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Oct 2025
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Home/Insights/Retailers/lorealparisusa.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1.7M
Revenue
Oct 25
1.7M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Discover all Makeup, Skin care, Men & Hair Products on the L'Oréal Paris homepage and browse our exclusive content within the Beauty Magazine.

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lorealparisusa.com's monthly revenueOVER TIME
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Over the past three months, lorealparisusa.com revenue has experienced growth of 26%, compared to the preceding three months.

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lorealparisusa.com revenue growth for last six months
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OVERVIEW
In October 2025, lorealparisusa.com generated $1,748,204 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, while its conversion rate ranged from 0.50% to 1.00%, notably lower than the industry's high of 4.65%. The site's average order value (AOV) fell between $100-125, compared to a high of $202 in the sector. Additionally, lorealparisusa.com recorded 1,722,742 sessions, well above the median of 18,156, yet far behind sephora.com’s 49,510,502 sessions, illustrating its competitive positioning within the beauty industry.
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lorealparisusa.com competitors

In October 2025, lorealparisusa.com generated a revenue of $1,748,204 from 15,573 transactions with 1,722,742 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 0.50-1.00. When compared to its competitors, lorealparisusa.com falls behind in revenue compared to Charlotte Tilbury with $13,846,132, Sally Beauty with $10,165,772, and even Madison Reed with $722,807. However, lorealparisusa.com outperforms Garnier USA in terms of revenue. In terms of sessions, lorealparisusa.com falls behind Sally Beauty and Charlotte Tilbury but performs better than Davines and Madison Reed. When it comes to AOV, lorealparisusa.com falls in the middle range compared to its competitors, and its conversion rate is on par with Garnier USA but lower than Sally Beauty and Charlotte Tilbury. Overall, lorealparisusa.com holds its own in the competitive beauty industry but has room for improvement in certain metrics compared to its competitors.

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lorealparisusa.com vs top market performers
lorealparisusa.com
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conversion rate vs average order value for lorealparisusa.com and its competitors
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Revenue share by device at lorealparisusa.com

In October large majority of sales on lorealparisusa.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on lorealparisusa.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lorealparisusa.com channels

Identify top traffic channels that drive growth for lorealparisusa.comand discover how performance of traffic channels has changed over time.

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lorealparisusa.com Google Ads spend

Evaluate lorealparisusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lorealparisusa.com devices

Review lorealparisusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lorealparisusa.com top markets

Explore lorealparisusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lorealparisusa.com country & global rank

Assess the ranking of lorealparisusa.com among other retailers within its primary country and worldwide.

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