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Sep 2025
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Home/Insights/Retailers/harrysarmysurplus.net
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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195.7K
Revenue
Sep 25
51.5K
Sessions
Sep 25
2.0-2.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Harrys Army Surplus is an online store offering a variety of military surplus items. Their products include clothing, camping gear, backpacks, footwear, accessories, and specialized equipment used by armed forces. They aim to cater to military enthusiasts and outdoor enthusiasts alike, providing high-quality, authentic surplus gear.

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harrysarmysurplus.net Annual Revenue and Growth

harrysarmysurplus.net's annual sales on its online store amounted to $1.2M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$1.2M
Annual growth forecast2024/2025
50%+
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eCommerce Revenue
harrysarmysurplus.net revenue by year

harrysarmysurplus.net's monthly revenueOVER TIME
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Over the past three months, harrysarmysurplus.net revenue has experienced growth of 76%, compared to the preceding three months.

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harrysarmysurplus.net revenue growth for last six months
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OVERVIEW
In September 2025, harrysarmysurplus.net generated $195,665 in revenue from online sales, significantly surpassing the e-commerce sector's median of $81,105, yet trailing behind qvc.com, the industry leader with $118,237,048. The site's conversion rate ranged between 2.00-2.50%, lower than the top performance of 3.72%. With an average order value (AOV) of $175-200, it remains below the e-commerce high of $351. The site recorded 51,519 sessions, exceeding the median of 37,786 but falling short of michaels.com's impressive 30,281,186 sessions, highlighting its solid but competitive market presence.
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harrysarmysurplus.net competitors

In September 2025, Harry's Army Surplus website performed well in terms of revenue and transactions, with $195,665 in revenue and 1,094 transactions. However, when compared to its competitors, it falls behind in revenue and transactions. For example, Army Surplus World had a revenue of $296,676 and 3,820 transactions, while Army Navy Outdoors outperformed with $915,436 in revenue and 5,987 transactions. In terms of average order value (AOV) and conversion rate, Harry's Army Surplus had an AOV of $175-200 and a conversion rate of 2.00-2.50, putting it in the middle range among its competitors. Tactical Gear, with an AOV of $150-175 and a conversion rate of 1.50-2.00, had the highest revenue and transaction numbers among the listed competitors.

armysurplusworld.com screenshot
#1 armysurplusworld.com
296.7K
Revenue
218.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
military1st.com screenshot
#2 military1st.com
146.8K
Revenue
64.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
armysurpluswarehouse.com screenshot
#3 armysurpluswarehouse.com
26.8K
Revenue
16.7K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
armynavyoutdoors.com screenshot
#4 armynavyoutdoors.com
915.4K
Revenue
170.2K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
tacticalgear.com screenshot
#5 tacticalgear.com
1.4M
Revenue
524.8K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
harrysarmysurplus.net vs top market performers
harrysarmysurplus.net
top retailers
conversion rate vs average order value for harrysarmysurplus.net and its competitors
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Revenue share by device at harrysarmysurplus.net

In September large majority of sales on harrysarmysurplus.net, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.

In September large majority of sales on harrysarmysurplus.net, 77% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 23% of sales coming from desktop devices.
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harrysarmysurplus.net channels

Identify top traffic channels that drive growth for harrysarmysurplus.netand discover how performance of traffic channels has changed over time.

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harrysarmysurplus.net Google Ads spend

Evaluate harrysarmysurplus.net's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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harrysarmysurplus.net devices

Review harrysarmysurplus.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrysarmysurplus.net top markets

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harrysarmysurplus.net country & global rank

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