffic channels has changed over time.
mustelausa.com Google Ads spend
Evaluate mustelausa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
mustelausa.com devices
Review mustelausa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
