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May 2026
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Home/Insights/Retailers/naturemade.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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906.8K
Revenue
May 26
778.6K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Naturemade.com is a comprehensive website that provides a wide range of nature-inspired products. The site offers various types of items like vitamins, minerals, supplements, and herbal products, all formulated to support personal wellbeing. With a focus on natural ingredients and quality, customers can explore a diverse selection of health-oriented products.

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naturemade.com Annual Revenue and Growth

naturemade.com's annual sales on its online store amounted to $12.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$12.4M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
naturemade.com revenue by year

naturemade.com's monthly revenueOVER TIME
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Over the past three months, naturemade.com revenue has experienced decline of 35%, compared to the preceding three months.

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naturemade.com revenue decline for last six months
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OVERVIEW
In May 2026, naturemade.com achieved impressive performance metrics with online sales revenue of $906,769, significantly surpassing the median of $49,130 in the HEALTH industry. The site recorded a conversion rate between 1.50-2.00%, below the high benchmark of 4.81%, and an average order value (AOV) ranging from $50-75, also below the high of $230. With 778,617 sessions, naturemade.com outperformed the median of 19,858 but fell short of the leading competitor myprotein.com, which had 5,387,532 sessions, indicating strong visibility yet room for growth in conversions and average transaction value.
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naturemade.com competitors

In May 2026, naturemade.com generated $906,769 in revenue from 14,726 transactions over 778,617 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 1.50-2.00%. In comparison, puritan.com led the market with $3,081,363 in revenue and a high conversion rate of 5.00-5.50%. ritual.com followed closely, earning $2,737,762 with an AOV of $100-125 and a conversion rate of 2.50-3.00%. nowfoods.com, with revenue at $1,154,734 and a similar AOV to naturemade.com, outperformed in transactions with 20,780, boasting a higher conversion rate of 2.50-3.00%. In contrast, nordic.com struggled slightly with $742,908 in revenue but had the lowest conversion rate at 1.00-1.50%. Overall, naturemade.com stands in a competitive field, especially with puritan.com and ritual.com demonstrating stronger performance metrics.

puritan.com screenshot
#1 puritan.com
3.1M
Revenue
458.3K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
ritual.com screenshot
#2 ritual.com
2.7M
Revenue
817K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
nordic.com screenshot
#3 nordic.com
742.9K
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
nowfoods.com screenshot
#4 nowfoods.com
1.2M
Revenue
708.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
everlywell.com screenshot
#5 everlywell.com
2.5M
Revenue
731K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
naturemade.com vs top market performers
naturemade.com
top retailers
conversion rate vs average order value for naturemade.com and its competitors
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Revenue share by device at naturemade.com

In May large majority of sales on naturemade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on naturemade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries naturemade.com operates in

naturemade.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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naturemade.com channels

Identify top traffic channels that drive growth for naturemade.comand discover how performance of traffic channels has changed over time.

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naturemade.com Google Ads spend

Evaluate naturemade.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturemade.com devices

Review naturemade.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturemade.com top markets

Explore naturemade.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturemade.com country & global rank

Assess the ranking of naturemade.com among other retailers within its primary country and worldwide.

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