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Grips
Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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131.1K
Revenue
Dec 25
27.3K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Kellac.com is an online store that specializes in selling clothing, gears, and accessories predominantly for outdoor activities and tactical needs. They offer a wide range of products, such as tactical boots, backpacks, pants, jackets, and tactical gear from various brands. The website provides a convenient online shopping experience.

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kellac.com Annual Revenue and Growth

kellac.com's annual sales on its online store amounted to $2M in 2024, down 5-10% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
kellac.com revenue by year

kellac.com's monthly revenueOVER TIME
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Over the past three months, kellac.com revenue has experienced decline of 22%, compared to the preceding three months.

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kellac.com revenue decline for last six months
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OVERVIEW
In December 2025, kellac.com generated $131,121 in online sales, surpassing the SPORTS median of $110,843, while achieving a conversion rate of 2.50-3.00%, slightly above the industry benchmark of 2.62%. The site's average order value (AOV) ranged from $175 to $200, below the high of $632 yet above the low of $106. With 27,305 sessions, kellac.com lags behind the industry's median of 41,382 and the leading competitor, gunbroker.com, which boasts 14,932,027 sessions and significant revenue of $333,534,269, highlighting both potential and competition within the market.
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kellac.com competitors

In December 2025, kellac.com reported a revenue of $131,121 with 717 transactions and 27,305 sessions. Their average order value (AOV) falls between $175-200, and they have a conversion rate of 2.50-3.00%. In comparison to its competitors, kellac.com lags behind in revenue when compared to uspatriottactical.com, which generated $3,826,560 in revenue with 17,495 transactions and 458,781 sessions. However, kellac.com outperforms americanuniform.com and militaryuniformsupply.com in terms of revenue, transactions, and sessions. americanuniform.com only generated $9,237 in revenue with 34 transactions and 1,100 sessions, while militaryuniformsupply.com had a revenue of $715,002 with 4,850 transactions and 191,167 sessions. Overall, kellac.com falls within the mid-range in terms of AOV and conversion rate compared to its competitors, indicating room for growth and improvement.

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467.1K
Revenue
174.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
americanuniform.com screenshot
#2 americanuniform.com
9.2K
Revenue
1.1K
Sessions
3.0-3.5%
Conv. rate
$250-275
AOV
uspatriottactical.com screenshot
#3 uspatriottactical.com
3.8M
Revenue
458.8K
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
militaryuniformsupply.com screenshot
#4 militaryuniformsupply.com
715K
Revenue
191.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
tacticalgear.com screenshot
#5 tacticalgear.com
1.8M
Revenue
618.2K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
kellac.com vs top market performers
kellac.com
top retailers
conversion rate vs average order value for kellac.com and its competitors
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Revenue share by device at kellac.com

In December large majority of sales on kellac.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.

In December large majority of sales on kellac.com, 55% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 45% of sales coming from desktop devices.
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kellac.com channels

Identify top traffic channels that drive growth for kellac.comand discover how performance of traffic channels has changed over time.

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kellac.com Google Ads spend

Evaluate kellac.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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kellac.com devices

Review kellac.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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kellac.com top markets

Explore kellac.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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kellac.com country & global rank

Assess the ranking of kellac.com among other retailers within its primary country and worldwide.

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