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Apr 2026
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Home/Insights/Retailers/100percentpure.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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132.6K
Revenue
Apr 26
145.8K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
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100percentpure.com is an online platform that offers a range of products which primarily consist of cosmetics, skincare, and body care items. The website focuses on promoting the use of natural and organic ingredients in their products. The range includes items like makeup, cleansers, moisturizers, masks, and more.

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100percentpure.com Annual Revenue and Growth

100percentpure.com's annual sales on its online store amounted to $3.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3.4M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
100percentpure.com revenue by year

100percentpure.com's monthly revenueOVER TIME
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Over the past three months, 100percentpure.com revenue has experienced decline of 36%, compared to the preceding three months.

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100percentpure.com revenue decline for last six months
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OVERVIEW
In April 2026, 100percentpure.com achieved online sales of $132,604, significantly outperforming the median revenue of $40,161 in the BEAUTY AND COSMETICS sector. With a conversion rate between 1.00-1.50%, it remains competitive but below the sector's high of 4.38%. The average order value (AOV) ranged from $50-75, placing it near the low end compared to a high of $195. The site attracted 145,795 sessions, substantially higher than the median of 20,819, yet far below the leading store, Sephora, with 84,653,344 sessions, illustrating the potential for growth in both traffic and conversion.
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100percentpure.com competitors

In April 2026, the performance of 100percentpure.com is notable yet reveals a competitive landscape. It generated $132,604 in revenue from 1,878 transactions over 145,795 sessions, resulting in a conversion rate between 1.00% and 1.50%. In contrast, thedetoxmarket.com excelled with $281,829 in revenue and a conversion rate of 3.00% to 3.50%, despite having fewer sessions at 103,990. timelessha.com outperformed all with $382,976 in revenue, leveraging a higher transaction volume of 9,668. Meanwhile, beautybyearth.com and versedskin.com showed similar AOVs of $50-$75 but differed in their revenue, with beautybyearth.com at $91,748 and versedskin.com at $160,764. newdirectionsaromatics.com slightly lagged behind at $121,986 in revenue but maintained a better conversion rate of 2.00% to 2.50%. This data illustrates a highly competitive environment for 100percentpure.com in the clean beauty market.

thedetoxmarket.com screenshot
#1 thedetoxmarket.com
281.8K
Revenue
104K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
beautybyearth.com screenshot
#2 beautybyearth.com
91.7K
Revenue
121.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
newdirectionsaromatics.com screenshot
#3 newdirectionsaromatics.com
122K
Revenue
93.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
timelessha.com screenshot
#4 timelessha.com
383K
Revenue
278.7K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
versedskin.com screenshot
#5 versedskin.com
160.8K
Revenue
203K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
100percentpure.com vs top market performers
100percentpure.com
top retailers
conversion rate vs average order value for 100percentpure.com and its competitors
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Revenue share by device at 100percentpure.com

In April large majority of sales on 100percentpure.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on 100percentpure.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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100percentpure.com channels

Identify top traffic channels that drive growth for 100percentpure.comand discover how performance of traffic channels has changed over time.

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100percentpure.com Google Ads spend

Evaluate 100percentpure.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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100percentpure.com devices

Review 100percentpure.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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100percentpure.com top markets

Explore 100percentpure.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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100percentpure.com country & global rank

Assess the ranking of 100percentpure.com among other retailers within its primary country and worldwide.

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