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Nov 2025
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Home/Insights/Retailers/buymebeauty.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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103.2K
Revenue
Nov 25
38.1K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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BuyMeBeauty.com is an online platform offering a variety of cosmetics and beauty products. The site sells a diverse range of makeup items, fragrances, skincare products, and hair care essentials. With a convenient online shopping experience, customers can browse and purchase popular beauty brands and pro

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buymebeauty.com Annual Revenue and Growth

buymebeauty.com's annual sales on its online store amounted to $665.1K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$665.1K
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
buymebeauty.com revenue by year

buymebeauty.com's monthly revenueOVER TIME
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Over the past three months, buymebeauty.com revenue has experienced decline of 26%, compared to the preceding three months.

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buymebeauty.com revenue decline for last six months
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OVERVIEW
In November 2025, buymebeauty.com, operating in the BEAUTY AND COSMETICS sector, achieved online sales revenue of $103,184, significantly exceeding the industry median of $52,547, while maintaining a conversion rate of 4.00-4.50%, slightly below the high of 5.32%. With an average order value (AOV) ranging from $50-75, buymebeauty.com sits within a competitive space, where the highest AOV is $204. The site recorded 38,105 sessions, notably above the median of 19,748, yet far from the industry leader's 76,114,809 sessions at sephora.com, illustrating a robust yet competitive online presence.
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buymebeauty.com competitors

In November 2025, buymebeauty.com generated a revenue of $103,184 from 1,539 transactions with 38,105 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 4.00-4.50%. In comparison, milanicosmetics.com outperformed buymebeauty.com with a revenue of $269,595 from 5,094 transactions and 226,992 sessions, but had a lower conversion rate of 2.00-2.50%. beautyjoint.com had lower revenue at $18,724 but a higher conversion rate of 4.50-5.00%. nyxcosmetics.com was the highest performer with a revenue of $1,143,586 from 25,424 transactions and 1,281,292 sessions, but had a lower conversion rate of 1.50-2.00%. vitabox.com had a significantly lower revenue of $3,249 from 38 transactions and 910 sessions, but boasted a higher AOV of $75-100 and a similar conversion rate to buymebeauty.com at 4.00-4.50%.

revlon.com screenshot
#1 revlon.com
1.9M
Revenue
464.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
milanicosmetics.com screenshot
#2 milanicosmetics.com
269.6K
Revenue
227K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
beautyjoint.com screenshot
#3 beautyjoint.com
18.7K
Revenue
8.6K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
nyxcosmetics.com screenshot
#4 nyxcosmetics.com
1.1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
vitabox.com screenshot
#5 vitabox.com
3.2K
Revenue
909.9
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
buymebeauty.com vs top market performers
buymebeauty.com
top retailers
conversion rate vs average order value for buymebeauty.com and its competitors
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Revenue share by device at buymebeauty.com

In November large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In November large majority of sales on buymebeauty.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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brands overtime comparison

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buymebeauty.com channels

Identify top traffic channels that drive growth for buymebeauty.comand discover how performance of traffic channels has changed over time.

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buymebeauty.com Google Ads spend

Evaluate buymebeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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buymebeauty.com devices

Review buymebeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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buymebeauty.com top markets

Explore buymebeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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buymebeauty.com country & global rank

Assess the ranking of buymebeauty.com among other retailers within its primary country and worldwide.

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