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Sep 2025
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Home/Insights/Retailers/military1st.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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146.8K
Revenue
Sep 25
64.8K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.

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military1st.com's monthly revenueOVER TIME
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Over the past three months, military1st.com revenue has experienced decline of 1.5%, compared to the preceding three months.

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military1st.com revenue decline for last six months
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OVERVIEW
In September 2025, military1st.com achieved online sales revenue of $146,832, outperforming the SPORTS median of $97,179, while its conversion rate ranged between 1.00-1.50%, below the category's high of 2.52%. The site's average order value (AOV) stood at $150-175, significantly lower than the high of $635 in the industry, with total sessions recorded at 64,789, exceeding the median of 38,020 but falling short of the leading site, gunbroker.com, which attracted 12,770,933 sessions.
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military1st.com competitors

In September 2025, military1st.com falls behind some of its competitors in terms of revenue, transactions, and sessions. While military1st.com generated $146,832 in revenue from 959 transactions and 64,789 sessions, other similar domains outperformed it. For example, tacticalgear.com achieved a revenue of $1,405,706 from 9,049 transactions and 524,754 sessions, demonstrating a significantly higher level of success. Additionally, ufpro.com recorded $489,779 in revenue from 2,421 transactions and 250,570 sessions, surpassing military1st.com in all three categories. Despite having a comparable Average Order Value (AOV) and conversion rate to some of its competitors, military1st.com lags behind in overall performance metrics, indicating a potential area for improvement in its marketing and sales strategies to compete more effectively in the market.

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military1st.com vs top market performers
military1st.com
top retailers
conversion rate vs average order value for military1st.com and its competitors
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Revenue share by device at military1st.com

In September large majority of sales on military1st.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on military1st.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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military1st.com channels

Identify top traffic channels that drive growth for military1st.comand discover how performance of traffic channels has changed over time.

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military1st.com Google Ads spend

Evaluate military1st.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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military1st.com devices

Review military1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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military1st.com top markets

Explore military1st.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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military1st.com country & global rank

Assess the ranking of military1st.com among other retailers within its primary country and worldwide.

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