military1st.com
Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.
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military1st.com Annual Revenue and Growth
military1st.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
military1st.com's monthly revenueOVER TIME
Over the past three months, military1st.com revenue has experienced growth of 0.62%, compared to the preceding three months.
military1st.com competitors
In August 2026, military1st.com excels with an average order value (AOV) range of $150-175, which surpasses several competitors like armysurplusworld.com and propper.com, both at $75-100. However, military1st.com trails in revenue with $263,000, ranking fifth against tacticalgear.com, which leads with $1.6 million. In terms of transactions, military1st.com processed 1,532, significantly lower than tacticalgear.com’s 8,450. military1st.com also recorded 97,400 sessions, falling behind armysurplusworld.com’s 228,000. The conversion rate for military1st.com is between 1.50-2.00%, aligning closely with tacticalgear.com, propper.com, and harrysarmysurplus.net, all of which fall within a similar range, while ufpro.com leads with a lower conversion rate of 1.00-1.50%. Overall, military1st.com demonstrates strengths in AOV but faces challenges in revenue and transaction volume.
Revenue share by device at military1st.com
In August large majority of sales on military1st.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries military1st.com operates in
military1st.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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military1st.com channels
Identify top traffic channels that drive growth for military1st.comand discover how performance of traffic channels has changed over time.
military1st.com Google Ads spend
Evaluate military1st.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
military1st.com devices
Review military1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
