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Grips
Sep 2024
All countries
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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114.9K
Revenue
28.9K
Sessions
2.0-2.5%
Conversion rate
$175-200
Average order value
Online only revenue for kellac.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Kellac.com is an online store that specializes in selling clothing, gears, and accessories predominantly for outdoor activities and tactical needs. They offer a wide range of products, such as tactical boots, backpacks, pants, jackets, and tactical gear from various brands. The website provides a convenient online shopping experience.

kellac.com’s revenueOVER TIME
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Over the past three months, kellac.com revenue has experienced decline of 30%, compared to the preceding three months.

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kellac.com revenue decline for last six months
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OVERVIEW
In September 2024, kellac.com, a SPORTS industry website, had online sales revenue of $114,908, with a conversion rate of 2.00-2.50% and an AOV of $175-200, totaling 28,889 sessions. The median revenue in the industry was $126,938, while the highest revenue was $288,971,233 from gunbroker.com. The highest conversion rate in the industry was 2.57%, and the highest AOV was $678, with the lowest conversion rate at 0.55% and the lowest AOV at $107. The highest number of sessions was 11,900,296, and the median sessions were 41,866.
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kellac.com competitors

When comparing kellac.com to its competitors in the tactical gear industry, kellac.com falls behind in terms of revenue, with $114,908 compared to competitors such as uspatriottactical.com with $4,441,788 and propper.com with $458,231. kellac.com also lags in the number of transactions with 626, significantly lower than uspatriottactical.com with 18,041 transactions. In terms of sessions, kellac.com has 28,889 sessions, which is less than uspatriottactical.com with 266,815 sessions. However, kellac.com does have a competitive average order value (AOV) of $175-$200, similar to other competitors in the industry. The conversion rate for kellac.com falls within the range of 2.00-2.50%, aligning with the industry standard. Overall, while kellac.com may not lead in revenue or transactions, it holds its own in AOV and conversion rate compared to its competitors.

#1 propper.com
458.2K
Revenue
167.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#2 americanuniform.com
32.1K
Revenue
5.7K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#3 uspatriottactical.com
4.4M
Revenue
266.8K
Sessions
6.5-7.0%
Conv. rate
$225-250
AOV
#4 militaryuniformsupply.com
504.7K
Revenue
132.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
#5 patriotoutfitters.com
11.3K
Revenue
2.1K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
kellac.com vs top market performers
kellac.com
top retailers
conversion rate vs average order value for kellac.com and its competitors
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kellac.com brandsby revenue

kellac.com categoriesby revenue

1
Duffel Bags
2
Clothing
3
Apparel & Accessories
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brands overtime comparison

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kellac.com channels

Identify top traffic channels that drive growth for kellac.comand discover how performance of traffic channels has changed over time.

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kellac.com Google Ads spend

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kellac.com devices

Review kellac.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kellac.com top markets

Explore kellac.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kellac.com country & global rank

Assess the ranking of kellac.com among other retailers within its primary country and worldwide.

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