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Nov 2025
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Home/Insights/Retailers/nowfoods.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for nowfoods.comnowfoods.com

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950.8K
Revenue
Nov 25
603K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Nowfoods.com is a website that sells a variety of products, including natural foods, dietary supplements, and personal care items. They strive to provide wholesome and high-quality options to customers. The website offers a user-friendly interface for convenient browsing and purchasing.

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nowfoods.com Annual Revenue and Growth

nowfoods.com's annual sales on its online store amounted to $13.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$13.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nowfoods.com revenue by year

nowfoods.com's monthly revenueOVER TIME
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Over the past three months, nowfoods.com revenue has experienced decline of 7%, compared to the preceding three months.

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nowfoods.com revenue decline for last six months
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OVERVIEW
In November 2025, nowfoods.com generated impressive online sales of $950,774, significantly outpacing the industry median of $56,322 in the HEALTH sector, while also recording a conversion rate between 2.50-3.00%, below the high benchmark of 4.77%. With an average order value (AOV) ranging from $50-75, nowfoods.com sits near the lower end compared to the sector's high AOV of $222, and it attracted 603,027 sessions, considerably higher than the median of 24,825, yet far behind the leading competitor, roguefitness.com, which garnered $25,793,883 in revenue.
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nowfoods.com competitors

When comparing nowfoods.com to its competitors in November 2025, it is evident that nowfoods.com lags behind in terms of revenue and transactions. While nowfoods.com generated $950,774 in revenue from 16,822 transactions and 603,027 sessions, swansonvitamins.com stands out with a significantly higher revenue of $15,478,544 from 144,968 transactions and 1,571,936 sessions. Moreover, nowfoods.com has a lower average order value (AOV) range of $50-75 compared to swansonvitamins.com's AOV range of $100-125. However, nowfoods.com does have a comparable conversion rate of 2.50-3.00% to some of its competitors like pureformulas.com. Overall, while nowfoods.com may not lead in revenue and transactions, its conversion rate aligns with some of its competitors in the health and wellness industry.

swansonvitamins.com screenshot
#1 swansonvitamins.com
15.5M
Revenue
1.6M
Sessions
9.0-9.5%
Conv. rate
$100-125
AOV
sbnf.net screenshot
#2 sbnf.net
41.8K
Revenue
8.9K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
puritan.com screenshot
#3 puritan.com
2.5M
Revenue
391.3K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
pureformulas.com screenshot
#4 pureformulas.com
1.8M
Revenue
513.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
vitaminshoppe.com screenshot
#5 vitaminshoppe.com
7.6M
Revenue
2.3M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
nowfoods.com vs top market performers
nowfoods.com
top retailers
conversion rate vs average order value for nowfoods.com and its competitors
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Revenue share by device at nowfoods.com

In November large majority of sales on nowfoods.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on nowfoods.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nowfoods.com channels

Identify top traffic channels that drive growth for nowfoods.comand discover how performance of traffic channels has changed over time.

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nowfoods.com Google Ads spend

Evaluate nowfoods.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nowfoods.com devices

Review nowfoods.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nowfoods.com top markets

Explore nowfoods.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nowfoods.com country & global rank

Assess the ranking of nowfoods.com among other retailers within its primary country and worldwide.

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