GRIPS CUSTOMERS & RESEARCH PARTNERS
pureformulas.com Annual Revenue and Growth
pureformulas.com's annual sales on its online store amounted to $26.9M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
pureformulas.com's monthly revenueOVER TIME
Over the past three months, pureformulas.com revenue has experienced decline of 5.7%, compared to the preceding three months.
pureformulas.com competitors
When comparing pureformulas.com to its competitors in October 2025, it is evident that pureformulas.com falls somewhere in the middle in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While pureformulas.com generated $1,519,527 in revenue from 13,705 transactions and 513,534 sessions with an AOV of $100-125 and a conversion rate of 2.50-3.00, nhc.com lagged slightly behind with $1,153,099 in revenue from 10,544 transactions and 311,542 sessions, boasting a higher conversion rate of 3.00-3.50. On the other end of the spectrum, iherb.com led the pack with an impressive $145,500,623 in revenue from 1,418,221 transactions and 38,532,289 sessions, with a conversion rate of 3.50-4.00. Overall, pureformulas.com holds its ground among its competitors in the online supplement industry.
Revenue share by device at pureformulas.com
In October large majority of sales on pureformulas.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pureformulas.com channels
Identify top traffic channels that drive growth for pureformulas.comand discover how performance of traffic channels has changed over time.
pureformulas.com Google Ads spend
Evaluate pureformulas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
pureformulas.com devices
Review pureformulas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
