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Jan 2026
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Home/Insights/Retailers/harrysarmysurplus.net
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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183.3K
Revenue
Jan 26
51.6K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Harrys Army Surplus is an online store offering a variety of military surplus items. Their products include clothing, camping gear, backpacks, footwear, accessories, and specialized equipment used by armed forces. They aim to cater to military enthusiasts and outdoor enthusiasts alike, providing high-quality, authentic surplus gear.

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harrysarmysurplus.net Annual Revenue and Growth

harrysarmysurplus.net's annual sales on its online store amounted to $1.7M in 2025, up 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
harrysarmysurplus.net revenue by year

harrysarmysurplus.net's monthly revenueOVER TIME
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Over the past three months, harrysarmysurplus.net revenue has experienced growth of 16%, compared to the preceding three months.

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harrysarmysurplus.net revenue growth for last six months
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OVERVIEW
In January 2026, harrysarmysurplus.net achieved online sales revenue of $183,305, surpassing the e-commerce median of $104,613, with a conversion rate of 2.00-2.50%, below the high benchmark of 3.81%. The Average Order Value (AOV) ranged between $150-175, notably lower than the top tier of $348, and it recorded 51,567 sessions, exceeding the median of 44,933 but significantly trailing behind the highest session count from boots.com at 35,443,340. Despite competitive challenges, harrysarmysurplus.net demonstrated solid performance within the e-commerce sector, particularly in revenue generation.
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harrysarmysurplus.net competitors

In January 2026, harrysarmysurplus.net had a revenue of $183,305 from 1,062 transactions and 51,567 sessions, with an average order value (AOV) ranging from $150 to $175 and a conversion rate of 2.00% to 2.50%. Comparing it to its competitors, armysurplusworld.com had a higher revenue of $368,125 but lower conversion rate of 1.50% to 2.00%, military1st.com had a lower revenue of $141,384 and sessions of 64,705 with a conversion rate of 1.00% to 1.50%, armysurpluswarehouse.com had the lowest revenue of $51,987 with a similar conversion rate, armynavyoutdoors.com had a significantly higher revenue of $1,214,196 with a higher conversion rate of 3.00% to 3.50%, and tacticalgear.com had the highest revenue of $1,338,915 with a conversion rate similar to harrysarmysurplus.net. Overall, harrysarmysurplus.net falls within the range of its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

armysurplusworld.com screenshot
#1 armysurplusworld.com
368.1K
Revenue
282.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
military1st.com screenshot
#2 military1st.com
141.4K
Revenue
64.7K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
armysurpluswarehouse.com screenshot
#3 armysurpluswarehouse.com
52K
Revenue
31.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
armynavyoutdoors.com screenshot
#4 armynavyoutdoors.com
1.2M
Revenue
257.3K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
tacticalgear.com screenshot
#5 tacticalgear.com
1.3M
Revenue
535K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
harrysarmysurplus.net vs top market performers
harrysarmysurplus.net
top retailers
conversion rate vs average order value for harrysarmysurplus.net and its competitors
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Revenue share by device at harrysarmysurplus.net

In January large majority of sales on harrysarmysurplus.net, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In January large majority of sales on harrysarmysurplus.net, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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harrysarmysurplus.net channels

Identify top traffic channels that drive growth for harrysarmysurplus.netand discover how performance of traffic channels has changed over time.

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harrysarmysurplus.net Google Ads spend

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harrysarmysurplus.net devices

Review harrysarmysurplus.net's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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harrysarmysurplus.net top markets

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harrysarmysurplus.net country & global rank

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