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Sep 2026
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Home/Insights/Retailers/sunglasshut.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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8.5M
Revenue
Sep 26
3.2M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$250-275
AOV
Sep 26
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SunglassHut.com is an online retail store that specializes in selling a diverse range of sunglasses from various brands. They offer a wide selection of trendy eyewear for men and women alike, including designer sunglasses, polarized lenses, and sports-specific shades. The website features a user-friendly interface for easy browsing and purchasing.

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sunglasshut.com Annual Revenue and Growth

sunglasshut.com's annual sales on its online store amounted to $101.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$101.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
sunglasshut.com revenue by year

sunglasshut.com's monthly revenueOVER TIME
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Over the past three months, sunglasshut.com revenue has experienced decline of 6%, compared to the preceding three months.

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sunglasshut.com revenue decline for last six months
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OVERVIEW
sunglasshut.com outperforms the average store in the fashion and apparel category in several key metrics. For September 2026, the site generated $8.5 million in online sales, a stark contrast to the average store’s revenue of around $63,500. Its conversion rate, between 1.00-1.50%, falls within the category's typical range of 0.67% to 3.16%. With an average order value (AOV) of $250-275, it remains within the typical range of $79 to $406. Additionally, sunglasshut.com attracted 3.2 million sessions, significantly higher than the average store in the fashion and apparel category, which sees about 26,000 sessions monthly.
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sunglasshut.com competitors

The competitive set includes sunglasshut.com, ray-ban.com, framesdirect.com, lenscrafters.com, glassesusa.com, and oakley.com. In September 2026, sunglasshut.com generated revenue of $8.5 million from 33,500 transactions across 3.2 million sessions, with an average order value (AOV) of $250-275 and a conversion rate between 1.00-1.50%. sunglasshut.com trails its competitors significantly in revenue and transactions, with glassesusa.com leading at $33.4 million and 227,000 transactions, respectively. ray-ban.com tops the session count with 13.4 million, placing sunglasshut.com in the fourth position. While sunglasshut.com boasts a relatively high AOV compared to some competitors, it does not outperform in overall metrics. Notably, framesdirect.com has a better conversion rate of 2.00-2.50%, indicating more effective sales. In contrast, lenscrafters.com and glassesusa.com exhibit impressive performance across all metrics, particularly in revenue, transactions, and session volume, solidifying their market positions.

ray-ban.com screenshot
#1 ray-ban.com
26.5M
Revenue
13.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
framesdirect.com screenshot
#2 framesdirect.com
2.9M
Revenue
605.3K
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
29.6M
Revenue
3.2M
Sessions
5.0-5.5%
Conv. rate
$175-200
AOV
glassesusa.com screenshot
#4 glassesusa.com
33.4M
Revenue
4.8M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
oakley.com screenshot
#5 oakley.com
12.4M
Revenue
5.7M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sunglasshut.com vs top market performers
sunglasshut.com
top retailers
conversion rate vs average order value for sunglasshut.com and its competitors
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Revenue share by device at sunglasshut.com

In September large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries sunglasshut.com operates in

sunglasshut.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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sunglasshut.com channels

Identify top traffic channels that drive growth for sunglasshut.comand discover how performance of traffic channels has changed over time.

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sunglasshut.com Google Ads spend

Evaluate sunglasshut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunglasshut.com devices

Review sunglasshut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunglasshut.com top markets

Explore sunglasshut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunglasshut.com country & global rank

Assess the ranking of sunglasshut.com among other retailers within its primary country and worldwide.

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