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May 2025
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Home/Insights/Retailers/carhartt.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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8.6M
Revenue
4.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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Since 1889, Carhartt has been providing the highest quality workwear, outdoor apparel, and gear. Shop now and join the Carhartt workforce today.

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carhartt.com's revenueOVER TIME
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Over the past three months, carhartt.com revenue has experienced decline of 45%, compared to the preceding three months.

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carhartt.com revenue decline for last six months
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OVERVIEW
In May 2025, carhartt.com, a FASHION AND APPAREL website, generated $8,646,268 in online sales with a conversion rate of 1.00-1.50% and an average order value (AOV) of $150-175. This puts them below the industry's highest performer shein.com, which had a revenue of $731,622,726, a conversion rate of 3.09%, and an AOV of $415. Despite this, carhartt.com saw a high number of sessions at 4,321,876 compared to the median of 33,223. Overall, carhartt.com has solid performance metrics but has room for growth to compete with industry leaders.
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carhartt.com competitors

In May 2025, carhartt.com outperformed some of its competitors in terms of revenue, transactions, sessions, and average order value (AOV). carhartt.com generated $8,646,268 in revenue from 54,254 transactions and 4,321,876 sessions, with an AOV ranging from $150-$175 and a conversion rate of 1.00-1.50%. Compared to its competitors, carhartt.com excelled in revenue and transactions. gemplers.com lagged behind with $390,361 in revenue from 1,308 transactions and 101,990 sessions, while dungarees.com performed moderately well with $1,027,097 in revenue from 7,427 transactions and 509,687 sessions. workingperson.com and davesnewyork.com had lower revenue and conversion rates compared to carhartt.com. sanmar.com stood out with the highest revenue of $28,612,298 from 77,652 transactions and 2,973,320 sessions, with a higher AOV of $350-$375 and a conversion rate of 2.50-3.00%.

dungarees.com screenshot
#1 dungarees.com
1M
Revenue
509.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#2 davesnewyork.com
20.7K
Revenue
27.4K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
workingperson.com screenshot
#3 workingperson.com
40.6K
Revenue
50.6K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
gemplers.com screenshot
#4 gemplers.com
390.4K
Revenue
102K
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
sanmar.com screenshot
#5 sanmar.com
28.6M
Revenue
3M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
carhartt.com vs top market performers
carhartt.com
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conversion rate vs average order value for carhartt.com and its competitors
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Revenue share by device at carhartt.com

In May large majority of sales on carhartt.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices.

In May large majority of sales on carhartt.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices.
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brands overtime comparison

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carhartt.com channels

Identify top traffic channels that drive growth for carhartt.comand discover how performance of traffic channels has changed over time.

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carhartt.com Google Ads spend

Evaluate carhartt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carhartt.com devices

Review carhartt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carhartt.com top markets

Explore carhartt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carhartt.com country & global rank

Assess the ranking of carhartt.com among other retailers within its primary country and worldwide.

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