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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for vinted.comvinted.com

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10.5M
Revenue
Jan 26
6.1M
Sessions
Jan 26
1.0-1.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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Vinted.com is an online marketplace for consumers to buy and sell second-hand clothing, shoes, accessories, and home goods. The platform enables users to create listings, communicate with potential buyers or sellers, and complete transactions within various categories, offering a wide range of affordable, pre-owned items.

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vinted.com Annual Revenue and Growth

vinted.com's annual sales on its online store amounted to $89.4M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$89.4M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
vinted.com revenue by year

vinted.com's monthly revenueOVER TIME
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Over the past three months, vinted.com revenue has experienced growth of 43%, compared to the preceding three months.

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vinted.com revenue growth for last six months
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OVERVIEW
In January 2026, vinted.com generated $10,473,935 in revenue with an average order value (AOV) between $100-$125 and a conversion rate of 1.00-1.50%. Compared to the FASHION AND APPAREL industry, where the median revenue is $91,806 and a high conversion rate reaches 3.1%, Vinted's performance showcases substantial growth potential. Additionally, with 6,090,283 sessions, Vinted's engagement significantly outpaces the industry median of 38,909, although it remains well below the leading store, shein.com, which boasts 279,580,739 sessions and a staggering revenue of $809,875,018.
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vinted.com competitors

In January 2026, vinted.com generated $10,473,935 in revenue from 89,599 transactions and 6,090,283 sessions. With an Average Order Value (AOV) ranging from $100-125 and a conversion rate of 1.00-1.50%, Vinted competes with similar platforms like depop.com, thredup.com, grailed.com, zara.com, and vestiairecollective.com. depop.com leads the pack with $131,905,243 in revenue from 701,882 transactions and 31,568,479 sessions, boasting an AOV of $175-200 and a conversion rate of 2.00-2.50%. thredup.com follows with $37,291,438 in revenue, while grailed.com stands at $42,033,357. zara.com records $167,667,007 in revenue with a high number of transactions and sessions, and vestiairecollective.com reports $85,947,948 in revenue with a high AOV of $425-450. Each competitor shows strengths in different areas, reflecting the diverse market landscape in the online fashion resale industry.

depop.com screenshot
#1 depop.com
131.9M
Revenue
31.6M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
thredup.com screenshot
#2 thredup.com
37.3M
Revenue
22.2M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
grailed.com screenshot
#3 grailed.com
42M
Revenue
10M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
zara.com screenshot
#4 zara.com
167.7M
Revenue
112M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
85.9M
Revenue
11.2M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
vinted.com vs top market performers
vinted.com
top retailers
conversion rate vs average order value for vinted.com and its competitors
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Revenue share by device at vinted.com

In January large majority of sales on vinted.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on vinted.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vinted.com channels

Identify top traffic channels that drive growth for vinted.comand discover how performance of traffic channels has changed over time.

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vinted.com Google Ads spend

Evaluate vinted.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vinted.com devices

Review vinted.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vinted.com top markets

Explore vinted.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vinted.com country & global rank

Assess the ranking of vinted.com among other retailers within its primary country and worldwide.

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