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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

Favicon for cricut.comcricut.com

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9.8M
Revenue
3.1M
Sessions
1.0-1.5%
Conversion rate
$200-225
Average order value
Online only revenue for cricut.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Cricut.com is an online platform that offers a range of crafting products and tools. Their inventory includes cutting machines, such as the Cricut Explore Air 2, Cricut Maker, and accessories like cutting mats, blades, and vinyl materials. Additionally, users can access a variety of creative designs and projects for use with their products.

cricut.com’s revenueOVER TIME
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Over the past three months, cricut.com revenue has experienced decline of 12%, compared to the preceding three months.

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cricut.com revenue decline for last six months
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OVERVIEW
In March 2024, cricut.com, in the COMPUTERS AND TECHNOLOGY industry, had online sales revenue of $9,806,106 with a conversion rate of 1.00-1.50% and an AOV of $200-225. The highest conversion rate in the category was 2.75% and the highest AOV was $870, while the lowest conversion rate was 0.64% and the lowest AOV was $99. cricut.com also had 3,144,059 sessions, with the highest sessions recorded by apple.com at 456,221,901 and a median of 65,165 sessions in the category.
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cricut.com competitors

When comparing cricut.com to its competitors in March 2024, we see that cricut.com stands out in terms of revenue, generating $9,806,106 from 46,310 transactions and 3,144,059 sessions. With an average order value (AOV) ranging from $200 to $225 and a conversion rate of 1.00-1.50%, cricut.com shows strong performance in these areas. In contrast, expressionsvinyl.com has lower revenue of $126,698 with 2,352 transactions and 67,407 sessions, but a higher conversion rate of 3.00-3.50%. jennifermaker.com falls in between, with revenue of $1,683,101, 12,314 transactions, and 605,525 sessions, an AOV of $125-$150, and a conversion rate of 2.00-2.50%. hobbycraft.co.uk leads in revenue with $6,882,757, 119,829 transactions, and 3,200,518 sessions, with an AOV of $50-$75 and a conversion rate of 3.50-4.00%. Overall, cricut.com demonstrates solid performance in revenue and AOV compared to its competitors.

#1 jennifermaker.com
1.7M
Revenue
605.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#2 hobbycraft.co.uk
6.9M
Revenue
3.2M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#3 expressionsvinyl.com
126.7K
Revenue
67.4K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
cricut.com vs top market performers
cricut.com
top retailers
conversion rate vs average order value for cricut.com and its competitors
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cricut.com brandsby revenue

1
Logo for cutting machinesCutting Machines
2
Logo for heat pressesHeat Presses

cricut.com categoriesby revenue

1
Craft Cutting & Embossing Tools
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brands overtime comparison

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cricut.com channels

Identify top traffic channels that drive growth for cricut.comand discover how performance of traffic channels has changed over time.

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cricut.com Google Ads spend

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cricut.com devices

Review cricut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cricut.com top markets

Explore cricut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cricut.com country & global rank

Assess the ranking of cricut.com among other retailers within its primary country and worldwide.

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