cricut.com
Cricut.com is an online platform that offers a range of crafting products and tools. Their inventory includes cutting machines, such as the Cricut Explore Air 2, Cricut Maker, and accessories like cutting mats, blades, and vinyl materials. Additionally, users can access a variety of creative designs and projects for use with their products.
GRIPS CUSTOMERS & RESEARCH PARTNERS
cricut.com Annual Revenue and Growth
cricut.com's annual sales on its online store amounted to $124.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
cricut.com's monthly revenueOVER TIME
Over the past three months, cricut.com revenue has experienced growth of 38%, compared to the preceding three months.
cricut.com competitors
In December 2025, cricut.com reported a revenue of $15,551,956 with 61,374 transactions and 6,660,664 sessions. The average order value (AOV) ranged between $250-275, with a conversion rate of 0.50-1.00%. In comparison, jennifermaker.com generated $2,332,498 in revenue from 20,033 transactions and 939,374 sessions, with an AOV of $100-125 and a conversion rate of 2.00-2.50%. hobbycraft.co.uk outperformed cricut.com in revenue, reporting $11,668,091 from 184,422 transactions and 4,761,041 sessions. However, their AOV was lower at $50-75, but they had a higher conversion rate of 3.50-4.00%. Lastly, expressionsvinyl.com had a significantly lower revenue of $23,058 with 427 transactions and 15,250 sessions. Their AOV and conversion rate were similar to hobbycraft.co.uk, ranging between $50-75 and 2.50-3.00% respectively.
Revenue share by device at cricut.com
In December large majority of sales on cricut.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Gain even more insights with the Grips app
cricut.com channels
Identify top traffic channels that drive growth for cricut.comand discover how performance of traffic channels has changed over time.
cricut.com Google Ads spend
Evaluate cricut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cricut.com devices
Review cricut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
