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Mar 2026
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Home/Insights/Retailers/sunglasshut.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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9.9M
Revenue
Mar 26
2.9M
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$225-250
AOV
Mar 26
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SunglassHut.com is an online retail store that specializes in selling a diverse range of sunglasses from various brands. They offer a wide selection of trendy eyewear for men and women alike, including designer sunglasses, polarized lenses, and sports-specific shades. The website features a user-friendly interface for easy browsing and purchasing.

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sunglasshut.com Annual Revenue and Growth

sunglasshut.com's annual sales on its online store amounted to $101.1M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$101.1M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
sunglasshut.com revenue by year

sunglasshut.com's monthly revenueOVER TIME
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Over the past three months, sunglasshut.com revenue has experienced decline of 18%, compared to the preceding three months.

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sunglasshut.com revenue decline for last six months
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OVERVIEW
In March 2026, sunglasshut.com generated $9,943,431 in online sales, significantly outperforming the median FASHION AND APPAREL revenue of $83,040, though far behind shein.com's $945,812,338. With a conversion rate of 1.00-1.50%, sunglasshut.com lags the high benchmark of 3.14%, while its average order value (AOV) ranges from $225-250, below the high of $377. The site attracted 2,873,860 sessions, which is remarkable compared to the industry median of 36,457 but dwarfed by shein.com's staggering 298,145,068 sessions, illustrating a strong presence in a competitive market yet with room for growth.
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sunglasshut.com competitors

When comparing sunglasshut.com to its competitors in March 2026, several key metrics stand out. ray-ban.com leads in revenue with $23,949,510, followed by glassesusa.com at $22,765,491. sunglasshut.com ranks fourth in revenue at $9,943,431. In terms of transactions, glassesusa.com has the highest with 154,024, while ray-ban.com follows closely with 150,041. sunglasshut.com has 42,186 transactions. When it comes to conversion rates, framesdirect.com leads with an impressive 3.00-3.50%, followed by glassesusa.com. sunglasshut.com falls in the middle range with a conversion rate of 1.00-1.50%. Overall, while sunglasshut.com is not at the top in terms of revenue or transactions, it holds its own in the competitive market of online eyewear retailers.

ray-ban.com screenshot
#1 ray-ban.com
23.9M
Revenue
10.4M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
framesdirect.com screenshot
#2 framesdirect.com
3.7M
Revenue
718.1K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
15.7M
Revenue
3.5M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
22.8M
Revenue
4.7M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
oakley.com screenshot
#5 oakley.com
9.5M
Revenue
5.6M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sunglasshut.com vs top market performers
sunglasshut.com
top retailers
conversion rate vs average order value for sunglasshut.com and its competitors
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Revenue share by device at sunglasshut.com

In March large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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sunglasshut.com channels

Identify top traffic channels that drive growth for sunglasshut.comand discover how performance of traffic channels has changed over time.

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sunglasshut.com Google Ads spend

Evaluate sunglasshut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunglasshut.com devices

Review sunglasshut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunglasshut.com top markets

Explore sunglasshut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunglasshut.com country & global rank

Assess the ranking of sunglasshut.com among other retailers within its primary country and worldwide.

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