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Nov 2025
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Home/Insights/Retailers/bodybuilding.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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1.1M
Revenue
Nov 25
633.5K
Sessions
Nov 25
3.0-3.5%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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Bodybuilding.com is an online platform providing a wide range of resources and products related to fitness and bodybuilding. It offers a variety of nutrition supplements, workout programs, exercise equipment, and informative articles. Users can access training advice, track progress, and engage in a community-centric environment focused on health and wellness.

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bodybuilding.com Annual Revenue and Growth

bodybuilding.com's annual sales on its online store amounted to $101.3M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$101.3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
bodybuilding.com revenue by year

bodybuilding.com's monthly revenueOVER TIME
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Over the past three months, bodybuilding.com revenue has experienced decline of 2.5%, compared to the preceding three months.

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bodybuilding.com revenue decline for last six months
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OVERVIEW
In November 2025, bodybuilding.com generated $1,119,107 in online sales, significantly surpassing the HEALTH median of $56,322, but trailing behind the leading competitor, roguefitness.com, which achieved $25,793,883. The site's conversion rate ranged from 3.00-3.50%, falling short of the industry high of 4.77%. With an average order value (AOV) between $50-75, it remained below the category's high of $222. bodybuilding.com attracted 633,477 sessions, far fewer than myprotein.com's 5,891,386, yet still outperforming the median of 24,825 sessions in its industry.
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bodybuilding.com competitors

When comparing bodybuilding.com to its competitors as of November 2025, some clear trends emerge. While bodybuilding.com has a revenue of 1,119,107 and 19,204 transactions with a session count of 633,477, its average order value (AOV) falls within the range of 50-75, and its conversion rate is between 3.00-3.50. In contrast, muscleandstrength.com leads in revenue with 5,888,795 and 77,679 transactions, drawing in 3,063,506 sessions with an AOV of 75-100 and a conversion rate of 2.50-3.00. myprotein.com surpasses all competitors in revenue with 20,340,881 and 264,473 transactions, boasting the highest number of sessions at 5,891,386, with an AOV of 75-100 and an impressive conversion rate of 4.00-4.50. Overall, while bodybuilding.com holds its own in the industry, competitors like muscleandstrength.com and myprotein.com dominate in key metrics such as revenue and sessions.

muscleandstrength.com screenshot
#1 muscleandstrength.com
5.9M
Revenue
3.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
legionathletics.com screenshot
#2 legionathletics.com
1.1M
Revenue
570.2K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
steelsupplements.com screenshot
#3 steelsupplements.com
229.8K
Revenue
227.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
myprotein.com screenshot
#4 myprotein.com
20.3M
Revenue
5.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
generationiron.com screenshot
#5 generationiron.com
273.3K
Revenue
670.8K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
bodybuilding.com vs top market performers
bodybuilding.com
top retailers
conversion rate vs average order value for bodybuilding.com and its competitors
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Revenue share by device at bodybuilding.com

In November large majority of sales on bodybuilding.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In November large majority of sales on bodybuilding.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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bodybuilding.com channels

Identify top traffic channels that drive growth for bodybuilding.comand discover how performance of traffic channels has changed over time.

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bodybuilding.com Google Ads spend

Evaluate bodybuilding.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bodybuilding.com devices

Review bodybuilding.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bodybuilding.com top markets

Explore bodybuilding.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bodybuilding.com country & global rank

Assess the ranking of bodybuilding.com among other retailers within its primary country and worldwide.

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