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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.5M
Revenue
1M
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
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Bodybuilding.com is an online platform providing a wide range of resources and products related to fitness and bodybuilding. It offers a variety of nutrition supplements, workout programs, exercise equipment, and informative articles. Users can access training advice, track progress, and engage in a community-centric environment focused on health and wellness.

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bodybuilding.com's revenueOVER TIME
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Over the past three months, bodybuilding.com revenue has experienced decline of 58%, compared to the preceding three months.

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bodybuilding.com revenue decline for last six months
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OVERVIEW
In May 2025, bodybuilding.com in the HEALTH industry generated $1,502,236 in revenue, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. With 1,046,025 sessions, it falls below the highest sessions of 7,374,009 from myprotein.com. The highest revenue in the category was $20,442,925 from roguefitness.com, while the median revenue was $53,290. The highest conversion rate was 4.69% and the highest AOV was $231, with the lowest conversion rate at 1.16% and the lowest AOV at $58.
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bodybuilding.com competitors

In May 2025, bodybuilding.com reported a revenue of $1,502,236 with 28,632 transactions and 1,046,025 sessions. The average order value (AOV) ranged from $50 to $75, and the conversion rate was between 2.50% to 3.00%. Comparing these metrics to its competitors, myprotein.com led the pack with a revenue of $16,322,185, 215,408 transactions, and 7,374,009 sessions. The AOV was higher at $75 to $100, but the conversion rate remained the same. muscleandstrength.com also outperformed bodybuilding.com with $9,024,240 in revenue, 119,509 transactions, and 4,680,740 sessions, along with a higher AOV range of $75 to $100. However, bodybuilding.com had a stronger performance than generationiron.com, legionathletics.com, and steelsupplements.com in terms of revenue, transactions, and sessions.

muscleandstrength.com screenshot
#1 muscleandstrength.com
9M
Revenue
4.7M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
legionathletics.com screenshot
#2 legionathletics.com
1.1M
Revenue
681K
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
steelsupplements.com screenshot
#3 steelsupplements.com
242.6K
Revenue
228.2K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
myprotein.com screenshot
#4 myprotein.com
16.3M
Revenue
7.4M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
generationiron.com screenshot
#5 generationiron.com
136.5K
Revenue
317.9K
Sessions
0.5-1.0%
Conv. rate
$50-75
AOV
bodybuilding.com vs top market performers
bodybuilding.com
top retailers
conversion rate vs average order value for bodybuilding.com and its competitors
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Revenue share by device at bodybuilding.com

In May large majority of sales on bodybuilding.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.

In May large majority of sales on bodybuilding.com, 51% was finalized on mobile devices, with 49% of sales coming from desktop devices.
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brands overtime comparison

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bodybuilding.com channels

Identify top traffic channels that drive growth for bodybuilding.comand discover how performance of traffic channels has changed over time.

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bodybuilding.com Google Ads spend

Evaluate bodybuilding.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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bodybuilding.com devices

Review bodybuilding.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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bodybuilding.com top markets

Explore bodybuilding.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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bodybuilding.com country & global rank

Assess the ranking of bodybuilding.com among other retailers within its primary country and worldwide.

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