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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

military1st.com

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148.8K

Revenue

55.9K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

Main country of store: UNITED STATES
Website category: SPORTS

Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.

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military1st.com's revenueOVER TIME
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Over the past three months, military1st.com revenue has experienced decline of 48%, compared to the preceding three months.

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military1st.com revenue decline for last six months

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OVERVIEW

In May 2025, military1st.com in the SPORTS industry had online sales revenue of $148,782, with a median revenue of $99,988. Their conversion rate ranged from 1.50-2.00%, while the highest in the industry was 2.49% and the lowest was 0.5%. The average order value (AOV) was between $150-175, with the highest at $658 and the lowest at $114. They had a total of 55,910 sessions, while the top performer in the industry had 13,843,748 sessions. The median number of sessions in the industry was 38,858.

military1st.com competitors

In May 2025, military1st.com with a revenue of $148,782 from 867 transactions and 55,910 sessions, stands out among its competitors. tacticalgear.com leads in revenue with $1,519,743 from 8,739 transactions and 471,420 sessions, while propper.com follows with $375,435 revenue from 3,266 transactions and 153,496 sessions. Army surplus world.com generated $244,549 revenue from 3,175 transactions and 170,632 sessions, and harrysarmysurplus.net earned $94,682 from 547 transactions and 27,086 sessions. UF Pro generated $537,755 from 2,462 transactions and 255,487 sessions. military1st.com has a competitive average order value (AOV) of $150-175, matching tacticalgear.com and harrysarmysurplus.net, and a conversion rate of 1.50-2.00%, similar to most competitors except for UF Pro. Overall, military1st.com holds its ground in revenue and sessions compared to competitors, with a consistent AOV and conversion rate.

#1 armysurplusworld.com

244.5K

Revenue

170.6K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#2 harrysarmysurplus.net

94.7K

Revenue

27.1K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#3 propper.com

375.4K

Revenue

153.5K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#4 ufpro.com

537.8K

Revenue

255.5K

Sessions

0.5-1.0%

Conv. rate

$200-225

AOV

#5 tacticalgear.com

1.5M

Revenue

471.4K

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

military1st.com vs top market performers

military1st.com

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Revenue share by device at military1st.com

In May large majority of sales on military1st.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices.

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military1st.com channels

Identify top traffic channels that drive growth for military1st.comand discover how performance of traffic channels has changed over time.

military1st.com Google Ads spend

Evaluate military1st.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

military1st.com devices

Review military1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

military1st.com top markets

Explore military1st.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.