kellac.com
Kellac.com is an online store that specializes in selling clothing, gears, and accessories predominantly for outdoor activities and tactical needs. They offer a wide range of products, such as tactical boots, backpacks, pants, jackets, and tactical gear from various brands. The website provides a convenient online shopping experience.
GRIPS CUSTOMERS & RESEARCH PARTNERS
kellac.com Annual Revenue and Growth
kellac.com's annual sales on its online store amounted to $2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.
kellac.com's monthly revenueOVER TIME
Over the past three months, kellac.com revenue has experienced decline of 26%, compared to the preceding three months.
kellac.com competitors
In November 2025, kellac.com had a revenue of $143,675 from 745 transactions and 28,726 sessions, with an Average Order Value (AOV) of $175-200 and a conversion rate of 2.50-3.00%. Comparing kellac.com to its competitors, propper.com generated $545,088 in revenue from 4,933 transactions and 175,562 sessions, with an AOV of $100-125 and a conversion rate of 2.50-3.00%. americanuniform.com had a revenue of $21,162 from 83 transactions and 2,746 sessions, with an AOV of $250-275 and a conversion rate of 3.00-3.50%. uspatriottactical.com outperformed with a revenue of $3,726,351 from 16,851 transactions and 358,198 sessions, boasting an AOV of $200-225 and a high conversion rate of 4.50-5.00%. Finally, militaryuniformsupply.com had a revenue of $366,792 from 2,420 transactions and 172,718 sessions, with an AOV of $150-175 and a lower conversion rate of 1.00-1.50%.
Revenue share by device at kellac.com
In November large majority of sales on kellac.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Gain even more insights with the Grips app
kellac.com channels
Identify top traffic channels that drive growth for kellac.comand discover how performance of traffic channels has changed over time.
kellac.com Google Ads spend
Evaluate kellac.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
kellac.com devices
Review kellac.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
