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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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55.7M
Revenue
8.9M
Sessions
4.5-5.0%
Conversion rate
$125-150
Average order value
Online only revenue for carters.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Shop for baby clothing, baby necessities and essentials at Carters.com, the most trusted name in baby, kids, and toddler clothing. Shop our selection of cute baby & kids clothing.

carters.com’s revenueOVER TIME
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Over the past three months, carters.com revenue has experienced growth of 5.5%, compared to the preceding three months.

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carters.com revenue growth for last six months
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OVERVIEW
In September 2024, carters.com, a CHILDCARE industry website, generated $55,742,498 in online sales revenue with a conversion rate of 4.50-5.00% and an AOV of $125-150. The website had 8,878,068 sessions, falling slightly below the industry median of 22,318 sessions. Despite not being the top performer in revenue, carters.com maintained a competitive position in the market compared to the highest revenue generator, babylist.com, which earned $75,186,544. The website's conversion rate and AOV also fell within the industry's range, showcasing consistent performance metrics within the CHILDCARE category.
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carters.com competitors

In comparison to its competitors, carters.com falls behind in terms of revenue, with $55,742,498, while gap.com leads with $223,383,806. However, carters.com has a higher average order value (AOV) range of $125-150 compared to most competitors. The conversion rate of carters.com falls within the middle range at 4.50-5.00, with oshkosh.com having the highest conversion rate at 10.50-11.00. Despite having a lower revenue, carters.com has a substantial number of transactions at 407,721, with the closest competitor being gap.com at 1,891,870 transactions. In terms of sessions, carters.com with 8,878,068 falls behind gap.com with 60,976,941 sessions. Overall, while carters.com may not lead in revenue or sessions, its AOV and conversion rate place it competitively within the market.

#1 oshkosh.com
287.5K
Revenue
45.1K
Sessions
11.0-11.5%
Conv. rate
$50-75
AOV
#2 childrensplace.com
13.1M
Revenue
9.8M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#3 gerberchildrenswear.com
2.1M
Revenue
597.7K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#4 gymboree.com
3.7M
Revenue
1.2M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#5 buybuybaby.com
1.8M
Revenue
380.9K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
carters.com vs top market performers
carters.com
top retailers
conversion rate vs average order value for carters.com and its competitors
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brands overtime comparison

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carters.com channels

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carters.com Google Ads spend

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carters.com devices

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carters.com top markets

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carters.com country & global rank

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