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Aug 2026
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Home/Insights/Retailers/sunglasshut.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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9.1M
Revenue
Aug 26
4.1M
Sessions
Aug 26
0.5-1.0%
Conv. rate
Aug 26
$250-275
AOV
Aug 26
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SunglassHut.com is an online retail store that specializes in selling a diverse range of sunglasses from various brands. They offer a wide selection of trendy eyewear for men and women alike, including designer sunglasses, polarized lenses, and sports-specific shades. The website features a user-friendly interface for easy browsing and purchasing.

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sunglasshut.com Annual Revenue and Growth

sunglasshut.com's annual sales on its online store amounted to $101.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$101.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
sunglasshut.com revenue by year

sunglasshut.com's monthly revenueOVER TIME
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Over the past three months, sunglasshut.com revenue has experienced growth of 3.6%, compared to the preceding three months.

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sunglasshut.com revenue growth for last six months
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OVERVIEW
sunglasshut.com significantly outperforms the average store in the fashion and apparel category, generating $9.1 million in online sales for August 2026, while the average store in this category only brings in around $87,900 monthly. Its conversion rate ranges between 0.50-1.00%, which is within the typical range of 0.65% to 3.1%. The average order value (AOV) at sunglasshut.com falls between $250-275, also within the category's typical range of $84 to $408. With 4.1 million sessions, sunglasshut.com stands in stark contrast to the average store in the fashion and apparel category, which sees about 37,200 sessions monthly.
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sunglasshut.com competitors

The competitive set includes sunglasshut.com, ray-ban.com, framesdirect.com, lenscrafters.com, glassesusa.com, and oakley.com. In August 2026, sunglasshut.com generated $9.1 million in revenue, ranking fourth among competitors. In contrast, ray-ban.com led with $30.8 million, while lenscrafters.com and glassesusa.com also surpassed sunglasshut.com, earning $23.6 million and $24.6 million respectively. When it comes to transactions, sunglasshut.com completed 36,200 sales, placing fifth; ray-ban.com significantly outperformed it with 195,000 transactions. In terms of sessions, sunglasshut.com attracted 4.1 million visitors, ranking fourth again, while ray-ban.com was well ahead with 13.8 million sessions. sunglasshut.com’s average order value (AOV) of $250-275 is comparatively strong, though its conversion rate of 0.50-1.00 trails behind competitors like framesdirect.com, which boasts a conversion rate of 2.50-3.00. Overall, while sunglasshut.com maintains a solid market presence, it faces stiff competition across various metrics.

ray-ban.com screenshot
#1 ray-ban.com
30.8M
Revenue
13.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
framesdirect.com screenshot
#2 framesdirect.com
3.9M
Revenue
725.6K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
23.6M
Revenue
3.2M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
24.6M
Revenue
4.9M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
oakley.com screenshot
#5 oakley.com
9M
Revenue
6.3M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sunglasshut.com vs top market performers
sunglasshut.com
top retailers
conversion rate vs average order value for sunglasshut.com and its competitors
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Revenue share by device at sunglasshut.com

In August large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sunglasshut.com operates in

sunglasshut.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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sunglasshut.com channels

Identify top traffic channels that drive growth for sunglasshut.comand discover how performance of traffic channels has changed over time.

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sunglasshut.com Google Ads spend

Evaluate sunglasshut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunglasshut.com devices

Review sunglasshut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunglasshut.com top markets

Explore sunglasshut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunglasshut.com country & global rank

Assess the ranking of sunglasshut.com among other retailers within its primary country and worldwide.

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