military1st.com
Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.
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military1st.com Annual Revenue and Growth
military1st.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
military1st.com's monthly revenueOVER TIME
Over the past three months, military1st.com revenue has experienced decline of 11%, compared to the preceding three months.
military1st.com competitors
In March 2026, military1st.com reported a revenue of $211,515 with 1,343 transactions and 87,006 sessions. Their average order value (AOV) falls between $150-$175, and their conversion rate ranges from 1.50% to 2.00%. When comparing these metrics to its competitors, we can see that armysurplusworld.com leads in revenue with $395,564 and 4,863 transactions from 261,396 sessions. propper.com has the highest AOV of $100-$125 and conversion rate of 2.50%-3.00%, while ufpro.com has the highest revenue of $551,119 but lower transactions and sessions compared to the others. harrysarmysurplus.net and tacticalgear.com fall in similar revenue ranges to military1st.com but with varying AOVs and conversion rates. Overall, military1st.com performs competitively in the market but may want to focus on increasing transactions and sessions to reach the levels of its higher-performing competitors.
Revenue share by device at military1st.com
In March large majority of sales on military1st.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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military1st.com channels
Identify top traffic channels that drive growth for military1st.comand discover how performance of traffic channels has changed over time.
military1st.com Google Ads spend
Evaluate military1st.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
military1st.com devices
Review military1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
