happiestbaby.co.uk
Happiestbaby.co.uk is an online platform offering a variety of products aimed at aiding parents and caregivers in caring for their babies. Their collection includes items such as specialized sleep and swaddle products, white noise machines, and parenting books, all designed to support a happier experience during the early stages of parenting.
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happiestbaby.co.uk Annual Revenue and Growth
happiestbaby.co.uk's annual sales on its online store amounted to $1.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
happiestbaby.co.uk's monthly revenueOVER TIME
Over the past three months, happiestbaby.co.uk revenue has experienced decline of 35%, compared to the preceding three months.
happiestbaby.co.uk competitors
In November 2025, happiestbaby.co.uk had a revenue of $47,327 from 173 transactions with 27,374 sessions, an AOV of $250-275, and a conversion rate of 0.50-1.00. In comparison, happiestbaby.eu had a higher revenue of $104,459 from 284 transactions with 13,953 sessions, a higher AOV of $350-375, and a higher conversion rate of 2.00-2.50. Similarly, happiestbaby.com outperformed happiestbaby.co.uk with a revenue of $2,381,692 from 6,020 transactions with 988,751 sessions, a higher AOV of $375-400, and a comparable conversion rate of 0.50-1.00. On the other hand, westcoastkids.ca surpassed all competitors, including happiestbaby.co.uk, with a revenue of $2,588,036 from 13,003 transactions with 858,865 sessions, a lower AOV of $175-200, but a higher conversion rate of 1.50-2.00.
Revenue share by device at happiestbaby.co.uk
In November large majority of sales on happiestbaby.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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happiestbaby.co.uk channels
Identify top traffic channels that drive growth for happiestbaby.co.ukand discover how performance of traffic channels has changed over time.
happiestbaby.co.uk Google Ads spend
Evaluate happiestbaby.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
happiestbaby.co.uk devices
Review happiestbaby.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
