GRIPS CUSTOMERS & RESEARCH PARTNERS
pureformulas.com Annual Revenue and Growth
pureformulas.com's annual sales on its online store amounted to $26.9M in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
pureformulas.com's monthly revenueOVER TIME
Over the past three months, pureformulas.com revenue has experienced growth of 18%, compared to the preceding three months.
pureformulas.com competitors
In December 2025, pureformulas.com generated $1,625,088 in revenue from 14,201 transactions and 554,748 sessions with a conversion rate of 2.50-3.00%. When compared to its competitors, pureformulas.com falls behind in revenue when compared to iherb.com, which generated $163,985,234 from 1,439,479 transactions and 38,348,062 sessions with a conversion rate of 3.50-4.00%. However, pureformulas.com outperforms simplynutrition.com, which only generated $5,406 in revenue from 57 transactions and 1,683 sessions with a conversion rate of 3.00-3.50%. In terms of conversion rate, vitacost.com leads the pack with a conversion rate of 8.00-8.50%, significantly higher than pureformulas.com. Despite not leading in revenue or conversion rate, pureformulas.com remains competitive in the online supplement market.
Revenue share by device at pureformulas.com
In December large majority of sales on pureformulas.com, 75% was finalized on desktop devices, with 25% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pureformulas.com channels
Identify top traffic channels that drive growth for pureformulas.comand discover how performance of traffic channels has changed over time.
pureformulas.com Google Ads spend
Evaluate pureformulas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
pureformulas.com devices
Review pureformulas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
