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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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92.1K
Revenue
Jul 26
23.9K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$175-200
AOV
Jul 26
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Kellac.com is an online store that specializes in selling clothing, gears, and accessories predominantly for outdoor activities and tactical needs. They offer a wide range of products, such as tactical boots, backpacks, pants, jackets, and tactical gear from various brands. The website provides a convenient online shopping experience.

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kellac.com Annual Revenue and Growth

kellac.com's annual sales on its online store amounted to $2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
kellac.com revenue by year

kellac.com's monthly revenueOVER TIME
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Over the past three months, kellac.com revenue has experienced decline of 35%, compared to the preceding three months.

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kellac.com revenue decline for last six months
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OVERVIEW
kellac.com operates in the hunting and shooting category and has shown varied performance metrics for the month of July 2026. With revenue from online sales reaching $92,100, kellac.com is slightly below the typical hunting and shooting retailer's revenue of around $99,500. The conversion rate is within the typical range at 2.00-2.50%, while the average order value (AOV) stands at $175-200, also within the typical range. However, sessions totaled 23,900, significantly lower than the typical hunting and shooting retailer's 37,900 sessions.
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kellac.com competitors

In July 2026, kellac.com excels with a conversion rate of 2.00-2.50%, matching the performance of patriotoutfitters.com but trailing behind the higher rates of americanuniform.com and uspatriottactical.com, which range from 3.50-4.00%. However, kellac.com ranks 4th out of 6 in revenue with $92,100, falling short of uspatriottactical.com by $3.6 million. In terms of transactions, kellac.com also ranks 4th, processing 507 transactions compared to uspatriottactical.com's 16,800. Additionally, kellac.com receives only 23,900 sessions, significantly lower than uspatriottactical.com's 442,000, highlighting the challenges it faces against larger competitors like propper.com and militaryuniformsupply.com.

propper.com screenshot
#1 propper.com
329.4K
Revenue
175.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
americanuniform.com screenshot
#2 americanuniform.com
278.8
Revenue
35.2
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
uspatriottactical.com screenshot
#3 uspatriottactical.com
3.7M
Revenue
441.6K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
militaryuniformsupply.com screenshot
#4 militaryuniformsupply.com
231.5K
Revenue
117.9K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
patriotoutfitters.com screenshot
#5 patriotoutfitters.com
10K
Revenue
1.4K
Sessions
2.0-2.5%
Conv. rate
$275-300
AOV
kellac.com vs top market performers
kellac.com
top retailers
conversion rate vs average order value for kellac.com and its competitors
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Revenue share by device at kellac.com

In July large majority of sales on kellac.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In July large majority of sales on kellac.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

Industries kellac.com operates in

kellac.com is tracked across 3 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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kellac.com channels

Identify top traffic channels that drive growth for kellac.comand discover how performance of traffic channels has changed over time.

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kellac.com Google Ads spend

Evaluate kellac.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kellac.com devices

Review kellac.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kellac.com top markets

Explore kellac.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kellac.com country & global rank

Assess the ranking of kellac.com among other retailers within its primary country and worldwide.

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