Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

enesco.com

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101.8K

Revenue

28.5K

Sessions

1.5-2.0%

Conversion rate

$175-200

Average order value

Online only revenue for enesco.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: E COMMERCE AND SHOPPING

Enesco.com is a website that offers a diverse range of products for sale. Their inventory includes collectibles, home décor, figurines, gifts, and ornaments. They also specialize in licensed merchandise from popular brands and characters, catering to various interests and tastes. The website provides a platform to conveniently browse and purchase these items.

enesco.com’s revenueOVER TIME
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Over the past three months, enesco.com revenue has experienced growth of 68%, compared to the preceding three months.

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enesco.com revenue growth for last six months

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OVERVIEW

In August 2024, enesco.com's revenue for online sales was $101,780, with a conversion rate of 1.50-2.00% and an average order value (AOV) of $175-200. The website had 28,536 sessions during the month. Compared to the e-commerce and shopping industry median, enesco.com's revenue and sessions were lower, while the conversion rate and AOV were within average range. The highest revenue in the category was from qvc.com at $124,580,260, with a very high AOV of $348 and a very high conversion rate of 3.71%. The store with the highest sessions was michaels.com at 25,583,285, exceeding the industry median of 47,510 sessions.

enesco.com competitors

enesco.com falls behind some of its competitors in terms of revenue, with $101,780 compared to countrynmoregifts.com at $198,065 and jimshore.com at $171,050. However, enesco.com outperforms christmasloft.com in transactions with 569 compared to 256, indicating a higher volume of sales. In terms of sessions, enesco.com sits in the middle with 28,536 sessions, while department56.com leads with 97,643 sessions. enesco.com boasts a higher Average Order Value (AOV) range of $175-200 compared to Steve's Hallmark at $50-75. Conversion rates for enesco.com fall within the average range of 1.50-2.00%, while christmasloft.com and department56.com show higher conversion rates at 3.00-3.50% and 0.50-1.00% respectively. Overall, enesco.com demonstrates competitive performance in certain areas but lags behind in revenue compared to some of its competitors.

#1 jimshore.com

171K

Revenue

79.6K

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#2 countrynmoregifts.com

198.1K

Revenue

57.7K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#3 department56.com

138K

Revenue

97.6K

Sessions

0.5-1.0%

Conv. rate

$150-175

AOV

#4 christmasloft.com

26.5K

Revenue

8.2K

Sessions

3.0-3.5%

Conv. rate

$100-125

AOV

#5 steveshallmark.com

39.2K

Revenue

21K

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

CLOSEST COMPETITORSby revenue

countrynmoregifts.com

TOP MARKET PERFORMERSby revenue

countrynmoregifts.com

enesco.com vs top market performers

enesco.com

top retailers

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enesco.com brandsby revenue

Enesco Gift

Top retailers:jimshore.com allendesignsstudio.com amazon.com

Department 56

Top retailers:amazon.com replacements.com ebay.com

enesco.com categoriesby revenue

Home & Garden

Top retailers:etsy.com marksandspencer.com ebay.com

Arts & Entertainment

Top retailers:shein.co.uk ebay.co.uk ebay.com

Food Storage Containers

Top retailers:amazon.com vans.com ebay.com

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Top retailers:asos.com eurocarparts.com temu.com

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Top retailers:rewe.de morrisons.com asda.com

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enesco.com channels

Identify top traffic channels that drive growth for enesco.comand discover how performance of traffic channels has changed over time.

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enesco.com Google Ads spend

Evaluate enesco.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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enesco.com devices

Review enesco.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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enesco.com top markets

Explore enesco.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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