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Dec 2025
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Home/Insights/Retailers/carhartt.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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34.7M
Revenue
Dec 25
12.7M
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Since 1889, Carhartt has been providing the highest quality workwear, outdoor apparel, and gear. Shop now and join the Carhartt workforce today.

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carhartt.com's monthly revenueOVER TIME
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Over the past three months, carhartt.com revenue has experienced growth of 184%, compared to the preceding three months.

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carhartt.com revenue growth for last six months
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OVERVIEW
In December 2025, carhartt.com generated online sales revenue of $34,677,310, significantly exceeding the lifestyle/fashion and apparel median of $92,600, while showcasing a conversion rate of 1.50-2.00%, below the high of 3.17%. With an average order value (AOV) ranging from $125-150, it remains competitive but trails the category's high of $389. carhartt.com also recorded 12,668,511 sessions, notably higher than the lifestyle median of 39,789 but dwarfed by the leading store, shein.com, with 304,519,814 sessions, highlighting potential for growth in both conversion and customer engagement metrics.
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carhartt.com competitors

In December 2025, carhartt.com outperformed its competitors in terms of revenue, with a total of $34,677,310. dungarees.com generated $3,090,932, Dave's New York brought in $55,068, Working Person made $101,874, Gempler's reached $481,239, and sanmar.com achieved $25,626,832. carhartt.com also had the highest number of transactions at 234,375, followed by sanmar.com at 66,162. In sessions, carhartt.com had 12,668,511, while sanmar.com had 2,490,435. carhartt.com and dungarees.com both had an average order value (AOV) of $125-150, while Working Person had an AOV of $150-175, Gempler's had an AOV of $275-300, and sanmar.com had an AOV of $375-400. carhartt.com had a conversion rate of 1.50-2.00%, with dungarees.com close behind at 2.00-2.50%, while the other competitors had lower conversion rates ranging from 0.50-1.50%.

dungarees.com screenshot
#1 dungarees.com
3.1M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#2 davesnewyork.com
55.1K
Revenue
54.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
workingperson.com screenshot
#3 workingperson.com
101.9K
Revenue
99.5K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
gemplers.com screenshot
#4 gemplers.com
481.2K
Revenue
134.8K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
sanmar.com screenshot
#5 sanmar.com
25.6M
Revenue
2.5M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
carhartt.com vs top market performers
carhartt.com
top retailers
conversion rate vs average order value for carhartt.com and its competitors
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Revenue share by device at carhartt.com

In December large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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carhartt.com channels

Identify top traffic channels that drive growth for carhartt.comand discover how performance of traffic channels has changed over time.

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carhartt.com Google Ads spend

Evaluate carhartt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carhartt.com devices

Review carhartt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carhartt.com top markets

Explore carhartt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carhartt.com country & global rank

Assess the ranking of carhartt.com among other retailers within its primary country and worldwide.

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