GRIPS CUSTOMERS & RESEARCH PARTNERS
pureformulas.com Annual Revenue and Growth
pureformulas.com's annual sales on its online store amounted to $26.9M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
pureformulas.com's monthly revenueOVER TIME
Over the past three months, pureformulas.com revenue has experienced decline of 11%, compared to the preceding three months.
pureformulas.com competitors
In September 2025, pureformulas.com generated a revenue of $1,307,996 with 11,883 transactions and 511,661 sessions. The site had an average order value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. When compared to its competitors, pureformulas.com performed well but lagged behind in terms of revenue and transactions. nhc.com had revenue of $905,629 with 8,244 transactions and 282,798 sessions, boasting a higher conversion rate of 2.50-3.00%. vitacost.com was the top performer with a revenue of $34,518,640, 307,812 transactions, and 3,493,836 sessions, showing a significantly higher conversion rate of 8.50-9.00%. swansonvitamins.com and iherb.com also outperformed pureformulas.com in terms of revenue and transactions. simplynutrition.com had lower revenue and transactions compared to pureformulas.com, but a similar conversion rate. Overall, pureformulas.com demonstrated strong performance but faced tough competition from its rivals in the online health and wellness industry.
Revenue share by device at pureformulas.com
In September large majority of sales on pureformulas.com, 77% was finalized on desktop devices, with 23% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pureformulas.com channels
Identify top traffic channels that drive growth for pureformulas.comand discover how performance of traffic channels has changed over time.
pureformulas.com Google Ads spend
Evaluate pureformulas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
pureformulas.com devices
Review pureformulas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
