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Dec 2025
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Home/Insights/Retailers/naturemade.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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1.2M
Revenue
Dec 25
850.1K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Naturemade.com is a comprehensive website that provides a wide range of nature-inspired products. The site offers various types of items like vitamins, minerals, supplements, and herbal products, all formulated to support personal wellbeing. With a focus on natural ingredients and quality, customers can explore a diverse selection of health-oriented products.

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naturemade.com Annual Revenue and Growth

naturemade.com's annual sales on its online store amounted to $13.4M in 2024, down 0-5% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$13.4M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
naturemade.com revenue by year

naturemade.com's monthly revenueOVER TIME
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Over the past three months, naturemade.com revenue has experienced growth of 44%, compared to the preceding three months.

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naturemade.com revenue growth for last six months
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OVERVIEW
In December 2025, naturemade.com generated $1,208,606 in online sales, significantly exceeding the HEALTH median of $63,260, though still behind the category leader, roguefitness.com, at $23,554,774. The site maintained a conversion rate between 2.00-2.50%, lower than the industry high of 4.51%, while its average order value (AOV) ranged from $50-75, aligning closely with the sector's low end of $55. With 850,079 sessions, naturemade.com also outperformed the median of 29,226 but fell short of the 4,503,015 sessions achieved by myprotein.com, illustrating a competitive yet challenging market landscape.
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naturemade.com competitors

In December 2025, naturemade.com reported a revenue of $1,208,606 with 20,304 transactions and 850,079 sessions, resulting in an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. Compared to its competitors, puritan.com leads with $2,123,331 in revenue, 17,792 transactions, and 412,284 sessions, boasting an AOV of $100-125 and a conversion rate of 4.00-4.50%. ritual.com follows closely behind with $2,285,567 in revenue, 23,255 transactions, and 754,103 sessions, featuring an AOV of $75-100 and a conversion rate of 3.00-3.50%. Meanwhile, nordic.com, nowfoods.com, and everlywell.com each have revenue ranging from $784,214 to $1,522,667, transactions ranging from 9,968 to 16,857, and sessions ranging from 482,248 to 716,899, with varying AOV and conversion rates.

puritan.com screenshot
#1 puritan.com
2.1M
Revenue
412.3K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
ritual.com screenshot
#2 ritual.com
2.3M
Revenue
754.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
nordic.com screenshot
#3 nordic.com
784.2K
Revenue
716.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
nowfoods.com screenshot
#4 nowfoods.com
889.9K
Revenue
707.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
everlywell.com screenshot
#5 everlywell.com
1.5M
Revenue
482.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
naturemade.com vs top market performers
naturemade.com
top retailers
conversion rate vs average order value for naturemade.com and its competitors
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Revenue share by device at naturemade.com

In December large majority of sales on naturemade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on naturemade.com, 84% was finalized on desktop devices, with 16% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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naturemade.com channels

Identify top traffic channels that drive growth for naturemade.comand discover how performance of traffic channels has changed over time.

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naturemade.com Google Ads spend

Evaluate naturemade.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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naturemade.com devices

Review naturemade.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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naturemade.com top markets

Explore naturemade.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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naturemade.com country & global rank

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