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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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24.5M
Revenue
7.3M
Sessions
3.0-3.5%
Conversion rate
$75-100
Average order value
Online only revenue for zalando.be, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Zalando.be is an online platform that offers a wide range of products from numerous brands. Their inventory includes clothing, shoes, accessories, and beauty items for men, women, and children. Additionally, customers can find various home goods and sports equipment on the website.

zalando.be’s revenueOVER TIME
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Over the past three months, zalando.be revenue has experienced decline of 8.1%, compared to the preceding three months.

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zalando.be revenue decline for last six months
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OVERVIEW
In May 2024, zalando.be in the FASHION AND APPAREL industry reported online sales revenue of $24,502,039 with a conversion rate of 3.00-3.50% and an AOV of $75-100. The highest conversion rate in the industry was 3.06%, while the lowest was 0.77%. The highest AOV was $386, and the lowest was $75. The website had 7,329,038 sessions, while the store with the highest sessions in the industry was shein.com at 197,636,423. The median revenue in the industry was $121,484, and the median sessions were 44,812.
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zalando.be competitors

When comparing zalando.be to its competitors in the online retail space, it is evident that Zalando falls behind in terms of revenue and transactions. Zalando's revenue of 24,502,039 is significantly lower than that of nike.com, which boasts a revenue of 403,745,803. In terms of transactions, Zalando's 254,300 transactions are dwarfed by H&M's 2,857,973 transactions. However, Zalando excels in sessions with 7,329,038, surpassing both asos.com and farfetch.com. The Average Order Value (AOV) for Zalando falls within the range of 75-100, putting it on par with H&M and below Farfetch. Zalando's conversion rate of 3.00-3.50% is comparable to that of wehkamp.nl, indicating a similar level of success in turning sessions into transactions. Despite facing stiff competition, Zalando holds its own in certain metrics but has room for improvement in others.

#1 asos.com
119.9M
Revenue
59.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#2 hm.com
216.1M
Revenue
101.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#3 nike.com
403.7M
Revenue
139.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#4 farfetch.com
91.2M
Revenue
25.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
#5 wehkamp.nl
25.1M
Revenue
5.1M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
zalando.be vs top market performers
zalando.be
top retailers
conversion rate vs average order value for zalando.be and its competitors
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zalando.be brandsby revenue

zalando.be categoriesby revenue

1
Apparel & Accessories
2
Health & Beauty
3
Shirts & Tops
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brands overtime comparison

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zalando.be channels

Identify top traffic channels that drive growth for zalando.beand discover how performance of traffic channels has changed over time.

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zalando.be Google Ads spend

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zalando.be devices

Review zalando.be's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zalando.be top markets

Explore zalando.be's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zalando.be country & global rank

Assess the ranking of zalando.be among other retailers within its primary country and worldwide.

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