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Mar 2026
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Home/Insights/Retailers/carhartt.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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9.4M
Revenue
Mar 26
5.1M
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$125-150
AOV
Mar 26
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Since 1889, Carhartt has been providing the highest quality workwear, outdoor apparel, and gear. Shop now and join the Carhartt workforce today.

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carhartt.com Annual Revenue and Growth

carhartt.com's annual sales on its online store amounted to $182.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$182.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
carhartt.com revenue by year

carhartt.com's monthly revenueOVER TIME
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Over the past three months, carhartt.com revenue has experienced decline of 53%, compared to the preceding three months.

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carhartt.com revenue decline for last six months
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OVERVIEW
In March 2026, carhartt.com generated $9,432,661 in online sales, significantly above the FASHION AND APPAREL median of $83,040, with a conversion rate of 1.00-1.50%, below the high of 3.14%. Their average order value (AOV) ranged from $125-150, while the industry high is $377. carhartt.com attracted 5,108,365 sessions, far exceeding the median of 36,457 but dwarfed by shein.com’s 298,145,068 sessions, the leading online store in this category. Overall, while carhartt.com performs robustly compared to industry medians, it still trails behind the market leader.
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carhartt.com competitors

In March 2026, carhartt.com reported a revenue of $9,432,661 with 63,018 transactions and 5,108,365 sessions. The average order value (AOV) ranged from $125 to $150, and the conversion rate was between 1.00% and 1.50%. In comparison, dungarees.com had a revenue of $1,352,777 with 10,565 transactions and 671,641 sessions, a similar AOV, but a higher conversion rate of 1.50% to 2.00%. davesnewyork.com generated $24,726 in revenue with 167 transactions and 45,432 sessions, with a lower conversion rate of 0.00% to 0.50%. workingperson.com reported $63,739 in revenue with 391 transactions and 70,380 sessions, a higher AOV of $150 to $175, but a conversion rate of 0.50% to 1.00%. gemplers.com had a revenue of $631,617 with 2,154 transactions and 138,007 sessions, a higher AOV of $275 to $300, and a conversion rate of 1.50% to 2.00%. Lastly, sanmar.com led the pack with a revenue of $29,188,072, 83,009 transactions, 3,177,246 sessions, a high AOV of $350 to $375, and the highest conversion rate of 2.50% to 3.00%.

dungarees.com screenshot
#1 dungarees.com
1.4M
Revenue
671.6K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#2 davesnewyork.com
24.7K
Revenue
45.4K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
workingperson.com screenshot
#3 workingperson.com
63.7K
Revenue
70.4K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
gemplers.com screenshot
#4 gemplers.com
631.6K
Revenue
138K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
sanmar.com screenshot
#5 sanmar.com
29.2M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
carhartt.com vs top market performers
carhartt.com
top retailers
conversion rate vs average order value for carhartt.com and its competitors
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Revenue share by device at carhartt.com

In March large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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carhartt.com channels

Identify top traffic channels that drive growth for carhartt.comand discover how performance of traffic channels has changed over time.

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carhartt.com Google Ads spend

Evaluate carhartt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carhartt.com devices

Review carhartt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carhartt.com top markets

Explore carhartt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carhartt.com country & global rank

Assess the ranking of carhartt.com among other retailers within its primary country and worldwide.

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