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Dec 2024
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Home/Insights/Retailers/iceland.co.uk
TRANSACTION INTELLIGENCE - DEC 2024 GLOBALLY

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38.8M
Revenue
8.8M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
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Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.

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iceland.co.uk's revenueOVER TIME
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Over the past three months, iceland.co.uk revenue has experienced growth of 15%, compared to the preceding three months.

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iceland.co.uk revenue growth for last six months
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OVERVIEW
In December 2024, iceland.co.uk, an online food and drink/groceries store, generated a revenue of $38,814,114 with a conversion rate ranging from 5.50-6.00% and an average order value (AOV) of $75-100. With 8,802,744 sessions, Iceland's performance metrics are below the industry leader, kroger.com, which has a revenue of $365,527,089, a conversion rate of 5.98%, and an AOV of $188. Despite lower figures, Iceland's metrics surpass the median in the food and drink/groceries category, highlighting its strong performance in online sales.
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iceland.co.uk competitors

When comparing iceland.co.uk to its competitors in the online grocery space based on the December 2024 data, it is evident that iceland.co.uk falls behind in terms of revenue and transactions. tesco.com leads with a revenue of £132,889,429 and 1,953,976 transactions, followed by asda.com with £158,091,121 in revenue and 2,322,877 transactions. However, iceland.co.uk surpasses morrisons.com and britishcornershop.co.uk in revenue but lags behind in transactions compared to sainsburys.co.uk. In terms of conversion rate, sainsburys.co.uk stands out with a high rate of 7.50-8.00%, while iceland.co.uk maintains a respectable 5.50-6.00%. Despite the lower revenue and transactions, iceland.co.uk remains competitive with a solid average order value (AOV) range of £75-100, similar to sainsburys.co.uk. To improve its position among competitors, iceland.co.uk may need to focus on increasing transactions and revenue to enhance its market share.

#1 morrisons.com
66M
Revenue
12.4M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
#2 sainsburys.co.uk
199.8M
Revenue
30.2M
Sessions
7.5-8.0%
Conv. rate
$75-100
AOV
#3 asda.com
158.1M
Revenue
37.6M
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
#4 tesco.com
132.9M
Revenue
37.4M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
#5 britishcornershop.co.uk
86.8K
Revenue
97.5K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
iceland.co.uk vs top market performers
iceland.co.uk
top retailers
conversion rate vs average order value for iceland.co.uk and its competitors
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iceland.co.uk channels

Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.

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iceland.co.uk Google Ads spend

Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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iceland.co.uk devices

Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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iceland.co.uk top markets

Explore iceland.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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iceland.co.uk country & global rank

Assess the ranking of iceland.co.uk among other retailers within its primary country and worldwide.

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