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Apr 2024
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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

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5.7M
Revenue
2.5M
Sessions
2.0-2.5%
Conversion rate
$75-100
Average order value
Online only revenue for dickies.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Dickies.com is an online platform offering a wide range of industrial workwear and apparel products. With a robust selection of clothing, customers can find durable and functional items like shirts, pants, coveralls, and accessories suitable for various professions. The website aims to cater to the needs of individuals seeking reliable work attire.

dickies.com’s revenueOVER TIME
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Over the past three months, dickies.com revenue has experienced decline of 37%, compared to the preceding three months.

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dickies.com revenue decline for last six months
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OVERVIEW
In April 2024, dickies.com, a FASHION AND APPAREL website, generated $5,663,657 in online sales revenue with a conversion rate of 2.00-2.50% and an AOV of $75-100. This performance falls within the industry average, with the highest conversion rate being 3.07% and the highest AOV being $389. dickies.com also received 2,487,740 sessions during this period, significantly lower than the industry leader shein.com with 197,564,111 sessions. The median revenue, conversion rate, AOV, and sessions in the FASHION AND APPAREL category were $119,008, 0.8%, $75, and 44,576, respectively.
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dickies.com competitors

When comparing dickies.com to its competitors in the same industry, we see that dickies.com outperforms in terms of revenue, transactions, and sessions. With a revenue of $5,663,657 and 61,661 transactions from 2,487,740 sessions, dickies.com shows a strong performance. In contrast, urbanindustry.co.uk comes closest in revenue with $861,450 but falls behind in transactions and sessions. constructiongear.com, workngear.com, davesnewyork.com, and socalskateshop.com all have significantly lower revenue, transactions, and sessions compared to dickies.com. However, some competitors have higher average order values (AOV) than dickies.com, with AOV ranging from $125-175. In terms of conversion rate, most competitors fall within the 1.00-2.50% range, similar to dickies.com's conversion rate of 2.00-2.50%. Overall, dickies.com demonstrates strong performance in key metrics compared to its competitors in April 2024.

#1 workngear.com
238.8K
Revenue
130.4K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#2 constructiongear.com
79.1K
Revenue
32K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#3 davesnewyork.com
58.1K
Revenue
64.3K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#4 urbanindustry.co.uk
861.4K
Revenue
320.8K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#5 socalskateshop.com
37.4K
Revenue
44.4K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
dickies.com vs top market performers
dickies.com
top retailers
conversion rate vs average order value for dickies.com and its competitors
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dickies.com brandsby revenue

1
Logo for dickiesDickies
2
Logo for view all eisenhower jacketsView All Eisenhower Jackets
3
Logo for work shirtsWork Shirts
Top retailers:redkap.com

dickies.com categoriesby revenue

1
Pants
2
Shirts & Tops
3
Coats & Jackets
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brands overtime comparison

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dickies.com channels

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dickies.com Google Ads spend

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dickies.com devices

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dickies.com top markets

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dickies.com country & global rank

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