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Sep 2024
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Home/Insights/Retailers/puritan.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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5.6M
Revenue
711.7K
Sessions
6.0-6.5%
Conversion rate
$125-150
Average order value
Online only revenue for puritan.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

puritan.com’s revenueOVER TIME
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Over the past three months, puritan.com revenue has experienced growth of 15%, compared to the preceding three months.

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puritan.com revenue growth for last six months
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OVERVIEW
In September 2024, puritan.com in the HEALTH industry generated online sales revenue of $5,643,135 with a conversion rate of 6.00-6.50% and an average order value (AOV) of $125-150. This performance puts them above the very low conversion rate of 1.54% and AOV of $53, but below the very high conversion rate of 5.46% and AOV of $333 in the industry. With 711,651 sessions, puritan.com falls below the store with the highest sessions at 58,750,009 from walgreens.com, but exceeds the median sessions of 29,560 in the HEALTH category.
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puritan.com competitors

When comparing puritan.com to its competitors in the health and wellness space, we see a clear distinction in performance metrics. puritan.com stands out with a revenue of $5,643,135 generated from 43,844 transactions and 711,651 sessions in September 2024. The average order value (AOV) falls between $125-150, with a solid conversion rate of 6.00-6.50%. In contrast, naturemade.com and nowfoods.com have lower revenues, transactions, and sessions, with AOVs ranging from $50-75 and conversion rates between 2.00-3.00%. vitaminshoppe.com shows higher revenue at $8,464,436 but lower conversion rates, while swansonvitamins.com boasts the highest revenue at $18,166,788, driven by a high AOV of $100-125 and a conversion rate of 7.00-7.50%. everyhealth.com lags behind with lower revenue, transactions, and sessions compared to puritan.com and its competitors.

#1 nowfoods.com
940K
Revenue
504K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#2 everyhealth.com
321.8K
Revenue
86.6K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#3 naturemade.com
1.2M
Revenue
768.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#4 swansonvitamins.com
18.2M
Revenue
2.4M
Sessions
7.0-7.5%
Conv. rate
$100-125
AOV
#5 vitaminshoppe.com
8.5M
Revenue
2.8M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
CLOSEST COMPETITORSby revenue
Favicon for iherb.comiherb.com
Favicon for vitacost.comvitacost.com
Favicon for swansonvitamins.comswansonvitamins.com
Favicon for gnc.comgnc.com
Favicon for vitaminshoppe.comvitaminshoppe.com
Favicon for puritan.compuritan.com
$5.6M
Favicon for gardenoflife.comgardenoflife.com
Favicon for bronsonvitamins.combronsonvitamins.com
Favicon for pipingrock.compipingrock.com
Favicon for naturemade.comnaturemade.com
Favicon for nowfoods.comnowfoods.com
TOP MARKET PERFORMERSby revenue
1
Favicon for iherb.comiherb.com
$174.5M
2
Favicon for vitacost.comvitacost.com
3
Favicon for swansonvitamins.comswansonvitamins.com
4
Favicon for gnc.comgnc.com
5
Favicon for vitaminshoppe.comvitaminshoppe.com
6
Favicon for puritan.compuritan.com
7
Favicon for gardenoflife.comgardenoflife.com
8
Favicon for bronsonvitamins.combronsonvitamins.com
9
Favicon for pipingrock.compipingrock.com
10
Favicon for naturemade.comnaturemade.com
puritan.com vs top market performers
puritan.com
top retailers
conversion rate vs average order value for puritan.com and its competitors
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puritan.com brandsby revenue

1
Logo for puritan's pridePuritan's Pride
Top retailers:amazon.comwalmart.comherbspro.com
2
Logo for mason naturalsMason Naturals
Top retailers:vitalitymedical.com
3
Logo for applied nutritionApplied Nutrition
Top retailers:iherb.comcostco.combody-attack.de
4
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Top retailers:amazon.comevergreen.iekroger.com
5
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Top retailers:iherb.comamazon.comkroger.com

puritan.com categoriesby revenue

1
Food, Beverages & Tobacco
Top retailers:rewe.demorrisons.comasda.com
2
Nutrition Drinks & Shakes
Top retailers:amazon.comiherb.comamazon.de
3
Health & Beauty
Top retailers:temu.comnext.co.uksainsburys.co.uk
4
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Top retailers:amazon.comiherb.comvitacost.com
5
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Top retailers:amazon.commyprotein.comwalmart.com
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brands overtime comparison

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puritan.com channels

Identify top traffic channels that drive growth for puritan.comand discover how performance of traffic channels has changed over time.

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puritan.com Google Ads spend

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puritan.com devices

Review puritan.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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puritan.com top markets

Explore puritan.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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puritan.com country & global rank

Assess the ranking of puritan.com among other retailers within its primary country and worldwide.

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