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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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177.2K
Revenue
121.3K
Sessions
0.5-1.0%
Conversion rate
$150-175
Average order value
Online only revenue for department56.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Shop the official website for Department 56 Christmas villages, village accessories, holiday giftware, and collectibles. Since 1976, where timeless stories begin. Includes in-stock, new products, retired products, store locator, collector news and events.

department56.com’s revenueOVER TIME
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Over the past three months, department56.com revenue has experienced growth of 46%, compared to the preceding three months.

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department56.com revenue growth for last six months
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OVERVIEW
In September 2024, department56.com in the e-commerce_and_shopping category had online sales revenue of $177,178 (median: $116,122) and a conversion rate of 0.50-1.00% (high: 3.88%, low: 0.9%). The average order value (AOV) was $150-175 (high: $349, low: $58), with 121,288 sessions. The highest number of sessions in the category was 28,619,768 from michaels.com, while the median was 44,965.
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department56.com competitors

When comparing department56.com to its competitors in the holiday decor market, department56.com stands out with a revenue of $177,178 generated from 1,159 transactions and 121,288 sessions in September 2024. Its average order value (AOV) ranges between $150-175, with a conversion rate of 0.50-1.00%. In comparison, enesco.com boasts a revenue of $110,028 from 517 transactions and 26,122 sessions, with an AOV of $200-225 and a conversion rate of 1.50-2.00%. countrynmoregifts.com also performs well with a revenue of $175,379 from 1,089 transactions and 46,246 sessions, similar to department56.com in AOV and conversion rate. However, other competitors like thechristmaspalace.com have a higher AOV of $550-575 but lower revenue and conversion rate. Overall, department56.com holds its ground in revenue and transactions while maintaining a competitive AOV and conversion rate within the market.

#1 countrynmoregifts.com
175.4K
Revenue
46.2K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
#2 christmasloft.com
52.9K
Revenue
18.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
#3 enesco.com
110K
Revenue
26.1K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#4 thechristmaspalace.com
171.5K
Revenue
20.3K
Sessions
1.5-2.0%
Conv. rate
$500-600
AOV
#5 redriderleglamps.com
67.9K
Revenue
23.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
department56.com vs top market performers
department56.com
top retailers
conversion rate vs average order value for department56.com and its competitors
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department56.com channels

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department56.com Google Ads spend

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department56.com devices

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department56.com top markets

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department56.com country & global rank

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