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Sep 2025
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Home/Insights/Retailers/sunglasshut.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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6M
Revenue
Sep 25
2.6M
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$225-250
AOV
Sep 25
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SunglassHut.com is an online retail store that specializes in selling a diverse range of sunglasses from various brands. They offer a wide selection of trendy eyewear for men and women alike, including designer sunglasses, polarized lenses, and sports-specific shades. The website features a user-friendly interface for easy browsing and purchasing.

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sunglasshut.com Annual Revenue and Growth

sunglasshut.com's annual sales on its online store amounted to $115.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$115.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sunglasshut.com revenue by year

sunglasshut.com's monthly revenueOVER TIME
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Over the past three months, sunglasshut.com revenue has experienced decline of 17%, compared to the preceding three months.

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sunglasshut.com revenue decline for last six months
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OVERVIEW
In September 2025, sunglasshut.com generated $5,985,333 in online sales, significantly surpassing the median of $74,931 in the FASHION AND APPAREL industry, while its conversion rate ranged from 0.50-1.00%, below the industry high of 3.2% but above the low of 0.68%. With an average order value (AOV) between $225-250, sunglasshut.com remains competitive yet lower than the industry high of $382. The website attracted 2,591,381 sessions, starkly contrasting the leading store, shein.com, which recorded 297,137,690 sessions, while the median sessions in the category stand at 34,221, indicating a strong performance overall.
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sunglasshut.com competitors

In September 2025, sunglasshut.com reported revenue of $5,985,333 with 25,602 transactions and 2,591,381 sessions. The average order value (AOV) was between $225-$250, and the conversion rate ranged from 0.50-1.00%. Comparing this data to its competitors, ray-ban.com outperformed sunglasshut.com with revenue of $23,979,942, 141,009 transactions, and 11,334,575 sessions. The AOV was lower at $150-$175, but the conversion rate was higher at 1.00-1.50%. On the other hand, framesdirect.com had lower revenue at $2,493,018 but a higher conversion rate of 2.00-2.50%. lenscrafters.com and glassesusa.com also surpassed sunglasshut.com in revenue and transactions, with higher AOV and conversion rates. oakley.com was similar in revenue to sunglasshut.com, but with a higher conversion rate of 1.00-1.50% and more transactions. Overall, sunglasshut.com can work on increasing its conversion rate and transactions to better compete with its rivals in the online eyewear market.

ray-ban.com screenshot
#1 ray-ban.com
24M
Revenue
11.3M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
framesdirect.com screenshot
#2 framesdirect.com
2.5M
Revenue
642.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
17.6M
Revenue
2.2M
Sessions
5.0-5.5%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
24M
Revenue
3.5M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
oakley.com screenshot
#5 oakley.com
10.4M
Revenue
4.9M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sunglasshut.com vs top market performers
sunglasshut.com
top retailers
conversion rate vs average order value for sunglasshut.com and its competitors
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Revenue share by device at sunglasshut.com

In September large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sunglasshut.com channels

Identify top traffic channels that drive growth for sunglasshut.comand discover how performance of traffic channels has changed over time.

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sunglasshut.com Google Ads spend

Evaluate sunglasshut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunglasshut.com devices

Review sunglasshut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunglasshut.com top markets

Explore sunglasshut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunglasshut.com country & global rank

Assess the ranking of sunglasshut.com among other retailers within its primary country and worldwide.

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