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pureformulas.com Annual Revenue and Growth
pureformulas.com's annual sales on its online store amounted to $19M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
pureformulas.com's monthly revenueOVER TIME
Over the past three months, pureformulas.com revenue has experienced growth of 4%, compared to the preceding three months.
pureformulas.com competitors
The most significant gap between pureformulas.com and its competitors is in revenue, where pureformulas.com trails iherb.com by a staggering $172.7 million as of July 2026. In transactions, pureformulas.com also ranks 4 of 6, with 18,800 compared to iherb.com's 1.7 million. While pureformulas.com achieved 635,000 sessions, it lags behind iherb.com by 43.2 million sessions. Although pureformulas.com maintains a steady average order value (AOV) of $100-125, its conversion rate ranges from 2.50-3.00%, which is lower than competitors like nhc.com, at 4.00-4.50%, and swansonvitamins.com, at 7.00-7.50%. In comparison to vitacost.com, which leads with a revenue of $15.4 million, pureformulas.com still has room for growth in attracting more transactions and sessions to enhance its market position.
Revenue share by device at pureformulas.com
In July large majority of sales on pureformulas.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries pureformulas.com operates in
pureformulas.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.
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pureformulas.com channels
Identify top traffic channels that drive growth for pureformulas.comand discover how performance of traffic channels has changed over time.
pureformulas.com Google Ads spend
Evaluate pureformulas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
pureformulas.com devices
Review pureformulas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
