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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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1.1M
Revenue
May 26
718K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Bodybuilding.com is an online platform providing a wide range of resources and products related to fitness and bodybuilding. It offers a variety of nutrition supplements, workout programs, exercise equipment, and informative articles. Users can access training advice, track progress, and engage in a community-centric environment focused on health and wellness.

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bodybuilding.com Annual Revenue and Growth

bodybuilding.com's annual sales on its online store amounted to $25.8M in 2025, down 50%+ from the previous year. For 2026, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2025
$25.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
bodybuilding.com revenue by year

bodybuilding.com's monthly revenueOVER TIME
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Over the past three months, bodybuilding.com revenue has experienced growth of 2.1%, compared to the preceding three months.

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bodybuilding.com revenue growth for last six months
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OVERVIEW
In May 2026, bodybuilding.com generated $1,078,230 in online sales, significantly surpassing the industry median of $49,130, while its conversion rate ranged between 2.00-2.50%, below the high of 4.81%. With an average order value (AOV) of $50-75, bodybuilding.com also lags behind the industry high of $230. The website attracted 718,018 sessions, far exceeding the median of 19,858 but still trailing behind the leading site myprotein.com, which recorded 5,387,532 sessions. Overall, bodybuilding.com maintains a strong market presence in the competitive HEALTH category.
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bodybuilding.com competitors

As of May 2026, bodybuilding.com generated $1,078,230 in revenue from 16,762 transactions over 718,018 sessions, with an average order value (AOV) ranging between $50-75 and a conversion rate of 2.00-2.50%. In contrast, muscleandstrength.com significantly outperformed with $12,233,969 in revenue and 147,155 transactions, supported by a higher conversion rate of 3.00-3.50% across 4,202,479 sessions. Similarly, myprotein.com achieved $14,067,978 in revenue with 169,379 transactions and a comparable conversion rate. legionathletics.com generated $1,440,620, but had a lower conversion rate of 1.50-2.00%. steelsupplements.com and generationiron.com lagged behind with revenues of $205,083 and $290,573, respectively, indicating that while bodybuilding.com maintains a respectable presence, it faces stiff competition in both revenue and transaction metrics.

muscleandstrength.com screenshot
#1 muscleandstrength.com
12.2M
Revenue
4.2M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
legionathletics.com screenshot
#2 legionathletics.com
1.4M
Revenue
804.6K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
steelsupplements.com screenshot
#3 steelsupplements.com
205.1K
Revenue
224.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
myprotein.com screenshot
#4 myprotein.com
14.1M
Revenue
5.4M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
generationiron.com screenshot
#5 generationiron.com
290.6K
Revenue
584.4K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
bodybuilding.com vs top market performers
bodybuilding.com
top retailers
conversion rate vs average order value for bodybuilding.com and its competitors
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Revenue share by device at bodybuilding.com

In May large majority of sales on bodybuilding.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In May large majority of sales on bodybuilding.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

Industries bodybuilding.com operates in

bodybuilding.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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bodybuilding.com channels

Identify top traffic channels that drive growth for bodybuilding.comand discover how performance of traffic channels has changed over time.

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bodybuilding.com Google Ads spend

Evaluate bodybuilding.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bodybuilding.com devices

Review bodybuilding.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bodybuilding.com top markets

Explore bodybuilding.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bodybuilding.com country & global rank

Assess the ranking of bodybuilding.com among other retailers within its primary country and worldwide.

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