cricut.com
Cricut.com is an online platform that offers a range of crafting products and tools. Their inventory includes cutting machines, such as the Cricut Explore Air 2, Cricut Maker, and accessories like cutting mats, blades, and vinyl materials. Additionally, users can access a variety of creative designs and projects for use with their products.
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cricut.com Annual Revenue and Growth
cricut.com's annual sales on its online store amounted to $124.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
cricut.com's monthly revenueOVER TIME
Over the past three months, cricut.com revenue has experienced growth of 42%, compared to the preceding three months.
cricut.com competitors
In November 2025, cricut.com outperformed its competitors in terms of revenue, with $18,648,302 compared to jennifermaker.com's $1,869,790, hobbycraft.co.uk's $12,380,067, and expressionsvinyl.com's $24,467. cricut.com also had the highest number of transactions at 73,173, followed by hobbycraft.co.uk at 202,744, expressionsvinyl.com at 389, and jennifermaker.com at 13,724. When it comes to sessions, cricut.com had the most at 6,004,165, while hobbycraft.co.uk had 4,710,870, jennifermaker.com had 650,167, and expressionsvinyl.com had 19,125. The average order value (AOV) for cricut.com ranged between $250-$275, while jennifermaker.com's AOV was $125-$150, hobbycraft.co.uk's was $50-$75, and expressionsvinyl.com's was also $50-$75. Additionally, cricut.com had a conversion rate of 1.00-1.50%, while jennifermaker.com and expressionsvinyl.com had conversion rates of 2.00-2.50% and hobbycraft.co.uk had the highest conversion rate of 4.00-4.50%.
Revenue share by device at cricut.com
In November large majority of sales on cricut.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cricut.com channels
Identify top traffic channels that drive growth for cricut.comand discover how performance of traffic channels has changed over time.
cricut.com Google Ads spend
Evaluate cricut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cricut.com devices
Review cricut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
