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Dec 2025
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Home/Insights/Retailers/lovecrafts.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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9.2M
Revenue
Dec 25
2.4M
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Shop craft supplies, yarn and free patterns at LoveCrafts, the home of Makefulness. Knitting, crochet, embroidery, sewing, quilting and tons of inspiration.

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lovecrafts.com Annual Revenue and Growth

lovecrafts.com's annual sales on its online store amounted to $69.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$69.4M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
lovecrafts.com revenue by year

lovecrafts.com's monthly revenueOVER TIME
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Over the past three months, lovecrafts.com revenue has experienced growth of 93%, compared to the preceding three months.

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lovecrafts.com revenue growth for last six months
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OVERVIEW
In December 2025, lovecrafts.com generated $9,200,069 in revenue, significantly surpassing the median of $42,698 in the CRAFTS industry, though trailing behind the leading hobbylobby.com at $20,084,709. The site's conversion rate of 3.50-4.00% is commendable, although slightly below the industry's high of 4.58%. With an average order value (AOV) of $100-125, lovecrafts.com is above the low of $38 but far from the high of $300. The platform attracted 2,353,285 sessions, notably lower than hobbylobby.com's 23,197,957 sessions and just above the median of 20,027 sessions in the sector.
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lovecrafts.com competitors

When comparing lovecrafts.com to its competitors in December 2025, lovecrafts.com stands out with a revenue of $9,200,069 from 89,327 transactions and 2,353,285 sessions, with an average order value (AOV) ranging from $100-125 and a conversion rate of 3.50-4.00%. In comparison, yarnspirations.com generated $5,130,634 in revenue from 88,898 transactions and 2,327,000 sessions, with an AOV of $50-75 and a similar conversion rate. treasurie.com had a revenue of $311,440 from 2,174 transactions and 244,165 sessions, with a higher AOV of $125-150 but a lower conversion rate of 0.50-1.00%. hobbycraft.co.uk outperformed lovecrafts.com in revenue with $11,668,091 from 184,422 transactions and 4,761,041 sessions, with an AOV of $50-75 and a comparable conversion rate. woolandthegang.com had a revenue of $1,706,265 from 7,585 transactions and 385,414 sessions, with a higher AOV of $200-225 and a conversion rate of 1.50-2.00%. Overall, lovecrafts.com maintains a competitive position in the market, with a strong revenue, transaction, and session performance, along with a healthy AOV and conversion rate.

yarnspirations.com screenshot
#1 yarnspirations.com
5.1M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
treasurie.com screenshot
#2 treasurie.com
311.4K
Revenue
244.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
hobbycraft.co.uk screenshot
#3 hobbycraft.co.uk
11.7M
Revenue
4.8M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
woolandthegang.com screenshot
#4 woolandthegang.com
1.7M
Revenue
385.4K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
lionbrand.com screenshot
#5 lionbrand.com
1.2M
Revenue
1.6M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
lovecrafts.com vs top market performers
lovecrafts.com
top retailers
conversion rate vs average order value for lovecrafts.com and its competitors
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Revenue share by device at lovecrafts.com

In December large majority of sales on lovecrafts.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In December large majority of sales on lovecrafts.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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lovecrafts.com channels

Identify top traffic channels that drive growth for lovecrafts.comand discover how performance of traffic channels has changed over time.

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lovecrafts.com Google Ads spend

Evaluate lovecrafts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovecrafts.com devices

Review lovecrafts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovecrafts.com top markets

Explore lovecrafts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovecrafts.com country & global rank

Assess the ranking of lovecrafts.com among other retailers within its primary country and worldwide.

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