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Jan 2026
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Home/Insights/Retailers/carhartt.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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17.3M
Revenue
Jan 26
8.6M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Since 1889, Carhartt has been providing the highest quality workwear, outdoor apparel, and gear. Shop now and join the Carhartt workforce today.

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carhartt.com Annual Revenue and Growth

carhartt.com's annual sales on its online store amounted to $182.7M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$182.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
carhartt.com revenue by year

carhartt.com's monthly revenueOVER TIME
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Over the past three months, carhartt.com revenue has experienced growth of 127%, compared to the preceding three months.

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carhartt.com revenue growth for last six months
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OVERVIEW
In January 2026, carhartt.com generated $17,300,744 in online sales, significantly higher than the lifestyle/fashion and apparel median of $91,806, yet dwarfed by industry leader shein.com, which amassed $809,875,018. The site's conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.1%, while its average order value (AOV) of $125-150 was also lower than the top-tier AOV of $390. carhartt.com attracted 8,551,648 sessions, far surpassing the lifestyle median of 38,909 but still a fraction of shein.com's staggering 279,580,739 sessions, highlighting both its strengths and the competitive landscape it faces.
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carhartt.com competitors

In January 2026, carhartt.com outperformed its competitors in terms of revenue, with $17,300,744 compared to dungarees.com's $2,360,268, Dave's New York's $50,910, Working Person's $101,584, and Gempler's $511,879. carhartt.com also had the highest number of transactions at 115,467, followed by dungarees.com at 18,017, Working Person at 613, Dave's New York at 348, and Gempler's at 1,776. In sessions, carhartt.com led with 8,551,648, while dungarees.com had 987,488, Working Person had 77,134, Dave's New York had 61,325, and Gempler's had 117,436. When it comes to conversion rates, carhartt.com fell in the middle at 1.00-1.50%, while competitors varied between 0.50-2.00%. Overall, carhartt.com maintained a strong performance compared to its competitors in various domains in the online retail sector.

dungarees.com screenshot
#1 dungarees.com
2.4M
Revenue
987.5K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
davesnewyork.com screenshot
#2 davesnewyork.com
50.9K
Revenue
61.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
workingperson.com screenshot
#3 workingperson.com
101.6K
Revenue
77.1K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
gemplers.com screenshot
#4 gemplers.com
511.9K
Revenue
117.4K
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
workngear.com screenshot
#5 workngear.com
61.7K
Revenue
56.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
carhartt.com vs top market performers
carhartt.com
top retailers
conversion rate vs average order value for carhartt.com and its competitors
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Revenue share by device at carhartt.com

In January large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on carhartt.com, 73% was finalized on desktop devices, with 27% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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carhartt.com channels

Identify top traffic channels that drive growth for carhartt.comand discover how performance of traffic channels has changed over time.

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carhartt.com Google Ads spend

Evaluate carhartt.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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carhartt.com devices

Review carhartt.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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carhartt.com top markets

Explore carhartt.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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carhartt.com country & global rank

Assess the ranking of carhartt.com among other retailers within its primary country and worldwide.

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