mustelausa.com
Mustelausa.com is a website that offers various products related to baby and maternity care. The website sells a range of items, including skincare products, lotions, creams, shampoos, and baby accessories. It caters to individuals seeking safe and reliable solutions for baby care needs.
GRIPS CUSTOMERS & RESEARCH PARTNERS
mustelausa.com Annual Revenue and Growth
mustelausa.com's annual sales on its online store amounted to $2.9M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
mustelausa.com's monthly revenueOVER TIME
Over the past three months, mustelausa.com revenue has experienced decline of 17%, compared to the preceding three months.
mustelausa.com competitors
When comparing mustelausa.com to its competitors in October 2025, it is evident that mustelausa.com lags behind in terms of revenue and transactions. mustelausa.com generated a revenue of $173,096 from 2,141 transactions, with a conversion rate of 1.50-2.00% from 122,411 sessions. In contrast, newtonbaby.com and happiestbaby.com outperformed mustelausa.com with significantly higher revenue, transactions, and sessions, showcasing AOVs of $250-275 and $400-425, respectively, and conversion rates ranging from 2.00-2.50% to 0.50-1.00%. tinyprints.com also excelled in revenue and transactions with an AOV of $150-175, albeit with an exceptionally high conversion rate of 166.00-166.50%. cradlewise.com and childrens.com, while not as profitable, still surpassed mustelausa.com in revenue and transactions, with varying AOVs and conversion rates. Overall, mustelausa.com can improve its performance metrics to better compete with its industry counterparts.
Revenue share by device at mustelausa.com
In October large majority of sales on mustelausa.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
Gain even more insights with the Grips app
mustelausa.com channels
Identify top traffic channels that drive growth for mustelausa.comand discover how performance of traffic channels has changed over time.
mustelausa.com Google Ads spend
Evaluate mustelausa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
mustelausa.com devices
Review mustelausa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
