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Aug 2026
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Home/Insights/Retailers/lorealparisusa.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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1.3M
Revenue
Aug 26
1.9M
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Discover all Makeup, Skin care, Men & Hair Products on the L'Oréal Paris homepage and browse our exclusive content within the Beauty Magazine.

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lorealparisusa.com Annual Revenue and Growth

lorealparisusa.com's annual sales on its online store amounted to $14.5M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$14.5M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
lorealparisusa.com revenue by year

lorealparisusa.com's monthly revenueOVER TIME
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Over the past three months, lorealparisusa.com revenue has experienced decline of 17%, compared to the preceding three months.

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lorealparisusa.com revenue decline for last six months
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OVERVIEW
In August 2026, lorealparisusa.com, operating in the beauty and cosmetics category, generated $1.3 million in online sales, while a typical store in the beauty and cosmetics category generates around $46,500 a month. Its conversion rate ranged from 0.00-0.50%, below the typical range of 1.08% to 4.58%. The average order value (AOV) was between $125-150, which is within the typical range of $52 to $207. The site recorded 1.9 million sessions, significantly higher than the approximately 20,600 sessions seen at a typical store in the beauty and cosmetics category.
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lorealparisusa.com competitors

lorealparisusa.com generates $1.3 million in revenue, which significantly trails sallybeauty.com, which achieves $12 million. In August 2026, lorealparisusa.com records 9,056 transactions compared to sallybeauty.com's impressive 187,000, showcasing a stark contrast in sales volume. Although lorealparisusa.com garners 1.9 million sessions, it still ranks behind sallybeauty.com, which captures 6.1 million sessions. However, when compared to madison-reed.com, which has a revenue of $630,000 and 10,100 transactions, lorealparisusa.com surpasses it in revenue and sessions. In terms of average order value, lorealparisusa.com leads slightly with an AOV of $125-150, while charlottetilbury.com, with an AOV of $100-125, also demonstrates a strong position. Overall, while lorealparisusa.com performs well, it faces significant competition from both sallybeauty.com and charlottetilbury.com across various metrics.

wella.com screenshot
#1 wella.com
584K
Revenue
798.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
madison-reed.com screenshot
#2 madison-reed.com
629.6K
Revenue
433.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
garnierusa.com screenshot
#3 garnierusa.com
321.6K
Revenue
740.4K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
sallybeauty.com screenshot
#4 sallybeauty.com
12M
Revenue
6.1M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
davines.com screenshot
#5 davines.com
713.9K
Revenue
497.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
lorealparisusa.com vs top market performers
lorealparisusa.com
top retailers
conversion rate vs average order value for lorealparisusa.com and its competitors
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Revenue share by device at lorealparisusa.com

In August large majority of sales on lorealparisusa.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on lorealparisusa.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries lorealparisusa.com operates in

lorealparisusa.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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lorealparisusa.com channels

Identify top traffic channels that drive growth for lorealparisusa.comand discover how performance of traffic channels has changed over time.

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lorealparisusa.com Google Ads spend

Evaluate lorealparisusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lorealparisusa.com devices

Review lorealparisusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lorealparisusa.com top markets

Explore lorealparisusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lorealparisusa.com country & global rank

Assess the ranking of lorealparisusa.com among other retailers within its primary country and worldwide.

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