iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk's revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced growth of 15%, compared to the preceding three months.
iceland.co.uk competitors
When comparing iceland.co.uk to its competitors in the online grocery space based on the December 2024 data, it is evident that iceland.co.uk falls behind in terms of revenue and transactions. tesco.com leads with a revenue of £132,889,429 and 1,953,976 transactions, followed by asda.com with £158,091,121 in revenue and 2,322,877 transactions. However, iceland.co.uk surpasses morrisons.com and britishcornershop.co.uk in revenue but lags behind in transactions compared to sainsburys.co.uk. In terms of conversion rate, sainsburys.co.uk stands out with a high rate of 7.50-8.00%, while iceland.co.uk maintains a respectable 5.50-6.00%. Despite the lower revenue and transactions, iceland.co.uk remains competitive with a solid average order value (AOV) range of £75-100, similar to sainsburys.co.uk. To improve its position among competitors, iceland.co.uk may need to focus on increasing transactions and revenue to enhance its market share.
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
