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Apr 2026
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Home/Insights/Retailers/harrysarmysurplus.net
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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116.9K
Revenue
Apr 26
35K
Sessions
Apr 26
2.0-2.5%
Conv. rate
Apr 26
$150-175
AOV
Apr 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Harrys Army Surplus is an online store offering a variety of military surplus items. Their products include clothing, camping gear, backpacks, footwear, accessories, and specialized equipment used by armed forces. They aim to cater to military enthusiasts and outdoor enthusiasts alike, providing high-quality, authentic surplus gear.

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harrysarmysurplus.net Annual Revenue and Growth

harrysarmysurplus.net's annual sales on its online store amounted to $1.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
harrysarmysurplus.net revenue by year

harrysarmysurplus.net's monthly revenueOVER TIME
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Over the past three months, harrysarmysurplus.net revenue has experienced decline of 63%, compared to the preceding three months.

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harrysarmysurplus.net revenue decline for last six months
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OVERVIEW
In April 2026, harrysarmysurplus.net generated $116,857 in online sales, outperforming the e-commerce median of $80,332, while maintaining a conversion rate of 2.00-2.50%, slightly below the high benchmark of 3.67%. Its average order value (AOV) ranged from $150-175, significantly lower than the high AOV of $321. With 34,970 sessions, it fell short of the median of 37,000 in the e-commerce sector but still demonstrated robust performance compared to competitors, including qvc.com, which leads with over $100 million in revenue. Overall, these metrics reflect a strong positioning within the e-commerce landscape.
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harrysarmysurplus.net competitors

In April 2026, harrysarmysurplus.net generated a revenue of $116,857 from 717 transactions and 34,970 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Competitor armynavyoutdoors.com significantly outperformed with a revenue of $975,074 and a high conversion rate of 4.00-4.50%, despite a slightly lower AOV of $125-150. tacticalgear.com led the market with $1,081,772 in revenue but had a lower conversion rate of 1.00-1.50%. On the other hand, armysurplusworld.com attracted 248,554 sessions and achieved $341,865 in revenue, boasting an AOV of $75-100, but with a conversion rate of only 1.50-2.00%. In contrast, military1st.com had a higher revenue of $146,726 with 64,196 sessions, yet it faced a lower conversion rate than harrysarmysurplus.net at 1.00-1.50%. Overall, harrysarmysurplus.net's performance shows competitive AOV and transaction metrics relative to its peers.

armysurplusworld.com screenshot
#1 armysurplusworld.com
341.9K
Revenue
248.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
military1st.com screenshot
#2 military1st.com
146.7K
Revenue
64.2K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
armysurpluswarehouse.com screenshot
#3 armysurpluswarehouse.com
46.6K
Revenue
29.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
armynavyoutdoors.com screenshot
#4 armynavyoutdoors.com
975.1K
Revenue
173.3K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
tacticalgear.com screenshot
#5 tacticalgear.com
1.1M
Revenue
441.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
harrysarmysurplus.net vs top market performers
harrysarmysurplus.net
top retailers
conversion rate vs average order value for harrysarmysurplus.net and its competitors
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Revenue share by device at harrysarmysurplus.net

In April large majority of sales on harrysarmysurplus.net, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In April large majority of sales on harrysarmysurplus.net, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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harrysarmysurplus.net channels

Identify top traffic channels that drive growth for harrysarmysurplus.netand discover how performance of traffic channels has changed over time.

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harrysarmysurplus.net Google Ads spend

Evaluate harrysarmysurplus.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harrysarmysurplus.net devices

Review harrysarmysurplus.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrysarmysurplus.net top markets

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harrysarmysurplus.net country & global rank

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