Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jul 2025
All countries
Home/Insights/Retailers/mustelausa.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for mustelausa.commustelausa.com

Start benchmarking for free
Sign in with GoogleSign up with Google
227.1K
Revenue
168.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
Loading...

Mustelausa.com is a website that offers various products related to baby and maternity care. The website sells a range of items, including skincare products, lotions, creams, shampoos, and baby accessories. It caters to individuals seeking safe and reliable solutions for baby care needs.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

mustelausa.com's revenueOVER TIME
View real-time data

Over the past three months, mustelausa.com revenue has experienced growth of 16%, compared to the preceding three months.

View real-time data
mustelausa.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In July 2025, mustelausa.com, a BEAUTY AND COSMETICS website, generated $227,054 in online sales, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. The website had 168,796 sessions, compared to the industry median of 20,909. The highest revenue in the category came from themancompany.com with $113,233,299, while sephora.com had the most sessions at 41,064,568. A very high conversion rate in the industry was 4.31%, while a very low was 1.0%. A very high AOV was $211, and a very low was $51.
Read more

mustelausa.com competitors

In July 2025, mustelausa.com reported a revenue of $227,054 with 2,528 transactions and 168,796 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. Compared to its competitors, mustelausa.com falls behind in terms of revenue and transactions. For example, newtonbaby.com generated $2,093,138 in revenue from 7,835 transactions and 349,179 sessions, with an AOV of $250-275 and a conversion rate of 2.00-2.50%. Similarly, happiestbaby.com recorded $1,548,068 in revenue with 3,719 transactions and 856,159 sessions, featuring an AOV of $400-425 and a conversion rate of 0.00-0.50%. tinyprints.com, cradlewise.com, and childrens.com also outperformed mustelausa.com in various metrics such as revenue, transactions, sessions, AOV, and conversion rate. mustelausa.com may need to enhance its performance to remain competitive in the market.

newtonbaby.com screenshot
#1 newtonbaby.com
2.1M
Revenue
349.2K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
1.5M
Revenue
856.2K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
tinyprints.com screenshot
#3 tinyprints.com
724.1K
Revenue
52.4K
Sessions
7.0-7.5%
Conv. rate
$175-200
AOV
cradlewise.com screenshot
#4 cradlewise.com
111.2K
Revenue
357.7K
Sessions
0.0-0.5%
Conv. rate
$1100-1200
AOV
childrens.com screenshot
#5 childrens.com
654.1K
Revenue
835.7K
Sessions
0.0-0.5%
Conv. rate
$175-200
AOV
mustelausa.com vs top market performers
mustelausa.com
top retailers
conversion rate vs average order value for mustelausa.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at mustelausa.com

In July large majority of sales on mustelausa.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on mustelausa.com, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

mustelausa.com channels

Identify top traffic channels that drive growth for mustelausa.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

mustelausa.com Google Ads spend

Evaluate mustelausa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

mustelausa.com devices

Review mustelausa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

mustelausa.com top markets

Explore mustelausa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

mustelausa.com country & global rank

Assess the ranking of mustelausa.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard