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Sep 2024
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Home/Insights/Retailers/vanityplanet.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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118.1K
Revenue
40.4K
Sessions
2.5-3.0%
Conversion rate
$100-125
Average order value
Online only revenue for vanityplanet.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

VanityPlanet.com is an online platform focused on providing personal care tools and solutions. The website offers a variety of products like skincare devices, hair tools, oral care items, makeup brushes, and more. They aim to cater to different beauty needs and offer an array of products for self-care routines.

vanityplanet.com’s revenueOVER TIME
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Over the past three months, vanityplanet.com revenue has experienced decline of 38%, compared to the preceding three months.

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vanityplanet.com revenue decline for last six months
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OVERVIEW
In September 2024, vanityplanet.com in the BEAUTY AND COSMETICS industry had online sales revenue of $118,077, with a conversion rate of 2.50-3.00% and an AOV of $100-125. The highest conversion rate in the industry was 4.62% and the highest AOV was $191, while the lowest conversion rate was 1.45% and the lowest AOV was $49. vanityplanet.com had 40,405 sessions, with the highest sessions recorded at 41,256,765 from sephora.com and a median of 22,216 sessions in the industry.
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vanityplanet.com competitors

When comparing vanityplanet.com to its competitors based on September 2024 data, some clear trends emerge. vanityplanet.com, with a revenue of $118,077 from 1,023 transactions and 40,405 sessions, has an average order value (AOV) ranging from $100 to $125 and a conversion rate of 2.50% to 3.00%. In contrast, mykitsch.com stands out with a significantly higher revenue of $6,703,278 from 19,513 transactions and 1,285,588 sessions, boasting an AOV of $325 to $350 but a slightly lower conversion rate of 1.50% to 2.00%. Similarly, impressionsvanity.com and apsaraskincare.com also exhibit strong performance, with substantial revenue, transactions, and sessions, along with competitive AOV and conversion rates. On the other hand, gear.com and jellenproducts.com show lower metrics across the board, indicating potential areas for improvement compared to vanityplanet.com and its top competitors.

#1 apsaraskincare.com
182.4K
Revenue
36.1K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
#2 gear.com
4.8K
Revenue
951.4
Sessions
1.5-2.0%
Conv. rate
$300-325
AOV
#3 impressionsvanity.com
890.2K
Revenue
176K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
#4 mykitsch.com
6.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
#5 jellenproducts.com
10.5K
Revenue
890.3
Sessions
5.5-6.0%
Conv. rate
$175-200
AOV
vanityplanet.com vs top market performers
vanityplanet.com
top retailers
conversion rate vs average order value for vanityplanet.com and its competitors
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Top products on vanityplanet.comby revenue

#1 Replacement Filters | Exfora Microdermabrasion Wand.
$28.1
Price
$298.6K
Revenue
#2 Raedia | Facial Cleansing Brush.
$69.5
Price
$53K
Revenue
#3 MODA
$53.8
Price
$22.8K
Revenue
#4 DEFINA
$35
Price
Revenue
#5 RAEDIA 2.0
$119
Price
Revenue
#6 AIRA
$69
Price
Revenue
#7 Exfora | Personal Microdermabrasion Wand.
$125
Price
Revenue
#8 SENIA
$119
Price
Revenue
#9 LUNATA CORDLESS HOT BRUSH by Lunata Beauty
$180
Price
Revenue
#10 ESSIA
$139
Price
Revenue
#1 Replacement Filters | Exfora Microdermabrasion Wand.
$28.1
Price
$298.6K
Revenue
#2 Raedia | Facial Cleansing Brush.
$69.5
Price
$53K
Revenue
#3 MODA
$53.8
Price
$22.8K
Revenue
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vanityplanet.com brandsby revenue

1
Logo for vanity planet (mvp)Vanity Planet (mvp)
2
Logo for kitschKitsch

vanityplanet.com categoriesby revenue

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brands overtime comparison

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vanityplanet.com channels

Identify top traffic channels that drive growth for vanityplanet.comand discover how performance of traffic channels has changed over time.

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vanityplanet.com Google Ads spend

Evaluate vanityplanet.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vanityplanet.com devices

Review vanityplanet.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vanityplanet.com top markets

Explore vanityplanet.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vanityplanet.com country & global rank

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