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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for vinted.comvinted.com

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13.4M
Revenue
Dec 25
4.1M
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Vinted.com is an online marketplace for consumers to buy and sell second-hand clothing, shoes, accessories, and home goods. The platform enables users to create listings, communicate with potential buyers or sellers, and complete transactions within various categories, offering a wide range of affordable, pre-owned items.

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vinted.com Annual Revenue and Growth

vinted.com's annual sales on its online store amounted to $119.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$119.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vinted.com revenue by year

vinted.com's monthly revenueOVER TIME
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Over the past three months, vinted.com revenue has experienced growth of 69%, compared to the preceding three months.

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vinted.com revenue growth for last six months
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OVERVIEW
In December 2025, vinted.com, a player in the FASHION AND APPAREL sector, generated $13,449,193 in revenue with a conversion rate of 2.50-3.00%, slightly below the high industry benchmark of 3.17%. Its average order value (AOV) ranged between $100-125, positioned between the industry's high of $389 and low of $75. The site recorded 4,147,538 sessions, significantly exceeding the FASHION AND APPAREL median of 39,789 but far from the top performer shein.com at 304,519,814 sessions. While vinted.com shows promising engagement metrics, it remains a smaller player compared to leading competitors like macys.com.
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vinted.com competitors

In December 2025, vinted.com generated a revenue of $13,449,193 from 114,037 transactions and 4,147,538 sessions, with an Average Order Value (AOV) ranging from $100-$125 and a conversion rate of 2.50-3.00%. Comparing vinted.com to its competitors, depop.com had a higher revenue of $117,193,270 from 666,607 transactions and 29,763,411 sessions, with an AOV of $175-$200 and a conversion rate of 2.00-2.50%. thredup.com recorded a revenue of $31,864,397 from 491,587 transactions and 17,918,101 sessions, with an AOV of $50-$75 and a conversion rate matching that of vinted.com. grailed.com, zara.com, and vestiairecollective.com also showed varying revenue, transactions, sessions, AOV, and conversion rates compared to vinted.com in December 2025.

depop.com screenshot
#1 depop.com
117.2M
Revenue
29.8M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
thredup.com screenshot
#2 thredup.com
31.9M
Revenue
17.9M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
grailed.com screenshot
#3 grailed.com
45M
Revenue
10.4M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
zara.com screenshot
#4 zara.com
208.5M
Revenue
119.8M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
76.2M
Revenue
9.6M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
vinted.com vs top market performers
vinted.com
top retailers
conversion rate vs average order value for vinted.com and its competitors
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Revenue share by device at vinted.com

In December large majority of sales on vinted.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on vinted.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vinted.com channels

Identify top traffic channels that drive growth for vinted.comand discover how performance of traffic channels has changed over time.

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vinted.com Google Ads spend

Evaluate vinted.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vinted.com devices

Review vinted.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vinted.com top markets

Explore vinted.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vinted.com country & global rank

Assess the ranking of vinted.com among other retailers within its primary country and worldwide.

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