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Oct 2025
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Home/Insights/Retailers/harrysarmysurplus.net
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for harrysarmysurplus.netharrysarmysurplus.net

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189.9K
Revenue
Oct 25
51.5K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$175-200
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Harrys Army Surplus is an online store offering a variety of military surplus items. Their products include clothing, camping gear, backpacks, footwear, accessories, and specialized equipment used by armed forces. They aim to cater to military enthusiasts and outdoor enthusiasts alike, providing high-quality, authentic surplus gear.

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harrysarmysurplus.net Annual Revenue and Growth

harrysarmysurplus.net's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
harrysarmysurplus.net revenue by year

harrysarmysurplus.net's monthly revenueOVER TIME
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Over the past three months, harrysarmysurplus.net revenue has experienced growth of 126%, compared to the preceding three months.

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harrysarmysurplus.net revenue growth for last six months
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OVERVIEW
In October 2025, harrysarmysurplus.net generated $189,930 in online sales, significantly surpassing the e-commerce median of $93,795. With a conversion rate of 2.00-2.50%, it is below the high benchmark of 3.89%, yet above the low of 0.74%. The average order value (AOV) ranged between $175-200, well below the high of $350. The site recorded 51,486 sessions, exceeding the median of 39,049, though dwarfed by the leading competitor, michaels.com, which boasted over 32 million sessions and over $105 million in revenue, highlighting harrysarmysurplus.net's growth potential in a competitive landscape.
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harrysarmysurplus.net competitors

In October 2025, harrysarmysurplus.net stood out among its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $189,930 and 1,072 transactions from 51,486 sessions, harrysarmysurplus.net boasted a solid performance with an AOV ranging from $175 to $200 and a conversion rate between 2.00% and 2.50%. In comparison, armysurplusworld.com generated higher revenue of $336,482 from 4,266 transactions and 242,227 sessions but had a lower AOV of $75-$100 and a similar conversion rate of 1.50-2.00%. Meanwhile, other competitors like military1st.com, armysurpluswarehouse.com, and tacticalgear.com fell behind in terms of revenue, transactions, and sessions, with varying AOV and conversion rates. However, armynavyoutdoors.com outperformed harrysarmysurplus.net in revenue and transactions with $1,170,074 and 7,737 respectively, along with a higher conversion rate of 4.00-4.50%.

armysurplusworld.com screenshot
#1 armysurplusworld.com
336.5K
Revenue
242.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
military1st.com screenshot
#2 military1st.com
145.1K
Revenue
64.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
armysurpluswarehouse.com screenshot
#3 armysurpluswarehouse.com
31.5K
Revenue
20.1K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
armynavyoutdoors.com screenshot
#4 armynavyoutdoors.com
1.2M
Revenue
176.2K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
tacticalgear.com screenshot
#5 tacticalgear.com
1.3M
Revenue
522.7K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
harrysarmysurplus.net vs top market performers
harrysarmysurplus.net
top retailers
conversion rate vs average order value for harrysarmysurplus.net and its competitors
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Revenue share by device at harrysarmysurplus.net

In October large majority of sales on harrysarmysurplus.net, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In October large majority of sales on harrysarmysurplus.net, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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harrysarmysurplus.net channels

Identify top traffic channels that drive growth for harrysarmysurplus.netand discover how performance of traffic channels has changed over time.

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harrysarmysurplus.net Google Ads spend

Evaluate harrysarmysurplus.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harrysarmysurplus.net devices

Review harrysarmysurplus.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrysarmysurplus.net top markets

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harrysarmysurplus.net country & global rank

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