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Jul 2025
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Home/Insights/Retailers/tacticalgear.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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1.5M
Revenue
524.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
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Tacticalgear.com is an online platform offering a wide range of military and tactical gear. They sell various products such as apparel, footwear, accessories, and equipment designed for military, law enforcement, and outdoor enthusiasts. The site also offers resources like product reviews, guides, and a blog related to tactical gear.

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tacticalgear.com's revenueOVER TIME
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Over the past three months, tacticalgear.com revenue has experienced growth of 8.9%, compared to the preceding three months.

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tacticalgear.com revenue growth for last six months
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OVERVIEW
In July 2025, tacticalgear.com in the SPORTS industry had online sales revenue of $1,515,867, with a median of $101,851. The conversion rate was 1.50-2.00%, below the very high of 2.42% and above the very low of 0.48%. The Average Order Value (AOV) ranged from $150-175, with a very high of $642 and a very low of $112. The site had 524,754 sessions, compared to the highest of 12,741,838 on gunbroker.com and a median of 39,019 in the SPORTS category.
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tacticalgear.com competitors

In July 2025, tacticalgear.com lags behind its competitors in terms of revenue, with only $1,515,867 compared to the highest earner, galls.com, which brought in $14,731,314. However, tacticalgear.com has a competitive conversion rate of 1.50-2.00%, falling in the middle range of its rivals. When looking at the number of transactions, tacticalgear.com falls short with 8,939 transactions, while galls.com leads with 28,071 transactions. In sessions, tacticalgear.com also ranks lower with 524,754 sessions compared to 2,303,709 sessions for 511tactical.com. Despite having an average order value (AOV) in the same range as lapolicegear.com and uspatriottactical.com at $150-175, tacticalgear.com will need to focus on increasing revenue and transactions to catch up to the top performers in the tactical gear market.

uspatriottactical.com screenshot
#1 uspatriottactical.com
2.7M
Revenue
307.4K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
galls.com screenshot
#2 galls.com
14.7M
Revenue
719K
Sessions
3.5-4.0%
Conv. rate
$500-600
AOV
lapolicegear.com screenshot
#3 lapolicegear.com
2.5M
Revenue
390.7K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
511tactical.com screenshot
#4 511tactical.com
11.1M
Revenue
2.3M
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
propper.com screenshot
#5 propper.com
353.7K
Revenue
169.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
tacticalgear.com vs top market performers
tacticalgear.com
top retailers
conversion rate vs average order value for tacticalgear.com and its competitors
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Revenue share by device at tacticalgear.com

In July large majority of sales on tacticalgear.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on tacticalgear.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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tacticalgear.com channels

Identify top traffic channels that drive growth for tacticalgear.comand discover how performance of traffic channels has changed over time.

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tacticalgear.com Google Ads spend

Evaluate tacticalgear.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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tacticalgear.com devices

Review tacticalgear.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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tacticalgear.com top markets

Explore tacticalgear.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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tacticalgear.com country & global rank

Assess the ranking of tacticalgear.com among other retailers within its primary country and worldwide.

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