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Apr 2024
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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

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3.9M
Revenue
906.5K
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for darntough.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Darntough.com is an online platform that offers a wide range of durable and high-quality apparel products. Their collections consist of socks, apparel, and accessories for men, women, and children. Each item is designed to provide unrivaled comfort and long-lasting performance, ensuring durability in challenging environments.

darntough.com’s revenueOVER TIME
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Over the past three months, darntough.com revenue has experienced decline of 23%, compared to the preceding three months.

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darntough.com revenue decline for last six months
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OVERVIEW
In March 2024, darntough.com in the LIFESTYLE industry generated online sales revenue of $3,160,514, with a conversion rate of 3.00-3.50% and an average order value (AOV) of $100-125. The total sessions for the month reached 769,677, far exceeding the median of 59,662 in the LIFESTYLE category. Despite not being the top online store in the industry, darntough.com's performance metrics show steady growth and a strong presence in the market compared to competitors like mueller.de, who leads with $6,285,703 in revenue and 4,405,960 sessions.
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darntough.com competitors

When comparing darntough.com to its competitors in the sock industry as of March 2024, some key metrics stand out. In terms of revenue, darntough.com leads the pack with $3,160,514, followed closely by smartwool.com at $2,400,743. However, gobros.com boasts the highest average order value (AOV) at $125-150, while darntough.com and smartwool.com both fall within the $100-125 range. Conversion rates also vary among the competitors, with gobros.com having the highest at 5.50-6.00%, followed by smartwool.com and fitssock.com at 3.50-4.00%. Despite not leading in all categories, darntough.com maintains a strong position with a competitive conversion rate of 3.00-3.50% and a substantial number of transactions at 26,079, indicating a solid performance in the market.

#1 socksaddict.com
46K
Revenue
23.9K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#2 gobros.com
532.5K
Revenue
69.6K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
#3 smartwool.com
2.6M
Revenue
588.7K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#4 fitssock.com
141.4K
Revenue
62.5K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
#5 foxsox.com
123.8K
Revenue
77.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
darntough.com vs top market performers
darntough.com
top retailers
conversion rate vs average order value for darntough.com and its competitors
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Top products on darntough.comby revenue

#1 Men's Hiker Micro Crew Midweight Hiking Sock
$25
Price
$402.3K
Revenue
#2 Men's and Women's Hiker Micro Crew 2-Pack Hiking Socks
$50
Price
$360.2K
Revenue
#3 Men's Hiker Variety 3-Pack
$74
Price
$252.8K
Revenue
#4 Men's Weekender Work 3-Pack
$81
Price
Revenue
#5 Men's Run No Show Tab Ultra-Lightweight Running Sock
$18
Price
Revenue
#6 Men's Hiker Micro Crew 3-Pack
$75
Price
Revenue
#7 Men's The Standard Crew Lightweight Lifestyle Sock
$24
Price
Revenue
#8 T4021 Boot Midweight Tactical Sock with Cushion
$29
Price
Revenue
#9 Men's and Women's Bear 2-Pack Hiking Socks
$50
Price
Revenue
#10 Men's Steely Boot Midweight Work Sock
$27
Price
Revenue
#1 Men's Hiker Micro Crew Midweight Hiking Sock
$25
Price
$402.3K
Revenue
#2 Men's and Women's Hiker Micro Crew 2-Pack Hiking Socks
$50
Price
$360.2K
Revenue
#3 Men's Hiker Variety 3-Pack
$74
Price
$252.8K
Revenue
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darntough.com brandsby revenue

1
Logo for darn tough vermontDarn Tough Vermont
2
Logo for darn toughDarn Tough
Top retailers:gobros.com

darntough.com categoriesby revenue

1
Socks
2
Apparel & Accessories
3
Gift Cards & Certificates
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brands overtime comparison

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darntough.com channels

Identify top traffic channels that drive growth for darntough.comand discover how performance of traffic channels has changed over time.

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darntough.com Google Ads spend

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darntough.com devices

Review darntough.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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darntough.com top markets

Explore darntough.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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darntough.com country & global rank

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