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Sep 2026
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Home/Insights/Retailers/happiestbaby.co.uk
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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126.7K
Revenue
Sep 26
70.3K
Sessions
Sep 26
0.5-1.0%
Conv. rate
Sep 26
$275-300
AOV
Sep 26
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Happiestbaby.co.uk is an online platform offering a variety of products aimed at aiding parents and caregivers in caring for their babies. Their collection includes items such as specialized sleep and swaddle products, white noise machines, and parenting books, all designed to support a happier experience during the early stages of parenting.

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happiestbaby.co.uk Annual Revenue and Growth

happiestbaby.co.uk's annual sales on its online store amounted to $1.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.2M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
happiestbaby.co.uk revenue by year

happiestbaby.co.uk's monthly revenueOVER TIME
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Over the past three months, happiestbaby.co.uk revenue has experienced decline of 1.5%, compared to the preceding three months.

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happiestbaby.co.uk revenue decline for last six months
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OVERVIEW
In September 2026, happiestbaby.co.uk, a leading store in the childcare category, generated $127,000 in revenue from online sales, significantly higher than an average childcare store's $34,900. The site recorded 70,300 sessions, well above the typical 15,600 sessions for an average childcare store. Its conversion rate was between 0.50-1.00%, which falls below the range of 1.0% to 4.37% seen in the category. The average order value (AOV) was $275-300, positioning it within the typical range of $50 to $278 for the childcare category. Overall, happiestbaby.co.uk demonstrates a strong presence in the online childcare marketplace despite some areas for improvement.
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happiestbaby.co.uk competitors

The starkest contrast lies between happiestbaby.co.uk and happiestbaby.com, where the latter outperforms significantly with $1.2 million in revenue and 2,985 transactions against happiestbaby.co.uk's $127,000 and 439 transactions. In September 2026, happiestbaby.co.uk generated 70,300 sessions, trailing behind happiestbaby.com, which boasts 699,000 sessions. However, when compared to happiestbaby.eu, happiestbaby.co.uk has a lower revenue of $127,000 versus $204,000 and fewer transactions, 439 compared to 589. Yet, its average order value (AOV) ranges from $275 to $300, which is lower than happiestbaby.eu's AOV of $325 to $350. westcoastkids.ca leads in both revenue and transactions, generating $1.9 million from 9,035 transactions. While happiestbaby.co.uk's conversion rate ranges from 0.50% to 1.00%, it trails behind both happiestbaby.eu, which achieves a conversion rate of 2.00% to 2.50%, and westcoastkids.ca, with a conversion rate of 1.00% to 1.50%.

happiestbaby.eu screenshot
#1 happiestbaby.eu
203.9K
Revenue
27.8K
Sessions
2.0-2.5%
Conv. rate
$325-350
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
1.2M
Revenue
699.3K
Sessions
0.0-0.5%
Conv. rate
$375-400
AOV
westcoastkids.ca screenshot
#3 westcoastkids.ca
1.9M
Revenue
644.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
happiestbaby.co.uk vs top market performers
happiestbaby.co.uk
top retailers
conversion rate vs average order value for happiestbaby.co.uk and its competitors
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Industries happiestbaby.co.uk operates in

happiestbaby.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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happiestbaby.co.uk channels

Identify top traffic channels that drive growth for happiestbaby.co.ukand discover how performance of traffic channels has changed over time.

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happiestbaby.co.uk Google Ads spend

Evaluate happiestbaby.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happiestbaby.co.uk devices

Review happiestbaby.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happiestbaby.co.uk top markets

Explore happiestbaby.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happiestbaby.co.uk country & global rank

Assess the ranking of happiestbaby.co.uk among other retailers within its primary country and worldwide.

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