Grips
May 2024
All countries
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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194.1K
Revenue
49.3K
Sessions
2.0-2.5%
Conversion rate
$175-200
Average order value
Online only revenue for kellac.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Kellac.com is an online store that specializes in selling clothing, gears, and accessories predominantly for outdoor activities and tactical needs. They offer a wide range of products, such as tactical boots, backpacks, pants, jackets, and tactical gear from various brands. The website provides a convenient online shopping experience.

kellac.com’s revenueOVER TIME
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Over the past three months, kellac.com revenue has experienced growth of 1.4%, compared to the preceding three months.

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kellac.com revenue growth for last six months
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OVERVIEW
In May 2024, kellac.com in the SPORTS industry had online sales revenue of $194,062 (median $150,647), a conversion rate of 2.00-2.50% (high 2.26%, low 0.53%), an average order value (AOV) of $175-200 (high $618, low $101), and 49,311 sessions (median 59,334). The top performer in the industry was gunbroker.com with revenue of $375,818,100 and 15,081,607 sessions.
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kellac.com competitors

When comparing kellac.com to its competitors in the tactical gear industry, it is evident that kellac.com falls behind in terms of revenue, with $194,062 compared to the highest earner, uspatriottactical.com, at $4,680,698. In terms of transactions and sessions, kellac.com also lags behind with 1,092 transactions and 49,311 sessions, while uspatriottactical.com leads with 19,964 transactions and 373,449 sessions. However, kellac.com's Average Order Value (AOV) falls within the mid-range at $175-$200, on par with militaryuniformsupply.com and americanuniform.com. Moreover, kellac.com's conversion rate of 2.00-2.50% aligns with militaryuniformsupply.com, indicating a similar effectiveness in turning sessions into transactions. Overall, kellac.com may benefit from increasing its revenue and sessions to better compete with top performers like uspatriottactical.com in the market.

#1 propper.com
486K
Revenue
242.7K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#2 americanuniform.com
109.5K
Revenue
21.5K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
#3 uspatriottactical.com
4.7M
Revenue
373.4K
Sessions
5.0-5.5%
Conv. rate
$225-250
AOV
#4 militaryuniformsupply.com
583.8K
Revenue
174.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#5 tacticalgear.com
1.8M
Revenue
679.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
kellac.com vs top market performers
kellac.com
top retailers
conversion rate vs average order value for kellac.com and its competitors
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kellac.com brandsby revenue

kellac.com categoriesby revenue

1
Sporting Goods
2
Apparel & Accessories
3
Coats & Jackets
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brands overtime comparison

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kellac.com channels

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kellac.com Google Ads spend

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kellac.com devices

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kellac.com top markets

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kellac.com country & global rank

Assess the ranking of kellac.com among other retailers within its primary country and worldwide.

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