cricut.com
Cricut.com is an online platform that offers a range of crafting products and tools. Their inventory includes cutting machines, such as the Cricut Explore Air 2, Cricut Maker, and accessories like cutting mats, blades, and vinyl materials. Additionally, users can access a variety of creative designs and projects for use with their products.
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cricut.com Annual Revenue and Growth
cricut.com's annual sales on its online store amounted to $124.7M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
cricut.com's monthly revenueOVER TIME
Over the past three months, cricut.com revenue has experienced growth of 17%, compared to the preceding three months.
cricut.com competitors
In September 2025, cricut.com outperformed its competitors in terms of revenue, with a total of $13,829,447. In comparison, jennifermaker.com generated $1,321,009, hobbycraft.co.uk made $7,007,358, and expressionsvinyl.com only brought in $25,641. cricut.com also had the highest number of transactions at 56,947, while jennifermaker.com had 9,733, hobbycraft.co.uk had 127,281, and expressionsvinyl.com had 401. Additionally, cricut.com had the most sessions at 4,134,163, with jennifermaker.com at 461,633, hobbycraft.co.uk at 3,307,534, and expressionsvinyl.com at 27,822. Although cricut.com had a higher average order value (AOV) of $225-$250 compared to expressionsvinyl.com and hobbycraft.co.uk, it was lower than jennifermaker.com. However, cricut.com had a similar conversion rate of 1.00-1.50% to jennifermaker.com and expressionsvinyl.com, while hobbycraft.co.uk had the highest conversion rate at 3.50-4.00%.
Revenue share by device at cricut.com
In September large majority of sales on cricut.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cricut.com channels
Identify top traffic channels that drive growth for cricut.comand discover how performance of traffic channels has changed over time.
cricut.com Google Ads spend
Evaluate cricut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
cricut.com devices
Review cricut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
