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May 2025
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Home/Insights/Retailers/pureformulas.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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1.7M
Revenue
516.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
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pureformulas.com's revenueOVER TIME
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Over the past three months, pureformulas.com revenue has experienced growth of 2.7%, compared to the preceding three months.

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pureformulas.com revenue growth for last six months
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OVERVIEW
In May 2025, pureformulas.com in the HEALTH industry saw online sales revenue of $1,672,994, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $100-125. This places them below the highest conversion rate of 5.31% and AOV of $353, but above the lowest conversion rate of 1.38% and AOV of $55 in the industry. With 516,200 sessions, pureformulas.com falls below the highest session count of 54,921,193 from walgreens.com, but above the median of 27,872 in the HEALTH category.
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pureformulas.com competitors

In May 2025, pureformulas.com generated a revenue of $1,672,994 from 13,814 transactions and 516,200 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 2.50% to 3.00%. When comparing pureformulas.com to its competitors, nhc.com had a revenue of $1,126,245 from 9,331 transactions and 238,889 sessions, with a higher conversion rate of 3.50% to 4.00%. iherb.com led the pack with a significantly higher revenue of $177,135,085 from 1,608,065 transactions and 35,373,549 sessions, boasting a conversion rate of 4.50% to 5.00%. vitacost.com also outperformed pureformulas.com in revenue, transactions, and sessions, with an AOV of $125 to $150 and a conversion rate of 7.00% to 7.50%. While pureformulas.com falls behind some competitors in revenue and conversion rate, it remains competitive in the industry with its solid performance metrics.

nhc.com screenshot
#1 nhc.com
1.1M
Revenue
238.9K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
vitacost.com screenshot
#2 vitacost.com
38.7M
Revenue
3.8M
Sessions
7.0-7.5%
Conv. rate
$125-150
AOV
swansonvitamins.com screenshot
#3 swansonvitamins.com
11.6M
Revenue
2.1M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
iherb.com screenshot
#4 iherb.com
177.1M
Revenue
35.4M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
simplynutrition.com screenshot
#5 simplynutrition.com
4.2K
Revenue
1.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
pureformulas.com vs top market performers
pureformulas.com
top retailers
conversion rate vs average order value for pureformulas.com and its competitors
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Revenue share by device at pureformulas.com

In May large majority of sales on pureformulas.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.

In May large majority of sales on pureformulas.com, 79% was finalized on desktop devices, with 21% of sales coming from mobile devices.
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pureformulas.com channels

Identify top traffic channels that drive growth for pureformulas.comand discover how performance of traffic channels has changed over time.

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pureformulas.com Google Ads spend

Evaluate pureformulas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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pureformulas.com devices

Review pureformulas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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pureformulas.com top markets

Explore pureformulas.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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pureformulas.com country & global rank

Assess the ranking of pureformulas.com among other retailers within its primary country and worldwide.

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