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Oct 2025
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Home/Insights/Retailers/lovecrafts.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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7.5M
Revenue
Oct 25
2M
Sessions
Oct 25
3.0-3.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Shop craft supplies, yarn and free patterns at LoveCrafts, the home of Makefulness. Knitting, crochet, embroidery, sewing, quilting and tons of inspiration.

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lovecrafts.com Annual Revenue and Growth

lovecrafts.com's annual sales on its online store amounted to $69.4M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$69.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
lovecrafts.com revenue by year

lovecrafts.com's monthly revenueOVER TIME
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Over the past three months, lovecrafts.com revenue has experienced growth of 41%, compared to the preceding three months.

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lovecrafts.com revenue growth for last six months
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OVERVIEW
In October 2025, lovecrafts.com generated $7,541,528 in revenue from online sales, significantly outperforming the CRAFTS median of $44,689, though still below the top competitor, hobbylobby.com at $16,558,548. With a conversion rate between 3.00-3.50%, lovecrafts.com is slightly below the industry high of 4.72%. The average order value (AOV) ranges from $100-125, while the industry high AOV stands at $333. lovecrafts.com recorded 2,006,185 sessions, a notable figure, yet lower than the median of 20,487 sessions in the category and the top store's impressive 19,767,668 sessions.
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lovecrafts.com competitors

In October 2025, lovecrafts.com outperformed its competitors in terms of revenue, with a total of $7,541,528. However, when looking at the number of transactions, lovecrafts.com was on par with yarnspirations.com, both having around 67,000 transactions. lovecrafts.com had a lower number of sessions compared to hobbycraft.co.uk, which had the highest at 3,609,956 sessions. In terms of average order value (AOV), lovecrafts.com fell in line with both treasurie.com and hobbycraft.co.uk, all ranging between $100-$125. lovecrafts.com had a higher conversion rate compared to yarnspirations.com and Wool and the Gang, but it was slightly lower than hobbycraft.co.uk. Overall, lovecrafts.com showed strong performance in revenue and AOV, indicating a healthy customer base and market presence.

yarnspirations.com screenshot
#1 yarnspirations.com
3.6M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
treasurie.com screenshot
#2 treasurie.com
268.8K
Revenue
262.9K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
hobbycraft.co.uk screenshot
#3 hobbycraft.co.uk
9.2M
Revenue
3.6M
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
woolandthegang.com screenshot
#4 woolandthegang.com
1.2M
Revenue
244.1K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
lionbrand.com screenshot
#5 lionbrand.com
943.7K
Revenue
1.2M
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
lovecrafts.com vs top market performers
lovecrafts.com
top retailers
conversion rate vs average order value for lovecrafts.com and its competitors
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Revenue share by device at lovecrafts.com

In October large majority of sales on lovecrafts.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In October large majority of sales on lovecrafts.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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lovecrafts.com channels

Identify top traffic channels that drive growth for lovecrafts.comand discover how performance of traffic channels has changed over time.

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lovecrafts.com Google Ads spend

Evaluate lovecrafts.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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lovecrafts.com devices

Review lovecrafts.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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lovecrafts.com top markets

Explore lovecrafts.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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lovecrafts.com country & global rank

Assess the ranking of lovecrafts.com among other retailers within its primary country and worldwide.

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