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May 2026
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Home/Insights/Retailers/carhartt.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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10.9M
Revenue
May 26
4.4M
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$150-175
AOV
May 26
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Since 1889, Carhartt has been providing the highest quality workwear, outdoor apparel, and gear. Shop now and join the Carhartt workforce today.

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carhartt.com Annual Revenue and Growth

carhartt.com's annual sales on its online store amounted to $182.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$182.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
carhartt.com revenue by year

carhartt.com's monthly revenueOVER TIME
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Over the past three months, carhartt.com revenue has experienced decline of 52%, compared to the preceding three months.

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carhartt.com revenue decline for last six months
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OVERVIEW
In May 2026, carhartt.com generated $10,931,065 in online sales, significantly surpassing the lifestyle/fashion_apparel median of $74,720, though still far from industry leader shein.com at $869,380,784. The site achieved a conversion rate between 1.50-2.00%, below the category high of 3.18% and above the low of 0.72%. Its average order value (AOV) ranged from $150-175, while the category's highest AOV stands at $405 and the lowest at $80. carhartt.com recorded 4,431,049 sessions, markedly higher than the median of 29,212, yet far behind shein.com’s 309,473,559 sessions.
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carhartt.com competitors

In May 2026, carhartt.com generated $10,931,065 in revenue with 68,975 transactions from 4,431,049 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, sanmar.com outperformed all competitors with $30,614,735 in revenue, 85,135 transactions, and a higher conversion rate of 2.50-3.00%. dungarees.com followed with $1,225,783 in revenue from 9,187 transactions, sharing the same conversion rate as carhartt.com but with a lower AOV of $125-150. gemplers.com, despite a higher AOV of $275-300, managed only $786,804 in revenue from 2,796 transactions, while davesnewyork.com struggled with a mere $16,432 in revenue from 119 transactions and a low conversion rate of 0.00-0.50%. Overall, carhartt.com remains competitive but trails behind sanmar.com in terms of total revenue and transaction volume.

dungarees.com screenshot
#1 dungarees.com
1.2M
Revenue
528.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#2 davesnewyork.com
16.4K
Revenue
32.7K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
gemplers.com screenshot
#3 gemplers.com
786.8K
Revenue
149K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
sanmar.com screenshot
#4 sanmar.com
30.6M
Revenue
3.1M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
sierra.com screenshot
#5 sierra.com
12M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
carhartt.com vs top market performers
carhartt.com
top retailers
conversion rate vs average order value for carhartt.com and its competitors
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Revenue share by device at carhartt.com

In May large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries carhartt.com operates in

carhartt.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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carhartt.com channels

Identify top traffic channels that drive growth for carhartt.comand discover how performance of traffic channels has changed over time.

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carhartt.com Google Ads spend

Evaluate carhartt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carhartt.com devices

Review carhartt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carhartt.com top markets

Explore carhartt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carhartt.com country & global rank

Assess the ranking of carhartt.com among other retailers within its primary country and worldwide.

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