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Jan 2026
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Home/Insights/Retailers/militaryuniformsupply.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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635.6K
Revenue
Jan 26
194.4K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

The website militaryuniformsupply.com sells a wide range of military-related products catered towards military personnel, veterans, and collectors. Their inventory includes various types of military uniforms, equipment, patches, tactical gear, medals, and accessories. They offer products from different branches and eras, aiming to meet the needs of those interested in military apparel and memorabilia.

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militaryuniformsupply.com Annual Revenue and Growth

militaryuniformsupply.com's annual sales on its online store amounted to $4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
militaryuniformsupply.com revenue by year

militaryuniformsupply.com's monthly revenueOVER TIME
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Over the past three months, militaryuniformsupply.com revenue has experienced growth of 101%, compared to the preceding three months.

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militaryuniformsupply.com revenue growth for last six months
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OVERVIEW
In January 2026, militaryuniformsupply.com generated $635,578 in revenue, significantly outperforming the e-commerce industry median of $104,613, with a conversion rate of 2.00-2.50%, just shy of the industry high of 3.81%. The site's average order value (AOV) ranged from $125 to $150, lower than the high of $348 but well above the low of $54. Additionally, the website attracted 194,359 sessions, substantially more than the median of 44,933, yet far behind the top competitor, boots.com, which had 35,443,340 sessions, highlighting militaryuniformsupply.com's strong market position within its niche.
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militaryuniformsupply.com competitors

In January 2026, militaryuniformsupply.com reported a revenue of $635,578 from 4,524 transactions and 194,359 sessions with an Average Order Value (AOV) ranging from $125-$150 and a conversion rate of 2.00-2.50%. Compared to its competitors, kellac.com generated $211,051 in revenue from 1,210 transactions and 46,258 sessions, with an AOV of $150-$175 and a conversion rate of 2.50-3.00%. Meanwhile, armysurplusworld.com recorded a revenue of $368,125 from 5,002 transactions and 282,720 sessions, with an AOV of $50-$75 and a conversion rate of 1.50-2.00%. propper.com earned $508,495 in revenue from 4,707 transactions and 208,454 sessions, with an AOV of $100-$125 and a conversion rate of 2.00-2.50%. In contrast, bradleyssurplus.com and harrysarmysurplus.net lagged behind with revenue figures of $52,250 and $183,305 respectively, lower transactions and sessions, and similar AOV and conversion rate metrics.

kellac.com screenshot
#1 kellac.com
211.1K
Revenue
46.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
armysurplusworld.com screenshot
#2 armysurplusworld.com
368.1K
Revenue
282.7K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bradleyssurplus.com screenshot
#3 bradleyssurplus.com
52.2K
Revenue
42.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
propper.com screenshot
#4 propper.com
508.5K
Revenue
208.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
harrysarmysurplus.net screenshot
#5 harrysarmysurplus.net
183.3K
Revenue
51.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
militaryuniformsupply.com vs top market performers
militaryuniformsupply.com
top retailers
conversion rate vs average order value for militaryuniformsupply.com and its competitors
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Revenue share by device at militaryuniformsupply.com

In January large majority of sales on militaryuniformsupply.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In January large majority of sales on militaryuniformsupply.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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militaryuniformsupply.com channels

Identify top traffic channels that drive growth for militaryuniformsupply.comand discover how performance of traffic channels has changed over time.

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militaryuniformsupply.com Google Ads spend

Evaluate militaryuniformsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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militaryuniformsupply.com devices

Review militaryuniformsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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militaryuniformsupply.com top markets

Explore militaryuniformsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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militaryuniformsupply.com country & global rank

Assess the ranking of militaryuniformsupply.com among other retailers within its primary country and worldwide.

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