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Nov 2025
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TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for lyst.co.uklyst.co.uk

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8.1M
Revenue
Nov 25
5.3M
Sessions
Nov 25
0.5-1.0%
Conv. rate
Nov 25
$200-225
AOV
Nov 25
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Shop and discover the world’s most stylish brands, curated for you. With more than 17,000 brands and stores in one place, Lyst is the definitive fashion destination.

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lyst.co.uk Annual Revenue and Growth

lyst.co.uk's annual sales on its online store amounted to $93.3M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$93.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lyst.co.uk revenue by year

lyst.co.uk's monthly revenueOVER TIME
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Over the past three months, lyst.co.uk revenue has experienced growth of 17%, compared to the preceding three months.

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lyst.co.uk revenue growth for last six months
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OVERVIEW
In November 2025, lyst.co.uk generated $8,094,948 in online sales within the FASHION AND APPAREL sector, significantly outperforming the median revenue of $93,064. With a conversion rate between 0.50-1.00%, it lags behind the high of 3.37% but remains above the low of 0.73%. The average order value (AOV) ranged from $200-225, still below the high of $375. The site attracted 5,279,431 sessions, a notable figure compared to the median of 36,492 in its industry, but dwarfed by shein.com’s leading 342,497,064 sessions, illustrating the competitive landscape in online fashion retail.
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lyst.co.uk competitors

In November 2025, when comparing lyst.co.uk to its competitors in the fashion e-commerce space, it is clear that lyst.co.uk falls somewhere in the middle in terms of revenue, transactions, and sessions. lyst.co.uk generated a revenue of $8,094,948 from 36,401 transactions with 5,279,431 sessions, boasting an average order value (AOV) of $200-$225 and a conversion rate of 0.50-1.00. In comparison, farfetch.com leads the pack with $139,075,706 in revenue from 469,618 transactions and 26,104,844 sessions, with an AOV of $275-$300 and a conversion rate of 1.50-2.00. Other competitors like asos.com and selfridges.com also outperform lyst.co.uk in terms of revenue and sessions. However, lyst.co.uk holds its own with a competitive AOV and a solid conversion rate within the industry.

farfetch.com screenshot
#1 farfetch.com
139.1M
Revenue
26.1M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
zalando.co.uk screenshot
#2 zalando.co.uk
8.1M
Revenue
3.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
houseoffraser.co.uk screenshot
#3 houseoffraser.co.uk
24.4M
Revenue
6.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
asos.com screenshot
#4 asos.com
159.3M
Revenue
63.6M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
selfridges.com screenshot
#5 selfridges.com
24.9M
Revenue
6M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
lyst.co.uk vs top market performers
lyst.co.uk
top retailers
conversion rate vs average order value for lyst.co.uk and its competitors
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Revenue share by device at lyst.co.uk

In November large majority of sales on lyst.co.uk, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.

In November large majority of sales on lyst.co.uk, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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lyst.co.uk channels

Identify top traffic channels that drive growth for lyst.co.ukand discover how performance of traffic channels has changed over time.

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lyst.co.uk Google Ads spend

Evaluate lyst.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lyst.co.uk devices

Review lyst.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lyst.co.uk top markets

Explore lyst.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lyst.co.uk country & global rank

Assess the ranking of lyst.co.uk among other retailers within its primary country and worldwide.

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