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Dec 2025
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Home/Insights/Retailers/harrysarmysurplus.net
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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234.2K
Revenue
Dec 25
66.9K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$150-175
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Harrys Army Surplus is an online store offering a variety of military surplus items. Their products include clothing, camping gear, backpacks, footwear, accessories, and specialized equipment used by armed forces. They aim to cater to military enthusiasts and outdoor enthusiasts alike, providing high-quality, authentic surplus gear.

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harrysarmysurplus.net Annual Revenue and Growth

harrysarmysurplus.net's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
harrysarmysurplus.net revenue by year

harrysarmysurplus.net's monthly revenueOVER TIME
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Over the past three months, harrysarmysurplus.net revenue has experienced growth of 48%, compared to the preceding three months.

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harrysarmysurplus.net revenue growth for last six months
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OVERVIEW
In December 2025, harrysarmysurplus.net generated $234,208 in online sales, significantly surpassing the e-commerce median of $110,409, though far behind the largest competitor, qvc.com, at $151,023,785. The site's conversion rate ranged from 2.00-2.50%, below the industry high of 3.94% but well above the low of 0.85%. The average order value (AOV) was between $150-175, which is substantially lower than the industry high of $338. With 66,903 sessions, it performed better than the median of 47,805, yet dramatically lower than boots.com, which garnered 49,388,130 sessions.
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harrysarmysurplus.net competitors

In December 2025, harrysarmysurplus.net generated a revenue of $234,208 from 1,353 transactions and 66,903 sessions, with an average order value (AOV) of $150-$175 and a conversion rate of 2.00-2.50%. Compared to its competitors, armysurplusworld.com had the highest revenue at $416,868, but with a lower AOV of $50-$75 and a slightly lower conversion rate of 1.50-2.00%. military1st.com had similar revenue to Harry's Army Surplus at $210,824, with a comparable AOV of $150-$175, but a lower conversion rate of 1.00-1.50%. armynavyoutdoors.com stood out with the highest revenue of $1,258,438, the highest AOV of $125-$150, and the highest conversion rate of 3.50-4.00%. Overall, Harry's Army Surplus maintained a competitive position in terms of revenue and AOV, but fell slightly behind in conversion rate compared to some of its competitors.

armysurplusworld.com screenshot
#1 armysurplusworld.com
416.9K
Revenue
301.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
military1st.com screenshot
#2 military1st.com
210.8K
Revenue
88.1K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
armysurpluswarehouse.com screenshot
#3 armysurpluswarehouse.com
38.8K
Revenue
24.6K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
armynavyoutdoors.com screenshot
#4 armynavyoutdoors.com
1.3M
Revenue
239.9K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
tacticalgear.com screenshot
#5 tacticalgear.com
1.8M
Revenue
618.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
harrysarmysurplus.net vs top market performers
harrysarmysurplus.net
top retailers
conversion rate vs average order value for harrysarmysurplus.net and its competitors
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Revenue share by device at harrysarmysurplus.net

In December large majority of sales on harrysarmysurplus.net, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In December large majority of sales on harrysarmysurplus.net, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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harrysarmysurplus.net channels

Identify top traffic channels that drive growth for harrysarmysurplus.netand discover how performance of traffic channels has changed over time.

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harrysarmysurplus.net Google Ads spend

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harrysarmysurplus.net devices

Review harrysarmysurplus.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrysarmysurplus.net top markets

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harrysarmysurplus.net country & global rank

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