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Sep 2025
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Home/Insights/Retailers/militaryuniformsupply.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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280K
Revenue
Sep 25
144.1K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$150-175
AOV
Sep 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

The website militaryuniformsupply.com sells a wide range of military-related products catered towards military personnel, veterans, and collectors. Their inventory includes various types of military uniforms, equipment, patches, tactical gear, medals, and accessories. They offer products from different branches and eras, aiming to meet the needs of those interested in military apparel and memorabilia.

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militaryuniformsupply.com Annual Revenue and Growth

militaryuniformsupply.com's annual sales on its online store amounted to $5.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
militaryuniformsupply.com revenue by year

militaryuniformsupply.com's monthly revenueOVER TIME
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Over the past three months, militaryuniformsupply.com revenue has experienced decline of 7.8%, compared to the preceding three months.

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militaryuniformsupply.com revenue decline for last six months
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OVERVIEW
In September 2025, militaryuniformsupply.com generated $280,017 in online sales, significantly surpassing the e-commerce median of $81,105, while maintaining a conversion rate of 1.00-1.50%, below the industry's high of 3.72%. With an average order value (AOV) between $150-175, it's notably lower than the e-commerce high of $351. The site recorded 144,110 sessions, which is considerably higher than the median of 37,786, yet dwarfed by michaels.com's leading 30,281,186 sessions, positioning militaryuniformsupply.com as a strong contender within the e-commerce and shopping sector despite varying performance metrics.
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militaryuniformsupply.com competitors

In September 2025, militaryuniformsupply.com generated a revenue of $280,017 with 1,866 transactions and 144,110 sessions, boasting an average order value (AOV) range of $150-$175 and a conversion rate of 1.00-1.50. In comparison, kellac.com had a revenue of $139,918 with 754 transactions and 28,783 sessions, an AOV range of $175-$200, and a higher conversion rate of 2.50-3.00. Meanwhile, armysurplusworld.com outperformed militaryuniformsupply.com in revenue with $296,676, 3,820 transactions, and 218,078 sessions, but had a lower AOV range of $75-$100 and a similar conversion rate of 1.50-2.00. Similarly, propper.com had the highest revenue at $338,280, 3,293 transactions, and 145,023 sessions, with an AOV range of $100-$125 and a conversion rate of 2.00-2.50. Overall, militaryuniformsupply.com remains competitive in the market but may benefit from optimizing its AOV and conversion rate metrics to match its top-performing competitors.

kellac.com screenshot
#1 kellac.com
139.9K
Revenue
28.8K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
armysurplusworld.com screenshot
#2 armysurplusworld.com
296.7K
Revenue
218.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bradleyssurplus.com screenshot
#3 bradleyssurplus.com
42.8K
Revenue
35.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
propper.com screenshot
#4 propper.com
338.3K
Revenue
145K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
harrysarmysurplus.net screenshot
#5 harrysarmysurplus.net
195.7K
Revenue
51.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
militaryuniformsupply.com vs top market performers
militaryuniformsupply.com
top retailers
conversion rate vs average order value for militaryuniformsupply.com and its competitors
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Revenue share by device at militaryuniformsupply.com

In September large majority of sales on militaryuniformsupply.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In September large majority of sales on militaryuniformsupply.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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militaryuniformsupply.com channels

Identify top traffic channels that drive growth for militaryuniformsupply.comand discover how performance of traffic channels has changed over time.

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militaryuniformsupply.com Google Ads spend

Evaluate militaryuniformsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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militaryuniformsupply.com devices

Review militaryuniformsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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militaryuniformsupply.com top markets

Explore militaryuniformsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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militaryuniformsupply.com country & global rank

Assess the ranking of militaryuniformsupply.com among other retailers within its primary country and worldwide.

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