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Jul 2026
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Home/Insights/Retailers/carhartt.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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15.8M
Revenue
Jul 26
4.5M
Sessions
Jul 26
1.5-2.0%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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Since 1889, Carhartt has been providing the highest quality workwear, outdoor apparel, and gear. Shop now and join the Carhartt workforce today.

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carhartt.com Annual Revenue and Growth

carhartt.com's annual sales on its online store amounted to $182.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$182.7M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
carhartt.com revenue by year

carhartt.com's monthly revenueOVER TIME
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Over the past three months, carhartt.com revenue has experienced growth of 21%, compared to the preceding three months.

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carhartt.com revenue growth for last six months
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OVERVIEW
In July 2026, carhartt.com generated $15.8 million in online sales. With 4.5 million sessions, it significantly outperforms the typical fashion and apparel retailer, which sees around 28,400 sessions monthly. The conversion rate for carhartt.com stands at 1.50-2.00%, falling within the category's typical range of 0.66% to 3.1%. Additionally, the average order value (AOV) ranges from $175 to $200, also within the typical fashion and apparel retailer's AOV range of $84 to $403.
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carhartt.com competitors

The competitive set includes carhartt.com, dungarees.com, davesnewyork.com, gemplers.com, and sanmar.com. In July 2026, carhartt.com generated $15.8 million in revenue from 83,300 transactions across 4.5 million sessions, achieving an AOV of $175-200 and a conversion rate of 1.50-2.00%. Meanwhile, sanmar.com led with $35.4 million in revenue and 98,800 transactions, although carhartt.com surpassed it in sessions by 700,000. dungarees.com followed with $862,000 in revenue and 6,207 transactions, while gemplers.com recorded $370,000 but had a higher AOV of $275-300. davesnewyork.com lagged significantly with just $11,700 in revenue and a low conversion rate of 0.00-0.50%.

dungarees.com screenshot
#1 dungarees.com
861.8K
Revenue
367.9K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#2 davesnewyork.com
11.7K
Revenue
37.6K
Sessions
0.0-0.5%
Conv. rate
$125-150
AOV
gemplers.com screenshot
#3 gemplers.com
370.1K
Revenue
132.3K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
sanmar.com screenshot
#4 sanmar.com
35.4M
Revenue
3.8M
Sessions
2.5-3.0%
Conv. rate
$350-375
AOV
sierra.com screenshot
#5 sierra.com
16.1M
Revenue
4.5M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
carhartt.com vs top market performers
carhartt.com
top retailers
conversion rate vs average order value for carhartt.com and its competitors
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Revenue share by device at carhartt.com

In July large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries carhartt.com operates in

carhartt.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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carhartt.com channels

Identify top traffic channels that drive growth for carhartt.comand discover how performance of traffic channels has changed over time.

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carhartt.com Google Ads spend

Evaluate carhartt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carhartt.com devices

Review carhartt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carhartt.com top markets

Explore carhartt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carhartt.com country & global rank

Assess the ranking of carhartt.com among other retailers within its primary country and worldwide.

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