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Sep 2026
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Home/Insights/Retailers/minus33.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for minus33.comminus33.com

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238.2K
Revenue
Sep 26
124.2K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Minus33.com is a website that offers a variety of clothing products made from merino wool, including base layers, tops, bottoms, and accessories. Their products are designed to provide warmth, comfort, moisture-wicking capabilities, and odor control. The website showcases their collection with detailed product descriptions and images for customers to browse and purchase.

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minus33.com Annual Revenue and Growth

minus33.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
minus33.com revenue by year

minus33.com's monthly revenueOVER TIME
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Over the past three months, minus33.com revenue has experienced decline of N/A, compared to the preceding three months.

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minus33.com revenue decline for last six months
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OVERVIEW
With a conversion rate of 1.50-2.00%, minus33.com performs well within the typical e-commerce and shopping retailer's range of 0.72% to 3.81%. In September 2026, its revenue reached $238,000, significantly exceeding the typical e-commerce and shopping retailer's $73,500. The average order value (AOV) of $100-125 also falls within the typical range of $59 to $347. Additionally, minus33.com recorded 124,000 sessions, a notable increase over the typical e-commerce and shopping retailer's 34,400 sessions per month.
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minus33.com competitors

smartwool.com leads in revenue with $4 million, significantly outperforming its competitors. In September 2026, minus33.com generated $238,000 from 2,149 transactions and had 124,000 sessions, placing it fifth in revenue among competitors. icebreaker.com and unboundmerino.com both matched with $3.1 million in revenue, while smartwool.com had the highest number of transactions at 35,500. Although minus33.com trails in transactions and sessions compared to smartwool.com, which boasts 885,000 sessions, it shares an AOV range of $100-125 with smartwool.com. Meanwhile, ibex.com reported $379,000 in revenue, falling slightly ahead of minus33.com. Overall, smartwool.com demonstrates a commanding presence in all metrics, while minus33.com holds a smaller position in this competitive landscape.

icebreaker.com screenshot
#1 icebreaker.com
3.1M
Revenue
689.1K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
unboundmerino.com screenshot
#2 unboundmerino.com
3.1M
Revenue
614.4K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
ibex.com screenshot
#3 ibex.com
378.8K
Revenue
111.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
smartwool.com screenshot
#4 smartwool.com
4M
Revenue
884.6K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
voormi.com screenshot
#5 voormi.com
54K
Revenue
8.5K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
minus33.com vs top market performers
minus33.com
top retailers
conversion rate vs average order value for minus33.com and its competitors
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Revenue share by device at minus33.com

In September large majority of sales on minus33.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on minus33.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries minus33.com operates in

minus33.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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minus33.com channels

Identify top traffic channels that drive growth for minus33.comand discover how performance of traffic channels has changed over time.

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minus33.com Google Ads spend

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minus33.com devices

Review minus33.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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minus33.com top markets

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minus33.com country & global rank

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