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Apr 2024
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TRANSACTION INTELLIGENCE - APR 2024 GLOBALLY

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481.1K
Revenue
188.1K
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for propper.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Propper.com is an online platform that specializes in selling a wide range of tactical clothing, footwear, and gear for both military and law enforcement professionals. Their inventory consists of durable and functional products designed to meet the specific needs of individuals working in high-intensity environments.

propper.com’s revenueOVER TIME
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Over the past three months, propper.com revenue has experienced decline of 9.4%, compared to the preceding three months.

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propper.com revenue decline for last six months
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OVERVIEW
In April 2024, propper.com in the SPORTS industry had a revenue of $481,075 with a median revenue of $151,037. Their conversion rate ranged from 2.00-2.50%, compared to the high of 2.29% and low of 0.57%. The average order value (AOV) was $100-125, with the highest AOV at $627 and the lowest at $102. They received 188,106 sessions, while the top store had 13,933,197 sessions. The median sessions in the SPORTS category were 58,955.
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propper.com competitors

In comparison to its competitors, propper.com falls behind in terms of revenue, with $481,075, while tacticalgear.com leads with $2,070,848. propper.com also has fewer transactions at 4,559 compared to kellac.com with 1,444 and fewer sessions at 188,106 compared to ufpro.com with 243,418. However, propper.com has a competitive average order value (AOV) range of $100-125 and a solid conversion rate of 2.00-2.50%. In contrast, ufpro.com boasts the highest AOV range of $225-250 but has a lower conversion rate of 0.50-1.00%. Overall, while propper.com may not be the leader in terms of revenue and transactions among its competitors like tacticalgear.com and kellac.com, it excels in conversion rate and maintains a respectable AOV, positioning it well within the market.

#1 kellac.com
261.5K
Revenue
64K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
#2 truspec.com
148.9K
Revenue
44.7K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
#3 ufpro.com
429.9K
Revenue
243.4K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
#4 tacticalgear.com
2.1M
Revenue
686.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#5 uspatriottactical.com
4.8M
Revenue
370.3K
Sessions
5.5-6.0%
Conv. rate
$225-250
AOV
propper.com vs top market performers
propper.com
top retailers
conversion rate vs average order value for propper.com and its competitors
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propper.com brandsby revenue

1
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2
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propper.com categoriesby revenue

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brands overtime comparison

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propper.com channels

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propper.com Google Ads spend

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propper.com devices

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propper.com top markets

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propper.com country & global rank

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