happiestbaby.co.uk
Happiestbaby.co.uk is an online platform offering a variety of products aimed at aiding parents and caregivers in caring for their babies. Their collection includes items such as specialized sleep and swaddle products, white noise machines, and parenting books, all designed to support a happier experience during the early stages of parenting.
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happiestbaby.co.uk Annual Revenue and Growth
happiestbaby.co.uk's annual sales on its online store amounted to $1.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
happiestbaby.co.uk's monthly revenueOVER TIME
Over the past three months, happiestbaby.co.uk revenue has experienced decline of 3.8%, compared to the preceding three months.
happiestbaby.co.uk competitors
In September 2025, happiestbaby.co.uk reported a revenue of £85,276 with 349 transactions and 52,712 sessions, boasting an average order value (AOV) of £225-250 and a conversion rate of 0.50-1.00. When compared to its competitors, happiestbaby.eu generated a higher revenue of £121,107 with fewer transactions and sessions but a higher AOV of £350-375 and a conversion rate of 1.50-2.00. In contrast, happiestbaby.com outperformed both in terms of revenue, transactions, sessions, and AOV, although it had a lower conversion rate of 0.00-0.50. Another competitor, westcoastkids.ca, also surpassed happiestbaby.co.uk with a revenue of £1,687,224, 8,381 transactions, 598,087 sessions, and an AOV of £200-225, with a conversion rate of 1.00-1.50. Overall, while happiestbaby.co.uk performed well, there are competitors that are achieving higher revenue and conversion rates with different approaches and target markets.
Revenue share by device at happiestbaby.co.uk
In September large majority of sales on happiestbaby.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
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happiestbaby.co.uk channels
Identify top traffic channels that drive growth for happiestbaby.co.ukand discover how performance of traffic channels has changed over time.
happiestbaby.co.uk Google Ads spend
Evaluate happiestbaby.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
happiestbaby.co.uk devices
Review happiestbaby.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
