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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for lyst.co.uklyst.co.uk

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7.1M
Revenue
Oct 25
4.2M
Sessions
Oct 25
0.5-1.0%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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Shop and discover the world’s most stylish brands, curated for you. With more than 17,000 brands and stores in one place, Lyst is the definitive fashion destination.

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lyst.co.uk Annual Revenue and Growth

lyst.co.uk's annual sales on its online store amounted to $93.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$93.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lyst.co.uk revenue by year

lyst.co.uk's monthly revenueOVER TIME
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Over the past three months, lyst.co.uk revenue has experienced growth of 5%, compared to the preceding three months.

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lyst.co.uk revenue growth for last six months
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OVERVIEW
In October 2025, lyst.co.uk generated $7,101,977 in online sales, significantly higher than the FASHION AND APPAREL median of $80,524, but well below industry leader shein.com at $977,396,912. The site's conversion rate ranged from 0.50-1.00%, underperforming compared to the high of 3.36% in the sector. With an average order value (AOV) of $225-250, it fell short of the industry's high of $378 and above the low of $74. Additionally, lyst.co.uk attracted 4,189,770 sessions, dwarfed by shein.com's impressive 321,650,758 and far exceeding the sector median of 33,163 sessions.
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lyst.co.uk competitors

In October 2025, lyst.co.uk reported revenue of £7,101,977 from 31,207 transactions and 4,189,770 sessions, with an average order value (AOV) ranging from £225 to £250 and a conversion rate between 0.50% and 1.00%. When compared to its competitors, farfetch.com leads the pack with revenue of £105,823,293, 339,796 transactions, and 26,137,698 sessions, boasting an AOV of £300 to £325 and a conversion rate of 1.00% to 1.50%. zalando.co.uk follows closely behind with £5,405,304 in revenue, 50,682 transactions, and 2,914,465 sessions, featuring an AOV of £100 to £125 and a conversion rate of 1.50% to 2.00%. asos.com dominates in revenue at £127,814,446, 903,675 transactions, and 54,747,830 sessions, with an AOV of £125 to £150 and a conversion rate of 1.50% to 2.00%. Overall, lyst.co.uk holds its own in terms of revenue and AOV compared to its competitors but falls slightly behind in transaction volume and sessions.

farfetch.com screenshot
#1 farfetch.com
105.8M
Revenue
26.1M
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
zalando.co.uk screenshot
#2 zalando.co.uk
5.4M
Revenue
2.9M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
houseoffraser.co.uk screenshot
#3 houseoffraser.co.uk
17.4M
Revenue
5.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
asos.com screenshot
#4 asos.com
127.8M
Revenue
54.7M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
selfridges.com screenshot
#5 selfridges.com
18M
Revenue
4.6M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
lyst.co.uk vs top market performers
lyst.co.uk
top retailers
conversion rate vs average order value for lyst.co.uk and its competitors
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Revenue share by device at lyst.co.uk

In October large majority of sales on lyst.co.uk, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In October large majority of sales on lyst.co.uk, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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lyst.co.uk channels

Identify top traffic channels that drive growth for lyst.co.ukand discover how performance of traffic channels has changed over time.

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lyst.co.uk Google Ads spend

Evaluate lyst.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lyst.co.uk devices

Review lyst.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lyst.co.uk top markets

Explore lyst.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lyst.co.uk country & global rank

Assess the ranking of lyst.co.uk among other retailers within its primary country and worldwide.

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