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Apr 2024
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Home/Insights/Retailers/wolverine.com
TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

Favicon for wolverine.comwolverine.com

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1.6M
Revenue
795.3K
Sessions
1.0-1.5%
Conversion rate
$150-175
Average order value
Online only revenue for wolverine.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Wolverine.com is a website that offers a wide range of products for sale. They specialize in various sturdy footwear options including work boots, hiking shoes, and casual shoes, designed for durability and comfort. The website also features an assortment of apparel such as shirts, jackets, and accessories to cater to different outdoor lifestyle preferences.

wolverine.com’s revenueOVER TIME
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Over the past three months, wolverine.com revenue has experienced decline of 46%, compared to the preceding three months.

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wolverine.com revenue decline for last six months
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OVERVIEW
In April 2024, wolverine.com in the FASHION AND APPAREL industry generated $1,569,256 in revenue, with a conversion rate of 1.00-1.50% and an AOV of $150-175. Compared to the industry median of $119,008 in revenue, 3.07% conversion rate, and $389 AOV, wolverine.com performs above average. However, it falls short of the largest online store in the category, macys.com, with revenue of $704,963,763. With 795,299 sessions, wolverine.com outperforms the median of 44,576 sessions in the industry, yet lags far behind shein.com with 197,564,111 sessions.
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wolverine.com competitors

When comparing wolverine.com to its competitors in the footwear industry based on data from April 2024, we can see that wolverine.com stands out in terms of revenue, transactions, and sessions. While overlookboots.com, workingperson.com, georgiaboot.com, and familyfootwearcenter.com all have lower revenue, transactions, and sessions compared to wolverine.com, workboots.com emerges as a strong competitor with higher revenue and transactions. However, wolverine.com has a competitive average order value (AOV) range of $150-$175, similar to workingperson.com and familyfootwearcenter.com. In terms of conversion rate, all the competitors including wolverine.com fall within the range of 1.00-1.50, except for workboots.com which has a higher conversion rate of 2.00-2.50. Overall, wolverine.com's strong performance in revenue, transactions, and sessions sets it apart from most of its competitors in the industry.

#1 workboots.com
1.4M
Revenue
324.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#2 georgiaboot.com
358.1K
Revenue
143.4K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
#3 overlookboots.com
625.9K
Revenue
221.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#4 workingperson.com
240.4K
Revenue
126.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#5 familyfootwearcenter.com
64.5K
Revenue
66K
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
wolverine.com vs top market performers
wolverine.com
top retailers
conversion rate vs average order value for wolverine.com and its competitors
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wolverine.com brandsby revenue

1
Logo for wolverineWolverine
2
Logo for wolverine logoWolverine Logo
3
Logo for wolverine 1000 mile. michigan, usa.Wolverine 1000 Mile. Michigan, Usa.

wolverine.com categoriesby revenue

1
Shoes
2
Apparel & Accessories
3
Home & Garden
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brands overtime comparison

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wolverine.com channels

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wolverine.com Google Ads spend

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wolverine.com devices

Review wolverine.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wolverine.com top markets

Explore wolverine.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wolverine.com country & global rank

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