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Home/Insights/Retailers/harrysarmysurplus.net
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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206.9K
Revenue
Nov 25
56.7K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Harrys Army Surplus is an online store offering a variety of military surplus items. Their products include clothing, camping gear, backpacks, footwear, accessories, and specialized equipment used by armed forces. They aim to cater to military enthusiasts and outdoor enthusiasts alike, providing high-quality, authentic surplus gear.

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harrysarmysurplus.net Annual Revenue and Growth

harrysarmysurplus.net's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
20-50%
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eCommerce Revenue
harrysarmysurplus.net revenue by year

harrysarmysurplus.net's monthly revenueOVER TIME
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Over the past three months, harrysarmysurplus.net revenue has experienced growth of 101%, compared to the preceding three months.

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harrysarmysurplus.net revenue growth for last six months
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OVERVIEW
In November 2025, harrysarmysurplus.net achieved online sales revenue of $206,873, significantly surpassing the e-commerce median of $101,517, with a conversion rate of 2.00-2.50%, below the industry high of 4.05%. The average order value (AOV) ranged from $150 to $175, which is notably lower than the high AOV of $337 in the sector. Additionally, the site garnered 56,710 sessions, exceeding the median of 41,915, while the leading competitor, boots.com, attracted a staggering 43,745,699 sessions. Overall, harrysarmysurplus.net demonstrates solid performance in revenue and engagement within the competitive e-commerce landscape.
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harrysarmysurplus.net competitors

In November 2025, harrysarmysurplus.net reported revenue of $206,873 from 1,188 transactions and 56,710 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 2.00-2.50%. Comparing this data to its competitors, we see that armysurplusworld.com generated higher revenue of $326,282 from 4,233 transactions and 256,484 sessions, with a lower AOV of $75-100 and a slightly lower conversion rate of 1.50-2.00%. Meanwhile, military1st.com had revenue of $222,981 from 1,377 transactions and 87,006 sessions, with a similar AOV and conversion rate as harrysarmysurplus.net. In contrast, armynavyoutdoors.com had the highest revenue of $1,224,128 from 8,067 transactions and 218,936 sessions, with a higher conversion rate of 3.50-4.00%, indicating a stronger performance in terms of customer engagement and sales.

armysurplusworld.com screenshot
#1 armysurplusworld.com
326.3K
Revenue
256.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
military1st.com screenshot
#2 military1st.com
223K
Revenue
87K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
armysurpluswarehouse.com screenshot
#3 armysurpluswarehouse.com
41.6K
Revenue
25.5K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
armynavyoutdoors.com screenshot
#4 armynavyoutdoors.com
1.2M
Revenue
218.9K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
tacticalgear.com screenshot
#5 tacticalgear.com
1.8M
Revenue
620.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
harrysarmysurplus.net vs top market performers
harrysarmysurplus.net
top retailers
conversion rate vs average order value for harrysarmysurplus.net and its competitors
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Revenue share by device at harrysarmysurplus.net

In November large majority of sales on harrysarmysurplus.net, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In November large majority of sales on harrysarmysurplus.net, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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harrysarmysurplus.net channels

Identify top traffic channels that drive growth for harrysarmysurplus.netand discover how performance of traffic channels has changed over time.

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harrysarmysurplus.net Google Ads spend

Evaluate harrysarmysurplus.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harrysarmysurplus.net devices

Review harrysarmysurplus.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrysarmysurplus.net top markets

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harrysarmysurplus.net country & global rank

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