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Jul 2026
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Home/Insights/Retailers/sunglasshut.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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11.9M
Revenue
Jul 26
5.5M
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$225-250
AOV
Jul 26
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SunglassHut.com is an online retail store that specializes in selling a diverse range of sunglasses from various brands. They offer a wide selection of trendy eyewear for men and women alike, including designer sunglasses, polarized lenses, and sports-specific shades. The website features a user-friendly interface for easy browsing and purchasing.

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sunglasshut.com Annual Revenue and Growth

sunglasshut.com's annual sales on its online store amounted to $101.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$101.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
sunglasshut.com revenue by year

sunglasshut.com's monthly revenueOVER TIME
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Over the past three months, sunglasshut.com revenue has experienced growth of 21%, compared to the preceding three months.

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sunglasshut.com revenue growth for last six months
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OVERVIEW
sunglasshut.com outperforms the average store in the fashion and apparel category across several key metrics. In July 2026, it generated $11.9 million in online sales, significantly exceeding the average store’s revenue of around $71,300. The website attracted 5.5 million sessions, far surpassing the average of approximately 28,400. sunglasshut.com’s conversion rate stood at 0.50-1.00%, which is within the typical range of 0.66% to 3.1%. Additionally, its average order value (AOV) of $225-250 is also within the category's typical range of $84 to $403. Overall, these metrics indicate that sunglasshut.com is performing robustly compared to the average store in the fashion and apparel category.
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sunglasshut.com competitors

The competitive set includes sunglasshut.com, ray-ban.com, framesdirect.com, lenscrafters.com, glassesusa.com, and oakley.com. In July 2026, sunglasshut.com generated $11.9 million in revenue, ranking fourth among its competitors, trailing ray-ban.com by $25.2 million. With 48,500 transactions, it ranks fifth, lagging behind ray-ban.com by 188,000 transactions. sunglasshut.com received 5.5 million sessions, placing it fourth, falling short of ray-ban.com by 10.2 million sessions. The average order value (AOV) for sunglasshut.com ranges from $225 to $250, which is higher than the AOV of competitors like glassesusa.com and framesdirect.com, but lower than ray-ban.com, lenscrafters.com, and oakley.com. Conversion rates for sunglasshut.com are between 0.50-1.00%, aligning with oakley.com but significantly lower than the rates of framesdirect.com, glassesusa.com, and lenscrafters.com. Overall, sunglasshut.com faces significant challenges in both revenue and transaction volume compared to its leading competitors.

ray-ban.com screenshot
#1 ray-ban.com
37.1M
Revenue
15.7M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
framesdirect.com screenshot
#2 framesdirect.com
4M
Revenue
755.1K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
24M
Revenue
3.3M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
29.4M
Revenue
5.8M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
oakley.com screenshot
#5 oakley.com
10.9M
Revenue
7.4M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sunglasshut.com vs top market performers
sunglasshut.com
top retailers
conversion rate vs average order value for sunglasshut.com and its competitors
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Revenue share by device at sunglasshut.com

In July large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sunglasshut.com operates in

sunglasshut.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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sunglasshut.com channels

Identify top traffic channels that drive growth for sunglasshut.comand discover how performance of traffic channels has changed over time.

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sunglasshut.com Google Ads spend

Evaluate sunglasshut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunglasshut.com devices

Review sunglasshut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunglasshut.com top markets

Explore sunglasshut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunglasshut.com country & global rank

Assess the ranking of sunglasshut.com among other retailers within its primary country and worldwide.

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