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Nov 2025
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Home/Insights/Retailers/sunglasshut.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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11.6M
Revenue
Nov 25
3.8M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$225-250
AOV
Nov 25
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SunglassHut.com is an online retail store that specializes in selling a diverse range of sunglasses from various brands. They offer a wide selection of trendy eyewear for men and women alike, including designer sunglasses, polarized lenses, and sports-specific shades. The website features a user-friendly interface for easy browsing and purchasing.

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sunglasshut.com Annual Revenue and Growth

sunglasshut.com's annual sales on its online store amounted to $115.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$115.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sunglasshut.com revenue by year

sunglasshut.com's monthly revenueOVER TIME
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Over the past three months, sunglasshut.com revenue has experienced decline of 6.6%, compared to the preceding three months.

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sunglasshut.com revenue decline for last six months
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OVERVIEW
In November 2025, sunglasshut.com achieved online sales of $11,560,181 with a conversion rate of 1.00-1.50%, and an average order value (AOV) ranging from $225 to $250, positioning itself significantly above the FASHION AND APPAREL median of $93,064. With 3,801,344 sessions, it operates far ahead of the industry median of 36,492, though it falls short of industry leader shein.com, which generates $916,157,774 and records 342,497,064 sessions. While sunglasshut's conversion rate is respectable, it remains below the high end of the industry standard of 3.37%, indicating potential for improvement in customer engagement.
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sunglasshut.com competitors

When comparing sunglasshut.com to its competitors in November 2025, it is evident that sunglasshut.com falls behind in terms of revenue. sunglasshut.com generated $11,560,181 in revenue with 48,524 transactions and 3,801,344 sessions, boasting an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. In contrast, ray-ban.com outperformed with $34,966,646 in revenue, 212,805 transactions, and 10,760,046 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. Other competitors like lenscrafters.com, glassesusa.com, and oakley.com also surpassed sunglasshut.com in revenue, transactions, sessions, AOV, and conversion rate. It is clear that sunglasshut.com has room for improvement in various metrics to better compete with its industry counterparts.

ray-ban.com screenshot
#1 ray-ban.com
35M
Revenue
10.8M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
framesdirect.com screenshot
#2 framesdirect.com
3.3M
Revenue
546.3K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
26.6M
Revenue
2.7M
Sessions
6.0-6.5%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
28.4M
Revenue
3.5M
Sessions
5.5-6.0%
Conv. rate
$125-150
AOV
oakley.com screenshot
#5 oakley.com
17.9M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
sunglasshut.com vs top market performers
sunglasshut.com
top retailers
conversion rate vs average order value for sunglasshut.com and its competitors
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Revenue share by device at sunglasshut.com

In November large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sunglasshut.com channels

Identify top traffic channels that drive growth for sunglasshut.comand discover how performance of traffic channels has changed over time.

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sunglasshut.com Google Ads spend

Evaluate sunglasshut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunglasshut.com devices

Review sunglasshut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunglasshut.com top markets

Explore sunglasshut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunglasshut.com country & global rank

Assess the ranking of sunglasshut.com among other retailers within its primary country and worldwide.

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