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Sep 2024
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Home/Insights/Retailers/propper.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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458.2K
Revenue
167.7K
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for propper.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Propper.com is an online platform that specializes in selling a wide range of tactical clothing, footwear, and gear for both military and law enforcement professionals. Their inventory consists of durable and functional products designed to meet the specific needs of individuals working in high-intensity environments.

propper.com’s revenueOVER TIME
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Over the past three months, propper.com revenue has experienced decline of 4.4%, compared to the preceding three months.

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propper.com revenue decline for last six months
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OVERVIEW
In September 2024, propper.com in the SPORTS industry generated $458,231 in online sales, with a conversion rate of 2.00-2.50% and an AOV of $100-125. This performance outperformed the median revenue of $126,938 and sessions of 167,712 in the category. However, gunbroker.com remains the leader with revenue of $288,971,233 and sessions of 11,900,296. propper.com's performance falls within the range of high and low conversion rates and AOVs for the SPORTS industry, showcasing solid performance metrics overall.
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propper.com competitors

When comparing propper.com to its competitors in the tactical gear industry, we see that propper.com ranks lower in terms of revenue and sessions but higher in terms of conversion rate. tacticalgear.com leads the pack with the highest revenue of $1,446,856 and the most sessions at 486,426. propper.com falls in the middle in terms of revenue, with $458,231, but boasts a higher conversion rate range of 2.00-2.50%. patriotoutfitters.com has the highest Average Order Value (AOV) at $225-250, while propper.com's AOV falls in the range of $100-125. In terms of transactions, propper.com has more transactions than ufpro.com but fewer than some of the other competitors. Overall, while propper.com may not have the highest revenue or sessions, its strong conversion rate indicates a high level of customer engagement and potential for growth.

#1 kellac.com
114.9K
Revenue
28.9K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#2 truspec.com
127.1K
Revenue
30.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#3 ufpro.com
493K
Revenue
293.8K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
#4 tacticalgear.com
1.4M
Revenue
486.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#5 patriotoutfitters.com
11.3K
Revenue
2.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
propper.com vs top market performers
propper.com
top retailers
conversion rate vs average order value for propper.com and its competitors
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propper.com brandsby revenue

1
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2
Logo for bootsBoots

propper.com categoriesby revenue

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brands overtime comparison

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propper.com channels

Identify top traffic channels that drive growth for propper.comand discover how performance of traffic channels has changed over time.

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propper.com Google Ads spend

Evaluate propper.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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propper.com devices

Review propper.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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propper.com top markets

Explore propper.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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propper.com country & global rank

Assess the ranking of propper.com among other retailers within its primary country and worldwide.

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