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Sep 2025
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Home/Insights/Retailers/marlobeauty.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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591.2K
Revenue
Sep 25
96.5K
Sessions
Sep 25
4.5-5.0%
Conv. rate
Sep 25
$125-150
AOV
Sep 25
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Marlo Beauty is a website that offers a variety of beauty products and supplies for salon professionals. They sell hair care, skincare, and nail care items, as well as salon equipment, tools, and accessories. The website provides a convenient platform for purchasing products used in the beauty industry.

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marlobeauty.com Annual Revenue and Growth

marlobeauty.com's annual sales on its online store amounted to $6.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$6.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
marlobeauty.com revenue by year

marlobeauty.com's monthly revenueOVER TIME
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Over the past three months, marlobeauty.com revenue has experienced growth of 11%, compared to the preceding three months.

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marlobeauty.com revenue growth for last six months
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OVERVIEW
In September 2025, marlobeauty.com achieved impressive performance metrics in the lifestyle and beauty sector, generating $591,171 in online sales—significantly higher than the median of $40,540. The site's conversion rate ranged from 4.50% to 5.00%, surpassing the sector average of 4.54%. With an average order value (AOV) between $125 and $150, marlobeauty.com exceeded the lower industry benchmark of $47, yet fell short of the high AOV of $203. The site attracted 96,485 sessions, which is above the median of 18,928 but notably lower than the 45,764,193 sessions seen by sephora.com.
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marlobeauty.com competitors

When comparing marlobeauty.com to its competitors in September 2025, it is clear that marlobeauty.com falls in the middle range in terms of revenue, transactions, sessions, AOV, and conversion rate. With a revenue of $591,171 and 4,605 transactions from 96,485 sessions, marlobeauty.com has an AOV of $125-150 and a conversion rate of 4.50-5.00. In contrast, competitors like cosmoprofbeauty.com stand out with significantly higher revenue of $14,735,414 from 55,890 transactions and 468,034 sessions, boasting an AOV of $250-275 and a conversion rate of 11.50-12.00. Other competitors like saloncentric.com also outperform marlobeauty.com with a revenue of $4,639,016, 36,760 transactions, and 512,581 sessions, with an AOV of $125-150 and a conversion rate of 7.00-7.50. Overall, marlobeauty.com may have room for growth in order to compete with top players in the beauty industry.

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204.1K
Revenue
40.5K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
saloncentric.com screenshot
#2 saloncentric.com
4.6M
Revenue
512.6K
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
imagebeauty.com screenshot
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204K
Revenue
118.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
cosmoprofbeauty.com screenshot
#4 cosmoprofbeauty.com
14.7M
Revenue
468K
Sessions
11.5-12.0%
Conv. rate
$250-275
AOV
wella.com screenshot
#5 wella.com
537.3K
Revenue
661.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
marlobeauty.com vs top market performers
marlobeauty.com
top retailers
conversion rate vs average order value for marlobeauty.com and its competitors
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Revenue share by device at marlobeauty.com

In September large majority of sales on marlobeauty.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on marlobeauty.com, 87% was finalized on desktop devices, with 13% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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marlobeauty.com channels

Identify top traffic channels that drive growth for marlobeauty.comand discover how performance of traffic channels has changed over time.

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marlobeauty.com Google Ads spend

Evaluate marlobeauty.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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marlobeauty.com devices

Review marlobeauty.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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marlobeauty.com top markets

Explore marlobeauty.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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marlobeauty.com country & global rank

Assess the ranking of marlobeauty.com among other retailers within its primary country and worldwide.

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