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Jul 2025
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Home/Insights/Retailers/carhartt.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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8.9M
Revenue
3.9M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
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Since 1889, Carhartt has been providing the highest quality workwear, outdoor apparel, and gear. Shop now and join the Carhartt workforce today.

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carhartt.com's revenueOVER TIME
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Over the past three months, carhartt.com revenue has experienced decline of 23%, compared to the preceding three months.

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carhartt.com revenue decline for last six months
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OVERVIEW
In July 2025, carhartt.com in the FASHION AND APPAREL industry had online sales revenue of $8,908,839, with a median of $82,875. The conversion rate was between 1.00-1.50%, with a high of 2.96% and a low of 0.62%. The average order value (AOV) was $150-175, with a high of $402 and a low of $82. The website had 3,947,940 sessions, while the highest was 294,721,604 from shein.com, and the median in the industry was 36,317.
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carhartt.com competitors

In July 2025, carhartt.com stood out among its competitors in various metrics. Compared to dungarees.com, carhartt.com had significantly higher revenue at $8,908,839 versus $867,108. While carhartt.com had more transactions (52,480) and sessions (3,947,940) than dungarees.com (6,238 transactions and 382,739 sessions), their average order value (AOV) range was similar, with carhartt.com at $150-175 and dungarees.com at $125-150. The conversion rate for carhartt.com ranged from 1.00-1.50%, slightly lower than dungarees.com's 1.50-2.00%. When compared to other competitors like davesnewyork.com, workingperson.com, gemplers.com, and sanmar.com, carhartt.com consistently ranked well in terms of revenue, transactions, sessions, AOV, and conversion rate, showcasing its strong performance in the online retail space for workwear and apparel.

dungarees.com screenshot
#1 dungarees.com
867.1K
Revenue
382.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#2 davesnewyork.com
9.1K
Revenue
27.4K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
workingperson.com screenshot
#3 workingperson.com
35.3K
Revenue
53K
Sessions
0.0-0.5%
Conv. rate
$150-175
AOV
gemplers.com screenshot
#4 gemplers.com
265.5K
Revenue
104.4K
Sessions
0.5-1.0%
Conv. rate
$250-275
AOV
sanmar.com screenshot
#5 sanmar.com
27.8M
Revenue
2.8M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
carhartt.com vs top market performers
carhartt.com
top retailers
conversion rate vs average order value for carhartt.com and its competitors
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Revenue share by device at carhartt.com

In July large majority of sales on carhartt.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on carhartt.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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carhartt.com channels

Identify top traffic channels that drive growth for carhartt.comand discover how performance of traffic channels has changed over time.

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carhartt.com Google Ads spend

Evaluate carhartt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carhartt.com devices

Review carhartt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carhartt.com top markets

Explore carhartt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carhartt.com country & global rank

Assess the ranking of carhartt.com among other retailers within its primary country and worldwide.

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