happiestbaby.co.uk
Happiestbaby.co.uk is an online platform offering a variety of products aimed at aiding parents and caregivers in caring for their babies. Their collection includes items such as specialized sleep and swaddle products, white noise machines, and parenting books, all designed to support a happier experience during the early stages of parenting.
GRIPS CUSTOMERS & RESEARCH PARTNERS
happiestbaby.co.uk Annual Revenue and Growth
happiestbaby.co.uk's annual sales on its online store amounted to $1.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
happiestbaby.co.uk's monthly revenueOVER TIME
Over the past three months, happiestbaby.co.uk revenue has experienced decline of 12%, compared to the preceding three months.
happiestbaby.co.uk competitors
In December 2025, happiestbaby.co.uk reported a revenue of $141,197 from 546 transactions and 40,317 sessions, with an average order value (AOV) range of $250-275 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, happiestbaby.eu generated $111,074 in revenue from 306 transactions and 15,177 sessions, with an AOV range of $350-375 and a conversion rate of 2.00-2.50%. In contrast, happiestbaby.com outperformed both, with a revenue of $2,439,649 from 5,550 transactions and 996,108 sessions, AOV range of $425-450, and a conversion rate of 0.50-1.00%. Another competitor, westcoastkids.ca, also surpassed happiestbaby.co.uk with a revenue of $2,019,228 from 9,926 transactions and 753,726 sessions, AOV range of $200-225, and a conversion rate of 1.00-1.50%. Despite having competitive conversion rates, happiestbaby.co.uk lags behind in revenue and transaction volume compared to its top competitors.
Revenue share by device at happiestbaby.co.uk
In December large majority of sales on happiestbaby.co.uk, 82% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 18% of sales coming from desktop devices.
Gain even more insights with the Grips app
happiestbaby.co.uk channels
Identify top traffic channels that drive growth for happiestbaby.co.ukand discover how performance of traffic channels has changed over time.
happiestbaby.co.uk Google Ads spend
Evaluate happiestbaby.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
happiestbaby.co.uk devices
Review happiestbaby.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
