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Jan 2026
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Home/Insights/Retailers/naturemade.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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1.7M
Revenue
Jan 26
996.1K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$50-75
AOV
Jan 26
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Naturemade.com is a comprehensive website that provides a wide range of nature-inspired products. The site offers various types of items like vitamins, minerals, supplements, and herbal products, all formulated to support personal wellbeing. With a focus on natural ingredients and quality, customers can explore a diverse selection of health-oriented products.

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naturemade.com Annual Revenue and Growth

naturemade.com's annual sales on its online store amounted to $12.4M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$12.4M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
naturemade.com revenue by year

naturemade.com's monthly revenueOVER TIME
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Over the past three months, naturemade.com revenue has experienced growth of 55%, compared to the preceding three months.

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naturemade.com revenue growth for last six months
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OVERVIEW
In January 2026, naturemade.com generated impressive online sales of $1,711,483, significantly outperforming the HEALTH median of $64,815, despite weightwatchers.com leading the category with $23,107,811. The site's conversion rate of 2.50-3.00% is above the low benchmark of 1.1% but below the high of 4.61%. With an average order value (AOV) ranging from $50-75, it sits within the lower end of the spectrum compared to a high AOV of $217. naturemade.com attracted 996,075 sessions, a stark contrast to weightwatchers.com’s 6,038,924 and well above the median of 28,949.
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naturemade.com competitors

In January 2026, naturemade.com generated $1,711,483 in revenue from 28,436 transactions with a conversion rate of 2.50-3.00%. Compared to its competitors, puritan.com outperformed in revenue with $2,079,614 from 19,008 transactions and a higher conversion rate of 4.00-4.50%. ritual.com had the highest revenue of $3,031,009 from 29,616 transactions, but a slightly lower conversion rate of 3.00-3.50%. nordic.com lagged behind in revenue at $1,557,888 despite a large number of sessions at 2,149,878, indicating a lower conversion rate of 1.00-1.50%. nowfoods.com had similar revenue to naturemade.com at $1,112,170 from 19,573 transactions with the same conversion rate of 2.50-3.00%. everlywell.com excelled in revenue at $2,140,495 from 14,040 transactions with a comparable conversion rate of 2.50-3.00%. Overall, naturemade.com held its own in revenue and conversion rate among its competitors.

puritan.com screenshot
#1 puritan.com
2.1M
Revenue
447.7K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
ritual.com screenshot
#2 ritual.com
3M
Revenue
945.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
nordic.com screenshot
#3 nordic.com
1.6M
Revenue
2.1M
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
nowfoods.com screenshot
#4 nowfoods.com
1.1M
Revenue
705.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
everlywell.com screenshot
#5 everlywell.com
2.1M
Revenue
551.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
naturemade.com vs top market performers
naturemade.com
top retailers
conversion rate vs average order value for naturemade.com and its competitors
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Revenue share by device at naturemade.com

In January large majority of sales on naturemade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on naturemade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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naturemade.com channels

Identify top traffic channels that drive growth for naturemade.comand discover how performance of traffic channels has changed over time.

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naturemade.com Google Ads spend

Evaluate naturemade.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturemade.com devices

Review naturemade.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturemade.com top markets

Explore naturemade.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturemade.com country & global rank

Assess the ranking of naturemade.com among other retailers within its primary country and worldwide.

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