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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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114.5K
Revenue
33.3K
Sessions
2.5-3.0%
Conversion rate
$100-125
Average order value
Online only revenue for vanityplanet.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

VanityPlanet.com is an online platform focused on providing personal care tools and solutions. The website offers a variety of products like skincare devices, hair tools, oral care items, makeup brushes, and more. They aim to cater to different beauty needs and offer an array of products for self-care routines.

vanityplanet.com’s revenueOVER TIME
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Over the past three months, vanityplanet.com revenue has experienced decline of 31%, compared to the preceding three months.

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vanityplanet.com revenue decline for last six months
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OVERVIEW
In August 2024, vanityplanet.com in the BEAUTY AND COSMETICS industry had online sales revenue of $114,536 (median $55,432), conversion rate of 2.50-3.00% (high 4.4%, low 1.36%), AOV of $125-150 (high $186, low $48), and 33,322 sessions (highest 40,912,844 from sephora.com, median 24,118).
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vanityplanet.com competitors

In comparing vanityplanet.com to its competitors in the beauty and skincare industry, we see that vanityplanet.com has a revenue of $114,536 with 916 transactions and 33,322 sessions in August 2024, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.50-3.00%. On the other hand, mykitsch.com leads the pack with a significantly higher revenue of $7,049,262 from 21,290 transactions and over 1.2 million sessions, with an AOV of $325-350 and a conversion rate of 1.50-2.00%. impressionsvanity.com follows closely behind with $925,736 in revenue, 3,501 transactions, and 218,754 sessions, while jellenproducts.com stands out with a high conversion rate of 5.00-5.50%. Despite the tough competition, vanityplanet.com holds its ground with a comparable AOV and conversion rate to some of its key competitors.

#1 apsaraskincare.com
127.7K
Revenue
24.4K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
#2 gear.com
31.9K
Revenue
6.7K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#3 impressionsvanity.com
925.7K
Revenue
218.8K
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#4 mykitsch.com
7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
#5 jellenproducts.com
18K
Revenue
1.7K
Sessions
5.0-5.5%
Conv. rate
$200-225
AOV
vanityplanet.com vs top market performers
vanityplanet.com
top retailers
conversion rate vs average order value for vanityplanet.com and its competitors
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Top products on vanityplanet.comby revenue

#1 Replacement Filters | Exfora Microdermabrasion Wand.
$26.8
Price
$382.2K
Revenue
#2 Defina | Contour & Define Massaging Roller.
$36.3
Price
$17.9K
Revenue
#3 MODA
$52.1
Price
$16.9K
Revenue
#4 Moda | BOGO
$81
Price
Revenue
#5 LUNATA CORDLESS HOT BRUSH by Lunata Beauty
$180
Price
Revenue
#6 Aira + LEDA | Bundle.
$139
Price
Revenue
#7 RAEDIA
$49
Price
Revenue
#8 Rousa | Vibrating Rose Quartz Roller.
$49
Price
Revenue
#1 Replacement Filters | Exfora Microdermabrasion Wand.
$26.8
Price
$382.2K
Revenue
#2 Defina | Contour & Define Massaging Roller.
$36.3
Price
$17.9K
Revenue
#3 MODA
$52.1
Price
$16.9K
Revenue
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vanityplanet.com brandsby revenue

1
Logo for vanity planet (mvp)Vanity Planet (mvp)
2
Logo for kitschKitsch

vanityplanet.com categoriesby revenue

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brands overtime comparison

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vanityplanet.com channels

Identify top traffic channels that drive growth for vanityplanet.comand discover how performance of traffic channels has changed over time.

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vanityplanet.com Google Ads spend

Evaluate vanityplanet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanityplanet.com devices

Review vanityplanet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanityplanet.com top markets

Explore vanityplanet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanityplanet.com country & global rank

Assess the ranking of vanityplanet.com among other retailers within its primary country and worldwide.

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