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Apr 2026
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Home/Insights/Retailers/tacticalgear.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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1.1M
Revenue
Apr 26
441.4K
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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Tacticalgear.com is an online platform offering a wide range of military and tactical gear. They sell various products such as apparel, footwear, accessories, and equipment designed for military, law enforcement, and outdoor enthusiasts. The site also offers resources like product reviews, guides, and a blog related to tactical gear.

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tacticalgear.com Annual Revenue and Growth

tacticalgear.com's annual sales on its online store amounted to $18M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$18M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
tacticalgear.com revenue by year

tacticalgear.com's monthly revenueOVER TIME
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Over the past three months, tacticalgear.com revenue has experienced decline of 22%, compared to the preceding three months.

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tacticalgear.com revenue decline for last six months
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OVERVIEW
In April 2026, tacticalgear.com generated $1,081,772 in online sales, significantly surpassing the SPORTS median of $101,130, though it trails behind the category leader, gunbroker.com, at $318,622,412. The site's conversion rate ranged from 1.00-1.50%, below the high of 2.54% for the industry, while its average order value (AOV) fell between $150-175, considerably less than the top AOV of $604. With 441,445 sessions, tacticalgear.com exceeded the industry median of 39,166 but remains far from gunbroker.com's leading 13,600,213 sessions, indicating growth potential in traffic and conversion efficiency.
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tacticalgear.com competitors

In April 2026, tacticalgear.com generated $1,081,772 in revenue with 6,558 transactions from 441,445 sessions, yielding an average order value (AOV) of $150-175 and a conversion rate between 1.00-1.50%. In contrast, galls.com outperformed with $8,490,274 in revenue, 31,163 transactions, and 726,968 sessions, showcasing an impressive AOV of $250-275 and a conversion rate of 4.00-4.50%. Similarly, 511tactical.com reported revenue of $12,235,092 from 54,069 transactions, benefiting from a significantly higher session count of 2,182,448 and a conversion rate of 2.00-2.50%. Meanwhile, uspatriottactical.com and lapolicegear.com achieved revenues of $2,838,707 and $2,740,627 respectively, but had higher conversion rates (3.00-3.50% and 7.00-7.50%). Overall, tacticalgear.com trails behind its competitors in revenue and conversion metrics, indicating opportunities for growth and improvement.

uspatriottactical.com screenshot
#1 uspatriottactical.com
2.8M
Revenue
361.6K
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
galls.com screenshot
#2 galls.com
8.5M
Revenue
727K
Sessions
4.0-4.5%
Conv. rate
$250-275
AOV
lapolicegear.com screenshot
#3 lapolicegear.com
2.7M
Revenue
290.6K
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
511tactical.com screenshot
#4 511tactical.com
12.2M
Revenue
2.2M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
propper.com screenshot
#5 propper.com
377.7K
Revenue
157.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tacticalgear.com vs top market performers
tacticalgear.com
top retailers
conversion rate vs average order value for tacticalgear.com and its competitors
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Revenue share by device at tacticalgear.com

In April large majority of sales on tacticalgear.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on tacticalgear.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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tacticalgear.com channels

Identify top traffic channels that drive growth for tacticalgear.comand discover how performance of traffic channels has changed over time.

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tacticalgear.com Google Ads spend

Evaluate tacticalgear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tacticalgear.com devices

Review tacticalgear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tacticalgear.com top markets

Explore tacticalgear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tacticalgear.com country & global rank

Assess the ranking of tacticalgear.com among other retailers within its primary country and worldwide.

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