cricut.com
Cricut.com is an online platform that offers a range of crafting products and tools. Their inventory includes cutting machines, such as the Cricut Explore Air 2, Cricut Maker, and accessories like cutting mats, blades, and vinyl materials. Additionally, users can access a variety of creative designs and projects for use with their products.
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cricut.com Annual Revenue and Growth
cricut.com's annual sales on its online store amounted to $124.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
cricut.com's monthly revenueOVER TIME
Over the past three months, cricut.com revenue has experienced growth of 25%, compared to the preceding three months.
cricut.com competitors
In October 2025, cricut.com reported a revenue of $18,537,230 with 73,982 transactions and 4,982,720 sessions, boasting an average order value (AOV) of $250-275 and a conversion rate of 1.00-1.50. In comparison, jennifermaker.com generated $1,543,714 in revenue from 11,047 transactions and 530,616 sessions, with an AOV of $125-150 and a higher conversion rate of 2.00-2.50. hobbycraft.co.uk surpassed cricut.com in revenue with $9,192,941, 168,784 transactions, and 3,609,956 sessions, despite having a lower AOV of $50-75, their conversion rate was significantly higher at 4.50-5.00. expressionsvinyl.com lagged behind with only $32,331 in revenue, 491 transactions, and 19,964 sessions, with an AOV of $50-75 and a conversion rate of 2.00-2.50. Overall, cricut.com performed well in terms of revenue but lagged behind competitors in conversion rates and AOV.
Revenue share by device at cricut.com
In October large majority of sales on cricut.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cricut.com channels
Identify top traffic channels that drive growth for cricut.comand discover how performance of traffic channels has changed over time.
cricut.com Google Ads spend
Evaluate cricut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cricut.com devices
Review cricut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
