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Sep 2024
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Home/Insights/Retailers/military1st.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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344.6K
Revenue
107.6K
Sessions
1.5-2.0%
Conversion rate
$150-175
Average order value
Online only revenue for military1st.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.

military1st.com’s revenueOVER TIME
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Over the past three months, military1st.com revenue has experienced growth of 17%, compared to the preceding three months.

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military1st.com revenue growth for last six months
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OVERVIEW
In September 2024, military1st.com in the SPORTS industry had online sales revenue of $344,648 compared to a median of $126,938. Their conversion rate ranged from 1.50-2.00%, with a very high of 2.57% and a low of 0.55%. The average order value (AOV) was $150-175, with a high of $678 and a low of $107. They had 107,584 sessions, while the highest was 11,900,296 for gunbroker.com and the median was 41,866. military1st.com's performance metrics showcase solid sales performance in the competitive SPORTS industry.
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military1st.com competitors

In comparison to its competitors, military1st.com falls behind in terms of revenue, with only $344,648 in September 2024. tacticalgear.com leads the pack with $1,446,856 in revenue, followed by propper.com with $458,231. military1st.com also lags behind in the number of transactions and sessions, with 2,047 transactions and 107,584 sessions. The website's average order value (AOV) falls within the range of $150-175, similar to most of its competitors. However, military1st.com has a lower conversion rate of 1.50-2.00%, while propper.com boasts a higher conversion rate of 2.00-2.50%. Overall, military1st.com has room for improvement in increasing revenue, transactions, sessions, and conversion rate to compete more effectively in the tactical gear and military surplus market.

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AOV
#2 harrysarmysurplus.net
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Sessions
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AOV
#3 propper.com
458.2K
Revenue
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Sessions
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Conv. rate
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AOV
#4 ufpro.com
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Sessions
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AOV
#5 tacticalgear.com
1.4M
Revenue
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Sessions
1.5-2.0%
Conv. rate
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AOV
military1st.com vs top market performers
military1st.com
top retailers
conversion rate vs average order value for military1st.com and its competitors
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military1st.com channels

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military1st.com Google Ads spend

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military1st.com devices

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military1st.com top markets

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military1st.com country & global rank

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