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May 2025
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Home/Insights/Retailers/mustelausa.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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187K
Revenue
146.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
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Mustelausa.com is a website that offers various products related to baby and maternity care. The website sells a range of items, including skincare products, lotions, creams, shampoos, and baby accessories. It caters to individuals seeking safe and reliable solutions for baby care needs.

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mustelausa.com's revenueOVER TIME
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Over the past three months, mustelausa.com revenue has experienced decline of 18%, compared to the preceding three months.

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mustelausa.com revenue decline for last six months
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OVERVIEW
In May 2025, mustelausa.com, a BEAUTY AND COSMETICS website, generated $186,987 in online sales, with a conversion rate of 1.00-1.50% and an AOV of $75-100. This places them above the median revenue in the industry but below the very high conversion rate and AOV benchmarks. With 146,402 sessions, they fall below the store with the highest sessions, sephora.com, but surpass the median sessions in the BEAUTY AND COSMETICS category. Overall, there is room for improvement in conversion rate and AOV to potentially increase revenue and compete more effectively in the industry.
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mustelausa.com competitors

In May 2025, when comparing mustelausa.com to its competitors, it is clear that Mustela USA falls behind in terms of revenue and transactions. While Mustela USA generated $186,987 in revenue from 2,095 transactions with 146,402 sessions, competitors like Newton Baby and Happiest Baby outperformed with revenues of $1,973,145 and $1,683,373, respectively. Newton Baby had 7,585 transactions from 352,224 sessions, and Happiest Baby had 4,012 transactions from 847,073 sessions. Additionally, Tiny Prints stood out with a high conversion rate of 10.00-10.50% compared to Mustela USA's 1.00-1.50%. Cradlewise and Children's also had higher average order values than Mustela USA. This data highlights the areas where Mustela USA can potentially improve and catch up to its competitors in the baby and children's products market.

newtonbaby.com screenshot
#1 newtonbaby.com
2M
Revenue
352.2K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
1.7M
Revenue
847.1K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
tinyprints.com screenshot
#3 tinyprints.com
1.1M
Revenue
53.7K
Sessions
10.0-10.5%
Conv. rate
$175-200
AOV
cradlewise.com screenshot
#4 cradlewise.com
99.6K
Revenue
196.6K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
childrens.com screenshot
#5 childrens.com
549.4K
Revenue
752.8K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
mustelausa.com vs top market performers
mustelausa.com
top retailers
conversion rate vs average order value for mustelausa.com and its competitors
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Revenue share by device at mustelausa.com

In May large majority of sales on mustelausa.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.

In May large majority of sales on mustelausa.com, 50% was finalized on desktop devices, with 50% of sales coming from mobile devices.
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mustelausa.com channels

Identify top traffic channels that drive growth for mustelausa.comand discover how performance of traffic channels has changed over time.

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mustelausa.com Google Ads spend

Evaluate mustelausa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mustelausa.com devices

Review mustelausa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mustelausa.com top markets

Explore mustelausa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mustelausa.com country & global rank

Assess the ranking of mustelausa.com among other retailers within its primary country and worldwide.

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