iceland.co.uk
Iceland.co.uk is a website featuring grocery products accessible in the UK. They provide a wide range of frozen food items, including meat, fish, vegetables, desserts, and ready meals. Additionally, they offer household essentials, beverages, toiletries, and pet supplies, aiming to cater to diverse customer needs and preferences.
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iceland.co.uk's revenueOVER TIME
Over the past three months, iceland.co.uk revenue has experienced growth of 6.5%, compared to the preceding three months.
iceland.co.uk competitors
In May 2025, iceland.co.uk generated a revenue of £37,622,663 from 461,224 transactions and 7,073,714 sessions with an average order value (AOV) ranging from £75 to £100 and a conversion rate of 6.50% to 7.00%. Comparing this data to its competitors, tesco.com outperformed iceland.co.uk with a revenue of £128,236,932, 1,861,630 transactions, and 28,265,572 sessions, although both had similar conversion rates. sainsburys.co.uk also surpassed iceland.co.uk in revenue at £186,744,202, with a higher conversion rate of 9.00% to 9.50%. morrisons.com had a lower revenue compared to iceland.co.uk, but with a higher AOV range of £100 to £125. asda.com had a similar revenue to tesco.com, but a lower conversion rate. Despite being smaller in revenue, britishcornershop.co.uk had the lowest conversion rate among the competitors.
Revenue share by device at iceland.co.uk
In May large majority of sales on iceland.co.uk, 52% was finalized on desktop devices, with 48% of sales coming from mobile devices.
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iceland.co.uk channels
Identify top traffic channels that drive growth for iceland.co.ukand discover how performance of traffic channels has changed over time.
iceland.co.uk Google Ads spend
Evaluate iceland.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
iceland.co.uk devices
Review iceland.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
