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Sep 2025
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Home/Insights/Retailers/lovecrafts.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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6.1M
Revenue
Sep 25
1.9M
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Shop craft supplies, yarn and free patterns at LoveCrafts, the home of Makefulness. Knitting, crochet, embroidery, sewing, quilting and tons of inspiration.

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lovecrafts.com Annual Revenue and Growth

lovecrafts.com's annual sales on its online store amounted to $69.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$69.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lovecrafts.com revenue by year

lovecrafts.com's monthly revenueOVER TIME
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Over the past three months, lovecrafts.com revenue has experienced growth of 4.8%, compared to the preceding three months.

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lovecrafts.com revenue growth for last six months
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OVERVIEW
In September 2025, lovecrafts.com generated $6,145,633 in revenue from online sales, significantly surpassing the median of $43,726 in the CRAFTS industry, although it trails behind the leader, hobbylobby.com at $9,396,528. With a conversion rate between 2.50-3.00%, lovecrafts.com is performing well, yet still below the high benchmark of 4.35%. Its average order value (AOV) of $100-125 is commendable, yet less than the industry high of $313. The site recorded 1,949,523 sessions, a strong figure but notably lower than hobbylobby.com's 16,508,897 sessions and the median of 20,689.
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lovecrafts.com competitors

In September 2025, lovecrafts.com outperformed its competitors in terms of revenue, with a total of $6,145,633 compared to yarnspirations.com's $3,047,357, treasurie.com's $200,902, hobbycraft.co.uk's $7,007,358, and woolandthegang.com's $726,367. lovecrafts.com also had a higher number of transactions at 56,777, surpassing treasurie.com and woolandthegang.com. Additionally, lovecrafts.com had a high number of sessions at 1,949,523, only slightly behind hobbycraft.co.uk. lovecrafts.com boasted an average order value (AOV) range of $100-125, falling in between yarnspirations.com and hobbycraft.co.uk, while maintaining a competitive conversion rate of 2.50-3.00%. Overall, lovecrafts.com demonstrated strong performance in key metrics compared to its competitors in the crafting and knitting industry.

yarnspirations.com screenshot
#1 yarnspirations.com
3M
Revenue
2M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
treasurie.com screenshot
#2 treasurie.com
200.9K
Revenue
213.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
hobbycraft.co.uk screenshot
#3 hobbycraft.co.uk
7M
Revenue
3.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
woolandthegang.com screenshot
#4 woolandthegang.com
726.4K
Revenue
157K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
lionbrand.com screenshot
#5 lionbrand.com
799.8K
Revenue
1M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
lovecrafts.com vs top market performers
lovecrafts.com
top retailers
conversion rate vs average order value for lovecrafts.com and its competitors
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Revenue share by device at lovecrafts.com

In September large majority of sales on lovecrafts.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In September large majority of sales on lovecrafts.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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lovecrafts.com channels

Identify top traffic channels that drive growth for lovecrafts.comand discover how performance of traffic channels has changed over time.

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lovecrafts.com Google Ads spend

Evaluate lovecrafts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovecrafts.com devices

Review lovecrafts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovecrafts.com top markets

Explore lovecrafts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovecrafts.com country & global rank

Assess the ranking of lovecrafts.com among other retailers within its primary country and worldwide.

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