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Jun 2025
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TRANSACTION INTELLIGENCE - JUN 2025 GLOBALLY

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11.5M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
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Cricut.com is an online platform that offers a range of crafting products and tools. Their inventory includes cutting machines, such as the Cricut Explore Air 2, Cricut Maker, and accessories like cutting mats, blades, and vinyl materials. Additionally, users can access a variety of creative designs and projects for use with their products.

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cricut.com's revenueOVER TIME
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Over the past three months, cricut.com revenue has experienced growth of 28%, compared to the preceding three months.

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cricut.com revenue growth for last six months
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OVERVIEW
cricut.com in the COMPUTERS AND TECHNOLOGY industry had a revenue of $11,541,149 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $225-250. It recorded 3,512,211 sessions in June 2025. The highest online store in this category was apple.com with $2,257,126,618 in revenue, while the store with the most sessions was samsung.com with 769,812,196. The industry median revenue was $193,138, the median sessions were 46,774, the highest conversion rate was 3.85%, and the highest AOV was $892, while the lowest AOV was $111 and the lowest conversion rate was 0.46%.
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cricut.com competitors

In June 2025, cricut.com had a revenue of $11,541,149 with 47,643 transactions and 3,512,211 sessions. Their average order value (AOV) ranged between $225-250, and their conversion rate was 1.00-1.50%. When compared to its competitors, expressionsvinyl.com had significantly lower revenue of $26,970 with 444 transactions and 29,966 sessions. Their AOV was between $50-75, and the conversion rate matched that of cricut.com. jennifermaker.com stood out with a revenue of $1,325,603, 9,567 transactions, and 461,569 sessions. Their AOV was $125-150, and the conversion rate was 2.00-2.50%. hobbycraft.co.uk had a revenue of $3,689,308, 67,742 transactions, and 2,455,271 sessions. Their AOV matched expressionsvinyl.com at $50-75, but their conversion rate was higher at 2.50-3.00%. Overall, cricut.com's performance metrics are solid compared to its competitors in the crafting and DIY space.

jennifermaker.com screenshot
#1 jennifermaker.com
1.3M
Revenue
461.6K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hobbycraft.co.uk screenshot
#2 hobbycraft.co.uk
3.7M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
expressionsvinyl.com screenshot
#3 expressionsvinyl.com
27K
Revenue
30K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
cricut.com vs top market performers
cricut.com
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conversion rate vs average order value for cricut.com and its competitors
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Revenue share by device at cricut.com

In June large majority of sales on cricut.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on cricut.com, 66% was finalized on desktop devices, with 34% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cricut.com channels

Identify top traffic channels that drive growth for cricut.comand discover how performance of traffic channels has changed over time.

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cricut.com Google Ads spend

Evaluate cricut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cricut.com devices

Review cricut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cricut.com top markets

Explore cricut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cricut.com country & global rank

Assess the ranking of cricut.com among other retailers within its primary country and worldwide.

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