Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

enfamil.com

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556.6K

Revenue

831.5K

Sessions

0.5-1.0%

Conversion rate

$75-100

Average order value

Online only revenue for enfamil.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: HEALTH

Discover tailored formulas to help meet your child’s nutritional needs. Pediatrician recommended for newborns, infants and toddlers. Find expert support.

enfamil.com’s revenueOVER TIME
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Over the past three months, enfamil.com revenue has experienced decline of 38%, compared to the preceding three months.

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enfamil.com revenue decline for last six months

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OVERVIEW

In August 2024, enfamil.com in the HEALTH industry had a revenue of $556,559 for online sales, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $75-100. This site had 831,462 sessions, falling below the highest of 6,179,214 from myprotein.com. The median revenue for the industry was $68,409, the highest being $18,049,299 from roguefitness.com. A very high conversion rate in the industry is 4.32%, while a very low conversion rate is 1.23%. The AOV ranged from $56 as the lowest to $229 as the highest in the HEALTH category.

enfamil.com competitors

When comparing enfamil.com to its competitors in the baby products industry based on the metrics of revenue, transactions, sessions, average order value (AOV), and conversion rate, enfamil.com falls behind in terms of revenue and sessions. While enfamil.com has a revenue of $556,559 and 831,462 sessions, its competitors like babylist.com outperform with a revenue of $63,172,036 and 11,490,273 sessions. In terms of transactions, enfamil.com has 5,829 transactions, which is lower compared to babylist.com with 295,182 transactions. The AOV for enfamil.com ranges from $75 to $100, while competitors like happiestbaby.com have a higher AOV of $450 to $475. However, enfamil.com's conversion rate of 0.50-1.00% is on par with some of its competitors, indicating a similar effectiveness in turning sessions into transactions.

#1 babylist.com

63.2M

Revenue

11.5M

Sessions

2.5-3.0%

Conv. rate

$200-225

AOV

#2 hibobbie.com

126.3K

Revenue

151.6K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#3 happiestbaby.com

3.3M

Revenue

1.5M

Sessions

0.0-0.5%

Conv. rate

$400-500

AOV

#4 mustelausa.com

146.9K

Revenue

162.8K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#5 carewell.com

Revenue

796.3K

Sessions

2.5-3.0%

Conv. rate

$175-200

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

enfamil.com vs top market performers

enfamil.com

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enfamil.com brandsby revenue

Enfamil

Top retailers:kroger.com amazon.com

enfamil.com categoriesby revenue

Baby Formula

Top retailers:albertsons.com kroger.com safeway.com

Health & Beauty

Top retailers:temu.com next.co.uk sainsburys.co.uk

Toddler Nutrition Drinks & Shakes

Top retailers:amazon.com ebay.co.uk bjs.com

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Top retailers:amazon.com rewe.de amazon.de

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enfamil.com channels

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enfamil.com Google Ads spend

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enfamil.com devices

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enfamil.com top markets

Explore enfamil.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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