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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

vinted.com

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5.1M

Revenue

2.6M

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Vinted.com is an online marketplace for consumers to buy and sell second-hand clothing, shoes, accessories, and home goods. The platform enables users to create listings, communicate with potential buyers or sellers, and complete transactions within various categories, offering a wide range of affordable, pre-owned items.

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vinted.com's revenueOVER TIME
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Over the past three months, vinted.com revenue has experienced growth of 2.6%, compared to the preceding three months.

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vinted.com revenue growth for last six months

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OVERVIEW

In May 2025, vinted.com, a FASHION AND APPAREL industry player, recorded $5,114,083 in revenue, with a conversion rate of 1.50-2.00% and an AOV of $100-125. The highest online store in the category, shein.com, achieved $731,622,726 in revenue, a 3.09% conversion rate, and an AOV of $415. vinted.com saw 2,594,736 sessions, while the highest was 224,142,058 from shein.com, and the median in the industry was 33,223 sessions. The lowest conversion rate observed was 0.67%, and the lowest AOV was $82, highlighting vinted.com's performance metrics in the competitive landscape.

vinted.com competitors

In May 2025, vinted.com reported a revenue of $5,114,083 with 41,448 transactions and 2,594,736 sessions. The average order value (AOV) ranged between $100-125, and the conversion rate was 1.50-2.00%. When comparing vinted.com to its competitors, thredup.com led in revenue with $31,690,258, 394,514 transactions, and 16,114,108 sessions. grailed.com had the highest AOV at $275-300, while depop.com had the highest revenue of $107,780,298 and vestiairecollective.com had the highest AOV of $525-550. zara.com outperformed in revenue with $210,048,851 and the highest number of transactions at 2,293,629. Overall, vinted.com showed competitive performance in terms of revenue, transactions, and AOV compared to its competitors in the online fashion resale market in May 2025.

#1 depop.com

107.8M

Revenue

23.8M

Sessions

2.0-2.5%

Conv. rate

$200-225

AOV

#2 thredup.com

31.7M

Revenue

16.1M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#3 grailed.com

48.4M

Revenue

10.1M

Sessions

1.5-2.0%

Conv. rate

$275-300

AOV

#4 zara.com

210M

Revenue

93.7M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

#5 vestiairecollective.com

52.6M

Revenue

8.8M

Sessions

1.0-1.5%

Conv. rate

$500-600

AOV

CLOSEST COMPETITORSby revenue

urbanoutfitters.com

vestiairecollective.com

TOP MARKET PERFORMERSby revenue

vestiairecollective.com

grailed.com

pacsun.com

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vinted.com vs top market performers

vinted.com

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Revenue share by device at vinted.com

In May large majority of sales on vinted.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices.

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vinted.com channels

Identify top traffic channels that drive growth for vinted.comand discover how performance of traffic channels has changed over time.

vinted.com Google Ads spend

Evaluate vinted.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

vinted.com devices

Review vinted.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

vinted.com top markets

Explore vinted.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.