military1st.com
Combat clothing and camouflage clothes available from combat uniforms specialist Military 1st. Purchase MOLLE and airsoft gear from our online-based army surplus store & military shop, shipping across U.S.
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military1st.com Annual Revenue and Growth
military1st.com's annual sales on its online store amounted to $2.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
military1st.com's monthly revenueOVER TIME
Over the past three months, military1st.com revenue has experienced growth of 13%, compared to the preceding three months.
military1st.com competitors
In May 2026, military1st.com generated a revenue of $221,332 from 1,386 transactions and 87,950 sessions, with an average order value (AOV) ranging between $150-175 and a conversion rate of 1.50-2.00%. In comparison, tacticalgear.com led the market with impressive revenue of $1,216,672 from 7,091 transactions, despite having a similar AOV of $150-175. propper.com and armysurplusworld.com also performed well, earning $377,955 and $378,839 respectively, but with lower AOVs of $100-125 and $75-100. Notably, ufpro.com outperformed military1st.com in revenue ($520,503) and transactions (2,668), though its AOV peaked at $175-200. Meanwhile, harrysarmysurplus.net lagged behind military1st.com with $129,552 in revenue and 759 transactions. Overall, while military1st.com maintains a solid position, it faces tough competition, particularly from tacticalgear.com and ufpro.com.
Revenue share by device at military1st.com
In May large majority of sales on military1st.com, 80% was finalized on desktop devices, with 20% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries military1st.com operates in
military1st.com is tracked across 10 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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military1st.com channels
Identify top traffic channels that drive growth for military1st.comand discover how performance of traffic channels has changed over time.
military1st.com Google Ads spend
Evaluate military1st.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
military1st.com devices
Review military1st.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
