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May 2025
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Home/Insights/Retailers/iceland.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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37.6M
Revenue
7.1M
Sessions
6.5-7.0%
Conv. rate
$75-100
AOV
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Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.

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iceland.co.uk's revenueOVER TIME
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Over the past three months, iceland.co.uk revenue has experienced growth of 6.5%, compared to the preceding three months.

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iceland.co.uk revenue growth for last six months
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OVERVIEW
In May 2025, iceland.co.uk in the FOOD AND DRINK industry generated $37,622,663 in online sales with a conversion rate of 6.50-7.00% and an AOV of $75-100. They had 7,073,714 sessions, compared to kroger.com with $363,978,512 in sales, a conversion rate of 5.52%, an AOV of $188, and 41,111,924 sessions. The median revenue in the FOOD AND DRINK sector is $43,931, with a very high conversion rate of 1.54% and AOV of $49. The median number of sessions is 14,871.
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iceland.co.uk competitors

In May 2025, iceland.co.uk generated a revenue of £37,622,663 from 461,224 transactions and 7,073,714 sessions with an average order value (AOV) ranging from £75 to £100 and a conversion rate of 6.50% to 7.00%. Comparing this data to its competitors, tesco.com outperformed iceland.co.uk with a revenue of £128,236,932, 1,861,630 transactions, and 28,265,572 sessions, although both had similar conversion rates. sainsburys.co.uk also surpassed iceland.co.uk in revenue at £186,744,202, with a higher conversion rate of 9.00% to 9.50%. morrisons.com had a lower revenue compared to iceland.co.uk, but with a higher AOV range of £100 to £125. asda.com had a similar revenue to tesco.com, but a lower conversion rate. Despite being smaller in revenue, britishcornershop.co.uk had the lowest conversion rate among the competitors.

morrisons.com screenshot
#1 morrisons.com
55.5M
Revenue
10.1M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
sainsburys.co.uk screenshot
#2 sainsburys.co.uk
186.7M
Revenue
24.1M
Sessions
9.0-9.5%
Conv. rate
$75-100
AOV
asda.com screenshot
#3 asda.com
102.1M
Revenue
28.2M
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
tesco.com screenshot
#4 tesco.com
128.2M
Revenue
28.3M
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
britishcornershop.co.uk screenshot
#5 britishcornershop.co.uk
85.1K
Revenue
95.6K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
iceland.co.uk vs top market performers
iceland.co.uk
top retailers
conversion rate vs average order value for iceland.co.uk and its competitors
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Revenue share by device at iceland.co.uk

In May large majority of sales on iceland.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.

In May large majority of sales on iceland.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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iceland.co.uk channels

Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.

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iceland.co.uk Google Ads spend

Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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iceland.co.uk devices

Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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iceland.co.uk top markets

Explore iceland.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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iceland.co.uk country & global rank

Assess the ranking of iceland.co.uk among other retailers within its primary country and worldwide.

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