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Jun 2026
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Home/Insights/Retailers/sunglasshut.com
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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10.7M
Revenue
Jun 26
4.1M
Sessions
Jun 26
1.0-1.5%
Conv. rate
Jun 26
$225-250
AOV
Jun 26
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SunglassHut.com is an online retail store that specializes in selling a diverse range of sunglasses from various brands. They offer a wide selection of trendy eyewear for men and women alike, including designer sunglasses, polarized lenses, and sports-specific shades. The website features a user-friendly interface for easy browsing and purchasing.

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sunglasshut.com Annual Revenue and Growth

sunglasshut.com's annual sales on its online store amounted to $101.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$101.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
sunglasshut.com revenue by year

sunglasshut.com's monthly revenueOVER TIME
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Over the past three months, sunglasshut.com revenue has experienced growth of 27%, compared to the preceding three months.

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sunglasshut.com revenue growth for last six months
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OVERVIEW
In June 2026, sunglasshut.com generated $10,714,119 in online sales, with a conversion rate of 1.00-1.50%, significantly below the high benchmark of 3.17% in the FASHION AND APPAREL industry. Its average order value (AOV) ranged from $225-250, notably lower than the industry high of $404. The site attracted 4,077,137 sessions, far exceeding the median of 28,254, yet still dwarfed by shein.com, the leading competitor, with 281,242,442 sessions. Despite strong traffic, sunglasshut.com struggles with revenue and conversion efficiency compared to industry leaders.
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sunglasshut.com competitors

In June 2026, sunglasshut.com generated approximately $10.71 million in revenue from 44,594 transactions over 4,077,137 sessions, achieving an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. In contrast, ray-ban.com led significantly with $36.60 million in revenue, 234,303 transactions, and a comparable AOV of $150-175, while maintaining a conversion rate also between 1.00-1.50%. glassesusa.com followed with $26.62 million in revenue from 178,958 transactions, showcasing a strong conversion rate of 3.50-4.00%. Meanwhile, lenscrafters.com earned $15.14 million, focusing on a similar AOV range, yet with higher conversion rates of 2.50-3.00%. Conversely, oakley.com underperformed with $8.67 million in revenue and a low conversion rate of 0.50-1.00%, while framesdirect.com reported just $2.47 million in revenue, but a higher conversion rate of 2.50-3.00%.

ray-ban.com screenshot
#1 ray-ban.com
36.6M
Revenue
15.6M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
framesdirect.com screenshot
#2 framesdirect.com
2.5M
Revenue
573K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
15.1M
Revenue
3.2M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
26.6M
Revenue
4.9M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
oakley.com screenshot
#5 oakley.com
8.7M
Revenue
6.8M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sunglasshut.com vs top market performers
sunglasshut.com
top retailers
conversion rate vs average order value for sunglasshut.com and its competitors
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Revenue share by device at sunglasshut.com

In June large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In June large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sunglasshut.com operates in

sunglasshut.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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sunglasshut.com channels

Identify top traffic channels that drive growth for sunglasshut.comand discover how performance of traffic channels has changed over time.

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sunglasshut.com Google Ads spend

Evaluate sunglasshut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunglasshut.com devices

Review sunglasshut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunglasshut.com top markets

Explore sunglasshut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunglasshut.com country & global rank

Assess the ranking of sunglasshut.com among other retailers within its primary country and worldwide.

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