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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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1.1M
Revenue
Jul 26
678.8K
Sessions
Jul 26
2.0-2.5%
Conv. rate
Jul 26
$50-75
AOV
Jul 26
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Bodybuilding.com is an online platform providing a wide range of resources and products related to fitness and bodybuilding. It offers a variety of nutrition supplements, workout programs, exercise equipment, and informative articles. Users can access training advice, track progress, and engage in a community-centric environment focused on health and wellness.

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bodybuilding.com Annual Revenue and Growth

bodybuilding.com's annual sales on its online store amounted to $25.8M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$25.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bodybuilding.com revenue by year

bodybuilding.com's monthly revenueOVER TIME
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Over the past three months, bodybuilding.com revenue has experienced growth of 8%, compared to the preceding three months.

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bodybuilding.com revenue growth for last six months
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OVERVIEW
In July 2026, bodybuilding.com generated $1.1 million in online sales, significantly outperforming a typical store in the nutrition diets and fitness category, which sees around $43,200 monthly. With a conversion rate of 2.00-2.50%, bodybuilding.com is within the category's typical range of 0.93% to 4.31%. Its average order value (AOV) of $50-75 falls within the typical range of $60 to $229. Additionally, bodybuilding.com attracted 679,000 sessions, far exceeding the 21,000 sessions typical for stores in the nutrition diets and fitness category.
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bodybuilding.com competitors

The most significant gap is in revenue, where bodybuilding.com trails muscleandstrength.com by $9.9 million, generating only $1.1 million compared to muscleandstrength.com's $11 million. In July 2026, bodybuilding.com achieved 16,000 transactions from 679,000 sessions, with an average order value (AOV) of $50-75 and a conversion rate of 2.00-2.50%. In comparison, muscleandstrength.com not only leads in revenue but also boasts 115,000 transactions from 4 million sessions, with a higher AOV of $75-100 and a conversion rate of 2.50-3.00%. Meanwhile, bodybuilding.com ranks third in both revenue and transactions, trailing behind myprotein.com, which has a significant gap of 3.6 million sessions.

muscleandstrength.com screenshot
#1 muscleandstrength.com
11M
Revenue
4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
legionathletics.com screenshot
#2 legionathletics.com
958.6K
Revenue
723.1K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
steelsupplements.com screenshot
#3 steelsupplements.com
154.8K
Revenue
233.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
myprotein.com screenshot
#4 myprotein.com
10.5M
Revenue
4.3M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
generationiron.com screenshot
#5 generationiron.com
217.1K
Revenue
495.7K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
bodybuilding.com vs top market performers
bodybuilding.com
top retailers
conversion rate vs average order value for bodybuilding.com and its competitors
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Revenue share by device at bodybuilding.com

In July large majority of sales on bodybuilding.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In July large majority of sales on bodybuilding.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

Industries bodybuilding.com operates in

bodybuilding.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bodybuilding.com channels

Identify top traffic channels that drive growth for bodybuilding.comand discover how performance of traffic channels has changed over time.

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bodybuilding.com Google Ads spend

Evaluate bodybuilding.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bodybuilding.com devices

Review bodybuilding.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bodybuilding.com top markets

Explore bodybuilding.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bodybuilding.com country & global rank

Assess the ranking of bodybuilding.com among other retailers within its primary country and worldwide.

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