military1st.com
Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.
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military1st.com Annual Revenue and Growth
military1st.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
military1st.com's monthly revenueOVER TIME
Over the past three months, military1st.com revenue has experienced growth of 46%, compared to the preceding three months.
military1st.com competitors
In September 2026, military1st.com demonstrates a strong average order value (AOV) ranging from $175 to $200, which surpasses several competitors like armysurplusworld.com with an AOV of $75 to $100 and propper.com at $100 to $125. However, in terms of revenue, military1st.com trails with $334,000, while tacticalgear.com leads significantly with $1.6 million. Additionally, military1st.com has 112,000 sessions and 1,821 transactions, both figures falling behind tacticalgear.com, which boasts 553,000 sessions and 10,200 transactions. Competitors such as armysurplusworld.com and propper.com also outperform military1st.com in transactions, with 5,172 and 4,103 respectively. The conversion rate for military1st.com, at 1.50-2.00%, is on par with others but doesn't offer a decisive advantage.
Revenue share by device at military1st.com
In September large majority of sales on military1st.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries military1st.com operates in
military1st.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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military1st.com channels
Identify top traffic channels that drive growth for military1st.comand discover how performance of traffic channels has changed over time.
military1st.com Google Ads spend
Evaluate military1st.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
military1st.com devices
Review military1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
