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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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7M
Revenue
1.1M
Sessions
4.5-5.0%
Conversion rate
$125-150
Average order value
Online only revenue for puritan.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

puritan.com’s revenueOVER TIME
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Over the past three months, puritan.com revenue has experienced decline of 13%, compared to the preceding three months.

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puritan.com revenue decline for last six months
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OVERVIEW
In May 2024, puritan.com in the HEALTH industry had online sales revenue of $7,010,911, conversion rate of 4.50-5.00%, AOV of $125-150, and 1,082,777 sessions. The median revenue in the HEALTH industry is $150,804, with walgreens.com leading at $91,145,545. A high conversion rate is 4.76% while a low one is 1.44%, and a high AOV is $354 while a low one is $55. The highest sessions recorded were 51,125,054 from walgreens.com, with the median at 43,877 for the HEALTH industry.
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puritan.com competitors

When comparing puritan.com to its competitors in the health and wellness industry, it is clear that Puritan's Pride falls in the middle in terms of revenue and transactions. With a revenue of $7,010,911 and 50,711 transactions from 1,082,777 sessions, Puritan's Pride boasts an average order value (AOV) of $125-150 and a conversion rate of 4.50-5.00%. In contrast, competitors like Vitamin Shoppe and Swanson Vitamins outperform puritan.com with significantly higher revenues, transactions, and sessions. Vitamin Shoppe leads the pack with $12,573,946 in revenue from 139,020 transactions and 3,669,489 sessions, while Swanson Vitamins follows closely behind with $13,350,491 in revenue from 146,581 transactions and 2,251,725 sessions. These top competitors also have higher AOVs and conversion rates, indicating a stronger performance in the market compared to puritan.com.

#1 nowfoods.com
977.8K
Revenue
502.2K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#2 everyhealth.com
193K
Revenue
74.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#3 naturemade.com
1.4M
Revenue
796.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#4 swansonvitamins.com
13.4M
Revenue
2.3M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
#5 vitaminshoppe.com
12.6M
Revenue
3.7M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
puritan.com vs top market performers
puritan.com
top retailers
conversion rate vs average order value for puritan.com and its competitors
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puritan.com brandsby revenue

1
Logo for puritan's pridePuritan's Pride
2
Logo for mason naturalsMason Naturals
Top retailers:vitalitymedical.com
3
Logo for applied nutritionApplied Nutrition
4
Top retailers:gnc.com

puritan.com categoriesby revenue

1
Food, Beverages & Tobacco
2
Health & Beauty
3
Nutrition Drinks & Shakes
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brands overtime comparison

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puritan.com channels

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puritan.com Google Ads spend

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puritan.com devices

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puritan.com top markets

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puritan.com country & global rank

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