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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for cricut.comcricut.com

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13.3M
Revenue
3.5M
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
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Cricut.com is an online platform that offers a range of crafting products and tools. Their inventory includes cutting machines, such as the Cricut Explore Air 2, Cricut Maker, and accessories like cutting mats, blades, and vinyl materials. Additionally, users can access a variety of creative designs and projects for use with their products.

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cricut.com's revenueOVER TIME
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Over the past three months, cricut.com revenue has experienced decline of 2.1%, compared to the preceding three months.

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cricut.com revenue decline for last six months
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OVERVIEW
cricut.com's performance metrics for May 2025: $13,273,531 revenue (vs. $199,360 median), 1.50-2.00% conversion rate (vs. 3.83% high, 0.47% low), $225-250 AOV (vs. $879 high, $116 low), and 3,522,761 sessions (vs. 43,808 median, 798,244,319 high from samsung.com). Industry: COMPUTERS AND TECHNOLOGY. Top online store: apple.com with $2,405,019,954 revenue.
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cricut.com competitors

In May 2025, cricut.com generated a revenue of $13,273,531 with 54,352 transactions and 3,522,761 sessions. The average order value (AOV) for Cricut was between $225-250, and their conversion rate ranged from 1.50-2.00%. In comparison, expressionsvinyl.com had a lower revenue of $38,430 but a higher conversion rate of 2.00-2.50% with 650 transactions and 29,966 sessions. jennifermaker.com performed better with a revenue of $1,334,587, 9,712 transactions, 461,136 sessions, an AOV of $125-150, and a conversion rate of 2.00-2.50%. hobbycraft.co.uk had the highest revenue among competitors at $4,161,705, with 73,569 transactions, 2,816,598 sessions, an AOV of $50-75, and a conversion rate of 2.50-3.00%. Despite its strong revenue, Cricut may need to focus on increasing its conversion rate to remain competitive.

jennifermaker.com screenshot
#1 jennifermaker.com
1.3M
Revenue
461.1K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
hobbycraft.co.uk screenshot
#2 hobbycraft.co.uk
4.2M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
expressionsvinyl.com screenshot
#3 expressionsvinyl.com
38.4K
Revenue
30K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
cricut.com vs top market performers
cricut.com
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conversion rate vs average order value for cricut.com and its competitors
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Revenue share by device at cricut.com

In May large majority of sales on cricut.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.

In May large majority of sales on cricut.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices.
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cricut.com channels

Identify top traffic channels that drive growth for cricut.comand discover how performance of traffic channels has changed over time.

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cricut.com Google Ads spend

Evaluate cricut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cricut.com devices

Review cricut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cricut.com top markets

Explore cricut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cricut.com country & global rank

Assess the ranking of cricut.com among other retailers within its primary country and worldwide.

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