Sep 2024

All countries

Home/Insights/Retailers/vitaminshoppe.com

TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

vitaminshoppe.com

Get vitaminshoppe.com updates

Book a demo

8.5M

Revenue

2.8M

Sessions

3.5-4.0%

Conversion rate

$75-100

Average order value

Online only revenue for vitaminshoppe.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: HEALTH

Vitaminshoppe.com is an online platform that sells a wide variety of health and wellness products, including vitamins, supplements, herbal remedies, sports nutrition, and beauty care items. Visitors can find a range of brands and products to support and enhance their overall well-being and lifestyle choices on the site.

vitaminshoppe.com’s revenueOVER TIME
View real-time data

Over the past three months, vitaminshoppe.com revenue has experienced decline of 19%, compared to the preceding three months.

View real-time data

vitaminshoppe.com revenue decline for last six months

Talk to a product specialist to get monthly figures and review YoY comparison

Book a demo

OVERVIEW

In September 2024, vitaminshoppe.com, a HEALTH e-commerce site, recorded $8,464,436 in online sales revenue, with a conversion rate of 3.50-4.00% and an average order value (AOV) of $75-100. This places them below roguefitness.com, the top store in the category with $18,421,486 in revenue. With 2,789,024 sessions, vitaminshoppe.com falls short of myprotein.com's 6,714,471 sessions, but surpasses the median of 31,252. Their conversion rate sits between 1.21% (low) and 4.48% (high), while their AOV ranges from $58 (low) to $228 (high) in the HEALTH sector.

vitaminshoppe.com competitors

In comparison to its competitors, vitaminshoppe.com lags behind in terms of revenue with $8,464,436, falling far behind iherb.com with $174,501,029 and vitacost.com with $42,340,492. However, it outperforms pureformulas.com and gnc.com in revenue. In transactions, vitaminshoppe.com has 104,252, which is higher than pureformulas.com and gnc.com, but significantly lower than iherb.com and vitacost.com. In sessions, vitaminshoppe.com has 2,789,024, surpassing pureformulas.com and gnc.com but trailing behind iherb.com and vitacost.com. The average order value (AOV) for vitaminshoppe.com falls within the range of $75-$100, similar to gnc.com, while iherb.com, vitacost.com, and swansonvitamins.com have higher AOV. The conversion rate for vitaminshoppe.com is 3.50-4.00%, putting it in the middle compared to its competitors.

#1 gnc.com

11.5M

Revenue

2.3M

Sessions

6.0-6.5%

Conv. rate

$75-100

AOV

#2 iherb.com

174.5M

Revenue

32.1M

Sessions

4.0-4.5%

Conv. rate

$125-150

AOV

#3 vitacost.com

42.3M

Revenue

3.5M

Sessions

9.0-9.5%

Conv. rate

$125-150

AOV

#4 swansonvitamins.com

18.2M

Revenue

2.4M

Sessions

7.0-7.5%

Conv. rate

$100-125

AOV

#5 pureformulas.com

2.3M

Revenue

584.3K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

CLOSEST COMPETITORSby revenue

muscleandstrength.com

TOP MARKET PERFORMERSby revenue

muscleandstrength.com

vitaminshoppe.com vs top market performers

vitaminshoppe.com

top retailers

Talk to a product specialist to see all the competitors

Book a demo

vitaminshoppe.com brandsby revenue

Ehp Labs

Top retailers:amazon.com elitesupps.com.au ebay.com

Bodytech

Top retailers:amazon.com walmart.com kohls.com

The Vitamin Shoppe

Top retailers:amazon.com walmart.com kohls.com

Book a demo

Top retailers:amazon.com iherb.com bodybuilding.com

Book a demo

Top retailers:walmart.com amazon.com iherb.com

vitaminshoppe.com categoriesby revenue

Nutrition Drinks & Shakes

Top retailers:amazon.com iherb.com amazon.de

Vitamins & Supplements

Top retailers:amazon.com iherb.com vitacost.com

Sports & Energy Drinks

Top retailers:amazon.com amazon.de liquid-iv.com

Book a demo

Top retailers:amazon.com myprotein.com walmart.com

Book a demo

Top retailers:etsy.com marksandspencer.com ebay.com

Review the entire assortment of this retailer and thousands of others in the Grips app

Book a demo

Gain even more insights with the Grips app

vitaminshoppe.com channels

Identify top traffic channels that drive growth for vitaminshoppe.comand discover how performance of traffic channels has changed over time.

Book a demo

vitaminshoppe.com Google Ads spend

Evaluate vitaminshoppe.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

vitaminshoppe.com devices

Review vitaminshoppe.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

vitaminshoppe.com top markets

Explore vitaminshoppe.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo