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May 2025
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Home/Insights/Retailers/buymebeauty.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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96K
Revenue
36.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
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BuyMeBeauty.com is an online platform offering a variety of cosmetics and beauty products. The site sells a diverse range of makeup items, fragrances, skincare products, and hair care essentials. With a convenient online shopping experience, customers can browse and purchase popular beauty brands and pro

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buymebeauty.com's revenueOVER TIME
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Over the past three months, buymebeauty.com revenue has experienced growth of 17%, compared to the preceding three months.

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buymebeauty.com revenue growth for last six months
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OVERVIEW
buymebeauty.com's performance metrics for May 2025 in the BEAUTY AND COSMETICS industry include revenue of $95,958 (median: $46,882), conversion rate of 3.50-4.00% (high: 4.51%, low: 1.17%), AOV of $50-75 (high: $213, low: $53), and sessions of 36,629 (median: 19,997). The largest online store in the category is ulta.com with $96,002,620 in revenue and the highest sessions come from sephora.com at 38,510,361.
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buymebeauty.com competitors

In May 2025, buymebeauty.com faces tough competition from its competitors in the cosmetics industry. nyxcosmetics.com leads the pack with a revenue of $1,159,139 generated from 20,748 transactions and over 1 million sessions. beautyjoint.com follows closely behind with $62,700 in revenue from 1,119 transactions and 25,874 sessions, boasting a high conversion rate of 4.00-4.50%. In comparison, buymebeauty.com generated $95,958 in revenue from 1,307 transactions and 36,629 sessions, with a conversion rate of 3.50-4.00%. Despite its strong performance, buymebeauty.com lags behind its competitors in terms of revenue and transaction volume. milanicosmetics.com also presents stiff competition with $279,420 in revenue from 4,721 transactions and 272,308 sessions, falling within a similar AOV range as the other competitors. Overall, buymebeauty.com will need to focus on increasing its transaction volume and sessions to compete effectively in the market.

revlon.com screenshot
#1 revlon.com
926.5K
Revenue
392.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
milanicosmetics.com screenshot
#2 milanicosmetics.com
279.4K
Revenue
272.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#3 beautyjoint.com
62.7K
Revenue
25.9K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
nyxcosmetics.com screenshot
#4 nyxcosmetics.com
1.2M
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
razorsdirect.com screenshot
#5 razorsdirect.com
41.3K
Revenue
5.9K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
buymebeauty.com vs top market performers
buymebeauty.com
top retailers
conversion rate vs average order value for buymebeauty.com and its competitors
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Revenue share by device at buymebeauty.com

In May large majority of sales on buymebeauty.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.

In May large majority of sales on buymebeauty.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices.
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brands overtime comparison

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buymebeauty.com channels

Identify top traffic channels that drive growth for buymebeauty.comand discover how performance of traffic channels has changed over time.

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buymebeauty.com Google Ads spend

Evaluate buymebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buymebeauty.com devices

Review buymebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buymebeauty.com top markets

Explore buymebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buymebeauty.com country & global rank

Assess the ranking of buymebeauty.com among other retailers within its primary country and worldwide.

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