GRIPS CUSTOMERS & RESEARCH PARTNERS
pureformulas.com Annual Revenue and Growth
pureformulas.com's annual sales on its online store amounted to $19M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
pureformulas.com's monthly revenueOVER TIME
Over the past three months, pureformulas.com revenue has experienced growth of 1.9%, compared to the preceding three months.
pureformulas.com competitors
In June 2026, pureformulas.com generated $2,036,044 in revenue from 18,191 transactions across 649,816 sessions, yielding a conversion rate of 2.50-3.00%. In comparison, competitors like nhc.com achieved $1,192,348 with a conversion rate of 4.00-4.50% from 11,361 transactions. vitacost.com, the largest in this set, boasted $12,201,378 in revenue, benefiting from a conversion rate of 6.50-7.00%. swansonvitamins.com earned $6,161,858 and maintained a 5.00-5.50% conversion rate, while iherb.com outperformed all with a staggering $170,524,052 revenue from over 1.6 million transactions at a conversion rate of 3.50-4.00%. Meanwhile, simplynutrition.com lagged behind, with minimal revenue of $5,671. Overall, pureformulas.com performs competitively, particularly in average order value (AOV) which aligns with several peers, but lags in conversion efficiency and total revenue against industry leaders.
Revenue share by device at pureformulas.com
In June large majority of sales on pureformulas.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries pureformulas.com operates in
pureformulas.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
Gain even more insights with the Grips app
pureformulas.com channels
Identify top traffic channels that drive growth for pureformulas.comand discover how performance of traffic channels has changed over time.
pureformulas.com Google Ads spend
Evaluate pureformulas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
pureformulas.com devices
Review pureformulas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
