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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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131.9M
Revenue
Jan 26
31.6M
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$175-200
AOV
Jan 26
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Designer. Preloved. Vintage. Streetwear. Sneakers. Whatever your style. Find it on Depop.

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depop.com Annual Revenue and Growth

depop.com's annual sales on its online store amounted to $1.3B in 2025, up 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$1.3B
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
depop.com revenue by year

depop.com's monthly revenueOVER TIME
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Over the past three months, depop.com revenue has experienced growth of 6%, compared to the preceding three months.

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depop.com revenue growth for last six months
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OVERVIEW
In January 2026, depop.com, a leading platform in the FASHION AND APPAREL industry, reported online sales revenue of $131,905,243, significantly surpassing the median of $91,806. Its conversion rate ranged from 2.00% to 2.50%, slightly below the high industry benchmark of 3.1%. The average order value (AOV) stood between $175 and $200, while sessions reached 31,568,479, notably lower than the highest-performing site, shein.com, with 279,580,739 sessions. Despite strong performance, depop.com remains competitive in a crowded market, where it must aim to enhance its conversion and session metrics to align more closely with industry leaders.
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depop.com competitors

In January 2026, depop.com outperformed its competitors in terms of revenue with $131,905,243. grailed.com had a revenue of $42,033,357, thredup.com had $37,291,438, vestiairecollective.com had $85,947,948, bonanza.com had $2,727,064, and buyma.us had $1,319. depop.com also had the highest number of transactions with 701,882 compared to its competitors. In terms of sessions, depop.com had 31,568,479 sessions, which was higher than most of its competitors except for thredup.com with 22,168,556 sessions. The average order value (AOV) for depop.com ranged from $175 to $200, which was in line with its competitors. depop.com's conversion rate of 2.00-2.50% was also competitive, with thredup.com having a similar rate. Overall, depop.com showcased strong performance across various metrics compared to its competitors in the online marketplace industry.

grailed.com screenshot
#1 grailed.com
42M
Revenue
10M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
thredup.com screenshot
#2 thredup.com
37.3M
Revenue
22.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
vestiairecollective.com screenshot
#3 vestiairecollective.com
85.9M
Revenue
11.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
bonanza.com screenshot
#4 bonanza.com
2.7M
Revenue
699.6K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
buyma.us screenshot
#5 buyma.us
1.3K
Revenue
736.5
Sessions
0.0-0.5%
Conv. rate
$700-800
AOV
depop.com vs top market performers
depop.com
top retailers
conversion rate vs average order value for depop.com and its competitors
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Revenue share by device at depop.com

In January large majority of sales on depop.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on depop.com, 90% was finalized on desktop devices, with 10% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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depop.com channels

Identify top traffic channels that drive growth for depop.comand discover how performance of traffic channels has changed over time.

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depop.com Google Ads spend

Evaluate depop.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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depop.com devices

Review depop.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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depop.com top markets

Explore depop.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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depop.com country & global rank

Assess the ranking of depop.com among other retailers within its primary country and worldwide.

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