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Home/Insights/Retailers/buymebeauty.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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155.6K
Revenue
Jan 26
58.6K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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BuyMeBeauty.com is an online platform offering a variety of cosmetics and beauty products. The site sells a diverse range of makeup items, fragrances, skincare products, and hair care essentials. With a convenient online shopping experience, customers can browse and purchase popular beauty brands and pro

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buymebeauty.com Annual Revenue and Growth

buymebeauty.com's annual sales on its online store amounted to $1.4M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
buymebeauty.com revenue by year

buymebeauty.com's monthly revenueOVER TIME
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Over the past three months, buymebeauty.com revenue has experienced decline of 11%, compared to the preceding three months.

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buymebeauty.com revenue decline for last six months
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OVERVIEW
In January 2026, buymebeauty.com generated $155,635 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, while its conversion rate of 4.00-4.50% is commendably close to the sector's high of 4.7%. The average order value (AOV) ranged from $50 to $75, above the low end of $45 but below the sector's high of $194. With 58,625 sessions, buymebeauty.com outperformed the median of 22,631, although it trails behind ulta.com, the industry leader, which has a staggering 47,691,438 sessions and a revenue of $104,496,353.
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buymebeauty.com competitors

In January 2026, buymebeauty.com had a revenue of $155,635 with 2,456 transactions and 58,625 sessions, resulting in a conversion rate of 4.00-4.50%. When compared to its competitors, milanicosmetics.com had the highest revenue at $229,686, but with 4,530 transactions and 271,828 sessions, their conversion rate was only 1.50-2.00%. beautyjoint.com had a lower revenue of $36,452, but a higher conversion rate of 4.50-5.00% with 901 transactions and 18,362 sessions. nyxcosmetics.com dominated in revenue with $834,312, 18,725 transactions, and 1,104,146 sessions, but with a conversion rate of 1.50-2.00%. vitabox.com had the lowest revenue at $5,018, 144 transactions, and 3,872 sessions, with a conversion rate of 3.50-4.00%. Despite the varied performance metrics, buymebeauty.com's solid revenue and conversion rate place it competitively in the market.

revlon.com screenshot
#1 revlon.com
1.6M
Revenue
465.3K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
milanicosmetics.com screenshot
#2 milanicosmetics.com
229.7K
Revenue
271.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#3 beautyjoint.com
36.5K
Revenue
18.4K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
nyxcosmetics.com screenshot
#4 nyxcosmetics.com
834.3K
Revenue
1.1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
vitabox.com screenshot
#5 vitabox.com
5K
Revenue
3.9K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
buymebeauty.com vs top market performers
buymebeauty.com
top retailers
conversion rate vs average order value for buymebeauty.com and its competitors
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Revenue share by device at buymebeauty.com

In January large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In January large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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brands overtime comparison

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buymebeauty.com channels

Identify top traffic channels that drive growth for buymebeauty.comand discover how performance of traffic channels has changed over time.

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buymebeauty.com Google Ads spend

Evaluate buymebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buymebeauty.com devices

Review buymebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buymebeauty.com top markets

Explore buymebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buymebeauty.com country & global rank

Assess the ranking of buymebeauty.com among other retailers within its primary country and worldwide.

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