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Dec 2025
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Home/Insights/Retailers/tacticalgear.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for tacticalgear.comtacticalgear.com

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1.8M
Revenue
Dec 25
618.2K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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Tacticalgear.com is an online platform offering a wide range of military and tactical gear. They sell various products such as apparel, footwear, accessories, and equipment designed for military, law enforcement, and outdoor enthusiasts. The site also offers resources like product reviews, guides, and a blog related to tactical gear.

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tacticalgear.com Annual Revenue and Growth

tacticalgear.com's annual sales on its online store amounted to $15.9M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$15.9M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
tacticalgear.com revenue by year

tacticalgear.com's monthly revenueOVER TIME
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Over the past three months, tacticalgear.com revenue has experienced growth of 14%, compared to the preceding three months.

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tacticalgear.com revenue growth for last six months
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OVERVIEW
In December 2025, tacticalgear.com generated $1,771,956 in online sales, significantly outperforming the SPORTS median of $110,843, despite a lower conversion rate of 1.50-2.00% compared to the industry high of 2.62%. The average order value (AOV) ranged between $150-175, well below the top tier AOV of $632, and the site attracted 618,247 sessions, vastly surpassing the median of 41,382 yet trailing the market leader, gunbroker.com, which had 14,932,027 sessions. Overall, tacticalgear.com demonstrates strong revenue potential within its niche, albeit with room for improvement in conversion rates and AOV.
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tacticalgear.com competitors

In December 2025, tacticalgear.com generated $1,771,956 in revenue from 10,459 transactions with 618,247 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 1.50-2.00%. In comparison, uspatriottactical.com had a higher revenue of $3,826,560 with 17,495 transactions and 458,781 sessions, boasting an AOV of $200-225 and a conversion rate of 3.50-4.00%. galls.com surpassed all competitors with a revenue of $18,010,877, 33,418 transactions, and 930,909 sessions, achieving an AOV of $525-550 and a conversion rate of 3.50-4.00%. While tacticalgear.com excelled in conversion rate efficiency, its revenue and transaction numbers were notably lower than the top competitors such as galls.com and 511tactical.com.

uspatriottactical.com screenshot
#1 uspatriottactical.com
3.8M
Revenue
458.8K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
galls.com screenshot
#2 galls.com
18M
Revenue
930.9K
Sessions
3.5-4.0%
Conv. rate
$500-600
AOV
lapolicegear.com screenshot
#3 lapolicegear.com
3M
Revenue
340.6K
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
511tactical.com screenshot
#4 511tactical.com
16.1M
Revenue
2.4M
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
propper.com screenshot
#5 propper.com
467.1K
Revenue
174.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tacticalgear.com vs top market performers
tacticalgear.com
top retailers
conversion rate vs average order value for tacticalgear.com and its competitors
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Revenue share by device at tacticalgear.com

In December large majority of sales on tacticalgear.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on tacticalgear.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tacticalgear.com channels

Identify top traffic channels that drive growth for tacticalgear.comand discover how performance of traffic channels has changed over time.

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tacticalgear.com Google Ads spend

Evaluate tacticalgear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tacticalgear.com devices

Review tacticalgear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tacticalgear.com top markets

Explore tacticalgear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tacticalgear.com country & global rank

Assess the ranking of tacticalgear.com among other retailers within its primary country and worldwide.

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