Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for kellac.comkellac.com

Start benchmarking for free
Sign in with GoogleSign up with Google
211.1K
Revenue
Jan 26
46.3K
Sessions
Jan 26
2.5-3.0%
Conv. rate
Jan 26
$150-175
AOV
Jan 26
Loading...

Kellac.com is an online store that specializes in selling clothing, gears, and accessories predominantly for outdoor activities and tactical needs. They offer a wide range of products, such as tactical boots, backpacks, pants, jackets, and tactical gear from various brands. The website provides a convenient online shopping experience.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

kellac.com Annual Revenue and Growth

kellac.com's annual sales on its online store amounted to $2M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
kellac.com revenue by year

kellac.com's monthly revenueOVER TIME
View real-time data

Over the past three months, kellac.com revenue has experienced growth of 6.2%, compared to the preceding three months.

View real-time data
kellac.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, kellac.com achieved online sales revenue of $211,051, surpassing the SPORTS median of $109,374, with a conversion rate of 2.50-3.00%, slightly below the high of 2.57%. The average order value (AOV) ranged between $150-175, significantly lower than the high AOV of $639 in the industry. With 46,258 sessions, kellac.com remains competitive, slightly above the median of 44,742 sessions, yet far behind gunbroker.com, which recorded 14,743,769 sessions. Overall, kellac.com demonstrates strong performance in a competitive market, balancing decent revenue and conversion metrics while aiming to increase AOV and sessions.
Read more

kellac.com competitors

In January 2026, kellac.com reported a revenue of $211,051 with 1,210 transactions and 46,258 sessions, resulting in an average order value (AOV) of $150-175 and a conversion rate of 2.50-3.00%. Compared to its competitors, kellac.com falls behind in revenue compared to uspatriottactical.com, which reported $3,596,045 in revenue with 15,439 transactions and 420,993 sessions. However, kellac.com outperformed americanuniform.com and militaryuniformsupply.com in terms of revenue, transactions, and sessions. When it comes to AOV, kellac.com is on par with uspatriottactical.com, offering products in the $150-175 range. Additionally, kellac.com's conversion rate of 2.50-3.00% is competitive with the industry standard and higher than propper.com and americanuniform.com, but slightly lower than uspatriottactical.com and militaryuniformsupply.com.

propper.com screenshot
#1 propper.com
508.5K
Revenue
208.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
americanuniform.com screenshot
#2 americanuniform.com
7.9K
Revenue
882.1
Sessions
3.0-3.5%
Conv. rate
$275-300
AOV
uspatriottactical.com screenshot
#3 uspatriottactical.com
3.6M
Revenue
421K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
militaryuniformsupply.com screenshot
#4 militaryuniformsupply.com
635.6K
Revenue
194.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
tacticalgear.com screenshot
#5 tacticalgear.com
1.3M
Revenue
535K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
kellac.com vs top market performers
kellac.com
top retailers
conversion rate vs average order value for kellac.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at kellac.com

In January large majority of sales on kellac.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In January large majority of sales on kellac.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

kellac.com channels

Identify top traffic channels that drive growth for kellac.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

kellac.com Google Ads spend

Evaluate kellac.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

kellac.com devices

Review kellac.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

kellac.com top markets

Explore kellac.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

kellac.com country & global rank

Assess the ranking of kellac.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard