military1st.com
Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.
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military1st.com Annual Revenue and Growth
military1st.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
military1st.com's monthly revenueOVER TIME
Over the past three months, military1st.com revenue has experienced growth of 4.5%, compared to the preceding three months.
military1st.com competitors
In July 2026, military1st.com excels with a conversion rate of 1.00-1.50%, compared to competitors like armysurplusworld.com and harrysarmysurplus.net, which both achieve 2.00-2.50%. However, military1st.com ranks fifth among its peers in revenue at $165,000, significantly trailing tacticalgear.com by $1.3 million. In terms of transactions, military1st.com reports 953, which is 7,154 fewer than tacticalgear.com, which leads with 8,107 transactions. Additionally, military1st.com has 65,400 sessions, falling short by 378,000 compared to tacticalgear.com. Its average order value (AOV) ranges between $150-175, similar to harrysarmysurplus.net. Despite its strengths in conversion, military1st.com faces considerable challenges against larger competitors in overall performance metrics.
Revenue share by device at military1st.com
In July large majority of sales on military1st.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries military1st.com operates in
military1st.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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military1st.com channels
Identify top traffic channels that drive growth for military1st.comand discover how performance of traffic channels has changed over time.
military1st.com Google Ads spend
Evaluate military1st.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
military1st.com devices
Review military1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
