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Home/Insights/Retailers/tacticalgear.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.8M
Revenue
Nov 25
620.6K
Sessions
Nov 25
1.5-2.0%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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Tacticalgear.com is an online platform offering a wide range of military and tactical gear. They sell various products such as apparel, footwear, accessories, and equipment designed for military, law enforcement, and outdoor enthusiasts. The site also offers resources like product reviews, guides, and a blog related to tactical gear.

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tacticalgear.com Annual Revenue and Growth

tacticalgear.com's annual sales on its online store amounted to $15.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$15.9M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
tacticalgear.com revenue by year

tacticalgear.com's monthly revenueOVER TIME
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Over the past three months, tacticalgear.com revenue has experienced growth of 2.3%, compared to the preceding three months.

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tacticalgear.com revenue growth for last six months
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OVERVIEW
In November 2025, tacticalgear.com reported revenue of $1,838,927, significantly surpassing the SPORTS median of $102,020, yet far behind market leader gunbroker.com's $315,148,670. With a conversion rate of 1.50-2.00%, tacticalgear.com remains competitive against the high of 2.59% and the low of 0.5% in the industry. The site's average order value (AOV) of $150-175 also positions it within range of the sector's low ($110) but well below the high ($634). Notably, tacticalgear.com attracted 620,560 sessions, well above the median of 38,956 but trailing gunbroker.com's impressive 14,084,614 sessions.
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tacticalgear.com competitors

In November 2025, tacticalgear.com generated $1,838,927 in revenue from 10,720 transactions and 620,560 sessions, with an average order value (AOV) ranging from $150-175 and a conversion rate of 1.50-2.00%. In comparison, uspatriottactical.com outperformed tacticalgear.com with $3,726,351 in revenue from 16,851 transactions and 358,198 sessions, boasting an AOV of $200-225 and a high conversion rate of 4.50-5.00%. galls.com also exceeded tacticalgear.com's metrics with $18,265,079 in revenue from 32,119 transactions and 805,735 sessions, showcasing an AOV of $550-575 and a conversion rate of 3.50-4.00%. lapolicegear.com fell slightly behind tacticalgear.com with $1,714,696 in revenue from 11,862 transactions and 322,397 sessions, featuring an AOV of $125-150 and a conversion rate of 3.50-4.00%. 5.11tactical.com also outperformed tacticalgear.com significantly with $17,941,413 in revenue from 78,990 transactions and 2,445,786 sessions, with an AOV of $225-250 and a conversion rate of 3.00-3.50%.

uspatriottactical.com screenshot
#1 uspatriottactical.com
3.7M
Revenue
358.2K
Sessions
4.5-5.0%
Conv. rate
$200-225
AOV
galls.com screenshot
#2 galls.com
18.3M
Revenue
805.7K
Sessions
3.5-4.0%
Conv. rate
$500-600
AOV
lapolicegear.com screenshot
#3 lapolicegear.com
1.7M
Revenue
322.4K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
511tactical.com screenshot
#4 511tactical.com
17.9M
Revenue
2.4M
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
propper.com screenshot
#5 propper.com
545.1K
Revenue
175.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
tacticalgear.com vs top market performers
tacticalgear.com
top retailers
conversion rate vs average order value for tacticalgear.com and its competitors
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Revenue share by device at tacticalgear.com

In November large majority of sales on tacticalgear.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on tacticalgear.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tacticalgear.com channels

Identify top traffic channels that drive growth for tacticalgear.comand discover how performance of traffic channels has changed over time.

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tacticalgear.com Google Ads spend

Evaluate tacticalgear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tacticalgear.com devices

Review tacticalgear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tacticalgear.com top markets

Explore tacticalgear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tacticalgear.com country & global rank

Assess the ranking of tacticalgear.com among other retailers within its primary country and worldwide.

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