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Sep 2024
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Home/Insights/Retailers/happiestbaby.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for happiestbaby.comhappiestbaby.com

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4M
Revenue
1.5M
Sessions
0.5-1.0%
Conversion rate
$400-500
Average order value
Online only revenue for happiestbaby.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Happiestbaby.com is a website dedicated to selling a variety of products related to infants and parenting. They offer items such as books, swaddles, sleepers, and different equipment designed to facilitate soothing and calming techniques for babies. The site aims to support parents in understanding and navigating their newborns needs.

happiestbaby.com’s revenueOVER TIME
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Over the past three months, happiestbaby.com revenue has experienced decline of 16%, compared to the preceding three months.

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happiestbaby.com revenue decline for last six months
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OVERVIEW
In September 2024, happiestbaby.com, an online store in the HEALTH industry, generated a revenue of $3,955,199, significantly higher than the median revenue of $240,583. The website had a conversion rate ranging from 0.50% to 1.00%, with a very high rate in the industry at 4.0% and a low rate at 1.06%. The Average Order Value (AOV) for happiestbaby.com was between $450 and $475, with a high AOV of $311 and a low of $54. The site recorded 1,463,592 sessions, surpassing the median sessions in the industry of 97,777.
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happiestbaby.com competitors

When comparing happiestbaby.com to its competitors in the baby products industry, some key metrics stand out. While happiestbaby.com generates a revenue of $3,955,199 with 8,445 transactions and 1,463,592 sessions, its average order value (AOV) ranges between $450-$475, and its conversion rate falls between 0.50-1.00%. In contrast, newtonbaby.com, with a revenue of $2,795,467, 10,674 transactions, and 471,630 sessions, has a lower AOV of $250-$275 but a higher conversion rate of 2.00-2.50%. babylist.com leads the pack with a significant revenue of $75,186,544, 321,940 transactions, and 9,942,223 sessions, along with an AOV of $225-$250 and a conversion rate of 3.00-3.50%. Overall, happiestbaby.com holds its own in terms of revenue and transactions but could work on improving its conversion rate to compete more closely with the industry leaders.

#1 nestedbean.com
285.6K
Revenue
131.5K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
#2 babylist.com
75.2M
Revenue
9.9M
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
#3 mamanatural.com
807.6K
Revenue
921.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
#4 newtonbaby.com
2.8M
Revenue
471.6K
Sessions
2.0-2.5%
Conv. rate
$250-275
AOV
#5 mustelausa.com
195.1K
Revenue
168.2K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
happiestbaby.com vs top market performers
happiestbaby.com
top retailers
conversion rate vs average order value for happiestbaby.com and its competitors
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Top products on happiestbaby.comby revenue

#1 SNOO Smart Sleeper Bassinet
$1.5K
Price
$10M
Revenue
#2 SNOO Smart Sleeper—Certified Pre-Loved
$1.1K
Price
$6.9M
Revenue
#3 SNOObie™ Smart Soother
$63.2
Price
$3.6M
Revenue
#4 100% Organic SNOO Sleep Sack
$30.5
Price
Revenue
#5 Sleepea® 5-Second Baby Swaddle
$27.2
Price
Revenue
#6 The Big Bundle
$94.1
Price
Revenue
#7 100% Organic SNOO Sleep Comforter Sack
$45
Price
Revenue
#8 100% Organic Cotton SNOO Baby Bassinet Fitted Sheet
$18.5
Price
Revenue
#9 Organic Bassinet Sheets 3 Pack
$38.5
Price
Revenue
#10 Sleepea® Swaddle Sack 3 Pack Bundle
$63
Price
Revenue
#1 SNOO Smart Sleeper Bassinet
$1.5K
Price
$10M
Revenue
#2 SNOO Smart Sleeper—Certified Pre-Loved
$1.1K
Price
$6.9M
Revenue
#3 SNOObie™ Smart Soother
$63.2
Price
$3.6M
Revenue
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happiestbaby.com brandsby revenue

1
Logo for happiest babyHappiest Baby
2
Logo for happiest baby healthHappiest Baby Health
3
Logo for bundleBundle

happiestbaby.com categoriesby revenue

1
Furniture
2
Hardware
3
Swaddling & Receiving Blankets
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brands overtime comparison

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happiestbaby.com channels

Identify top traffic channels that drive growth for happiestbaby.comand discover how performance of traffic channels has changed over time.

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happiestbaby.com Google Ads spend

Evaluate happiestbaby.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happiestbaby.com devices

Review happiestbaby.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happiestbaby.com top markets

Explore happiestbaby.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happiestbaby.com country & global rank

Assess the ranking of happiestbaby.com among other retailers within its primary country and worldwide.

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