Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/buymebeauty.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for buymebeauty.combuymebeauty.com

Start benchmarking for free
Sign in with GoogleSign up with Google
158.4K
Revenue
Apr 26
66.6K
Sessions
Apr 26
3.0-3.5%
Conv. rate
Apr 26
$50-75
AOV
Apr 26
Loading...

BuyMeBeauty.com is an online platform offering a variety of cosmetics and beauty products. The site sells a diverse range of makeup items, fragrances, skincare products, and hair care essentials. With a convenient online shopping experience, customers can browse and purchase popular beauty brands and pro

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

buymebeauty.com Annual Revenue and Growth

buymebeauty.com's annual sales on its online store amounted to $1.4M in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.4M
Annual growth forecast2025/2026
50%+
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
buymebeauty.com revenue by year

buymebeauty.com's monthly revenueOVER TIME
View real-time data

Over the past three months, buymebeauty.com revenue has experienced growth of 13%, compared to the preceding three months.

View real-time data
buymebeauty.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, buymebeauty.com generated $158,404 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,161, while its conversion rate of 3.00-3.50% is close to the sector's high of 4.38%. The average order value (AOV) ranged from $50 to $75, slightly above the low of $45 in the industry, with total sessions at 66,641, well above the median of 20,819 but far behind sephora.com's impressive 84,653,344 sessions, highlighting buymebeauty's strong performance within a competitive landscape.
Read more

buymebeauty.com competitors

In April 2026, buymebeauty.com generated a revenue of $158,404 from 2,291 transactions across 66,641 sessions, boasting an Average Order Value (AOV) of $50-75 and a conversion rate of 3.00-3.50%. In comparison, milanicosmetics.com outperformed buymebeauty.com with $195,575 in revenue and 3,913 transactions but had a lower AOV of $25-50 and a conversion rate of 1.50-2.00%. Conversely, beautyjoint.com, while earning only $44,025 from 1,060 transactions, achieved a notable conversion rate of 4.50-5.00%. nyxcosmetics.com dominated the landscape with $882,298 in revenue from 25,713 transactions, although its conversion rate of 2.00-2.50% was moderate. Finally, vitabox.com struggled significantly with only $575 in revenue from 21 transactions but maintained a conversion rate matching that of buymebeauty.com at 3.00-3.50%. Overall, buymebeauty.com stands well in comparison but faces stiff competition, particularly from milanicosmetics.com and nyxcosmetics.com.

revlon.com screenshot
#1 revlon.com
1.2M
Revenue
476.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
milanicosmetics.com screenshot
#2 milanicosmetics.com
195.6K
Revenue
220.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
beautyjoint.com screenshot
#3 beautyjoint.com
44K
Revenue
23.3K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
nyxcosmetics.com screenshot
#4 nyxcosmetics.com
882.3K
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
vitabox.com screenshot
#5 vitabox.com
575.1
Revenue
620.2
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
buymebeauty.com vs top market performers
buymebeauty.com
top retailers
conversion rate vs average order value for buymebeauty.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at buymebeauty.com

In April large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In April large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

buymebeauty.com channels

Identify top traffic channels that drive growth for buymebeauty.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

buymebeauty.com Google Ads spend

Evaluate buymebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

buymebeauty.com devices

Review buymebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

buymebeauty.com top markets

Explore buymebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

buymebeauty.com country & global rank

Assess the ranking of buymebeauty.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard