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Apr 2026
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Home/Insights/Retailers/carhartt.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for carhartt.comcarhartt.com

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7.8M
Revenue
Apr 26
4.3M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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Since 1889, Carhartt has been providing the highest quality workwear, outdoor apparel, and gear. Shop now and join the Carhartt workforce today.

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carhartt.com Annual Revenue and Growth

carhartt.com's annual sales on its online store amounted to $182.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$182.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
carhartt.com revenue by year

carhartt.com's monthly revenueOVER TIME
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Over the past three months, carhartt.com revenue has experienced decline of 65%, compared to the preceding three months.

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carhartt.com revenue decline for last six months
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OVERVIEW
In April 2026, carhartt.com generated online sales revenue of $7,768,821, significantly surpassing the median of $78,791 in the lifestyle/fashion and apparel industry. With a conversion rate between 1.00-1.50%, Carhartt's performance is slightly below the high industry benchmark of 3.05%. Their average order value (AOV) ranged from $150-175, lower than the high AOV of $389 but well above the low of $76. carhartt.com attracted 4,307,548 sessions, far exceeding the median of 35,276, yet a fraction of the industry leader, shein.com, which saw 281,585,790 sessions.
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carhartt.com competitors

In April 2026, carhartt.com generated $7,768,821 in revenue from 50,965 transactions across 4,307,548 sessions, achieving an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. In contrast, its competitors like dungarees.com and gemplers.com reported significantly lower revenues of $1,015,628 and $576,657, respectively, despite their higher AOV of $275-300 for gemplers.com. dungarees.com managed only 7,653 transactions from 563,618 sessions, while gemplers.com had 2,045 transactions from 127,956 sessions, both underlining the disparity in overall performance. Meanwhile, sanmar.com outperformed all, with $30,545,197 in revenue and a conversion rate of 2.50-3.00%, showing the potential for higher sales in the market. Lastly, davesnewyork.com lagged far behind with just $16,696 in revenue, illustrating the competitive landscape in the workwear sector.

dungarees.com screenshot
#1 dungarees.com
1M
Revenue
563.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#2 davesnewyork.com
16.7K
Revenue
31.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
gemplers.com screenshot
#3 gemplers.com
576.7K
Revenue
128K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
sanmar.com screenshot
#4 sanmar.com
30.5M
Revenue
3.1M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
sierra.com screenshot
#5 sierra.com
12.1M
Revenue
3.8M
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
carhartt.com vs top market performers
carhartt.com
top retailers
conversion rate vs average order value for carhartt.com and its competitors
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Revenue share by device at carhartt.com

In April large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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carhartt.com channels

Identify top traffic channels that drive growth for carhartt.comand discover how performance of traffic channels has changed over time.

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carhartt.com Google Ads spend

Evaluate carhartt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carhartt.com devices

Review carhartt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carhartt.com top markets

Explore carhartt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carhartt.com country & global rank

Assess the ranking of carhartt.com among other retailers within its primary country and worldwide.

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