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May 2026
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Home/Insights/Retailers/pureformulas.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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2M
Revenue
May 26
610K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$100-125
AOV
May 26
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pureformulas.com Annual Revenue and Growth

pureformulas.com's annual sales on its online store amounted to $19M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$19M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
pureformulas.com revenue by year

pureformulas.com's monthly revenueOVER TIME
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Over the past three months, pureformulas.com revenue has experienced growth of 11%, compared to the preceding three months.

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pureformulas.com revenue growth for last six months
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OVERVIEW
In May 2026, pureformulas.com generated $1,966,357 in revenue, significantly exceeding the health industry median of $83,723, but trailing behind the leading retailer Walgreens at $115,280,745; with a conversion rate of 2.50-3.00%, it performed well compared to the industry's low of 1.4%, yet below the high of 5.15%, while its average order value (AOV) of $100-125 fell short of the sector's peak of $353, and its sessions totaled 610,046, far surpassing the median of 22,535 but dwarfed by Walgreens’ 62,619,521 sessions.
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pureformulas.com competitors

In May 2026, pureformulas.com achieved a revenue of $1,966,357 with 17,649 transactions from 610,046 sessions, reflecting a conversion rate of 2.50-3.00%. Comparatively, nhc.com generated $1,067,316 from 10,553 transactions with a conversion rate of 4.00-4.50%, highlighting its efficiency in converting visitors. vitacost.com led significantly with a revenue of $17,317,695, boasting 121,648 transactions and a conversion rate of 6.50-7.00%. swansonvitamins.com earned $6,906,231 from 77,594 transactions and had a conversion rate of 5.00-5.50%. iherb.com dominated the market with a staggering revenue of $177,802,685 and a conversion rate of 3.50-4.00%. simplynutrition.com had minimal performance, with only $6,526 in revenue and 68 transactions. Overall, while pureformulas.com shows solid performance, it trails behind competitors like Vitacost and iherb in both revenue and conversion efficiency.

nhc.com screenshot
#1 nhc.com
1.1M
Revenue
250K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
vitacost.com screenshot
#2 vitacost.com
17.3M
Revenue
1.8M
Sessions
6.5-7.0%
Conv. rate
$125-150
AOV
swansonvitamins.com screenshot
#3 swansonvitamins.com
6.9M
Revenue
1.5M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
iherb.com screenshot
#4 iherb.com
177.8M
Revenue
46.2M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
simplynutrition.com screenshot
#5 simplynutrition.com
6.5K
Revenue
1.8K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
pureformulas.com vs top market performers
pureformulas.com
top retailers
conversion rate vs average order value for pureformulas.com and its competitors
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Revenue share by device at pureformulas.com

In May large majority of sales on pureformulas.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on pureformulas.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries pureformulas.com operates in

pureformulas.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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pureformulas.com channels

Identify top traffic channels that drive growth for pureformulas.comand discover how performance of traffic channels has changed over time.

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pureformulas.com Google Ads spend

Evaluate pureformulas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pureformulas.com devices

Review pureformulas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pureformulas.com top markets

Explore pureformulas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pureformulas.com country & global rank

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