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Nov 2025
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Home/Insights/Retailers/lovecrafts.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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9.4M
Revenue
Nov 25
2.3M
Sessions
Nov 25
3.5-4.0%
Conv. rate
Nov 25
$100-125
AOV
Nov 25
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Shop craft supplies, yarn and free patterns at LoveCrafts, the home of Makefulness. Knitting, crochet, embroidery, sewing, quilting and tons of inspiration.

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lovecrafts.com Annual Revenue and Growth

lovecrafts.com's annual sales on its online store amounted to $69.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$69.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lovecrafts.com revenue by year

lovecrafts.com's monthly revenueOVER TIME
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Over the past three months, lovecrafts.com revenue has experienced growth of 103%, compared to the preceding three months.

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lovecrafts.com revenue growth for last six months
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OVERVIEW
In November 2025, lovecrafts.com achieved online sales revenue of $9,376,473, significantly above the median of $46,765 in the CRAFTS industry, though lower than the leading competitor, hobbylobby.com, at $24,964,318. The site's conversion rate ranged between 3.50-4.00%, which is competitive but below the industry high of 4.49%. With an average order value (AOV) of $100-125, lovecrafts.com performs well, although this is much lower than the industry high of $355. The site attracted 2,321,149 sessions, far surpassing the median of 17,230 but still behind hobbylobby.com's 24,761,058 sessions.
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lovecrafts.com competitors

lovecrafts.com outperforms its competitors in terms of revenue, with a reported $9,376,473 in November 2025. However, in terms of transactions, lovecrafts.com falls behind yarnspirations.com, which recorded 85,867 transactions compared to lovecrafts.com's 82,773. When looking at sessions, lovecrafts.com is also slightly behind hobbycraft.co.uk, which had 4,710,870 sessions compared to lovecrafts.com's 2,321,149. In terms of average order value (AOV), lovecrafts.com falls in the mid-range at $100-125, while treasurie.com has the highest AOV at $125-150. lovecrafts.com has a competitive conversion rate of 3.50-4.00%, aligning with yarnspirations.com and hobbycraft.co.uk, but behind treasurie.com at 0.50-1.00%. Overall, lovecrafts.com holds its own among its competitors, showcasing strong revenue and a solid conversion rate.

yarnspirations.com screenshot
#1 yarnspirations.com
4.7M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
treasurie.com screenshot
#2 treasurie.com
278.4K
Revenue
213.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
hobbycraft.co.uk screenshot
#3 hobbycraft.co.uk
12.4M
Revenue
4.7M
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
woolandthegang.com screenshot
#4 woolandthegang.com
1.8M
Revenue
335K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
lionbrand.com screenshot
#5 lionbrand.com
1M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
lovecrafts.com vs top market performers
lovecrafts.com
top retailers
conversion rate vs average order value for lovecrafts.com and its competitors
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Revenue share by device at lovecrafts.com

In November large majority of sales on lovecrafts.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In November large majority of sales on lovecrafts.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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lovecrafts.com channels

Identify top traffic channels that drive growth for lovecrafts.comand discover how performance of traffic channels has changed over time.

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lovecrafts.com Google Ads spend

Evaluate lovecrafts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovecrafts.com devices

Review lovecrafts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovecrafts.com top markets

Explore lovecrafts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovecrafts.com country & global rank

Assess the ranking of lovecrafts.com among other retailers within its primary country and worldwide.

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