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Nov 2025
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Home/Insights/Retailers/zwilling.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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21.9M
Revenue
Nov 25
2.8M
Sessions
Nov 25
7.5-8.0%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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Zwilling.com is a website that sells a wide range of kitchen and cooking products. Their inventory includes cutlery, cookware, kitchen tools, and accessories from various brands known for their quality and durability. They also offer dining and serving products, along with limited editions and exclusive collections to appeal to discerning customers.

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zwilling.com Annual Revenue and Growth

zwilling.com's annual sales on its online store amounted to $93.1M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$93.1M
Annual growth forecast2024/2025
10-20%
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eCommerce Revenue
zwilling.com revenue by year

zwilling.com's monthly revenueOVER TIME
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Over the past three months, zwilling.com revenue has experienced growth of 116%, compared to the preceding three months.

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zwilling.com revenue growth for last six months
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OVERVIEW
In November 2025, zwilling.com generated $21,931,920 in online sales, significantly outperforming the median revenue of $57,949 in the food_and_drink industry. With a conversion rate between 7.50-8.00%, zwilling.com surpassed the industry's high average of 5.64%. Its average order value (AOV) ranged from $75-100, lower than the high of $321 but well above the low of $52. The site attracted 2,805,178 sessions, notably below nespresso.com's leading 20,240,545 sessions but above the median of 17,290. Overall, zwilling.com demonstrated strong performance in a competitive online marketplace.
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zwilling.com competitors

In November 2025, zwilling.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. zwilling.com had a revenue of $21,931,920 with 221,637 transactions and 2,805,178 sessions. Its AOV ranged from $75-100 with a conversion rate of 7.50-8.00%. In comparison, cutleryandmore.com had a revenue of $2,802,142 with 7,748 transactions and 529,196 sessions, while cookswarehouse.com had a revenue of $58,122 with 358 transactions and 27,802 sessions. surlatable.com performed well with a revenue of $32,396,465 and 160,423 transactions, and metrokitchen.com had a revenue of $16,644 with 71 transactions. wusthof.com also had a strong performance with a revenue of $1,177,798 and 5,825 transactions. Despite strong competition, zwilling.com stood out in various metrics among its competitors in the online cutlery and kitchenware market.

cutleryandmore.com screenshot
#1 cutleryandmore.com
2.8M
Revenue
529.2K
Sessions
1.0-1.5%
Conv. rate
$350-375
AOV
cookswarehouse.com screenshot
#2 cookswarehouse.com
58.1K
Revenue
27.8K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
surlatable.com screenshot
#3 surlatable.com
32.4M
Revenue
4.6M
Sessions
3.5-4.0%
Conv. rate
$200-225
AOV
metrokitchen.com screenshot
#4 metrokitchen.com
16.6K
Revenue
5.9K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
wusthof.com screenshot
#5 wusthof.com
1.2M
Revenue
282.5K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
zwilling.com vs top market performers
zwilling.com
top retailers
conversion rate vs average order value for zwilling.com and its competitors
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Revenue share by device at zwilling.com

In November large majority of sales on zwilling.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on zwilling.com, 57% was finalized on desktop devices, with 43% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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zwilling.com channels

Identify top traffic channels that drive growth for zwilling.comand discover how performance of traffic channels has changed over time.

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zwilling.com Google Ads spend

Evaluate zwilling.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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zwilling.com devices

Review zwilling.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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zwilling.com top markets

Explore zwilling.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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zwilling.com country & global rank

Assess the ranking of zwilling.com among other retailers within its primary country and worldwide.

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