happiestbaby.co.uk
Happiestbaby.co.uk is an online platform offering a variety of products aimed at aiding parents and caregivers in caring for their babies. Their collection includes items such as specialized sleep and swaddle products, white noise machines, and parenting books, all designed to support a happier experience during the early stages of parenting.
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happiestbaby.co.uk Annual Revenue and Growth
happiestbaby.co.uk's annual sales on its online store amounted to $1.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
happiestbaby.co.uk's monthly revenueOVER TIME
Over the past three months, happiestbaby.co.uk revenue has experienced decline of 6.4%, compared to the preceding three months.
happiestbaby.co.uk competitors
In August 2025, happiestbaby.co.uk generated a revenue of £96,844 with 381 transactions and 50,680 sessions. Their average order value (AOV) ranged between £250-£275, and they had a conversion rate of 0.50-1.00%. Comparing happiestbaby.co.uk to its competitors, happiestbaby.eu had a slightly higher revenue of £97,760 with 256 transactions and 14,494 sessions. Their AOV was higher at £375-£400, and they had a conversion rate of 1.50-2.00%. In contrast, happiestbaby.com outperformed both with a revenue of £1,546,276, 3,665 transactions, and 852,965 sessions. Their AOV was between £400-£425, but their conversion rate was lower at 0.00-0.50%. Lastly, westcoastkids.ca had the highest revenue of £1,590,313, 7,721 transactions, and 494,130 sessions. Their AOV was £200-£225, and they had a conversion rate of 1.50-2.00%.
Revenue share by device at happiestbaby.co.uk
In August large majority of sales on happiestbaby.co.uk, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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happiestbaby.co.uk channels
Identify top traffic channels that drive growth for happiestbaby.co.ukand discover how performance of traffic channels has changed over time.
happiestbaby.co.uk Google Ads spend
Evaluate happiestbaby.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
happiestbaby.co.uk devices
Review happiestbaby.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
