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Sep 2024
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Home/Insights/Retailers/pureology.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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267.7K
Revenue
134.3K
Sessions
2.0-2.5%
Conversion rate
$75-100
Average order value
Online only revenue for pureology.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Pureology.com is a website that offers a wide range of hair care products. It specializes in high-quality, vegan, and sulfate-free formulas to help maintain and improve hair health. The products available on the website include shampoos, conditioners, treatments, and styling products, designed to cater to various hair concerns and types.

pureology.com’s revenueOVER TIME
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Over the past three months, pureology.com revenue has experienced decline of 34%, compared to the preceding three months.

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pureology.com revenue decline for last six months
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OVERVIEW
In September 2024, pureology.com in the BEAUTY AND COSMETICS industry had online sales revenue of $267,725, with a conversion rate of 2.00-2.50% and an AOV of $75-100. The store had 134,323 sessions, below the industry median of 22,216. The top performer in online sales revenue was ulta.com at $114,902,798, with the highest conversion rate at 4.62% and the highest AOV at $191. sephora.com had the most sessions at 41,256,765.
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pureology.com competitors

When comparing pureology.com to its competitors, pureology.com falls behind in terms of revenue, with only $267,725 compared to beautybrands.com at $1,874,178 and livingproof.com at $721,065. However, pureology.com has a respectable number of transactions at 3,271, similar to beautybrands.com at 14,189 and planetbeauty.com at 4,642. In terms of sessions, pureology.com has 134,323, which is lower than beautybrands.com at 234,640 but higher than beautycarechoices.com at 69,636. The Average Order Value (AOV) for pureology.com falls in the mid-range at $75-100, similar to planetbeauty.com, while beautybrands.com has a higher AOV of $125-150. The conversion rate for pureology.com is also in line with the industry average at 2.00-2.50%, compared to beautybrands.com at 6.00-6.50% and beautycarechoices.com at 4.00-4.50%.

#1 beautychoice.com
1.4K
Revenue
319.1
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#2 beautycarechoices.com
216.7K
Revenue
69.6K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
#3 planetbeauty.com
420.2K
Revenue
177.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#4 livingproof.com
721.1K
Revenue
398.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#5 beautybrands.com
1.9M
Revenue
234.6K
Sessions
6.0-6.5%
Conv. rate
$125-150
AOV
pureology.com vs top market performers
pureology.com
top retailers
conversion rate vs average order value for pureology.com and its competitors
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pureology.com brandsby revenue

pureology.com categoriesby revenue

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brands overtime comparison

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pureology.com channels

Identify top traffic channels that drive growth for pureology.comand discover how performance of traffic channels has changed over time.

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pureology.com Google Ads spend

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pureology.com devices

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pureology.com top markets

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pureology.com country & global rank

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