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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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87.9M
Revenue
7.9M
Sessions
4.5-5.0%
Conversion rate
$225-250
Average order value
Online only revenue for williams-sonoma.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: HOME AND GARDEN

Williams-Sonoma.com is an e-commerce platform that offers a wide selection of kitchenware and home furnishings. Their product range comprises cooking utensils, appliances, furniture, decor, bedding, and various other household items. The website also features recipes, guidebooks, and hosts online cooking classes to assist customers with their culinary endeavors.

williams-sonoma.com’s revenueOVER TIME
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Over the past three months, williams-sonoma.com revenue has experienced decline of 18%, compared to the preceding three months.

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williams-sonoma.com revenue decline for last six months
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OVERVIEW
In March 2024, williams-sonoma.com led the HOME AND GARDEN industry with $87,937,994 in online sales revenue, boasting a conversion rate of 4.50-5.00% and an AOV of $225-250. With 7,923,017 sessions, it outperformed competitors in the category. The highest AOV recorded in the industry was $515, while the lowest was $83, and the median revenue for HOME AND GARDEN was $125,834. williams-sonoma.com's impressive performance metrics solidify its position as a top player in the online retail space for home and garden products.
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williams-sonoma.com competitors

When comparing williams-sonoma.com to its competitors, we see that Bed Bath & Beyond leads in revenue with $115,270,324, followed by Williams-Sonoma at $87,937,994. However, Williams-Sonoma has a higher average order value (AOV) range of $225-250 compared to Bed Bath & Beyond's $100-125. In terms of transactions, Bed Bath & Beyond also surpasses Williams-Sonoma with 962,541 transactions compared to 359,115. Williams-Sonoma, on the other hand, has a higher conversion rate of 4.50-5.00%, while Bed Bath & Beyond sits at 3.00-3.50%. Pottery Barn follows Williams-Sonoma closely in revenue but with a higher AOV range of $325-350, indicating a more premium market positioning. Crate and Barrel, Everything Kitchens, and Sur La Table trail behind in revenue and other metrics compared to Williams-Sonoma.

#1 crateandbarrel.com
30.7M
Revenue
7.2M
Sessions
0.5-1.0%
Conv. rate
$600-700
AOV
#2 surlatable.com
12.2M
Revenue
2.2M
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
#3 everythingkitchens.com
751.9K
Revenue
262.4K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#4 potterybarn.com
79M
Revenue
11.5M
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
#5 bedbathandbeyond.com
115.3M
Revenue
29.9M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
williams-sonoma.com vs top market performers
williams-sonoma.com
top retailers
conversion rate vs average order value for williams-sonoma.com and its competitors
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williams-sonoma.com brandsby revenue

1
Logo for williams sonomaWilliams Sonoma
2
Logo for williams sonoma homeWilliams Sonoma Home
3
Logo for bestsellerBestseller

williams-sonoma.com categoriesby revenue

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brands overtime comparison

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williams-sonoma.com channels

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williams-sonoma.com Google Ads spend

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williams-sonoma.com devices

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williams-sonoma.com top markets

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williams-sonoma.com country & global rank

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