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Sep 2025
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Home/Insights/Retailers/buymebeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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128.4K
Revenue
Sep 25
58.1K
Sessions
Sep 25
3.5-4.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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BuyMeBeauty.com is an online platform offering a variety of cosmetics and beauty products. The site sells a diverse range of makeup items, fragrances, skincare products, and hair care essentials. With a convenient online shopping experience, customers can browse and purchase popular beauty brands and pro

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buymebeauty.com Annual Revenue and Growth

buymebeauty.com's annual sales on its online store amounted to $665.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$665.1K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
buymebeauty.com revenue by year

buymebeauty.com's monthly revenueOVER TIME
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Over the past three months, buymebeauty.com revenue has experienced growth of 53%, compared to the preceding three months.

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buymebeauty.com revenue growth for last six months
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OVERVIEW
In September 2025, buymebeauty.com achieved impressive online sales of $128,396, significantly surpassing the BEAUTY AND COSMETICS median of $40,540. Its conversion rate of 3.50-4.00% is competitive, though just shy of the category's high of 4.54%. The average order value (AOV) ranged between $50-75, aligning closely with the sector's low of $47. With 58,057 sessions, buymebeauty.com stands strong against the median of 18,928, despite ulta.com leading with $93,223,020 in revenue and sephora.com attracting 45,764,193 sessions, indicating a promising position in the beauty e-commerce landscape.
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buymebeauty.com competitors

When comparing buymebeauty.com to its competitors in September 2025, we can see that while buymebeauty.com had a revenue of $128,396 with 2,100 transactions and 58,057 sessions, its conversion rate was in the range of 3.50-4.00% with an average order value (AOV) of $50-75. In contrast, milanicosmetics.com had a higher revenue of $171,406 with 3,183 transactions and 226,992 sessions, but a lower conversion rate of 1.00-1.50%. beautyjoint.com had a revenue of $30,973 with 727 transactions and 16,223 sessions, boasting a higher conversion rate of 4.00-4.50%. nyxcosmetics.com had the highest revenue of $824,198 with 18,255 transactions and 1,101,859 sessions, but a conversion rate of 1.50-2.00%. vitabox.com had a revenue of $4,165 with 50 transactions and 1,347 sessions, sharing the same conversion rate as buymebeauty.com at 3.50-4.00% but a higher AOV of $75-100.

revlon.com screenshot
#1 revlon.com
964.2K
Revenue
392.1K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
milanicosmetics.com screenshot
#2 milanicosmetics.com
171.4K
Revenue
227K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#3 beautyjoint.com
31K
Revenue
16.2K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
nyxcosmetics.com screenshot
#4 nyxcosmetics.com
824.2K
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
vitabox.com screenshot
#5 vitabox.com
4.2K
Revenue
1.3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
buymebeauty.com vs top market performers
buymebeauty.com
top retailers
conversion rate vs average order value for buymebeauty.com and its competitors
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Revenue share by device at buymebeauty.com

In September large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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brands overtime comparison

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buymebeauty.com channels

Identify top traffic channels that drive growth for buymebeauty.comand discover how performance of traffic channels has changed over time.

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buymebeauty.com Google Ads spend

Evaluate buymebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buymebeauty.com devices

Review buymebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buymebeauty.com top markets

Explore buymebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buymebeauty.com country & global rank

Assess the ranking of buymebeauty.com among other retailers within its primary country and worldwide.

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