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Sep 2025
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Home/Insights/Retailers/lorealparisusa.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1M
Revenue
Sep 25
1.5M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Discover all Makeup, Skin care, Men & Hair Products on the L'Oréal Paris homepage and browse our exclusive content within the Beauty Magazine.

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lorealparisusa.com's monthly revenueOVER TIME
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Over the past three months, lorealparisusa.com revenue has experienced decline of 10%, compared to the preceding three months.

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lorealparisusa.com revenue decline for last six months
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OVERVIEW
In September 2025, lorealparisusa.com generated $1,042,022 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, though still distant from ulta.com's $93,223,020. The site's conversion rate ranged between 0.50-1.00%, underperforming relative to the industry's high of 4.54%, while its average order value (AOV) stood at $100-125, below the sector's peak of $203. With 1,542,107 sessions, lorealparisusa.com also lagged behind the leading sephora.com, which garnered 45,764,193 sessions, yet surpassed the industry median of 18,928. Overall, these metrics indicate potential for growth in engagement and conversion strategies.
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lorealparisusa.com competitors

In September 2025, lorealparisusa.com outperformed some of its competitors in terms of revenue, transactions, and sessions. While lorealparisusa.com had a revenue of $1,042,022 from 9,545 transactions and 1,542,107 sessions, its competitor davines.com lagged behind with $617,112 revenue from 7,810 transactions and 494,721 sessions. However, lorealparisusa.com fell short compared to Sally Beauty's revenue of $9,323,431 from 167,133 transactions and 5,902,127 sessions. In terms of average order value (AOV), lorealparisusa.com falls within the range of $100-125, similar to charlottetilbury.com and davines.com, but lower than sallybeauty.com and madison-reed.com with AOVs ranging from $50-75. Additionally, lorealparisusa.com's conversion rate of 0.50-1.00% falls behind the higher conversion rates of charlottetilbury.com and sallybeauty.com.

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9.3M
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davines.com screenshot
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617.1K
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494.7K
Sessions
1.5-2.0%
Conv. rate
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AOV
lorealparisusa.com vs top market performers
lorealparisusa.com
top retailers
conversion rate vs average order value for lorealparisusa.com and its competitors
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Revenue share by device at lorealparisusa.com

In September large majority of sales on lorealparisusa.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on lorealparisusa.com, 51% was finalized on desktop devices, with 49% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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lorealparisusa.com channels

Identify top traffic channels that drive growth for lorealparisusa.comand discover how performance of traffic channels has changed over time.

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lorealparisusa.com Google Ads spend

Evaluate lorealparisusa.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lorealparisusa.com devices

Review lorealparisusa.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lorealparisusa.com top markets

Explore lorealparisusa.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lorealparisusa.com country & global rank

Assess the ranking of lorealparisusa.com among other retailers within its primary country and worldwide.

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