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May 2025
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Home/Insights/Retailers/happiestbaby.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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90.6K
Revenue
51.8K
Sessions
0.5-1.0%
Conv. rate
$275-300
AOV
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Happiestbaby.co.uk is an online platform offering a variety of products aimed at aiding parents and caregivers in caring for their babies. Their collection includes items such as specialized sleep and swaddle products, white noise machines, and parenting books, all designed to support a happier experience during the early stages of parenting.

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happiestbaby.co.uk's revenueOVER TIME
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Over the past three months, happiestbaby.co.uk revenue has experienced decline of 39%, compared to the preceding three months.

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happiestbaby.co.uk revenue decline for last six months
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OVERVIEW
In May 2025, happiestbaby.co.uk in the CHILDCARE industry generated online sales revenue of $90,612, with a conversion rate of 0.50-1.00% and an AOV of $275-300. The store had 51,774 sessions, while the largest online store in the category was babylist.com with $81,210,274 in revenue and 13,729,709 sessions. The median revenue for CHILDCARE was $51,120, with a very high conversion rate of 4.58% and a very high AOV of $282. The median number of sessions in the industry was 19,914, while the very low conversion rate was 1.07% and the very low AOV was $58.
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happiestbaby.co.uk competitors

In May 2025, happiestbaby.co.uk reported revenue of £90,612 from 328 transactions and 51,774 sessions, with an average order value (AOV) of £275-300 and a conversion rate of 0.50-1.00%. Compared to its competitors, westcoastkids.ca stands out with revenue of £1,517,134 from 7,388 transactions and 475,107 sessions, an AOV of £200-225, and a conversion rate of 1.50-2.00%. happiestbaby.com also performed well, generating £1,683,373 from 4,012 transactions and 847,073 sessions, with an AOV of £400-425 and a conversion rate of 0.00-0.50%. Meanwhile, happiestbaby.eu lagged behind with revenue of £64,377 from 167 transactions and 9,898 sessions, an AOV of £375-400, and a conversion rate of 1.50-2.00%. Overall, happiestbaby.co.uk could benefit from increasing its revenue and sessions to compete more effectively with its top-performing competitors in the baby products market.

happiestbaby.eu screenshot
#1 happiestbaby.eu
64.4K
Revenue
9.9K
Sessions
1.5-2.0%
Conv. rate
$375-400
AOV
happiestbaby.com screenshot
#2 happiestbaby.com
1.7M
Revenue
847.1K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
westcoastkids.ca screenshot
#3 westcoastkids.ca
1.5M
Revenue
475.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
happiestbaby.co.uk vs top market performers
happiestbaby.co.uk
top retailers
conversion rate vs average order value for happiestbaby.co.uk and its competitors
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Revenue share by device at happiestbaby.co.uk

In May large majority of sales on happiestbaby.co.uk, 69% was finalized on mobile devices, with 31% of sales coming from desktop devices.

In May large majority of sales on happiestbaby.co.uk, 69% was finalized on mobile devices, with 31% of sales coming from desktop devices.
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happiestbaby.co.uk channels

Identify top traffic channels that drive growth for happiestbaby.co.ukand discover how performance of traffic channels has changed over time.

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happiestbaby.co.uk Google Ads spend

Evaluate happiestbaby.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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happiestbaby.co.uk devices

Review happiestbaby.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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happiestbaby.co.uk top markets

Explore happiestbaby.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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happiestbaby.co.uk country & global rank

Assess the ranking of happiestbaby.co.uk among other retailers within its primary country and worldwide.

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