minus33.com
Minus33.com is a website that offers a variety of clothing products made from merino wool, including base layers, tops, bottoms, and accessories. Their products are designed to provide warmth, comfort, moisture-wicking capabilities, and odor control. The website showcases their collection with detailed product descriptions and images for customers to browse and purchase.
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minus33.com Annual Revenue and Growth
minus33.com's annual sales on its online store amounted to $5.2M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
minus33.com's monthly revenueOVER TIME
Over the past three months, minus33.com revenue has experienced growth of 6.3%, compared to the preceding three months.
minus33.com competitors
In October 2025, when comparing minus33.com to its competitors in the wool clothing industry, several key metrics stand out. minus33.com generated a revenue of $218,657 from 2,383 transactions and 93,881 sessions, with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 2.50% to 3.00%. In contrast, competitors like smartwool.com outperformed with a revenue of $4,796,318 from 41,897 transactions and 1,065,580 sessions, boasting a higher AOV of $100 to $125 and a conversion rate of 3.50% to 4.00%. icebreaker.com also showed strong performance with revenue of $2,732,898 and a high AOV of $200 to $225. While minus33.com holds its own in the market, it may need to focus on increasing its AOV and conversion rate to better compete with top performers like smartwool.com and icebreaker.com.
Revenue share by device at minus33.com
In October large majority of sales on minus33.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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minus33.com channels
Identify top traffic channels that drive growth for minus33.comand discover how performance of traffic channels has changed over time.
minus33.com Google Ads spend
Evaluate minus33.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
minus33.com devices
Review minus33.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
