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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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162.6K
Revenue
65.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Minus33.com is a website that offers a variety of clothing products made from merino wool, including base layers, tops, bottoms, and accessories. Their products are designed to provide warmth, comfort, moisture-wicking capabilities, and odor control. The website showcases their collection with detailed product descriptions and images for customers to browse and purchase.

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minus33.com's revenueOVER TIME
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Over the past three months, minus33.com revenue has experienced decline of 63%, compared to the preceding three months.

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minus33.com revenue decline for last six months
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OVERVIEW
In May 2025, minus33.com's revenue for online sales was $162,559, exceeding the median revenue of $83,973 in the e-commerce_and_shopping industry. Their conversion rate fell between 2.00-2.50%, with the highest at 3.75% and the lowest at 0.79%. The average order value (AOV) ranged from $100-125, while the highest was $349 and the lowest was $57. They received 65,328 sessions, with the highest sessions at 27,739,926 from boots.com, and a median of 37,355 sessions in the e-commerce_and_shopping industry.
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minus33.com competitors

In May 2025, minus33.com stands out among its competitors in several key areas. While minus33.com generated $162,559 in revenue from 1,500 transactions and 65,328 sessions, its average order value (AOV) ranged from $100 to $125 with a conversion rate of 2.00-2.50%. In comparison, unboundmerino.com had the highest revenue at $1,527,878 but with a lower conversion rate of 1.50-2.00%. woolx.com and icebreaker.com also had higher revenues than minus33.com, but with similar AOV and conversion rates. smartwool.com, on the other hand, outperformed minus33.com in terms of revenue ($2,274,371) and transactions (19,612), but with a higher AOV of $100-125 and a significantly higher conversion rate of 3.00-3.50%. Overall, while minus33.com may not have the highest revenue among its competitors, its balanced AOV and conversion rate suggest a strong performance in converting sessions into transactions.

woolx.com screenshot
#1 woolx.com
739.1K
Revenue
267.4K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
icebreaker.com screenshot
#2 icebreaker.com
1.8M
Revenue
455.2K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
unboundmerino.com screenshot
#3 unboundmerino.com
1.5M
Revenue
434.4K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
ibex.com screenshot
#4 ibex.com
392.8K
Revenue
94.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
smartwool.com screenshot
#5 smartwool.com
2.3M
Revenue
578.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
minus33.com vs top market performers
minus33.com
top retailers
conversion rate vs average order value for minus33.com and its competitors
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Revenue share by device at minus33.com

In May large majority of sales on minus33.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.

In May large majority of sales on minus33.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices.
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minus33.com channels

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minus33.com Google Ads spend

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minus33.com devices

Review minus33.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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minus33.com top markets

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minus33.com country & global rank

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