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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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203.9K
Revenue
107.6K
Sessions
2.0-2.5%
Conversion rate
$75-100
Average order value
Online only revenue for pureology.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Pureology.com is a website that offers a wide range of hair care products. It specializes in high-quality, vegan, and sulfate-free formulas to help maintain and improve hair health. The products available on the website include shampoos, conditioners, treatments, and styling products, designed to cater to various hair concerns and types.

pureology.com’s revenueOVER TIME
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Over the past three months, pureology.com revenue has experienced decline of 37%, compared to the preceding three months.

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pureology.com revenue decline for last six months
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OVERVIEW
pureology.com in the BEAUTY AND COSMETICS industry had a revenue of $203,872, a conversion rate of 2.00-2.50%, an AOV of $75-100, and 107,614 sessions in August 2024, compared to a median revenue of $55,432, a very high conversion rate of 4.4%, a very low conversion rate of 1.36%, a very high AOV of $186, a very low AOV of $48, and a median sessions of 24,118. The largest online store in the category was ulta.com with $83,234,865 revenue and the highest number of sessions was from sephora.com at 40,912,844.
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pureology.com competitors

pureology.com, with a revenue of $203,872 and 2,573 transactions from 107,614 sessions, has an average order value (AOV) of $75-100 and a conversion rate of 2.00-2.50%. Compared to its competitors, pureology.com falls behind in revenue when compared to beautybrands.com, which generated $1,996,892 with 15,993 transactions from 374,965 sessions. However, pureology.com outperforms beautychoice.com in terms of revenue, transactions, and sessions. In terms of AOV, pureology.com is on par with planetbeauty.com but lower than beautybrands.com. Additionally, the conversion rate of pureology.com falls within the range of its competitors, with beautybrands.com having the highest conversion rate. Overall, pureology.com competes well with its competitors in the beauty industry, demonstrating strong performance in certain metrics while lagging behind in others.

#1 beautychoice.com
4.4K
Revenue
1.2K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
#2 beautycarechoices.com
202K
Revenue
90.3K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#3 planetbeauty.com
374.7K
Revenue
148.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 livingproof.com
639.1K
Revenue
429.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#5 beautybrands.com
2M
Revenue
375K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
pureology.com vs top market performers
pureology.com
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conversion rate vs average order value for pureology.com and its competitors
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pureology.com brandsby revenue

pureology.com categoriesby revenue

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brands overtime comparison

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pureology.com channels

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pureology.com Google Ads spend

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pureology.com devices

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pureology.com top markets

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pureology.com country & global rank

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