happiestbaby.co.uk
Happiestbaby.co.uk is an online platform offering a variety of products aimed at aiding parents and caregivers in caring for their babies. Their collection includes items such as specialized sleep and swaddle products, white noise machines, and parenting books, all designed to support a happier experience during the early stages of parenting.
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happiestbaby.co.uk Annual Revenue and Growth
happiestbaby.co.uk's annual sales on its online store amounted to $1.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
happiestbaby.co.uk's monthly revenueOVER TIME
Over the past three months, happiestbaby.co.uk revenue has experienced decline of 16%, compared to the preceding three months.
happiestbaby.co.uk competitors
In October 2025, happiestbaby.co.uk generated a revenue of £56,626 with 211 transactions and 33,833 sessions, resulting in an average order value (AOV) of £250-275 and a conversion rate of 0.50-1.00%. Compared to its competitors, happiestbaby.eu had a revenue of £114,961 with 321 transactions and 15,916 sessions, boasting a higher AOV of £350-375 and a conversion rate of 2.00-2.50%. On the other hand, happiestbaby.com performed significantly better with a revenue of £2,315,601, 5,608 transactions, and 988,807 sessions, along with an AOV of £400-425 and a similar conversion rate to happiestbaby.co.uk. Finally, westcoastkids.ca also outperformed happiestbaby.co.uk in terms of revenue, transactions, and sessions, with an AOV of £200-225 and a conversion rate of 1.50-2.00%.
Revenue share by device at happiestbaby.co.uk
In October large majority of sales on happiestbaby.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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happiestbaby.co.uk channels
Identify top traffic channels that drive growth for happiestbaby.co.ukand discover how performance of traffic channels has changed over time.
happiestbaby.co.uk Google Ads spend
Evaluate happiestbaby.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
happiestbaby.co.uk devices
Review happiestbaby.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
