military1st.com
Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.
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military1st.com Annual Revenue and Growth
military1st.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
military1st.com's monthly revenueOVER TIME
Over the past three months, military1st.com revenue has experienced growth of 2%, compared to the preceding three months.
military1st.com competitors
In June 2026, military1st.com generated $155,061 in revenue from 956 transactions over 65,392 sessions, with an Average Order Value (AOV) ranging from $150 to $175 and a conversion rate of 1.00-1.50%. In comparison, armysurplusworld.com outperformed with $341,892 in revenue and 4,269 transactions, benefiting from a higher conversion rate of 1.50-2.00%. propper.com also fared well, earning $333,433 from 3,121 transactions and achieving a superior conversion rate of 2.00-2.50%. Meanwhile, ufpro.com achieved the highest revenue of $542,619 from 2,799 transactions, maintaining a similar AOV but with a conversion rate equivalent to military1st.com. However, tacticalgear.com led the field significantly with $1,141,650 in revenue from 6,650 transactions, showcasing a conversion rate of 1.50-2.00%. Overall, while military1st.com has solid metrics, its competitors consistently demonstrated stronger performance across key metrics.
Revenue share by device at military1st.com
In June large majority of sales on military1st.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries military1st.com operates in
military1st.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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military1st.com channels
Identify top traffic channels that drive growth for military1st.comand discover how performance of traffic channels has changed over time.
military1st.com Google Ads spend
Evaluate military1st.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
military1st.com devices
Review military1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
