military1st.com
Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.
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military1st.com Annual Revenue and Growth
military1st.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
military1st.com's monthly revenueOVER TIME
Over the past three months, military1st.com revenue has experienced decline of 9.9%, compared to the preceding three months.
military1st.com competitors
In April 2026, tacticalgear.com outperformed all competitors with a remarkable revenue of $1,081,772 from 6,558 transactions across 441,445 sessions, yielding a stable AOV of $150-175 and a conversion rate of 1.00-1.50%. Similarly, ufpro.com generated $558,517 with a slightly higher AOV of $175-200 but had fewer transactions (2,897) and sessions (276,362). In contrast, armysurplusworld.com led in revenue at $341,865 but reported the highest transaction count (4,515) and sessions (248,554) with a lower AOV of $75-100 and a conversion rate of 1.50-2.00%. military1st.com, with $146,726 in revenue, showed lower transaction numbers (879) and sessions (64,196), and shared an AOV range of $150-175 but struggled with a conversion rate of 1.00-1.50%. Overall, while military1st.com remains competitive, it trails significantly behind key industry players.
Revenue share by device at military1st.com
In April large majority of sales on military1st.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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military1st.com channels
Identify top traffic channels that drive growth for military1st.comand discover how performance of traffic channels has changed over time.
military1st.com Google Ads spend
Evaluate military1st.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
military1st.com devices
Review military1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
