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Sep 2024
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Home/Insights/Retailers/dickies.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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2.6M
Revenue
2M
Sessions
1.0-1.5%
Conversion rate
$75-100
Average order value
Online only revenue for dickies.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Dickies.com is an online platform offering a wide range of industrial workwear and apparel products. With a robust selection of clothing, customers can find durable and functional items like shirts, pants, coveralls, and accessories suitable for various professions. The website aims to cater to the needs of individuals seeking reliable work attire.

dickies.com’s revenueOVER TIME
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Over the past three months, dickies.com revenue has experienced decline of 26%, compared to the preceding three months.

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dickies.com revenue decline for last six months
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OVERVIEW
In September 2024, dickies.com, a FASHION AND APPAREL industry website, generated online sales revenue of $2,602,876 with a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100. The website had 1,967,771 sessions, significantly lower than shein.com, the top performer with 175,831,303 sessions. dickies.com's performance metrics fall within the industry's average, with the highest conversion rate reaching 3.32% and the highest AOV at $399. However, the website's revenue stands out compared to the median revenue of $94,472 in the FASHION AND APPAREL sector.
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dickies.com competitors

When comparing dickies.com to its competitors, it stands out with a significantly higher revenue of $2,602,876 and a large number of transactions at 26,169. In terms of sessions, dickies.com also leads with 1,967,771 visits. However, urbanindustry.co.uk surpasses dickies.com in average order value (AOV) with a range of $125-150 compared to dickies.com's $75-100. urbanindustry.co.uk also boasts a higher conversion rate of 2.00-2.50% compared to dickies.com's 1.00-1.50%. constructiongear.com has a much lower revenue and number of transactions but excels in AOV and conversion rate, similar to urbanindustry.co.uk. workngear.com, davesnewyork.com, and socalskateshop.com fall behind in revenue, transactions, and AOV compared to both dickies.com and its top competitors.

#1 workngear.com
137.4K
Revenue
58.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#2 constructiongear.com
7K
Revenue
1.6K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#3 davesnewyork.com
29.5K
Revenue
43.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#4 urbanindustry.co.uk
957.1K
Revenue
353.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#5 socalskateshop.com
32K
Revenue
37.1K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
dickies.com vs top market performers
dickies.com
top retailers
conversion rate vs average order value for dickies.com and its competitors
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dickies.com brandsby revenue

1
Logo for dickiesDickies
2
Logo for view all eisenhower jacketsView All Eisenhower Jackets
3
Logo for work shirtsWork Shirts
Top retailers:redkap.com

dickies.com categoriesby revenue

1
Pants
2
Coats & Jackets
3
Shirts & Tops
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dickies.com channels

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dickies.com Google Ads spend

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dickies.com devices

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dickies.com top markets

Explore dickies.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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dickies.com country & global rank

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