GRIPS CUSTOMERS & RESEARCH PARTNERS
pureformulas.com Annual Revenue and Growth
pureformulas.com's annual sales on its online store amounted to $26.9M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
pureformulas.com's monthly revenueOVER TIME
Over the past three months, pureformulas.com revenue has experienced growth of 8.2%, compared to the preceding three months.
pureformulas.com competitors
In November 2025, pureformulas.com performed well compared to its competitors in terms of revenue and transactions. While pureformulas.com generated $1,767,389 in revenue from 15,015 transactions with 513,535 sessions, its closest competitor, nhc.com, lagged behind with $1,194,348 in revenue from 10,927 transactions and 260,208 sessions. However, pureformulas.com fell short in terms of revenue and transactions compared to the top performer, iherb.com, which recorded $180,086,664 in revenue from 1,550,328 transactions and 39,485,317 sessions. pureformulas.com also had a lower conversion rate range of 2.50-3.00% compared to swansonvitamins.com and vitacost.com, which had higher conversion rates of 9.00-9.50% and 8.50-9.00% respectively. Despite these variations, pureformulas.com maintained a similar average order value (AOV) of 100-125 across the board.
Revenue share by device at pureformulas.com
In November large majority of sales on pureformulas.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pureformulas.com channels
Identify top traffic channels that drive growth for pureformulas.comand discover how performance of traffic channels has changed over time.
pureformulas.com Google Ads spend
Evaluate pureformulas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
pureformulas.com devices
Review pureformulas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
