cricut.com
Cricut.com is an online platform that offers a range of crafting products and tools. Their inventory includes cutting machines, such as the Cricut Explore Air 2, Cricut Maker, and accessories like cutting mats, blades, and vinyl materials. Additionally, users can access a variety of creative designs and projects for use with their products.
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cricut.com Annual Revenue and Growth
cricut.com's annual sales on its online store amounted to $149.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
cricut.com's monthly revenueOVER TIME
Over the past three months, cricut.com revenue has experienced decline of 13%, compared to the preceding three months.
cricut.com competitors
As of April 2026, cricut.com significantly outperforms its competitors in revenue, generating $9,910,984 from 45,432 transactions over 4,003,573 sessions, achieving an Average Order Value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. In contrast, jennifermaker.com earns $1,069,683 from 8,152 transactions across 411,540 sessions, with a lower AOV of $125-150 and a conversion rate of 1.50-2.00%. hobbycraft.co.uk, while generating $4,229,242, handles a staggering 81,545 transactions from 2,559,652 sessions, featuring an AOV of $50-75 but an impressive conversion rate of 3.00-3.50%. Lastly, expressionsvinyl.com struggles with only $17,257 in revenue, 272 transactions, and 19,059 sessions, along with a comparable AOV of $50-75 and a conversion rate of 1.00-1.50%. Overall, cricut.com leads with higher revenue and AOV, demonstrating a stronger market position.
Revenue share by device at cricut.com
In April large majority of sales on cricut.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cricut.com channels
Identify top traffic channels that drive growth for cricut.comand discover how performance of traffic channels has changed over time.
cricut.com Google Ads spend
Evaluate cricut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cricut.com devices
Review cricut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
