GRIPS CUSTOMERS & RESEARCH PARTNERS
pureformulas.com Annual Revenue and Growth
pureformulas.com's annual sales on its online store amounted to $19M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
pureformulas.com's monthly revenueOVER TIME
Over the past three months, pureformulas.com revenue has experienced growth of 10%, compared to the preceding three months.
pureformulas.com competitors
As of April 2026, pureformulas.com generated $1,961,301 in revenue from 17,773 transactions, with an average order value (AOV) between $100-125. In comparison, nhc.com achieved $1,134,127 in revenue with a significantly higher conversion rate of 5.00-5.50% but had fewer sessions at 209,600. vitacost.com stands out with an impressive revenue of $20,983,687 and a conversion rate of 7.50-8.00%, despite its AOV being slightly higher at $125-150. swansonvitamins.com recorded $7,490,212 in revenue, a conversion rate of 5.50-6.00%, and sessions totaling 1,328,453. iherb.com dwarfs competitors with $181,440,159 in revenue and 1,844,337 transactions, maintaining a conversion rate of 4.00-4.50%. Finally, simplynutrition.com shows minimal performance with $9,381 in revenue, though it matches pureformulas.com's conversion rate at 3.00-3.50%.
Revenue share by device at pureformulas.com
In April large majority of sales on pureformulas.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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pureformulas.com channels
Identify top traffic channels that drive growth for pureformulas.comand discover how performance of traffic channels has changed over time.
pureformulas.com Google Ads spend
Evaluate pureformulas.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
pureformulas.com devices
Review pureformulas.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
