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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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10.3M
Revenue
Oct 25
3.8M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Vinted.com is an online marketplace for consumers to buy and sell second-hand clothing, shoes, accessories, and home goods. The platform enables users to create listings, communicate with potential buyers or sellers, and complete transactions within various categories, offering a wide range of affordable, pre-owned items.

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vinted.com Annual Revenue and Growth

vinted.com's annual sales on its online store amounted to $119.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$119.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vinted.com revenue by year

vinted.com's monthly revenueOVER TIME
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Over the past three months, vinted.com revenue has experienced growth of 65%, compared to the preceding three months.

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vinted.com revenue growth for last six months
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OVERVIEW
In October 2025, vinted.com, operating in the lifestyle and fashion/apparel sector, generated online sales revenue of $10,253,695, significantly below the industry median of $80,524, while the dominant player, shein.com, amassed $977,396,912. Vinted's conversion rate ranged between 2.00-2.50%, slightly below the high of 3.36% in the industry and well above the low of 0.74%. The Average Order Value (AOV) stood at $100-125, compared to a high of $378 and a low of $74 industry-wide. Vinted attracted 3,828,127 sessions, contrasting sharply with Shein's 321,650,758 and the median of 33,163 in the sector.
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vinted.com competitors

In October 2025, vinted.com reported a revenue of $10,253,695 with 91,821 transactions and 3,828,127 sessions, boasting an average order value (AOV) of $100-$125 and a conversion rate of 2.00-2.50%. Comparing vinted.com to its competitors, depop.com leads the pack with a revenue of $122,231,555 from 639,554 transactions and 27,492,962 sessions, with an AOV of $175-$200 and a similar conversion rate. thredup.com follows with $29,863,896 in revenue, 565,369 transactions, and 19,112,858 sessions, showcasing a lower AOV of $50-$75 but a higher conversion rate of 2.50-3.00%. grailed.com has a revenue of $43,403,256 with 154,946 transactions and 10,195,496 sessions, offering a higher AOV of $275-$300 but a slightly lower conversion rate. zara.com and Vestiaire Collective round out the competitors with varying revenue, transaction, session, AOV, and conversion rate metrics.

depop.com screenshot
#1 depop.com
122.2M
Revenue
27.5M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
thredup.com screenshot
#2 thredup.com
29.9M
Revenue
19.1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
grailed.com screenshot
#3 grailed.com
43.4M
Revenue
10.2M
Sessions
1.5-2.0%
Conv. rate
$275-300
AOV
zara.com screenshot
#4 zara.com
176.2M
Revenue
93.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
85.8M
Revenue
9.7M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
vinted.com vs top market performers
vinted.com
top retailers
conversion rate vs average order value for vinted.com and its competitors
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Revenue share by device at vinted.com

In October large majority of sales on vinted.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on vinted.com, 69% was finalized on desktop devices, with 31% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vinted.com channels

Identify top traffic channels that drive growth for vinted.comand discover how performance of traffic channels has changed over time.

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vinted.com Google Ads spend

Evaluate vinted.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vinted.com devices

Review vinted.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vinted.com top markets

Explore vinted.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vinted.com country & global rank

Assess the ranking of vinted.com among other retailers within its primary country and worldwide.

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