Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

May 2025

All countries

Home/Insights/Retailers/kellac.com

TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

kellac.com

Start benchmarking for free

187.5K

Revenue

37.9K

Sessions

2.5-3.0%

Conv. rate

$175-200

AOV

Main country of store: UNITED STATES
Website category: SPORTS

Kellac.com is an online store that specializes in selling clothing, gears, and accessories predominantly for outdoor activities and tactical needs. They offer a wide range of products, such as tactical boots, backpacks, pants, jackets, and tactical gear from various brands. The website provides a convenient online shopping experience.

GRIPS CUSTOMERS & RESEARCH PARTNERS

kellac.com's revenueOVER TIME
View real-time data

Over the past three months, kellac.com revenue has experienced growth of 27%, compared to the preceding three months.

View real-time data

kellac.com revenue growth for last six months

Benchmark against your competitors for free

Continue with Google

OVERVIEW

In May 2025, kellac.com, in the SPORTS industry, generated $187,491 in online sales with a conversion rate of 2.50-3.00% and an average order value of $175-200 from 37,909 sessions. Compared to the median revenue of $99,988, conversion rate of 2.49%, AOV of $658, and sessions of 38,858 in the industry, kellac.com performed above average. However, gunbroker.com led with $308,086,874 in revenue and 13,843,748 sessions. The lowest conversion rate recorded in the industry was 0.5% and the lowest AOV was $114.

kellac.com competitors

In May 2025, kellac.com, with a revenue of $187,491 and 980 transactions from 37,909 sessions, boasts an average order value (AOV) of $175-200 and a conversion rate of 2.50-3.00%. In comparison to its competitors, uspatriottactical.com leads the pack with a revenue of $2,600,368, 11,808 transactions from 290,695 sessions, an AOV of $200-225, and a conversion rate of 4.00-4.50%. propper.com follows with $375,435 in revenue, 3,266 transactions from 153,496 sessions, an AOV of $100-125, and a conversion rate of 2.00-2.50%. militaryuniformsupply.com and americanuniform.com fall behind kellac.com in terms of revenue, transactions, sessions, AOV, and conversion rates. Despite being competitive, kellac.com can strive to improve its metrics to stay ahead in the market.

#1 propper.com

375.4K

Revenue

153.5K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 americanuniform.com

45.6K

Revenue

6.5K

Sessions

3.0-3.5%

Conv. rate

$200-225

AOV

#3 uspatriottactical.com

2.6M

Revenue

290.7K

Sessions

4.0-4.5%

Conv. rate

$200-225

AOV

#4 militaryuniformsupply.com

296.6K

Revenue

124.2K

Sessions

1.5-2.0%

Conv. rate

$125-150

AOV

#5 tacticalgear.com

1.5M

Revenue

471.4K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

kellac.com vs top market performers

kellac.com

top retailers

Benchmark against your competitors for free

Continue with Google

Revenue share by device at kellac.com

In May large majority of sales on kellac.com, 58% was finalized on mobile devices, with 42% of sales coming from desktop devices.

Review the entire assortment of this retailer and thousands of others in the Grips app

Gain even more insights with the Grips app

kellac.com channels

Identify top traffic channels that drive growth for kellac.comand discover how performance of traffic channels has changed over time.

kellac.com Google Ads spend

Evaluate kellac.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

kellac.com devices

Review kellac.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

kellac.com top markets

Explore kellac.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.