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Oct 2025
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Home/Insights/Retailers/buymebeauty.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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118.5K
Revenue
Oct 25
49.7K
Sessions
Oct 25
3.5-4.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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BuyMeBeauty.com is an online platform offering a variety of cosmetics and beauty products. The site sells a diverse range of makeup items, fragrances, skincare products, and hair care essentials. With a convenient online shopping experience, customers can browse and purchase popular beauty brands and pro

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buymebeauty.com Annual Revenue and Growth

buymebeauty.com's annual sales on its online store amounted to $665.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$665.1K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
buymebeauty.com revenue by year

buymebeauty.com's monthly revenueOVER TIME
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Over the past three months, buymebeauty.com revenue has experienced decline of 2%, compared to the preceding three months.

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buymebeauty.com revenue decline for last six months
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OVERVIEW
In October 2025, buymebeauty.com, operating in the lifestyle/beauty and cosmetics industry, achieved impressive revenue of $118,537, significantly exceeding the median of $41,294. With a conversion rate of 3.50-4.00%, it is close to the high industry benchmark of 4.65%. The average order value (AOV) ranged between $50-75, while the industry high is $202. buymebeauty.com recorded 49,747 sessions, well above the median of 18,156, though still far from sephora.com’s remarkable 49,510,502 sessions, showcasing its solid performance in a competitive market.
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buymebeauty.com competitors

In October 2025, buymebeauty.com falls within the mid-range in terms of revenue compared to its competitors. While buymebeauty.com generated $118,537 in revenue from 1,928 transactions and 49,747 sessions, milanicosmetics.com outperformed with $224,399 revenue, 4,243 transactions, and 234,237 sessions. However, buymebeauty.com had a higher conversion rate of 3.50-4.00% compared to milanicosmetics.com's 1.50-2.00%. On the other hand, beautyjoint.com had significantly lower revenue at $19,634 from 370 transactions and 8,047 sessions, but boasted a higher conversion rate of 4.50-5.00%. In terms of average order value (AOV), buymebeauty.com and its competitors mostly fell within the $50-75 range, except for vitabox.com which had an AOV of $75-100. Overall, while buymebeauty.com may not have the highest revenue, it stands out with a competitive conversion rate among its competitors.

revlon.com screenshot
#1 revlon.com
1.6M
Revenue
466.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
milanicosmetics.com screenshot
#2 milanicosmetics.com
224.4K
Revenue
234.2K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#3 beautyjoint.com
19.6K
Revenue
8K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
nyxcosmetics.com screenshot
#4 nyxcosmetics.com
1M
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
vitabox.com screenshot
#5 vitabox.com
5.1K
Revenue
1.7K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
buymebeauty.com vs top market performers
buymebeauty.com
top retailers
conversion rate vs average order value for buymebeauty.com and its competitors
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Revenue share by device at buymebeauty.com

In October large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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buymebeauty.com channels

Identify top traffic channels that drive growth for buymebeauty.comand discover how performance of traffic channels has changed over time.

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buymebeauty.com Google Ads spend

Evaluate buymebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buymebeauty.com devices

Review buymebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buymebeauty.com top markets

Explore buymebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buymebeauty.com country & global rank

Assess the ranking of buymebeauty.com among other retailers within its primary country and worldwide.

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