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Nov 2025
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Home/Insights/Retailers/militaryuniformsupply.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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366.8K
Revenue
Nov 25
172.7K
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$150-175
AOV
Nov 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

The website militaryuniformsupply.com sells a wide range of military-related products catered towards military personnel, veterans, and collectors. Their inventory includes various types of military uniforms, equipment, patches, tactical gear, medals, and accessories. They offer products from different branches and eras, aiming to meet the needs of those interested in military apparel and memorabilia.

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militaryuniformsupply.com Annual Revenue and Growth

militaryuniformsupply.com's annual sales on its online store amounted to $5.7M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$5.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
militaryuniformsupply.com revenue by year

militaryuniformsupply.com's monthly revenueOVER TIME
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Over the past three months, militaryuniformsupply.com revenue has experienced growth of 37%, compared to the preceding three months.

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militaryuniformsupply.com revenue growth for last six months
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OVERVIEW
In November 2025, militaryuniformsupply.com achieved online sales revenue of $366,792, significantly above the e-commerce median of $101,517, while maintaining a conversion rate between 1.00-1.50%, below the high benchmark of 4.05%. The site's average order value (AOV) ranged from $150-175, falling short of the e-commerce high of $337, and recorded 172,718 sessions, well above the median of 41,915 but dwarfed by the leader, boots.com, with 43,745,699 sessions. Despite solid revenue figures, the site still has room for improvement in conversion rate and AOV to compete more effectively in the market.
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militaryuniformsupply.com competitors

In November 2025, militaryuniformsupply.com had a revenue of $366,792 from 2,420 transactions and 172,718 sessions, with an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50. Comparatively, kellac.com generated $143,675 in revenue from 745 transactions and 28,726 sessions, with an AOV of $175-200 and a conversion rate of 2.50-3.00. Army surplus world.com had revenue of $326,282 from 4,233 transactions and 256,484 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00. propper.com outperformed with revenue of $545,088 from 4,933 transactions and 175,562 sessions, an AOV of $100-125, and a conversion rate of 2.50-3.00. Overall, militaryuniformsupply.com falls within the competitive range of its peers in terms of revenue and sessions, but its conversion rate and AOV could be improved to match top performers like propper.com.

kellac.com screenshot
#1 kellac.com
143.7K
Revenue
28.7K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
armysurplusworld.com screenshot
#2 armysurplusworld.com
326.3K
Revenue
256.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
bradleyssurplus.com screenshot
#3 bradleyssurplus.com
59.5K
Revenue
48.9K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
propper.com screenshot
#4 propper.com
545.1K
Revenue
175.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
harrysarmysurplus.net screenshot
#5 harrysarmysurplus.net
206.9K
Revenue
56.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
militaryuniformsupply.com vs top market performers
militaryuniformsupply.com
top retailers
conversion rate vs average order value for militaryuniformsupply.com and its competitors
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Revenue share by device at militaryuniformsupply.com

In November large majority of sales on militaryuniformsupply.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.

In November large majority of sales on militaryuniformsupply.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
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militaryuniformsupply.com channels

Identify top traffic channels that drive growth for militaryuniformsupply.comand discover how performance of traffic channels has changed over time.

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militaryuniformsupply.com Google Ads spend

Evaluate militaryuniformsupply.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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militaryuniformsupply.com devices

Review militaryuniformsupply.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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militaryuniformsupply.com top markets

Explore militaryuniformsupply.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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militaryuniformsupply.com country & global rank

Assess the ranking of militaryuniformsupply.com among other retailers within its primary country and worldwide.

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