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Sep 2025
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Home/Insights/Retailers/carhartt.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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11.7M
Revenue
Sep 25
5.7M
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Since 1889, Carhartt has been providing the highest quality workwear, outdoor apparel, and gear. Shop now and join the Carhartt workforce today.

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carhartt.com's monthly revenueOVER TIME
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Over the past three months, carhartt.com revenue has experienced growth of 5.9%, compared to the preceding three months.

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carhartt.com revenue growth for last six months
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OVERVIEW
In September 2025, carhartt.com generated online sales of $11,713,290, significantly surpassing the median of $74,931 in the FASHION AND APPAREL sector. With a conversion rate of 1.00-1.50%, it remains below the industry high of 3.2%, while its average order value (AOV) ranges from $125-150, far below the high of $382. Carhartt attracted 5,701,998 sessions, compared to the industry leader shein.com, which amassed 297,137,690 sessions. Despite being a notable player, carhartt.com operates in a competitive landscape dominated by larger retailers, highlighting opportunities for growth and optimization in its digital strategy.
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carhartt.com competitors

In September 2025, carhartt.com outperformed some of its competitors in terms of revenue and transactions, with a revenue of $11,713,290 and 81,615 transactions. However, when compared to similar domains like sanmar.com with a revenue of $28,956,883 and 78,892 transactions, carhartt.com falls short. In terms of sessions, carhartt.com had 5,701,998 sessions, which is higher than competitors like dungarees.com and davesnewyork.com but lower than sanmar.com. Additionally, carhartt.com had an average order value (AOV) ranging from $125-$150, which is consistent with most competitors. However, gemplers.com had a higher AOV of $250-$275. The conversion rate for carhartt.com was between 1.00-1.50%, putting it on par with gemplers.com but below competitors like dungarees.com and sanmar.com. Overall, while carhartt.com shows strong performance in certain areas, there are areas for improvement when compared to its competitors.

dungarees.com screenshot
#1 dungarees.com
1.2M
Revenue
494.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#2 davesnewyork.com
10.2K
Revenue
27.2K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
workingperson.com screenshot
#3 workingperson.com
41.5K
Revenue
54.3K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
gemplers.com screenshot
#4 gemplers.com
299.5K
Revenue
89.5K
Sessions
1.0-1.5%
Conv. rate
$250-275
AOV
sanmar.com screenshot
#5 sanmar.com
29M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
carhartt.com vs top market performers
carhartt.com
top retailers
conversion rate vs average order value for carhartt.com and its competitors
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Revenue share by device at carhartt.com

In September large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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carhartt.com channels

Identify top traffic channels that drive growth for carhartt.comand discover how performance of traffic channels has changed over time.

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carhartt.com Google Ads spend

Evaluate carhartt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carhartt.com devices

Review carhartt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carhartt.com top markets

Explore carhartt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carhartt.com country & global rank

Assess the ranking of carhartt.com among other retailers within its primary country and worldwide.

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