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Sep 2024
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TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for wmf.comwmf.com

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2.5M
Revenue
866.6K
Sessions
2.0-2.5%
Conversion rate
$125-150
Average order value
Online only revenue for wmf.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: GERMANY
  • Website category: MARKETPLACE
  • D2C

WMF.com is a website that offers comprehensive information about WMF, a brand known for producing high-quality kitchenware and household products. Users can browse through a variety of items including cookware, cutlery, kitchen gadgets, and appliances. The site provides detailed product descriptions, images, and customer reviews, aiming to assist prospective buyers in making informed decisions.

wmf.com’s revenueOVER TIME
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Over the past three months, wmf.com revenue has experienced growth of 16%, compared to the preceding three months.

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wmf.com revenue growth for last six months
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OVERVIEW
In September 2024, wmf.com, an MARKETPLACE site, generated a revenue of $2,498,709 with a conversion rate of 2.00-2.50% and an AOV of $125-150. The site had 866,632 sessions, while the highest online store in the category, amazon.com, had $13,324,689,296 in revenue and 2,653,517,446 sessions. The industry median revenue is $485,861, the median sessions are 153,430, the highest conversion rate is 4.66%, and the highest AOV is $293, with the lowest conversion rate at 1.09% and the lowest AOV at $55.
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wmf.com competitors

When comparing wmf.com to its competitors in the home goods and kitchenware industry, it is evident that wmf.com holds a strong position. With a revenue of $2,498,709 and 17,451 transactions from 866,632 sessions, wmf.com showcases a healthy average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In contrast, competitors like kochform.de, tischwelt.de, and schaffrath.com have lower revenues, transactions, and sessions. While kochform.de has a slightly higher AOV of $150-175, its conversion rate is lower at 1.00-1.50%. tischwelt.de boasts a high conversion rate of 5.50-6.00%, but its revenue and transactions are less than wmf.com. schaffrath.com stands out with a significantly higher AOV of $325-350 but falls short in terms of revenue and sessions. Overall, wmf.com seems to strike a balance between revenue, transactions, AOV, and conversion rate, making it a strong competitor in the market.

#1 kochform.de
322.8K
Revenue
173.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#2 1a-neuware.de
125.4K
Revenue
47.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#3 schaffrath.com
157K
Revenue
46.1K
Sessions
1.0-1.5%
Conv. rate
$325-350
AOV
#4 zurbrueggen.de
2.9M
Revenue
447.1K
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
#5 tischwelt.de
1.1M
Revenue
153.2K
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for zwilling.comzwilling.com
Favicon for zurbrueggen.dezurbrueggen.de
Favicon for wmf.comwmf.com
$2.5M
Favicon for knivesandtools.deknivesandtools.de
Favicon for tischwelt.detischwelt.de
Favicon for kochform.dekochform.de
Favicon for schaffrath.comschaffrath.com
Favicon for fackelmann.defackelmann.de
Favicon for biller.debiller.de
Favicon for 1a-neuware.de1a-neuware.de
TOP MARKET PERFORMERSby revenue
1
Favicon for zwilling.comzwilling.com
$7.7M
2
Favicon for zurbrueggen.dezurbrueggen.de
3
Favicon for wmf.comwmf.com
4
Favicon for knivesandtools.deknivesandtools.de
5
Favicon for tischwelt.detischwelt.de
6
Favicon for kochform.dekochform.de
7
Favicon for schaffrath.comschaffrath.com
8
Favicon for fackelmann.defackelmann.de
9
Favicon for biller.debiller.de
10
Favicon for 1a-neuware.de1a-neuware.de
wmf.com vs top market performers
wmf.com
top retailers
conversion rate vs average order value for wmf.com and its competitors
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wmf.com brandsby revenue

1
Logo for wmfWmf
Top retailers:amazon.deebay.dewayfair.de
2
Logo for silitSilit
Top retailers:amazon.demueller.dewayfair.de
3
Logo for kleiner popcorn-star. große show.Kleiner Popcorn-star. Große Show.
4
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wmf.com categoriesby revenue

1
Home & Garden
Top retailers:etsy.commarksandspencer.comebay.com
2
Kitchen Appliances
Top retailers:keurig.comamazon.comamazon.de
3
Cookware Sets
Top retailers:macys.comamazon.comamazon.co.uk
4
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Top retailers:amazon.comwilliams-sonoma.comamazon.de
5
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Top retailers:amazon.comamazon.demacys.com
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brands overtime comparison

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wmf.com channels

Identify top traffic channels that drive growth for wmf.comand discover how performance of traffic channels has changed over time.

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wmf.com Google Ads spend

Evaluate wmf.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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wmf.com devices

Review wmf.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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wmf.com top markets

Explore wmf.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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wmf.com country & global rank

Assess the ranking of wmf.com among other retailers within its primary country and worldwide.

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