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Nov 2025
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Home/Insights/Retailers/naturemade.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.1M
Revenue
Nov 25
760.8K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Naturemade.com is a comprehensive website that provides a wide range of nature-inspired products. The site offers various types of items like vitamins, minerals, supplements, and herbal products, all formulated to support personal wellbeing. With a focus on natural ingredients and quality, customers can explore a diverse selection of health-oriented products.

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naturemade.com Annual Revenue and Growth

naturemade.com's annual sales on its online store amounted to $13.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$13.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
naturemade.com revenue by year

naturemade.com's monthly revenueOVER TIME
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Over the past three months, naturemade.com revenue has experienced growth of 22%, compared to the preceding three months.

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naturemade.com revenue growth for last six months
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OVERVIEW
In November 2025, naturemade.com generated $1,102,973 in online sales, significantly surpassing the HEALTH median of $56,322, yet well below the industry leader, roguefitness.com, at $25,793,883. With a conversion rate of 2.00-2.50%, naturemade.com is slightly below the high end of the category average of 4.77%. Its average order value (AOV) ranged from $50 to $75, falling short of the high AOV benchmark of $222. naturemade.com recorded 760,756 sessions, a stark contrast to myprotein.com, which topped the category with 5,891,386 sessions, while the median stood at 24,825 sessions.
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naturemade.com competitors

In November 2025, naturemade.com reported a revenue of $1,102,973 from 18,365 transactions and 760,756 sessions, with an average order value (AOV) ranging from $50 to $75 and a conversion rate between 2.00% and 2.50%. When comparing naturemade.com to its competitors, puritan.com leads the pack with a revenue of $2,491,289, 19,148 transactions, and 391,254 sessions, boasting a higher AOV of $125 to $150 and a conversion rate of 4.50% to 5.00%. ritual.com also outperforms naturemade.com with $2,682,427 in revenue, 24,889 transactions, and 723,944 sessions, with an AOV of $100 to $125 and a conversion rate of 3.00% to 3.50%. While naturemade.com falls behind in revenue compared to these top competitors, it holds its own in terms of AOV and conversion rate when compared to nordic.com, nowfoods.com, and everlywell.com.

puritan.com screenshot
#1 puritan.com
2.5M
Revenue
391.3K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
ritual.com screenshot
#2 ritual.com
2.7M
Revenue
723.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
nordic.com screenshot
#3 nordic.com
355.4K
Revenue
546.7K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
nowfoods.com screenshot
#4 nowfoods.com
950.8K
Revenue
603K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
everlywell.com screenshot
#5 everlywell.com
2.3M
Revenue
552.8K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
naturemade.com vs top market performers
naturemade.com
top retailers
conversion rate vs average order value for naturemade.com and its competitors
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Revenue share by device at naturemade.com

In November large majority of sales on naturemade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on naturemade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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naturemade.com channels

Identify top traffic channels that drive growth for naturemade.comand discover how performance of traffic channels has changed over time.

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naturemade.com Google Ads spend

Evaluate naturemade.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturemade.com devices

Review naturemade.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturemade.com top markets

Explore naturemade.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturemade.com country & global rank

Assess the ranking of naturemade.com among other retailers within its primary country and worldwide.

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