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Dec 2025
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Home/Insights/Retailers/buymebeauty.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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101.7K
Revenue
Dec 25
38.1K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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BuyMeBeauty.com is an online platform offering a variety of cosmetics and beauty products. The site sells a diverse range of makeup items, fragrances, skincare products, and hair care essentials. With a convenient online shopping experience, customers can browse and purchase popular beauty brands and pro

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buymebeauty.com Annual Revenue and Growth

buymebeauty.com's annual sales on its online store amounted to $665.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$665.1K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
buymebeauty.com revenue by year

buymebeauty.com's monthly revenueOVER TIME
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Over the past three months, buymebeauty.com revenue has experienced decline of 31%, compared to the preceding three months.

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buymebeauty.com revenue decline for last six months
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OVERVIEW
In December 2025, buymebeauty.com achieved impressive performance metrics in the BEAUTY AND COSMETICS industry, generating $101,655 in revenue—significantly surpassing the median of $53,444. Its conversion rate of 4.00-4.50% is competitive, close to the high of 4.87%. The average order value (AOV) ranged from $50 to $75, which is healthy compared to the very high AOV of $191 in the sector. Additionally, buymebeauty.com attracted 38,147 sessions, exceeding the industry median of 23,270, showcasing its effective engagement in a competitive landscape dominated by larger players like ulta.com and sephora.com.
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buymebeauty.com competitors

In December 2025, buymebeauty.com reported a revenue of $101,655 with 1,559 transactions and 38,147 sessions, boasting a conversion rate of 4.00-4.50%. In comparison, milanicosmetics.com had a higher revenue of $232,022 from 4,598 transactions and 243,651 sessions but with a lower conversion rate of 1.50-2.00%. beautyjoint.com had lower revenue at $24,324 from 592 transactions and 11,667 sessions, with the highest conversion rate of 5.00-5.50% among the competitors. nyxcosmetics.com dominated with a revenue of $994,747 from 22,511 transactions and 1,288,093 sessions, but with a similar conversion rate to milanicosmetics.com. Lastly, vitabox.com trailed behind with a revenue of $2,882 from 66 transactions and 1,750 sessions, and a conversion rate of 3.50-4.00%. buymebeauty.com's metrics fall in between these competitors, showcasing a balanced performance across revenue, transactions, sessions, and conversion rates.

revlon.com screenshot
#1 revlon.com
1.6M
Revenue
467.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
milanicosmetics.com screenshot
#2 milanicosmetics.com
232K
Revenue
243.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#3 beautyjoint.com
24.3K
Revenue
11.7K
Sessions
5.0-5.5%
Conv. rate
$25-50
AOV
nyxcosmetics.com screenshot
#4 nyxcosmetics.com
994.7K
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
vitabox.com screenshot
#5 vitabox.com
2.9K
Revenue
1.7K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
buymebeauty.com vs top market performers
buymebeauty.com
top retailers
conversion rate vs average order value for buymebeauty.com and its competitors
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Revenue share by device at buymebeauty.com

In December large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In December large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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buymebeauty.com channels

Identify top traffic channels that drive growth for buymebeauty.comand discover how performance of traffic channels has changed over time.

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buymebeauty.com Google Ads spend

Evaluate buymebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buymebeauty.com devices

Review buymebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buymebeauty.com top markets

Explore buymebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buymebeauty.com country & global rank

Assess the ranking of buymebeauty.com among other retailers within its primary country and worldwide.

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