military1st.com
Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.
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military1st.com's monthly revenueOVER TIME
Over the past three months, military1st.com revenue has experienced growth of 31%, compared to the preceding three months.
military1st.com competitors
In December 2025, military1st.com lagged behind some of its competitors in terms of revenue, transactions, and sessions. While military1st.com generated $210,824 from 1,326 transactions and 88,108 sessions with an average order value (AOV) ranging between $150-175 and a conversion rate of 1.00-1.50%, armysurplusworld.com outperformed it with revenue of $416,868 from 5,628 transactions and 301,339 sessions. harrysarmysurplus.net also had a higher revenue of $234,208 with 1,353 transactions and 66,903 sessions. propper.com, ufpro.com, and tacticalgear.com were also ahead in terms of revenue, transactions, and sessions. propper.com generated $467,131, ufpro.com earned $604,983, and tacticalgear.com topped the list with $1,771,956 in revenue. These competitors had varying AOV and conversion rates, but overall outperformed military1st.com in key metrics.
Revenue share by device at military1st.com
In December large majority of sales on military1st.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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military1st.com channels
Identify top traffic channels that drive growth for military1st.comand discover how performance of traffic channels has changed over time.
military1st.com Google Ads spend
Evaluate military1st.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
military1st.com devices
Review military1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
