May 2024

All countries

Home/Insights/Retailers/carters.com

TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

carters.com

Get carters.com updates

Book a demo

57.6M

Revenue

Sessions

5.0-5.5%

Conversion rate

$125-150

Average order value

Online only revenue for carters.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: CHILDCARE

Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.

carters.com’s revenueOVER TIME
View real-time data

Over the past three months, carters.com revenue has experienced growth of 3.3%, compared to the preceding three months.

View real-time data

carters.com revenue growth for last six months

Talk to a product specialist to get monthly figures and review YoY comparison

Book a demo

OVERVIEW

In May 2024, carters.com in the CHILDCARE industry had a revenue of $57,558,192, a conversion rate of 5.00-5.50%, an AOV of $125-150, and 7,993,757 sessions. The median revenue for the industry is $78,268, with babylist.com as the largest store at $73,541,745. The very high conversion rate is 4.47% and the very low is 1.13%. A very high AOV in the industry is $264, while a very low is $50. The store with the highest sessions is babylist.com with 12,858,617, and the median sessions are 35,092.

carters.com competitors

When comparing carters.com to its competitors in May 2024, carters.com stands out in terms of revenue with $57,558,192. In comparison, gap.com leads the pack with $229,812,574 in revenue, followed by Children's Place with $16,272,608. However, carters.com has a higher average order value (AOV) ranging from $125-$150, surpassing Buy Buy Baby with an AOV of $150-$175. carters.com also excels in conversion rate at 5.00-5.50%, outperforming Gerber Childrenswear and OshKosh with conversion rates of 4.50-5.00% and 3.50-4.00% respectively. While carters.com may not have the highest revenue among its competitors, its strong AOV and conversion rate indicate a solid performance in driving sales and customer engagement within the children's clothing market.

#1 oshkosh.com

657.2K

Revenue

404.5K

Sessions

3.5-4.0%

Conv. rate

$25-50

AOV

#2 childrensplace.com

16.3M

Revenue

12.6M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#3 gerberchildrenswear.com

2.3M

Revenue

714.7K

Sessions

4.5-5.0%

Conv. rate

$50-75

AOV

#4 buybuybaby.com

Revenue

738.5K

Sessions

3.0-3.5%

Conv. rate

$150-175

AOV

#5 gap.com

229.8M

Revenue

79.3M

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

gerberchildrenswear.com

skiphop.com

TOP MARKET PERFORMERSby revenue

gerberchildrenswear.com

skiphop.com

carters.com vs top market performers

carters.com

top retailers

Talk to a product specialist to see all the competitors

Book a demo

Review the entire assortment of this retailer and thousands of others in the Grips app

Book a demo

Gain even more insights with the Grips app

carters.com channels

Identify top traffic channels that drive growth for carters.comand discover how performance of traffic channels has changed over time.

Book a demo

carters.com Google Ads spend

Evaluate carters.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

carters.com devices

Review carters.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

carters.com top markets

Explore carters.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo