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Oct 2025
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Home/Insights/Retailers/sunglasshut.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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7M
Revenue
Oct 25
2.4M
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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SunglassHut.com is an online retail store that specializes in selling a diverse range of sunglasses from various brands. They offer a wide selection of trendy eyewear for men and women alike, including designer sunglasses, polarized lenses, and sports-specific shades. The website features a user-friendly interface for easy browsing and purchasing.

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sunglasshut.com Annual Revenue and Growth

sunglasshut.com's annual sales on its online store amounted to $115.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$115.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
sunglasshut.com revenue by year

sunglasshut.com's monthly revenueOVER TIME
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Over the past three months, sunglasshut.com revenue has experienced decline of 30%, compared to the preceding three months.

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sunglasshut.com revenue decline for last six months
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OVERVIEW
In October 2025, sunglasshut.com, a player in the FASHION AND APPAREL industry, achieved online sales revenue of $7,004,312, significantly outpacing the median of $80,524. With a conversion rate between 1.00-1.50%, it remains below the high industry standard of 3.36%. The average order value (AOV) ranged from $225-250, compared to the high of $378. sunglasshut.com recorded 2,390,141 sessions, far exceeding the median of 33,163 but still overshadowed by shein.com, the largest competitor with 321,650,758 sessions and revenue of $977,396,912, highlighting the competitive landscape in this sector.
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sunglasshut.com competitors

In October 2025, sunglasshut.com reported a revenue of $7,004,312 with 29,892 transactions and 2,390,141 sessions, boasting an average order value (AOV) of $225-$250 and a conversion rate of 1.00-1.50%. In comparison, ray-ban.com outperformed Sunglass Hut with a revenue of $23,292,632, 139,007 transactions, and 8,463,123 sessions, achieving an AOV of $150-$175 and a conversion rate of 1.50-2.00%. lenscrafters.com also surpassed Sunglass Hut with a revenue of $22,118,788, 143,195 transactions, and 2,553,493 sessions, boasting an AOV of $150-$175 and an impressive conversion rate of 5.50-6.00%. However, Sunglass Hut performed better than competitors like framesdirect.com, glassesusa.com, and oakley.com in terms of revenue, transactions, and conversion rate, although it fell short in AOV compared to some competitors.

ray-ban.com screenshot
#1 ray-ban.com
23.3M
Revenue
8.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
framesdirect.com screenshot
#2 framesdirect.com
3.1M
Revenue
593K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
22.1M
Revenue
2.6M
Sessions
5.5-6.0%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
25.9M
Revenue
3.4M
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
oakley.com screenshot
#5 oakley.com
10.9M
Revenue
4.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sunglasshut.com vs top market performers
sunglasshut.com
top retailers
conversion rate vs average order value for sunglasshut.com and its competitors
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Revenue share by device at sunglasshut.com

In October large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sunglasshut.com channels

Identify top traffic channels that drive growth for sunglasshut.comand discover how performance of traffic channels has changed over time.

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sunglasshut.com Google Ads spend

Evaluate sunglasshut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunglasshut.com devices

Review sunglasshut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunglasshut.com top markets

Explore sunglasshut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunglasshut.com country & global rank

Assess the ranking of sunglasshut.com among other retailers within its primary country and worldwide.

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