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pureformulas.com Annual Revenue and Growth
pureformulas.com's annual sales on its online store amounted to $19M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
pureformulas.com's monthly revenueOVER TIME
Over the past three months, pureformulas.com revenue has experienced growth of 3.7%, compared to the preceding three months.
pureformulas.com competitors
The starkest contrast between pureformulas.com and vitacost.com reveals that while pureformulas.com generates revenue of $2.2 million with 19,100 transactions from 820,000 sessions, vitacost.com significantly leads with revenue of $11.4 million and 102,000 transactions from 1.2 million sessions. As of September 2026, pureformulas.com has an average order value (AOV) ranging from $100-125 and a conversion rate of 2.00-2.50%, which trails behind vitacost.com’s impressive conversion rate of 8.00-8.50%. Other competitors, like iherb.com, outperform pureformulas.com across all metrics, with revenue at $177.4 million, transactions reaching 1.7 million, and sessions totaling 47.6 million. While pureformulas.com holds its ground among its peers, it ranks fourth in revenue, transactions, and sessions when compared to leading competitors like iherb.com and swansonvitamins.com.
Revenue share by device at pureformulas.com
In September large majority of sales on pureformulas.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries pureformulas.com operates in
pureformulas.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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pureformulas.com channels
Identify top traffic channels that drive growth for pureformulas.comand discover how performance of traffic channels has changed over time.
pureformulas.com Google Ads spend
Evaluate pureformulas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
pureformulas.com devices
Review pureformulas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
