military1st.com
Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.
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military1st.com Annual Revenue and Growth
military1st.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to accelerate.
military1st.com's monthly revenueOVER TIME
Over the past three months, military1st.com revenue has experienced growth of 31%, compared to the preceding three months.
military1st.com competitors
In January 2026, military1st.com had a revenue of $141,384 with 947 transactions and 64,705 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 1.00-1.50%. Compared to its competitors, military1st.com falls behind in revenue when compared to tacticalgear.com's $1,338,915. However, military1st.com excels in conversion rate when compared to armysurplusworld.com's 1.50-2.00%. While harrysarmysurplus.net has a higher AOV at $150-175, military1st.com still maintains a competitive edge in this metric compared to others. propper.com and tacticalgear.com also have similar AOV and conversion rates, showcasing a competitive market. Overall, military1st.com holds its own in terms of conversion rate and AOV when compared to its competitors in the military and tactical gear industry.
Revenue share by device at military1st.com
In January large majority of sales on military1st.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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military1st.com channels
Identify top traffic channels that drive growth for military1st.comand discover how performance of traffic channels has changed over time.
military1st.com Google Ads spend
Evaluate military1st.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
military1st.com devices
Review military1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
