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Dec 2025
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Home/Insights/Retailers/marlobeauty.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for marlobeauty.commarlobeauty.com

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658.6K
Revenue
Dec 25
96.5K
Sessions
Dec 25
5.5-6.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Marlo Beauty is a website that offers a variety of beauty products and supplies for salon professionals. They sell hair care, skincare, and nail care items, as well as salon equipment, tools, and accessories. The website provides a convenient platform for purchasing products used in the beauty industry.

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marlobeauty.com Annual Revenue and Growth

marlobeauty.com's annual sales on its online store amounted to $6.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$6.9M
Annual growth forecast2024/2025
5-10%
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eCommerce Revenue
marlobeauty.com revenue by year

marlobeauty.com's monthly revenueOVER TIME
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Over the past three months, marlobeauty.com revenue has experienced decline of 11%, compared to the preceding three months.

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marlobeauty.com revenue decline for last six months
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OVERVIEW
In December 2025, marlobeauty.com achieved impressive performance metrics within the lifestyle and beauty cosmetics industry, generating online sales revenue of $658,618, significantly exceeding the median of $53,444. With a conversion rate of 5.50-6.00%, marlobeauty.com surpassed the industry average of 4.87%. The average order value (AOV) ranged from $100-125, well above the lower benchmark of $45, while the site recorded 96,485 sessions, far exceeding the median of 23,270. Overall, these metrics position marlobeauty.com as a competitive player in a challenging market dominated by giants like ulta.com.
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marlobeauty.com competitors

In December 2025, marlobeauty.com generated a revenue of $658,618 from 5,537 transactions and 96,485 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate between 5.50% and 6.00%. Comparatively, bosssupply.com had revenue of $371,151 from 3,267 transactions and 62,863 sessions, with similar AOV and a slightly lower conversion rate. saloncentric.com outperformed all with a revenue of $7,885,655 from 65,713 transactions and 810,478 sessions, higher AOV, and conversion rate. imagebeauty.com and nailcompany.com lag behind in revenue, transactions, and sessions compared to marlobeauty.com, with lower AOV and conversion rates. cosmoprofbeauty.com leads in revenue with $25,634,643, highest transactions and sessions, premium AOV of $250-$275, and the highest conversion rate of 13.00-13.50%.

bosssupply.com screenshot
#1 bosssupply.com
371.2K
Revenue
62.9K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
saloncentric.com screenshot
#2 saloncentric.com
7.9M
Revenue
810.5K
Sessions
8.0-8.5%
Conv. rate
$100-125
AOV
imagebeauty.com screenshot
#3 imagebeauty.com
258.8K
Revenue
155.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
cosmoprofbeauty.com screenshot
#4 cosmoprofbeauty.com
25.6M
Revenue
735.3K
Sessions
13.0-13.5%
Conv. rate
$250-275
AOV
wella.com screenshot
#5 wella.com
558K
Revenue
652.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
marlobeauty.com vs top market performers
marlobeauty.com
top retailers
conversion rate vs average order value for marlobeauty.com and its competitors
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Revenue share by device at marlobeauty.com

In December large majority of sales on marlobeauty.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on marlobeauty.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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marlobeauty.com channels

Identify top traffic channels that drive growth for marlobeauty.comand discover how performance of traffic channels has changed over time.

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marlobeauty.com Google Ads spend

Evaluate marlobeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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marlobeauty.com devices

Review marlobeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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marlobeauty.com top markets

Explore marlobeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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marlobeauty.com country & global rank

Assess the ranking of marlobeauty.com among other retailers within its primary country and worldwide.

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