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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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127.3K
Revenue
Aug 26
93.3K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Minus33.com is a website that offers a variety of clothing products made from merino wool, including base layers, tops, bottoms, and accessories. Their products are designed to provide warmth, comfort, moisture-wicking capabilities, and odor control. The website showcases their collection with detailed product descriptions and images for customers to browse and purchase.

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minus33.com Annual Revenue and Growth

minus33.com's annual sales on its online store amounted to $3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
minus33.com revenue by year

minus33.com's monthly revenueOVER TIME
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Over the past three months, minus33.com revenue has experienced decline of 19%, compared to the preceding three months.

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minus33.com revenue decline for last six months
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OVERVIEW
minus33.com reported a conversion rate of 1.00-1.50% and an average order value (AOV) of $75-100 for August 2026. Its revenue from online sales reached $127,000, significantly higher than the typical e-commerce and shopping retailer's $97,100. The site attracted 93,300 sessions, far exceeding the typical e-commerce and shopping retailer's 41,000 sessions. In comparison to other e-commerce platforms, such as qvc.com, which generates $190.1 million, minus33.com continues to perform robustly within its category, showcasing strong engagement and sales metrics.
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minus33.com competitors

In August 2026, icebreaker.com reported impressive figures with revenue of $3.6 million, 17,300 transactions, and 801,000 sessions, significantly outperforming minus33.com, which achieved revenue of $127,000 from 1,316 transactions over 93,300 sessions. unboundmerino.com closely follows with $3.4 million in revenue, while smartwool.com leads in transactions at 33,300, showcasing robust customer engagement. smartwool.com also boasts 868,000 sessions, well ahead of minus33.com's figures. ibex.com, with $356,000 in revenue, trails behind minus33.com in transactions at 1,905. The average order value (AOV) for minus33.com is $75-100, which is lower than the AOVs of its competitors, highlighting a potential area for improvement. Overall, minus33.com ranks fifth across all key metrics when compared to its competitors.

icebreaker.com screenshot
#1 icebreaker.com
3.6M
Revenue
800.9K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
unboundmerino.com screenshot
#2 unboundmerino.com
3.4M
Revenue
729.1K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
ibex.com screenshot
#3 ibex.com
356.2K
Revenue
111.5K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
smartwool.com screenshot
#4 smartwool.com
3.5M
Revenue
867.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
voormi.com screenshot
#5 voormi.com
55.7K
Revenue
11.6K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
minus33.com vs top market performers
minus33.com
top retailers
conversion rate vs average order value for minus33.com and its competitors
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Revenue share by device at minus33.com

In August large majority of sales on minus33.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on minus33.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries minus33.com operates in

minus33.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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minus33.com channels

Identify top traffic channels that drive growth for minus33.comand discover how performance of traffic channels has changed over time.

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minus33.com Google Ads spend

Evaluate minus33.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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minus33.com devices

Review minus33.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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minus33.com top markets

Explore minus33.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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minus33.com country & global rank

Assess the ranking of minus33.com among other retailers within its primary country and worldwide.

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