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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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900.5K
Revenue
190.2K
Sessions
5.0-5.5%
Conversion rate
$75-100
Average order value
Online only revenue for mrsfields.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

MrsFields.com is an online platform offering a wide range of freshly baked goods. Their selection includes cookies, brownies, cakes, and treats prepared with quality ingredients. Customers can shop for personalized gifts, assortments, and customizable cookie cakes. The website also offers corporate gifting options and delivers nationwide.

mrsfields.com’s revenueOVER TIME
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Over the past three months, mrsfields.com revenue has experienced decline of 70%, compared to the preceding three months.

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mrsfields.com revenue decline for last six months
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OVERVIEW
In May 2024, mrsfields.com, in the FOOD AND DRINK industry, generated $900,529 in online sales revenue with a conversion rate of 5.00-5.50% and an AOV of $75-100. The highest online store in this category, kroger.com, had revenue of $323,186,802. mrsfields.com's sessions totaled 190,155, with the highest number from kroger.com at 34,536,186. The median revenue in FOOD AND DRINK was $87,865, while the median sessions were 34,127. Very high and low conversion rates were 5.04% and 1.48% respectively, with AOVs of $187 and $53 for the same metrics.
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mrsfields.com competitors

When comparing mrsfields.com to its competitors in the cookie and gift basket industry, we can see that mrsfields.com falls in the middle in terms of revenue, with $900,529, behind cheryls.com with $2,061,134 and 1800baskets.com with $1,262,587. In terms of transactions, mrsfields.com has 9,656, ranking higher than cookiesbydesign.com and thegreatcookie.com but lower than cheryls.com. Sessions-wise, mrsfields.com also falls in the middle with 190,155, surpassing bangcookies.com and thegreatcookie.com but lagging behind cheryls.com. The average order value (AOV) for mrsfields.com ranges from $75 to $100, putting it on par with cookiesbydesign.com and cheryls.com. The conversion rate for mrsfields.com is 5.00-5.50%, the same as 1800baskets.com, demonstrating a strong performance in turning sessions into transactions.

#1 cookiesbydesign.com
234.5K
Revenue
78.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
#2 cheryls.com
2.1M
Revenue
468.9K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
#3 thegreatcookie.com
18.9K
Revenue
17.4K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
#4 bangcookies.com
90.7K
Revenue
72.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#5 1800baskets.com
1.3M
Revenue
179.1K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
mrsfields.com vs top market performers
mrsfields.com
top retailers
conversion rate vs average order value for mrsfields.com and its competitors
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mrsfields.com brandsby revenue

1
Logo for #1 bestseller!#1 Bestseller!
2
Logo for mrs fields homeMrs Fields Home
3
Logo for promProm
Top retailers:amazon.de

mrsfields.com categoriesby revenue

1
Cakes & Dessert Bars
3
Food, Beverages & Tobacco
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brands overtime comparison

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mrsfields.com channels

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mrsfields.com Google Ads spend

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mrsfields.com devices

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mrsfields.com top markets

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mrsfields.com country & global rank

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