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Apr 2026
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Home/Insights/Retailers/sunglasshut.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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10.1M
Revenue
Apr 26
3.4M
Sessions
Apr 26
1.0-1.5%
Conv. rate
Apr 26
$225-250
AOV
Apr 26
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SunglassHut.com is an online retail store that specializes in selling a diverse range of sunglasses from various brands. They offer a wide selection of trendy eyewear for men and women alike, including designer sunglasses, polarized lenses, and sports-specific shades. The website features a user-friendly interface for easy browsing and purchasing.

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sunglasshut.com Annual Revenue and Growth

sunglasshut.com's annual sales on its online store amounted to $101.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$101.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
sunglasshut.com revenue by year

sunglasshut.com's monthly revenueOVER TIME
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Over the past three months, sunglasshut.com revenue has experienced decline of 9%, compared to the preceding three months.

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sunglasshut.com revenue decline for last six months
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OVERVIEW
In April 2026, sunglasshut.com generated $10,113,517 in online sales, significantly surpassing the FASHION AND APPAREL median of $78,791, with a conversion rate between 1.00-1.50%, lower than the category's high of 3.05%. Its average order value (AOV) ranged from $225 to $250, compared to the industry's high of $389. With 3,359,996 sessions, sunglasshut.com demonstrated strong engagement, although far behind shein.com, which led with 281,585,790 sessions, highlighting the competitive landscape in the lifestyle and fashion sector. Overall, while revenue is robust, conversion rate and session metrics suggest areas for improvement.
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sunglasshut.com competitors

In April 2026, sunglasshut.com generated $10,113,517 in revenue from 41,843 transactions across 3,359,996 sessions, with an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. In comparison, ray-ban.com led with a revenue of $25,786,988, processing 161,961 transactions with an AOV of $150-175 and a similar conversion rate of 1.00-1.50%. glassesusa.com, another competitor, reported revenue of $21,399,926, outperforming sunglasshut.com in transactions at 139,122, with a higher conversion rate of 3.00-3.50%. lenscrafters.com also surpassed sunglasshut.com in revenue at $14,705,759 and transactions at 92,248, maintaining a conversion rate of 2.50-3.00%. Meanwhile, oakley.com lagged slightly behind with $9,564,644 in revenue but had a lower conversion rate of 0.50-1.00%. Overall, sunglasshut.com competes well, especially in AOV, but faces stiff competition in revenue and conversion rates.

ray-ban.com screenshot
#1 ray-ban.com
25.8M
Revenue
12.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
framesdirect.com screenshot
#2 framesdirect.com
3.1M
Revenue
709.8K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
14.7M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
21.4M
Revenue
4.1M
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
oakley.com screenshot
#5 oakley.com
9.6M
Revenue
5.8M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sunglasshut.com vs top market performers
sunglasshut.com
top retailers
conversion rate vs average order value for sunglasshut.com and its competitors
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Revenue share by device at sunglasshut.com

In April large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sunglasshut.com channels

Identify top traffic channels that drive growth for sunglasshut.comand discover how performance of traffic channels has changed over time.

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sunglasshut.com Google Ads spend

Evaluate sunglasshut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunglasshut.com devices

Review sunglasshut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunglasshut.com top markets

Explore sunglasshut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunglasshut.com country & global rank

Assess the ranking of sunglasshut.com among other retailers within its primary country and worldwide.

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