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Jun 2026
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Home/Insights/Retailers/carhartt.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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11.9M
Revenue
Jun 26
4.4M
Sessions
Jun 26
1.5-2.0%
Conv. rate
Jun 26
$150-175
AOV
Jun 26
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Since 1889, Carhartt has been providing the highest quality workwear, outdoor apparel, and gear. Shop now and join the Carhartt workforce today.

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carhartt.com Annual Revenue and Growth

carhartt.com's annual sales on its online store amounted to $182.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$182.7M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
carhartt.com revenue by year

carhartt.com's monthly revenueOVER TIME
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Over the past three months, carhartt.com revenue has experienced decline of 15%, compared to the preceding three months.

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carhartt.com revenue decline for last six months
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OVERVIEW
In June 2026, carhartt.com achieved online sales revenue of $11,896,595, significantly higher than the FASHION AND APPAREL median of $72,361, though far behind industry leader shein.com at $810,274,273. The site reported a conversion rate of 1.50-2.00%, below the high of 3.17% yet above the low of 0.69%. Carhartt's average order value (AOV) ranged from $150-175, notably below the high of $404, while sessions reached 4,423,847, starkly contrasted by shein.com’s 281,242,442 and the median of 28,254 for the category, illustrating its strong online presence within the lifestyle and fashion segment.
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carhartt.com competitors

In June 2026, carhartt.com generated $11,896,595 in revenue with 76,361 transactions from 4,423,847 sessions, reflecting an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, sanmar.com leads with $37,479,776 in revenue from 99,645 transactions and a significantly higher AOV of $375-400, coupled with a conversion rate of 2.50-3.00%. dungarees.com reported revenue of $1,208,401 with an AOV of $125-150, maintaining a comparable conversion rate of 1.50-2.00%. In contrast, davesnewyork.com's revenue is minimal at $16,360 with a poor conversion rate of 0.00-0.50%. gemplers.com, despite an AOV of $275-300, generated $346,443 in revenue with a low conversion rate of 0.50-1.00%. Overall, while carhartt.com performs solidly, sanmar.com outshines in revenue and AOV, reflecting stronger market positioning.

dungarees.com screenshot
#1 dungarees.com
1.2M
Revenue
500.7K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#2 davesnewyork.com
16.4K
Revenue
32.7K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
gemplers.com screenshot
#3 gemplers.com
346.4K
Revenue
134.9K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
sanmar.com screenshot
#4 sanmar.com
37.5M
Revenue
3.6M
Sessions
2.5-3.0%
Conv. rate
$375-400
AOV
sierra.com screenshot
#5 sierra.com
10.5M
Revenue
3.9M
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
carhartt.com vs top market performers
carhartt.com
top retailers
conversion rate vs average order value for carhartt.com and its competitors
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Revenue share by device at carhartt.com

In June large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries carhartt.com operates in

carhartt.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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carhartt.com channels

Identify top traffic channels that drive growth for carhartt.comand discover how performance of traffic channels has changed over time.

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carhartt.com Google Ads spend

Evaluate carhartt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carhartt.com devices

Review carhartt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carhartt.com top markets

Explore carhartt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carhartt.com country & global rank

Assess the ranking of carhartt.com among other retailers within its primary country and worldwide.

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