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Sep 2026
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Home/Insights/Retailers/bodybuilding.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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743.2K
Revenue
Sep 26
498.3K
Sessions
Sep 26
2.5-3.0%
Conv. rate
Sep 26
$50-75
AOV
Sep 26
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Bodybuilding.com is an online platform providing a wide range of resources and products related to fitness and bodybuilding. It offers a variety of nutrition supplements, workout programs, exercise equipment, and informative articles. Users can access training advice, track progress, and engage in a community-centric environment focused on health and wellness.

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bodybuilding.com Annual Revenue and Growth

bodybuilding.com's annual sales on its online store amounted to $25.8M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$25.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bodybuilding.com revenue by year

bodybuilding.com's monthly revenueOVER TIME
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Over the past three months, bodybuilding.com revenue has experienced decline of 19%, compared to the preceding three months.

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bodybuilding.com revenue decline for last six months
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OVERVIEW
bodybuilding.com outperforms a typical store in the nutrition diets and fitness category significantly, generating $743,000 in revenue for online sales in September 2026, compared to the typical $42,600. Its conversion rate of 2.50-3.00% falls within the typical range of 1.04% to 4.42%, while the average order value (AOV) of $50-75 is below the typical range of $61 to $240. Additionally, bodybuilding.com has 498,000 sessions, a stark contrast to a typical store in the nutrition diets and fitness category, which sees around 17,800 sessions.
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bodybuilding.com competitors

bodybuilding.com trails myprotein.com significantly, with revenue at $743,000 compared to myprotein.com's $8.2 million. In September 2026, bodybuilding.com recorded 13,300 transactions, while myprotein.com surpassed this with 112,000 transactions. Although both stores have an average order value (AOV) ranging from $50-75, bodybuilding.com’s conversion rate of 2.50-3.00 is competitive against myprotein.com's 2.50-3.00. However, bodybuilding.com falls behind in sessions, garnering 498,000 compared to myprotein.com's 4.4 million. In the same vein, muscleandstrength.com outperforms bodybuilding.com in revenue at $6.4 million and transactions with 84,300. While bodybuilding.com maintains a solid AOV, its overall performance ranks lower among its competitors.

muscleandstrength.com screenshot
#1 muscleandstrength.com
6.4M
Revenue
3.5M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
legionathletics.com screenshot
#2 legionathletics.com
1.5M
Revenue
784.5K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
steelsupplements.com screenshot
#3 steelsupplements.com
195.6K
Revenue
220.4K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
myprotein.com screenshot
#4 myprotein.com
8.2M
Revenue
4.4M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
generationiron.com screenshot
#5 generationiron.com
331.5K
Revenue
855.5K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
bodybuilding.com vs top market performers
bodybuilding.com
top retailers
conversion rate vs average order value for bodybuilding.com and its competitors
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Revenue share by device at bodybuilding.com

In September large majority of sales on bodybuilding.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In September large majority of sales on bodybuilding.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

Industries bodybuilding.com operates in

bodybuilding.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bodybuilding.com channels

Identify top traffic channels that drive growth for bodybuilding.comand discover how performance of traffic channels has changed over time.

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bodybuilding.com Google Ads spend

Evaluate bodybuilding.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bodybuilding.com devices

Review bodybuilding.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bodybuilding.com top markets

Explore bodybuilding.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bodybuilding.com country & global rank

Assess the ranking of bodybuilding.com among other retailers within its primary country and worldwide.

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