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Sep 2026
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Home/Insights/Retailers/carhartt.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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14.4M
Revenue
Sep 26
7M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$125-150
AOV
Sep 26
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Since 1889, Carhartt has been providing the highest quality workwear, outdoor apparel, and gear. Shop now and join the Carhartt workforce today.

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carhartt.com Annual Revenue and Growth

carhartt.com's annual sales on its online store amounted to $182.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$182.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
carhartt.com revenue by year

carhartt.com's monthly revenueOVER TIME
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Over the past three months, carhartt.com revenue has experienced growth of 50%, compared to the preceding three months.

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carhartt.com revenue growth for last six months
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OVERVIEW
In September 2026, carhartt.com generated $14.4 million in online sales. The typical fashion and apparel retailer generates around $63,500 a month, highlighting carhartt.com's strong performance. With a conversion rate of 1.00-1.50%, it remains within the typical range of 0.67% to 3.16%. Its average order value (AOV) stands at $125-150, also within the typical range of $79 to $406. Furthermore, carhartt.com attracted 7 million sessions, contrasting sharply with the typical fashion and apparel retailer's 26,000 sessions.
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carhartt.com competitors

In the competitive landscape of workwear, carhartt.com, dungarees.com, davesnewyork.com, gemplers.com, and sanmar.com each play a unique role. As of September 2026, carhartt.com generates a revenue of $14.4 million, surpassing dungarees.com’s $1.3 million and gemplers.com’s $382,000, while trailing sanmar.com’s $35.1 million. However, carhartt.com excels with the highest number of transactions at 100,000, outpacing competitors significantly. It also leads in sessions with 7 million, demonstrating strong customer engagement. While carhartt.com shares an AOV range of $125-150 with dungarees.com, it benefits from a robust conversion rate of 1.00-1.50%, positioning it as a formidable player in the market.

dungarees.com screenshot
#1 dungarees.com
1.3M
Revenue
449.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#2 davesnewyork.com
17.7K
Revenue
37.6K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
gemplers.com screenshot
#3 gemplers.com
381.7K
Revenue
105.2K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
sanmar.com screenshot
#4 sanmar.com
35.1M
Revenue
3.9M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
sierra.com screenshot
#5 sierra.com
9.7M
Revenue
4M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
carhartt.com vs top market performers
carhartt.com
top retailers
conversion rate vs average order value for carhartt.com and its competitors
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Revenue share by device at carhartt.com

In September large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries carhartt.com operates in

carhartt.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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carhartt.com channels

Identify top traffic channels that drive growth for carhartt.comand discover how performance of traffic channels has changed over time.

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carhartt.com Google Ads spend

Evaluate carhartt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carhartt.com devices

Review carhartt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carhartt.com top markets

Explore carhartt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carhartt.com country & global rank

Assess the ranking of carhartt.com among other retailers within its primary country and worldwide.

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