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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for vinted.comvinted.com

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8M
Revenue
Sep 25
3.8M
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Vinted.com is an online marketplace for consumers to buy and sell second-hand clothing, shoes, accessories, and home goods. The platform enables users to create listings, communicate with potential buyers or sellers, and complete transactions within various categories, offering a wide range of affordable, pre-owned items.

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vinted.com Annual Revenue and Growth

vinted.com's annual sales on its online store amounted to $119.6M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$119.6M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
vinted.com revenue by year

vinted.com's monthly revenueOVER TIME
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Over the past three months, vinted.com revenue has experienced growth of 48%, compared to the preceding three months.

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vinted.com revenue growth for last six months
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OVERVIEW
In September 2025, vinted.com, operating in the FASHION AND APPAREL sector, generated $7,955,140 in online sales with a conversion rate of 1.50-2.00%, while the median industry revenue is only $74,931. Vinted's average order value (AOV) ranges between $100-125, compared to a high of $382 in the sector. The website recorded 3,826,618 sessions, far exceeding the FASHION AND APPAREL median of 34,221 sessions but significantly lower than shein.com, the largest competitor, which boasted 297,137,690 sessions. Overall, vinted.com demonstrates strong performance metrics relative to its industry benchmarks, indicating a solid market presence.
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vinted.com competitors

In September 2025, vinted.com lagged behind its competitors in terms of revenue, transactions, and sessions. depop.com outperformed Vinted with a revenue of $117,124,189, 598,462 transactions, and 26,535,826 sessions. thredup.com also surpassed Vinted with $27,327,236 in revenue, 525,017 transactions, and 16,967,868 sessions. grailed.com, zara.com, and vestiairecollective.com also showed stronger performance in terms of revenue and transactions compared to Vinted. However, Vinted had a competitive average order value (AOV) in the range of $100-125 and a conversion rate of 1.50-2.00, aligning closely with its competitors in those areas. Overall, vinted.com demonstrated strong AOV and conversion rate metrics but fell short in revenue and user engagement metrics compared to its competitors in the online clothing resale market.

depop.com screenshot
#1 depop.com
117.1M
Revenue
26.5M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
thredup.com screenshot
#2 thredup.com
27.3M
Revenue
17M
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
grailed.com screenshot
#3 grailed.com
41.4M
Revenue
9.9M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
zara.com screenshot
#4 zara.com
155.7M
Revenue
83M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
vestiairecollective.com screenshot
#5 vestiairecollective.com
69.6M
Revenue
9.5M
Sessions
1.5-2.0%
Conv. rate
$400-500
AOV
vinted.com vs top market performers
vinted.com
top retailers
conversion rate vs average order value for vinted.com and its competitors
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Revenue share by device at vinted.com

In September large majority of sales on vinted.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on vinted.com, 72% was finalized on desktop devices, with 28% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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vinted.com channels

Identify top traffic channels that drive growth for vinted.comand discover how performance of traffic channels has changed over time.

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vinted.com Google Ads spend

Evaluate vinted.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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vinted.com devices

Review vinted.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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vinted.com top markets

Explore vinted.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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vinted.com country & global rank

Assess the ranking of vinted.com among other retailers within its primary country and worldwide.

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