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Sep 2025
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Home/Insights/Retailers/100percentpure.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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214.9K
Revenue
Sep 25
229.5K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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100percentpure.com is an online platform that offers a range of products which primarily consist of cosmetics, skincare, and body care items. The website focuses on promoting the use of natural and organic ingredients in their products. The range includes items like makeup, cleansers, moisturizers, masks, and more.

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100percentpure.com Annual Revenue and Growth

100percentpure.com's annual sales on its online store amounted to $4.6M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$4.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
100percentpure.com revenue by year

100percentpure.com's monthly revenueOVER TIME
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Over the past three months, 100percentpure.com revenue has experienced decline of 4.8%, compared to the preceding three months.

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100percentpure.com revenue decline for last six months
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Top products on 100percentpure.comby revenue

#1 Rose Water Hyaluronic Acid Serum
$355.9
Price
$74K
Revenue
#2 Love Your Skin- Oily
$138
Price
$26.8K
Revenue
#3 Love Your Skin- Anti-Aging
$185.6
Price
$26.7K
Revenue
#4 For Anti-Aging
$115.2
Price
Revenue
#5 Watermelon Cucumber Water Locking Serum
$123.6
Price
Revenue
#6 Bright Eyes Duo
$77.7
Price
Revenue
#7 Fruit Pigmented® Pomegranate Oil Moisturizing Lipstick
$30.6
Price
Revenue
#8 Bakuchiol Set
$86.7
Price
Revenue
#9 Awaken & Brighten Set
$74.7
Price
Revenue
#10 Fruit Pigmented® Full Coverage Water Foundation
$70.2
Price
Revenue
#1 Rose Water Hyaluronic Acid Serum
$355.9
Price
$74K
Revenue
#2 Love Your Skin- Oily
$138
Price
$26.8K
Revenue
#3 Love Your Skin- Anti-Aging
$185.6
Price
$26.7K
Revenue
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OVERVIEW
In September 2025, 100percentpure.com achieved online sales of $214,906, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, while boasting a conversion rate of 1.00-1.50%, which is close to the lower threshold of the industry. With an average order value (AOV) of $50-75, it's positioned well against a high AOV of $203 in its category. The site recorded 229,514 sessions, far above the median of 18,928 but dwarfed by the leading store, sephora.com, with 45,764,193 sessions. Overall, 100percentpure.com shows competitive strength but has room for improvement in conversion rates.
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100percentpure.com competitors

In September 2025, 100percentpure.com generated a revenue of $214,906 with 3,029 transactions and 229,514 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 1.00-1.50%. When compared to its competitors, The Detox Market stood out with a revenue of $583,720, 3,227 transactions, and 119,081 sessions, featuring a higher AOV of $175-200 and a conversion rate of 2.50-3.00%. Beauty by Earth lagged behind with $60,310 revenue, 700 transactions, and 61,365 sessions, offering an AOV of $75-100 and a similar conversion rate of 1.00-1.50%. New Directions Aromatics, Timeless Skin, and Versed Skin also presented varying performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rates compared to 100percentpure.com in the beauty and skincare industry.

thedetoxmarket.com screenshot
#1 thedetoxmarket.com
583.7K
Revenue
119.1K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
beautybyearth.com screenshot
#2 beautybyearth.com
60.3K
Revenue
61.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
newdirectionsaromatics.com screenshot
#3 newdirectionsaromatics.com
103.4K
Revenue
89.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
timelessha.com screenshot
#4 timelessha.com
252.5K
Revenue
179.9K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
versedskin.com screenshot
#5 versedskin.com
98.3K
Revenue
112.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
100percentpure.com vs top market performers
100percentpure.com
top retailers
conversion rate vs average order value for 100percentpure.com and its competitors
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Revenue share by device at 100percentpure.com

In September large majority of sales on 100percentpure.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on 100percentpure.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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100percentpure.com channels

Identify top traffic channels that drive growth for 100percentpure.comand discover how performance of traffic channels has changed over time.

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100percentpure.com Google Ads spend

Evaluate 100percentpure.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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100percentpure.com devices

Review 100percentpure.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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100percentpure.com top markets

Explore 100percentpure.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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100percentpure.com country & global rank

Assess the ranking of 100percentpure.com among other retailers within its primary country and worldwide.

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