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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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484.2K
Revenue
87.8K
Sessions
5.0-5.5%
Conversion rate
$100-125
Average order value
Online only revenue for mrsfields.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

MrsFields.com is an online platform offering a wide range of freshly baked goods. Their selection includes cookies, brownies, cakes, and treats prepared with quality ingredients. Customers can shop for personalized gifts, assortments, and customizable cookie cakes. The website also offers corporate gifting options and delivers nationwide.

mrsfields.com’s revenueOVER TIME
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Over the past three months, mrsfields.com revenue has experienced decline of 36%, compared to the preceding three months.

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mrsfields.com revenue decline for last six months
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OVERVIEW
mrsfields.com, an online food and drink/groceries store, generated a revenue of $484,236 in September 2024, with a conversion rate ranging between 5.00-5.50% and an average order value (AOV) of $100-125. The store had a total of 87,828 sessions during the month, with kroger.com being the top performer in the category with $340,850,342 in revenue and 42,085,541 sessions. The median revenue, conversion rate, AOV, and sessions for the FOOD AND DRINK industry were $51,064, 5.61%, $188, and 17,767 respectively, highlighting mrsfields.com's solid performance in the competitive market.
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mrsfields.com competitors

In comparison to its competitors, Mrs. Fields (mrsfields.com) stands out with a revenue of $484,236 generated from 4,687 transactions and 87,828 sessions in September 2024. The average order value (AOV) ranges between $100-125, and the conversion rate falls between 5.00-5.50%. In contrast, Cookies by Design (cookiesbydesign.com) has a revenue of $169,608 from 1,570 transactions and 44,474 sessions, with a slightly lower conversion rate of 3.50-4.00%. Cheryl's (cheryls.com) leads the pack with a revenue of $2,148,483 from 27,828 transactions and 357,013 sessions, boasting a higher conversion rate of 7.50-8.00%. The Great Cookie (thegreatcookie.com) and Bang Cookies (bangcookies.com) lag behind in terms of revenue, transactions, and sessions compared to Mrs. Fields and its other competitors in the online cookie industry.

#1 cookiesbydesign.com
169.6K
Revenue
44.5K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#2 cheryls.com
2.1M
Revenue
357K
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
#3 thegreatcookie.com
12.2K
Revenue
10.3K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
#4 bangcookies.com
59K
Revenue
35.3K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#5 1800baskets.com
716.3K
Revenue
76.3K
Sessions
6.0-6.5%
Conv. rate
$150-175
AOV
mrsfields.com vs top market performers
mrsfields.com
top retailers
conversion rate vs average order value for mrsfields.com and its competitors
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mrsfields.com brandsby revenue

1
Logo for #1 bestseller!#1 Bestseller!
2
Logo for mrs fields homeMrs Fields Home
3
Logo for promProm
Top retailers:amazon.de

mrsfields.com categoriesby revenue

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brands overtime comparison

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mrsfields.com channels

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mrsfields.com Google Ads spend

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mrsfields.com devices

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mrsfields.com top markets

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mrsfields.com country & global rank

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