cricut.com
Cricut.com is an online platform that offers a range of crafting products and tools. Their inventory includes cutting machines, such as the Cricut Explore Air 2, Cricut Maker, and accessories like cutting mats, blades, and vinyl materials. Additionally, users can access a variety of creative designs and projects for use with their products.
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cricut.com Annual Revenue and Growth
cricut.com's annual sales on its online store amounted to $149.2M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
cricut.com's monthly revenueOVER TIME
Over the past three months, cricut.com revenue has experienced decline of 62%, compared to the preceding three months.
cricut.com competitors
In March 2026, cricut.com generated the highest revenue among its competitors, with $10,568,278 in sales. This surpassed jennifermaker.com, which had $1,088,848, hobbycraft.co.uk with $4,765,198, and expressionsvinyl.com with $20,997. In terms of transactions, cricut.com also led the pack with 47,528 purchases, compared to 9,388 for jennifermaker.com, 93,435 for hobbycraft.co.uk, and 300 for expressionsvinyl.com. However, when looking at conversion rates, expressionsvinyl.com had the highest at 1.50-2.00%, followed by jennifermaker.com at 2.00-2.50%, cricut.com at 1.00-1.50%, and hobbycraft.co.uk at 3.00-3.50%. Overall, cricut.com outperformed its competitors in revenue and transactions but lagged slightly behind in conversion rates.
Revenue share by device at cricut.com
In March large majority of sales on cricut.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cricut.com channels
Identify top traffic channels that drive growth for cricut.comand discover how performance of traffic channels has changed over time.
cricut.com Google Ads spend
Evaluate cricut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cricut.com devices
Review cricut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
