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May 2025
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Home/Insights/Retailers/sunglasshut.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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9.4M
Revenue
3.5M
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
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SunglassHut.com is an online retail store that specializes in selling a diverse range of sunglasses from various brands. They offer a wide selection of trendy eyewear for men and women alike, including designer sunglasses, polarized lenses, and sports-specific shades. The website features a user-friendly interface for easy browsing and purchasing.

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sunglasshut.com's revenueOVER TIME
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Over the past three months, sunglasshut.com revenue has experienced decline of 3%, compared to the preceding three months.

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sunglasshut.com revenue decline for last six months
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OVERVIEW
sunglasshut.com's online sales revenue in May 2025 was $9,367,057, with a conversion rate of 1.00-1.50% and an average order value (AOV) of $225-250. The total number of sessions on the website was 3,453,291. In comparison, shein.com leads the FASHION AND APPAREL category with online sales revenue of $731,622,726 and the highest number of sessions at 224,142,058. The median revenue for FASHION AND APPAREL is $81,783, the median sessions are 33,223, the high conversion rate is 3.09%, and the high AOV is $415. The low conversion rate in the category is 0.67% and the low AOV is $82.
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sunglasshut.com competitors

In May 2025, sunglasshut.com generated $9,367,057 in revenue from 38,808 transactions with 3,453,291 sessions. Their average order value (AOV) falls between $225-250, and they have a conversion rate of 1.00-1.50%. Compared to its competitors, sunglasshut.com ranks below ray-ban.com in revenue, which generated $26,962,113 from 161,871 transactions and 12,178,949 sessions with a similar AOV range and conversion rate. lenscrafters.com surpassed sunglasshut.com in transactions and conversion rate, with $9,167,249 in revenue from 60,148 transactions and 2,323,736 sessions, boasting an AOV of $150-175 and a conversion rate of 2.50-3.00%. glassesusa.com also outperformed sunglasshut.com in revenue and conversion rate, while oakley.com had a slightly lower revenue but higher transactions and sessions, with a lower conversion rate. sunglasshut.com stands out with its AOV, falling in the upper range among its competitors.

ray-ban.com screenshot
#1 ray-ban.com
27M
Revenue
12.2M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
framesdirect.com screenshot
#2 framesdirect.com
2.4M
Revenue
608K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
9.2M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
17.8M
Revenue
3.6M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
oakley.com screenshot
#5 oakley.com
8.1M
Revenue
6.2M
Sessions
0.5-1.0%
Conv. rate
$150-175
AOV
sunglasshut.com vs top market performers
sunglasshut.com
top retailers
conversion rate vs average order value for sunglasshut.com and its competitors
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Revenue share by device at sunglasshut.com

In May large majority of sales on sunglasshut.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.

In May large majority of sales on sunglasshut.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices.
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sunglasshut.com channels

Identify top traffic channels that drive growth for sunglasshut.comand discover how performance of traffic channels has changed over time.

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sunglasshut.com Google Ads spend

Evaluate sunglasshut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunglasshut.com devices

Review sunglasshut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunglasshut.com top markets

Explore sunglasshut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunglasshut.com country & global rank

Assess the ranking of sunglasshut.com among other retailers within its primary country and worldwide.

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