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Aug 2025
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Home/Insights/Retailers/sunglasshut.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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7M
Revenue
3.3M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
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SunglassHut.com is an online retail store that specializes in selling a diverse range of sunglasses from various brands. They offer a wide selection of trendy eyewear for men and women alike, including designer sunglasses, polarized lenses, and sports-specific shades. The website features a user-friendly interface for easy browsing and purchasing.

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sunglasshut.com's revenueOVER TIME
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Over the past three months, sunglasshut.com revenue has experienced growth of 5.4%, compared to the preceding three months.

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sunglasshut.com revenue growth for last six months
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OVERVIEW
In August 2025, sunglasshut.com in the FASHION AND APPAREL industry had online sales revenue of $6,955,022, with a conversion rate of 0.50-1.00% and an AOV of $225-250. The highest revenue in the category was $865,065,186 from shein.com, with a conversion rate of 3.01% and an AOV of $393. sunglasshut.com had 3,264,697 sessions, while shein.com had the highest at 323,426,413. The median revenue in the category was $77,469, with a low conversion rate of 0.62% and a low AOV of $75.
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sunglasshut.com competitors

In August 2025, Sunglass Hut's main competitor, Ray-Ban, outperformed them in terms of revenue, transactions, and sessions. Ray-Ban generated $23,806,446 in revenue from 142,598 transactions and 12,620,872 sessions, while Sunglass Hut only earned $6,955,022 from 29,021 transactions and 3,264,697 sessions. However, Sunglass Hut had a higher average order value (AOV) range of $225-$250 compared to Ray-Ban's $150-$175. In terms of conversion rate, LensCrafters had the highest at 4.00-4.50, followed by GlassesUSA at 3.50-4.00, and Sunglass Hut at 0.50-1.00. While Sunglass Hut had a lower conversion rate compared to its competitors, its AOV was higher, indicating potential for increased revenue per transaction. Overall, Sunglass Hut can focus on improving its conversion rate to better compete with other online eyewear retailers in the market.

ray-ban.com screenshot
#1 ray-ban.com
23.8M
Revenue
12.6M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
framesdirect.com screenshot
#2 framesdirect.com
2.6M
Revenue
719.6K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
lenscrafters.com screenshot
#3 lenscrafters.com
17.2M
Revenue
2.6M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
glassesusa.com screenshot
#4 glassesusa.com
19M
Revenue
3.7M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
oakley.com screenshot
#5 oakley.com
11.8M
Revenue
6.1M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
sunglasshut.com vs top market performers
sunglasshut.com
top retailers
conversion rate vs average order value for sunglasshut.com and its competitors
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Revenue share by device at sunglasshut.com

In August large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on sunglasshut.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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sunglasshut.com channels

Identify top traffic channels that drive growth for sunglasshut.comand discover how performance of traffic channels has changed over time.

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sunglasshut.com Google Ads spend

Evaluate sunglasshut.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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sunglasshut.com devices

Review sunglasshut.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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sunglasshut.com top markets

Explore sunglasshut.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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sunglasshut.com country & global rank

Assess the ranking of sunglasshut.com among other retailers within its primary country and worldwide.

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