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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for wmf.comwmf.com

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2M
Revenue
540.2K
Sessions
3.0-3.5%
Conversion rate
$100-125
Average order value
Online only revenue for wmf.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

WMF.com is a website that offers comprehensive information about WMF, a brand known for producing high-quality kitchenware and household products. Users can browse through a variety of items including cookware, cutlery, kitchen gadgets, and appliances. The site provides detailed product descriptions, images, and customer reviews, aiming to assist prospective buyers in making informed decisions.

wmf.com’s revenueOVER TIME
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Over the past three months, wmf.com revenue has experienced decline of 35%, compared to the preceding three months.

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wmf.com revenue decline for last six months
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OVERVIEW
wmf.com, an MARKETPLACE site, generated $2,018,448 in online sales with a conversion rate of 3.00-3.50% and an AOV of $100-125 in May 2024. The site had 540,204 sessions, while the highest sessions were from amazon.com at 2,257,214,987. amazon.com also leads in revenue with $9,325,084,211, while the median revenue in the category is $655,387. A very high conversion rate in the industry is 4.4%, while a very low rate is 1.02%. The AOV ranges from $54 (low) to $284 (high), showcasing wmf.com's competitive performance metrics within its sector.
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wmf.com competitors

When comparing wmf.com to its competitors, we can see that wmf.com leads in terms of revenue with $2,018,448, followed closely by zurbrueggen.de with $1,785,482. However, wmf.com has the highest number of transactions at 16,405, indicating a strong customer base actively making purchases. In contrast, schaffrath.com only has 1,399 transactions. wmf.com also has the highest number of sessions at 540,204, showcasing a large and engaged audience. In terms of Average Order Value (AOV), zurbrueggen.de leads with $425-$450, while wmf.com falls in the middle with $100-$125. The conversion rate for wmf.com is on par with tischwelt.de at 3.00-3.50%, indicating effective conversion strategies. Overall, wmf.com stands out for its high revenue, transactions, sessions, and competitive conversion rate among its competitors.

#1 kochform.de
397.9K
Revenue
246.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
#2 1a-neuware.de
110.1K
Revenue
45.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#3 schaffrath.com
438.9K
Revenue
138.1K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
#4 zurbrueggen.de
1.8M
Revenue
394.8K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#5 tischwelt.de
698.1K
Revenue
187.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for zwilling.comzwilling.com
Favicon for wmf.comwmf.com
$2M
Favicon for zurbrueggen.dezurbrueggen.de
Favicon for knivesandtools.deknivesandtools.de
Favicon for tischwelt.detischwelt.de
Favicon for schaffrath.comschaffrath.com
Favicon for kochform.dekochform.de
Favicon for fackelmann.defackelmann.de
Favicon for 1a-neuware.de1a-neuware.de
Favicon for biller.debiller.de
TOP MARKET PERFORMERSby revenue
1
Favicon for zwilling.comzwilling.com
$6.9M
2
Favicon for wmf.comwmf.com
3
Favicon for zurbrueggen.dezurbrueggen.de
4
Favicon for knivesandtools.deknivesandtools.de
5
Favicon for tischwelt.detischwelt.de
6
Favicon for schaffrath.comschaffrath.com
7
Favicon for kochform.dekochform.de
8
Favicon for fackelmann.defackelmann.de
9
Favicon for 1a-neuware.de1a-neuware.de
10
Favicon for biller.debiller.de
wmf.com vs top market performers
wmf.com
top retailers
conversion rate vs average order value for wmf.com and its competitors
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wmf.com brandsby revenue

1
Logo for wmfWmf
Top retailers:amazon.dewayfair.degalaxus.de
2
Logo for kleiner popcorn-star. große show.Kleiner Popcorn-star. Große Show.
3
Logo for silitSilit
Top retailers:amazon.dewayfair.demueller.de
4
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wmf.com categoriesby revenue

1
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
2
Kitchen Appliances
Top retailers:keurig.comamazon.comtemu.com
3
Cookware Sets
Top retailers:macys.comamazon.comhexclad.com
4
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Top retailers:amazon.comebay.comsafeway.com
5
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Top retailers:amazon.commacys.comtemu.com
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brands overtime comparison

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wmf.com channels

Identify top traffic channels that drive growth for wmf.comand discover how performance of traffic channels has changed over time.

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wmf.com Google Ads spend

Evaluate wmf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wmf.com devices

Review wmf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wmf.com top markets

Explore wmf.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wmf.com country & global rank

Assess the ranking of wmf.com among other retailers within its primary country and worldwide.

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