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May 2025
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Home/Insights/Retailers/harrysarmysurplus.net
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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94.7K
Revenue
27.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Harrys Army Surplus is an online store offering a variety of military surplus items. Their products include clothing, camping gear, backpacks, footwear, accessories, and specialized equipment used by armed forces. They aim to cater to military enthusiasts and outdoor enthusiasts alike, providing high-quality, authentic surplus gear.

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harrysarmysurplus.net's revenueOVER TIME
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Over the past three months, harrysarmysurplus.net revenue has experienced decline of 51%, compared to the preceding three months.

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harrysarmysurplus.net revenue decline for last six months
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OVERVIEW
In May 2025, harrysarmysurplus.net, an e-commerce and shopping site, generated $94,682 in online sales with a conversion rate of 2.00-2.50% and an Average Order Value (AOV) of $150-175. The highest conversion rate in the industry is 3.75%, while the lowest is 0.79%. The highest AOV in the category is $349, and the lowest is $57. The site had 27,086 sessions, compared to the highest of 27,739,926 on boots.com and a median of 37,355 sessions in the e-commerce and shopping industry.
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harrysarmysurplus.net competitors

In May 2025, harrysarmysurplus.net generated a revenue of $94,682 with 547 transactions and 27,086 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. When compared to its competitors, harrysarmysurplus.net falls behind in terms of revenue, transactions, and sessions. tacticalgear.com leads the pack with a revenue of $1,519,743, 8,739 transactions, and 471,420 sessions. armynavyoutdoors.com follows closely with $917,859 in revenue, 6,070 transactions, and 171,920 sessions. Despite the lower revenue, harrysarmysurplus.net is on par with its competitors in terms of AOV and conversion rate, matching military1st.com with an AOV of $150-175 and a conversion rate of 1.50-2.00%. Overall, harrysarmysurplus.net has room to grow in terms of revenue and market share but is holding its own in terms of average order value and conversion rates compared to its competitors.

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244.5K
Revenue
170.6K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
military1st.com screenshot
#2 military1st.com
148.8K
Revenue
55.9K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
armysurpluswarehouse.com screenshot
#3 armysurpluswarehouse.com
30.8K
Revenue
20.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
armynavyoutdoors.com screenshot
#4 armynavyoutdoors.com
917.9K
Revenue
171.9K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
tacticalgear.com screenshot
#5 tacticalgear.com
1.5M
Revenue
471.4K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
harrysarmysurplus.net vs top market performers
harrysarmysurplus.net
top retailers
conversion rate vs average order value for harrysarmysurplus.net and its competitors
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Revenue share by device at harrysarmysurplus.net

In May large majority of sales on harrysarmysurplus.net, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.

In May large majority of sales on harrysarmysurplus.net, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices.
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harrysarmysurplus.net channels

Identify top traffic channels that drive growth for harrysarmysurplus.netand discover how performance of traffic channels has changed over time.

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harrysarmysurplus.net Google Ads spend

Evaluate harrysarmysurplus.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harrysarmysurplus.net devices

Review harrysarmysurplus.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrysarmysurplus.net top markets

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harrysarmysurplus.net country & global rank

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