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May 2025
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Home/Insights/Retailers/tacticalgear.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.5M
Revenue
471.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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Tacticalgear.com is an online platform offering a wide range of military and tactical gear. They sell various products such as apparel, footwear, accessories, and equipment designed for military, law enforcement, and outdoor enthusiasts. The site also offers resources like product reviews, guides, and a blog related to tactical gear.

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tacticalgear.com's revenueOVER TIME
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Over the past three months, tacticalgear.com revenue has experienced decline of 2%, compared to the preceding three months.

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tacticalgear.com revenue decline for last six months
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OVERVIEW
In May 2025, tacticalgear.com in the SPORTS industry reported $1,519,743 in online sales revenue, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $150-175. Compared to gunbroker.com, the largest online store in the category with $308,086,874 in revenue, tacticalgear.com falls short in terms of revenue. However, tacticalgear.com's conversion rate and AOV are within the average range for the industry. With 471,420 sessions, tacticalgear.com is below the median sessions of 38,858 for the SPORTS category, indicating potential areas for improvement in terms of online traffic.
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tacticalgear.com competitors

In May 2025, tacticalgear.com had a revenue of $1,519,743 with 8,739 transactions and 471,420 sessions. The average order value (AOV) was between $150-$175, and the conversion rate was 1.50-2.00%. Comparing this data to its competitors, lapolicegear.com had higher revenue at $2,497,144 with 16,893 transactions and 310,566 sessions. Their AOV was lower at $125-$150, but they had a significantly higher conversion rate of 5.00-5.50%. galls.com and 5.11 Tactical also outperformed tacticalgear.com in terms of revenue, transactions, sessions, and AOV. However, uspatriottactical.com had similar revenue to tacticalgear.com at $2,600,368 with a higher AOV of $200-$225 and a conversion rate of 4.00-4.50%. Overall, tacticalgear.com lags behind its competitors in terms of revenue, transactions, and sessions, but holds its own in terms of AOV and conversion rate.

uspatriottactical.com screenshot
#1 uspatriottactical.com
2.6M
Revenue
290.7K
Sessions
4.0-4.5%
Conv. rate
$200-225
AOV
galls.com screenshot
#2 galls.com
13M
Revenue
535.7K
Sessions
5.0-5.5%
Conv. rate
$400-500
AOV
lapolicegear.com screenshot
#3 lapolicegear.com
2.5M
Revenue
310.6K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
511tactical.com screenshot
#4 511tactical.com
13.3M
Revenue
2.5M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
propper.com screenshot
#5 propper.com
375.4K
Revenue
153.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
tacticalgear.com vs top market performers
tacticalgear.com
top retailers
conversion rate vs average order value for tacticalgear.com and its competitors
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Revenue share by device at tacticalgear.com

In May large majority of sales on tacticalgear.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on tacticalgear.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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tacticalgear.com channels

Identify top traffic channels that drive growth for tacticalgear.comand discover how performance of traffic channels has changed over time.

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tacticalgear.com Google Ads spend

Evaluate tacticalgear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tacticalgear.com devices

Review tacticalgear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tacticalgear.com top markets

Explore tacticalgear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tacticalgear.com country & global rank

Assess the ranking of tacticalgear.com among other retailers within its primary country and worldwide.

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