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Dec 2025
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Home/Insights/Retailers/militaryuniformsupply.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for militaryuniformsupply.commilitaryuniformsupply.com

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715K
Revenue
Dec 25
191.2K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

The website militaryuniformsupply.com sells a wide range of military-related products catered towards military personnel, veterans, and collectors. Their inventory includes various types of military uniforms, equipment, patches, tactical gear, medals, and accessories. They offer products from different branches and eras, aiming to meet the needs of those interested in military apparel and memorabilia.

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militaryuniformsupply.com Annual Revenue and Growth

militaryuniformsupply.com's annual sales on its online store amounted to $5.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
militaryuniformsupply.com revenue by year

militaryuniformsupply.com's monthly revenueOVER TIME
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Over the past three months, militaryuniformsupply.com revenue has experienced growth of 90%, compared to the preceding three months.

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militaryuniformsupply.com revenue growth for last six months
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OVERVIEW
In December 2025, militaryuniformsupply.com reported online sales revenue of $715,002, significantly exceeding the e-commerce median of $110,409, while its conversion rate of 2.50-3.00% falls short of the e-commerce high of 3.94%. With an average order value (AOV) between $125-150, it remains below the top AOV of $338 in the industry. The site attracted 191,167 sessions, vastly outnumbering the median of 47,805 but dwarfed by the leading store, boots.com, which garnered 49,388,130 sessions, highlighting both opportunities and challenges within the competitive e-commerce landscape.
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militaryuniformsupply.com competitors

In December 2025, militaryuniformsupply.com outperformed some of its competitors in terms of revenue, with a total revenue of $715,002. Among its competitors, propper.com had the closest revenue at $467,131, followed by armysurplusworld.com at $416,868. However, kellac.com had the lowest revenue at $131,121. In terms of sessions, armysurplusworld.com had the highest number with 301,339 sessions, while militaryuniformsupply.com had 191,167 sessions. When it comes to average order value (AOV), kellac.com had the highest range of $175-$200, followed by armysurplusworld.com and harrysarmysurplus.net at $150-$175. In terms of conversion rate, all competitors including militaryuniformsupply.com fell within the range of 1.50%-3.00%.

kellac.com screenshot
#1 kellac.com
131.1K
Revenue
27.3K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
armysurplusworld.com screenshot
#2 armysurplusworld.com
416.9K
Revenue
301.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
bradleyssurplus.com screenshot
#3 bradleyssurplus.com
64.3K
Revenue
46.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
propper.com screenshot
#4 propper.com
467.1K
Revenue
174.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
harrysarmysurplus.net screenshot
#5 harrysarmysurplus.net
234.2K
Revenue
66.9K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
militaryuniformsupply.com vs top market performers
militaryuniformsupply.com
top retailers
conversion rate vs average order value for militaryuniformsupply.com and its competitors
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Revenue share by device at militaryuniformsupply.com

In December large majority of sales on militaryuniformsupply.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In December large majority of sales on militaryuniformsupply.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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militaryuniformsupply.com channels

Identify top traffic channels that drive growth for militaryuniformsupply.comand discover how performance of traffic channels has changed over time.

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militaryuniformsupply.com Google Ads spend

Evaluate militaryuniformsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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militaryuniformsupply.com devices

Review militaryuniformsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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militaryuniformsupply.com top markets

Explore militaryuniformsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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militaryuniformsupply.com country & global rank

Assess the ranking of militaryuniformsupply.com among other retailers within its primary country and worldwide.

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