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Jun 2024
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Home/Insights/Retailers/iceland.co.uk
TRANSACTION INTELLIGENCE - JUN 2024 GLOBALLY

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33M
Revenue
6.7M
Sessions
6.0-6.5%
Conversion rate
$75-100
Average order value
Online only revenue for iceland.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.

iceland.co.uk’s revenueOVER TIME
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Over the past three months, iceland.co.uk revenue has experienced decline of 0.52%, compared to the preceding three months.

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iceland.co.uk revenue decline for last six months
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OVERVIEW
In June 2024, iceland.co.uk, an online FOOD AND DRINK retailer, generated $32,992,697 in revenue with a conversion rate of 6.00-6.50% and an average order value (AOV) of $75-100. The store had 6,657,730 sessions, while the highest sessions were from kroger.com at 33,931,207. The median revenue in the category was $82,470, with a very high conversion rate of 4.88% and AOV of $178, and a very low conversion rate of 1.45% and AOV of $51.
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iceland.co.uk competitors

When comparing iceland.co.uk to its competitors in the grocery industry, we see that while Iceland falls behind in terms of revenue, transactions, and sessions, it excels in conversion rate. tesco.com leads the pack with a revenue of £162,863,137 and 1,856,485 transactions from 30,261,492 sessions, all while maintaining a similar average order value (AOV) and conversion rate to Iceland. sainsburys.co.uk also outperforms Iceland in revenue and transactions but stands out with a higher conversion rate of 7.50-8.00%. morrisons.com lags in revenue but boasts a higher AOV, while asda.com falls behind in revenue but maintains a competitive conversion rate. Despite its lower revenue and transaction numbers, Iceland's strong conversion rate of 6.00-6.50% sets it apart from its competitors in terms of efficiency in turning sessions into sales.

#1 morrisons.com
45.8M
Revenue
8.4M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
#2 sainsburys.co.uk
135.1M
Revenue
19.6M
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
#3 asda.com
106.1M
Revenue
25M
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
#4 tesco.com
162.9M
Revenue
30.3M
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
#5 britishessentials.com
313K
Revenue
129K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
iceland.co.uk vs top market performers
iceland.co.uk
top retailers
conversion rate vs average order value for iceland.co.uk and its competitors
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iceland.co.uk brandsby revenue

1
Logo for toasterToaster
2
Logo for luxury foodLuxury Food

iceland.co.uk categoriesby revenue

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iceland.co.uk channels

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iceland.co.uk Google Ads spend

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iceland.co.uk devices

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iceland.co.uk top markets

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iceland.co.uk country & global rank

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