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Sep 2025
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Home/Insights/Retailers/hickoryfarms.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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656.7K
Revenue
Sep 25
96.8K
Sessions
Sep 25
6.0-6.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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hickoryfarms.com offers a wide variety of products for purchase. Their inventory consists of gourmet food items such as gift baskets, cheese and charcuterie boards, specialty meats, desserts, and beverages. The website also offers online ordering, shipping, and options for customization to cater to individual preferences and occasions.

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hickoryfarms.com Annual Revenue and Growth

hickoryfarms.com's annual sales on its online store amounted to $31.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$31.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
hickoryfarms.com revenue by year

hickoryfarms.com's monthly revenueOVER TIME
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Over the past three months, hickoryfarms.com revenue has experienced decline of 18%, compared to the preceding three months.

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hickoryfarms.com revenue decline for last six months
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OVERVIEW
In September 2025, hickoryfarms.com generated $656,704 in online sales, significantly outperforming the food and drink industry's median revenue of $38,144, with a conversion rate between 6.00-6.50%, exceeding the industry's high of 5.26%. The average order value (AOV) ranged from $100 to $125, lower than the industry's high of $182 but above the low of $46. With 96,763 sessions, hickoryfarms.com attracted considerably more traffic than the median of 14,912 sessions in the sector, yet it falls short of kroger.com’s 38,495,850 sessions, the largest online store in the food and drink category.
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hickoryfarms.com competitors

In September 2025, hickoryfarms.com reported a revenue of $656,704 with 5,839 transactions and 96,763 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 6.00-6.50%. When compared to its competitors, hickoryfarms.com falls behind in terms of revenue, transactions, and sessions. gourmetgiftbaskets.com leads with a revenue of $1,133,859, 7,257 transactions, and 187,589 sessions, featuring an AOV of $150-$175 and a conversion rate of 3.50-4.00%. Other competitors such as winecountrygiftbaskets.com, harryanddavid.com, and 1800baskets.com also outperform hickoryfarms.com in various metrics like AOV and conversion rate. Despite its competitive pricing and decent conversion rate, hickoryfarms.com has room for improvement to match up with the top performers in the online gift basket industry.

gourmetgiftbaskets.com screenshot
#1 gourmetgiftbaskets.com
1.1M
Revenue
187.6K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
winecountrygiftbaskets.com screenshot
#2 winecountrygiftbaskets.com
1.2M
Revenue
40.4K
Sessions
9.5-10.0%
Conv. rate
$275-300
AOV
1800baskets.com screenshot
#3 1800baskets.com
287.6K
Revenue
86.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
harryanddavid.com screenshot
#4 harryanddavid.com
5.3M
Revenue
817.2K
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
broadwaybasketeers.com screenshot
#5 broadwaybasketeers.com
132.3K
Revenue
28.8K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
hickoryfarms.com vs top market performers
hickoryfarms.com
top retailers
conversion rate vs average order value for hickoryfarms.com and its competitors
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Revenue share by device at hickoryfarms.com

In September large majority of sales on hickoryfarms.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on hickoryfarms.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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hickoryfarms.com channels

Identify top traffic channels that drive growth for hickoryfarms.comand discover how performance of traffic channels has changed over time.

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hickoryfarms.com Google Ads spend

Evaluate hickoryfarms.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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hickoryfarms.com devices

Review hickoryfarms.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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hickoryfarms.com top markets

Explore hickoryfarms.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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hickoryfarms.com country & global rank

Assess the ranking of hickoryfarms.com among other retailers within its primary country and worldwide.

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