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Oct 2025
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Home/Insights/Retailers/nowfoods.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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1M
Revenue
Oct 25
690.4K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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Nowfoods.com is a website that sells a variety of products, including natural foods, dietary supplements, and personal care items. They strive to provide wholesome and high-quality options to customers. The website offers a user-friendly interface for convenient browsing and purchasing.

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nowfoods.com Annual Revenue and Growth

nowfoods.com's annual sales on its online store amounted to $13.9M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$13.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
nowfoods.com revenue by year

nowfoods.com's monthly revenueOVER TIME
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Over the past three months, nowfoods.com revenue has experienced growth of 12%, compared to the preceding three months.

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nowfoods.com revenue growth for last six months
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OVERVIEW
In October 2025, nowfoods.com generated $1,040,427 in online sales, significantly outperforming the health/nutrition industry median of $51,854, while also maintaining a conversion rate of 2.50-3.00%, below the high benchmark of 4.43%. The site's average order value (AOV) ranged between $50-75, which is lower than the sector's high of $216. With 690,412 sessions, nowfoods.com far exceeded the median of 24,697 but fell short of myprotein.com’s top performance of 4,774,056 sessions, indicating a solid presence in the health and nutrition market despite room for improvement in customer engagement and conversion rates.
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nowfoods.com competitors

In October 2025, when comparing nowfoods.com to its competitors in the health and wellness industry, nowfoods.com falls behind in terms of revenue with $1,040,427. The site also has lower transaction numbers at 18,907 and sessions at 690,412. However, nowfoods.com has a competitive average order value (AOV) of $50-75 and a decent conversion rate of 2.50-3.00%. In contrast, swansonvitamins.com leads the pack with a revenue of $14,696,987, 143,348 transactions, and 1,485,741 sessions. They also boast a higher AOV of $100-125 and a significantly higher conversion rate of 9.50-10.00%. Other competitors like puritan.com and vitaminshoppe.com also outperform nowfoods.com in terms of revenue and transaction numbers. Despite these differences, nowfoods.com's AOV and conversion rate are on par with some of its competitors, showing strength in those areas.

swansonvitamins.com screenshot
#1 swansonvitamins.com
14.7M
Revenue
1.5M
Sessions
9.5-10.0%
Conv. rate
$100-125
AOV
sbnf.net screenshot
#2 sbnf.net
48K
Revenue
11.8K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
puritan.com screenshot
#3 puritan.com
2.2M
Revenue
404.1K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
pureformulas.com screenshot
#4 pureformulas.com
1.5M
Revenue
513.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
vitaminshoppe.com screenshot
#5 vitaminshoppe.com
6.3M
Revenue
2.3M
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
nowfoods.com vs top market performers
nowfoods.com
top retailers
conversion rate vs average order value for nowfoods.com and its competitors
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Revenue share by device at nowfoods.com

In October large majority of sales on nowfoods.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on nowfoods.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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nowfoods.com channels

Identify top traffic channels that drive growth for nowfoods.comand discover how performance of traffic channels has changed over time.

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nowfoods.com Google Ads spend

Evaluate nowfoods.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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nowfoods.com devices

Review nowfoods.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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nowfoods.com top markets

Explore nowfoods.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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nowfoods.com country & global rank

Assess the ranking of nowfoods.com among other retailers within its primary country and worldwide.

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