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Oct 2025
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Home/Insights/Retailers/militaryuniformsupply.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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332.9K
Revenue
Oct 25
142.9K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

The website militaryuniformsupply.com sells a wide range of military-related products catered towards military personnel, veterans, and collectors. Their inventory includes various types of military uniforms, equipment, patches, tactical gear, medals, and accessories. They offer products from different branches and eras, aiming to meet the needs of those interested in military apparel and memorabilia.

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militaryuniformsupply.com Annual Revenue and Growth

militaryuniformsupply.com's annual sales on its online store amounted to $5.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
militaryuniformsupply.com revenue by year

militaryuniformsupply.com's monthly revenueOVER TIME
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Over the past three months, militaryuniformsupply.com revenue has experienced growth of 11%, compared to the preceding three months.

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militaryuniformsupply.com revenue growth for last six months
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OVERVIEW
In October 2025, militaryuniformsupply.com generated impressive online sales revenue of $332,879, significantly surpassing the e-commerce and shopping median of $93,795, although still far below industry leader michaels.com’s $105,162,923. With a conversion rate between 1.50-2.00%, it remains below the high benchmark of 3.89%, while its average order value (AOV) ranges from $125-150, less than the e-commerce high of $350. The site attracted 142,919 sessions, notably higher than the median of 39,049 but drastically lower than michaels.com’s 32,351,606 sessions, indicating potential for further growth and optimization in the competitive e-commerce landscape.
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militaryuniformsupply.com competitors

When comparing militaryuniformsupply.com to its competitors in October 2025, we see that while militaryuniformsupply.com had a revenue of $332,879 from 2,268 transactions and 142,919 sessions with an average order value (AOV) of $125-$150 and a conversion rate of 1.50-2.00%, its competitors varied in performance. For example, kellac.com had a revenue of $126,265 from 676 transactions and 26,651 sessions with an AOV of $175-$200 and a conversion rate of 2.50-3.00%. Meanwhile, armysurplusworld.com generated $336,482 in revenue from 4,266 transactions and 242,227 sessions with an AOV of $75-$100 and a conversion rate of 1.50-2.00%. propper.com outperformed with a revenue of $510,317 from 4,842 transactions and 154,927 sessions, boasting an AOV of $100-$125 and a conversion rate of 3.00-3.50%. Overall, militaryuniformsupply.com holds its own among competitors but may need to focus on increasing AOV and conversion rates to stay competitive.

kellac.com screenshot
#1 kellac.com
126.3K
Revenue
26.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
armysurplusworld.com screenshot
#2 armysurplusworld.com
336.5K
Revenue
242.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bradleyssurplus.com screenshot
#3 bradleyssurplus.com
41.6K
Revenue
35.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
propper.com screenshot
#4 propper.com
510.3K
Revenue
154.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
harrysarmysurplus.net screenshot
#5 harrysarmysurplus.net
189.9K
Revenue
51.5K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
militaryuniformsupply.com vs top market performers
militaryuniformsupply.com
top retailers
conversion rate vs average order value for militaryuniformsupply.com and its competitors
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Revenue share by device at militaryuniformsupply.com

In October large majority of sales on militaryuniformsupply.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In October large majority of sales on militaryuniformsupply.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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militaryuniformsupply.com channels

Identify top traffic channels that drive growth for militaryuniformsupply.comand discover how performance of traffic channels has changed over time.

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militaryuniformsupply.com Google Ads spend

Evaluate militaryuniformsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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militaryuniformsupply.com devices

Review militaryuniformsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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militaryuniformsupply.com top markets

Explore militaryuniformsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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militaryuniformsupply.com country & global rank

Assess the ranking of militaryuniformsupply.com among other retailers within its primary country and worldwide.

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