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Jul 2026
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Home/Insights/Retailers/lorealparisusa.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.1M
Revenue
Jul 26
1.6M
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Discover all Makeup, Skin care, Men & Hair Products on the L'Oréal Paris homepage and browse our exclusive content within the Beauty Magazine.

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lorealparisusa.com Annual Revenue and Growth

lorealparisusa.com's annual sales on its online store amounted to $14.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$14.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lorealparisusa.com revenue by year

lorealparisusa.com's monthly revenueOVER TIME
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Over the past three months, lorealparisusa.com revenue has experienced decline of 30%, compared to the preceding three months.

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lorealparisusa.com revenue decline for last six months
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OVERVIEW
In July 2026, lorealparisusa.com, categorized under beauty and cosmetics, generated $1.1 million in online sales, while a typical store in the beauty and cosmetics category earns around $39,200 monthly. The site's conversion rate was 0.00-0.50%, notably lower than the typical range of 1.1% to 4.37%. Its average order value (AOV) fell within $125-150, compared to a typical AOV of $52 to $207. With 1.6 million sessions, lorealparisusa.com attracted significantly more visitors than a typical store in the beauty and cosmetics category, which sees around 17,100 sessions monthly.
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lorealparisusa.com competitors

The most significant gap is in revenue, where lorealparisusa.com trails charlottetilbury.com by $14.4 million. In July 2026, lorealparisusa.com reported $1.1 million in revenue, ranking third among its competitors, while charlottetilbury.com led with $15.5 million. Additionally, lorealparisusa.com recorded only 7,696 transactions, which places it fifth, falling short of sallybeauty.com by 177,000. With 1.6 million sessions, lorealparisusa.com ranks third but trails sallybeauty.com by 4.5 million sessions. The average order value (AOV) for lorealparisusa.com is relatively strong at $125-150 but still lags behind the higher-performing competitors. In terms of conversion rates, lorealparisusa.com ranges from 0.00-0.50%, significantly lower than madison-reed.com, which boasts a conversion rate of 2.00-2.50%. Overall, lorealparisusa.com faces notable challenges compared to its peers.

wella.com screenshot
#1 wella.com
533.4K
Revenue
715.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
madison-reed.com screenshot
#2 madison-reed.com
583.6K
Revenue
432.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
garnierusa.com screenshot
#3 garnierusa.com
328.9K
Revenue
660.3K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
sallybeauty.com screenshot
#4 sallybeauty.com
11.6M
Revenue
6.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
davines.com screenshot
#5 davines.com
852.1K
Revenue
585.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lorealparisusa.com vs top market performers
lorealparisusa.com
top retailers
conversion rate vs average order value for lorealparisusa.com and its competitors
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Revenue share by device at lorealparisusa.com

In July large majority of sales on lorealparisusa.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on lorealparisusa.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries lorealparisusa.com operates in

lorealparisusa.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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lorealparisusa.com channels

Identify top traffic channels that drive growth for lorealparisusa.comand discover how performance of traffic channels has changed over time.

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lorealparisusa.com Google Ads spend

Evaluate lorealparisusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lorealparisusa.com devices

Review lorealparisusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lorealparisusa.com top markets

Explore lorealparisusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lorealparisusa.com country & global rank

Assess the ranking of lorealparisusa.com among other retailers within its primary country and worldwide.

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