Apr 2024

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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

workingperson.com

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240.4K

Revenue

126.4K

Sessions

1.0-1.5%

Conversion rate

$150-175

Average order value

Online only revenue for workingperson.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

workingperson.com’s revenueOVER TIME
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Over the past three months, workingperson.com revenue has experienced decline of 16%, compared to the preceding three months.

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workingperson.com revenue decline for last six months

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OVERVIEW

In March 2024, workingperson.com, an online store in the FASHION AND APPAREL industry, generated $215,077 in revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $150-175. This performance metrics position the website above the industry median revenue of $132,853 and sessions of 120,195. Despite this, workingperson.com falls short of the highest performing online store, macys.com, which had revenue of $635,693,858 and the store with the most sessions, shein.com, at 198,149,103. The industry also features a high conversion rate of 2.99% and a very high AOV of $391, contrasting with a very low AOV of $75.

workingperson.com competitors

When comparing workingperson.com to its competitors in the workwear industry, it is evident that workingperson.com falls behind in terms of revenue and transactions. While workingperson.com generated $215,077 in revenue from 1,389 transactions with 120,195 sessions, carhartt.com outperformed significantly with $14,964,246 in revenue from 104,925 transactions and 6,287,699 sessions. In terms of average order value (AOV), workingperson.com falls within the range of $150-175, similar to wolverine.com and workboots.com. However, the conversion rate of 1.00-1.50% for workingperson.com is on par with wolverine.com but lower than workngear.com, dungarees.com, and workboots.com. workngear.com stands out with the highest conversion rate of 2.00-2.50% among the competitors, indicating a more efficient customer acquisition strategy. Overall, workingperson.com could benefit from focusing on increasing its revenue and conversion rate to compete more effectively in the market.

#1 workboots.com

1.4M

Revenue

324.3K

Sessions

2.0-2.5%

Conv. rate

$175-200

AOV

#2 dungarees.com

Revenue

515K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#3 wolverine.com

1.6M

Revenue

795.3K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#4 carhartt.com

11.8M

Revenue

5.3M

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#5 workngear.com

238.8K

Revenue

130.4K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

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workingperson.com

workingperson.com vs top market performers

workingperson.com

top retailers

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workingperson.com brandsby revenue

The Working Person's Store Logo

Flame Resistant

Brand: Sqwincher®

Top retailers:magidglove.com

workingperson.com categoriesby revenue

Shoes

Top retailers:nike.com dsw.com farfetch.com

Coats & Jackets

Top retailers:zara.com gap.com jcrew.com

Shirts & Tops

Top retailers:gap.com hollisterco.com hm.com

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Top retailers:freepeople.com hm.com tommy.com

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Top retailers:amazon.com safeway.com ralphs.com

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workingperson.com channels

Identify top traffic channels that drive growth for workingperson.comand discover how performance of traffic channels has changed over time.

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workingperson.com Google Ads spend

Evaluate workingperson.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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workingperson.com devices

Review workingperson.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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workingperson.com top markets

Explore workingperson.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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