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Dec 2025
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Home/Insights/Retailers/lorealparisusa.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.7M
Revenue
Dec 25
1.8M
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Discover all Makeup, Skin care, Men & Hair Products on the L'Oréal Paris homepage and browse our exclusive content within the Beauty Magazine.

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lorealparisusa.com's monthly revenueOVER TIME
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Over the past three months, lorealparisusa.com revenue has experienced growth of 99%, compared to the preceding three months.

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lorealparisusa.com revenue growth for last six months
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OVERVIEW
In December 2025, lorealparisusa.com achieved online sales revenue of $1,710,502, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, while its conversion rate ranged between 0.50-1.00%, below the industry's high of 4.87%. The average order value (AOV) was between $100-125, well below the high of $191, and the site attracted 1,769,734 sessions, compared to the lifestyle median of 23,270, though far from the 76,213,109 sessions of the leading store, sephora.com. Overall, while performing well against some metrics, it still has opportunities for improvement to match top competitors.
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lorealparisusa.com competitors

In December 2025, lorealparisusa.com generated $1,710,502 in revenue from 14,378 transactions with 1,769,734 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 0.50-1.00%. When compared to its competitors, Madison Reed had a revenue of $727,347 from 13,629 transactions and 422,727 sessions, with a higher conversion rate of 3.00-3.50% but a lower AOV of $50-$75. Sally Beauty outperformed all with a revenue of $10,125,304 from 183,274 transactions and 5,589,477 sessions, with a high conversion rate of 3.00-3.50% and an AOV of $50-$75. Charlotte Tilbury also stood out with $6,283,986 in revenue from 76,682 transactions and 3,871,233 sessions, showcasing a higher AOV of $75-$100 and a conversion rate of 1.50-2.00%. lorealparisusa.com holds its ground in terms of revenue and sessions, with a competitive AOV and conversion rate within the industry range.

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lorealparisusa.com vs top market performers
lorealparisusa.com
top retailers
conversion rate vs average order value for lorealparisusa.com and its competitors
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Revenue share by device at lorealparisusa.com

In December large majority of sales on lorealparisusa.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on lorealparisusa.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lorealparisusa.com channels

Identify top traffic channels that drive growth for lorealparisusa.comand discover how performance of traffic channels has changed over time.

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lorealparisusa.com Google Ads spend

Evaluate lorealparisusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lorealparisusa.com devices

Review lorealparisusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lorealparisusa.com top markets

Explore lorealparisusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lorealparisusa.com country & global rank

Assess the ranking of lorealparisusa.com among other retailers within its primary country and worldwide.

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