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Sep 2024

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Home/Insights/Retailers/forcesuniformandkit.co.uk

TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

forcesuniformandkit.co.uk

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339.9K

Revenue

58.2K

Sessions

3.0-3.5%

Conversion rate

$175-200

Average order value

Online only revenue for forcesuniformandkit.co.uk, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED KINGDOM
Website category: E COMMERCE AND SHOPPING

Premier UK supplier of Genuine Military and Army surplus clothing and equipment. Trousers, boots, ammo boxes, shirts, smocks, waterproofs and more!

forcesuniformandkit.co.uk’s revenueOVER TIME
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Over the past three months, forcesuniformandkit.co.uk revenue has experienced decline of 60%, compared to the preceding three months.

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forcesuniformandkit.co.uk revenue decline for last six months

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OVERVIEW

forcesuniformandkit.co.uk, an e-commerce website in the e-commerce_and_shopping industry, generated $339,860 in online sales with a conversion rate of 3.00-3.50% and an average order value (AOV) of $175-200 in September 2024. This performance puts them above the median revenue and AOV for the category, although falling short of the highest performers like qvc.com. With 58,207 sessions during the month, forcesuniformandkit.co.uk received a respectable amount of traffic compared to the median of 44,965, but significantly lower than the highest session count of 28,619,768 from michaels.com.

forcesuniformandkit.co.uk competitors

When comparing forcesuniformandkit.co.uk to its competitor epicmilitaria.com, it is evident that Epic Militaria outperforms in terms of revenue, transactions, and sessions. In September 2024, Epic Militaria generated £454,621 in revenue from 3,749 transactions with 207,193 sessions, while Forces Uniform and Kit earned £339,860 from 1,779 transactions and 58,207 sessions. Despite Epic Militaria having a higher revenue, Forces Uniform and Kit boasts a higher average order value (AOV) range of £175-£200 compared to Epic Militaria's £100-£125 AOV. Additionally, Forces Uniform and Kit has a higher conversion rate range of 3.00-3.50%, while Epic Militaria's conversion rate falls within the range of 1.50-2.00%. Overall, both companies have their strengths in different areas, with Epic Militaria excelling in generating higher revenue and transactions, and Forces Uniform and Kit having a higher AOV and conversion rate.

#1 epicmilitaria.com

454.6K

Revenue

207.2K

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

epicmilitaria.com

forcesuniformandkit.co.uk

$339.9K

TOP MARKET PERFORMERSby revenue

epicmilitaria.com

$454.6K

forcesuniformandkit.co.uk

forcesuniformandkit.co.uk vs top market performers

forcesuniformandkit.co.uk

top retailers

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Top products on forcesuniformandkit.co.ukby revenue

#1 German Army - Vintage - Flecktarn Parka - Grade 1

$31.3

Price

$169.9K

Revenue

#2 Desert Camo Shorts - British Army Surplus - Unissued

$15.3

Price

$118K

Revenue

#3 Ladies'/Unisex Khaki Trench Coat - Full Length – New - Plus Sizes

$57.2

Price

$115.9K

Revenue

#4 German Combat Para Boots – Current Issue – Unissued

$94.9

Price

Revenue

#5 Dutch "Gore-Tex" Camo Military "Hooped" Bivvy Bag - Mixed Grades

$140

Price

Revenue

#6 MULTI-PACK - Swedish Military Bandages - pack of 10 for £10

$9.6

Price

Revenue

#7 French Army CCE Camo Fleece - unissued

$15.3

Price

Revenue

#8 Swiss 'Alpenflage' Camo Load Carrying Combat Jacket

$31.3

Price

Revenue

#9 German Combat Para Boots - Current Issue - Super Grade

$69.6

Price

Revenue

#10 German Combat Para Boots - Current Issue - Grade 1

$48.9

Price

Revenue

#1 German Army - Vintage - Flecktarn Parka - Grade 1

$31.3

Price

$169.9K

Revenue

#2 Desert Camo Shorts - British Army Surplus - Unissued

$15.3

Price

$118K

Revenue

#3 Ladies'/Unisex Khaki Trench Coat - Full Length – New - Plus Sizes

$57.2

Price

$115.9K

Revenue

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forcesuniformandkit.co.uk brandsby revenue

Dutch Army

Top retailers:ebay.co.uk

British Army

Top retailers:ebay.co.uk ebay.de

Austrian Army

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Top retailers:walmart.com ebay.co.uk

forcesuniformandkit.co.uk categoriesby revenue

Sleeping Bags

Top retailers:amazon.com amazon.co.uk amazon.de

Work Safety Protective Gear

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Business & Industrial

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Top retailers:zalando.nl ebay.com fc-moto.de

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forcesuniformandkit.co.uk channels

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forcesuniformandkit.co.uk Google Ads spend

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forcesuniformandkit.co.uk devices

Review forcesuniformandkit.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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forcesuniformandkit.co.uk top markets

Explore forcesuniformandkit.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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